1. Objective
To connect by integrating credibility
with versatility on an absolute
media platform.
“6 inches wide, Grey and wet, Mysterious”
BR Group exclusive presentation
March2011
Aaj News
BRgroup
AAJ NEWS 2011
Content Strategy
2. “The shortest distance between truth
and a human being is a story.”
We at BR Group, thrive in connecting brands to their audience(s) by telling brand story in
a singular and most compelling way.
3. AAJ NEWS
Programming Focus
2011 Edition
People who value their ambitions & approach
their daily lives with major considerations of
attaining absolute value for themselves
•M/F [SEC; ABC] aged: 18/20 – 40/45
[Psychographics]
(a) Forward looking , well aware of the
developing events
(b) Disengagement from 25 – 29 age
bracket (beginning a new life order)
(c) A ‘comparatively’ recent induction in
the 30 (plus) carrier oriented circle
(d) Pursuing carrier with newer ambitions
and domestic responsibilities
(e) Starting a family (married, probably
with an expected baby or has one
already)
(f) Gearing to take bigger decisions
Core audience;
M/F [SEC; A+,A,B]aged:
30+/-
[18/20] [40/50]
We focus our communication
in just one direction
4. AAJ News 2010 - 11
This odyssey is now going to
take off on a focused directive.
Content driven for
the people and by the people.
We’ll be majorly focusing on
human
interest
storiesand engaging
infotainment - entertainment.
AAJ News is the logical progression of
the group's mission to dispense
unadulterated information
through easily accessible mediums. Extensive
planning, spanning over 6 years.. over 850
employees.
Fully equipped bureaus in Karachi , Lahore
and Islamabad. Broadcasting directly to the
Asia-Sat satellite with a footprint of over 60
countries. Caters to all tastes of News,
Current Affairs and Infotainment.
Round the clock news coverage from around
the world in collaboration with our partner
news sources in more than 100 countries.
One of the best and most well equipped
production facilities in the country to create
ground breaking programs starring the best
known faces in television.
5. Key Drivers for Content
Audience
Objective news reportingInnovative content streak
Changing the dynamics
of broadcast in Pakistan
Content formulation
An absolute
Unprejudiced &
Objective News Reporting TV venture
On screen content split of
45% [News]
and
55% [current affair / crime shows
/ Infotainment / Entertainment]
programming
8. Entertainment News
More than just a news segment now
Satires
Innovative content streak
New Current affair slots
More insightful current affair programming with new anchors
More investigative Journalism
Redefining primetime
News shows
Redefining bulletins
Engaging & informative fast paced
channel packaging
Content 2011& big ticket Interactive content
Citizen Journalism, [Collaboration Opp.]
Call ins and SMS during live shows
Channel Initiatives
Daring initiative on the international front
Special disaster management
& crisis counter campaigns
Educational CSR drive
Child Protection Bill
Public Service Messages
Emergency – caution campaigns
Calendar campaigns and content flavoring
News extensions and brand integration
Factoids
Channel Educational
– viewer enlightenment drills
Reality shows packaged with current affair content
12. “The Big Idea”
The discriminating factor
Insight: people usually watch TV to escape reality.
They draw connections with their own person sketches
with those of their Robin-hoods (the screen heroes).
13. Content that works:
People’s connect with the News programming, today
“A platform for people to vent”
Investigative Journalism
& Political debates
Political Satire & E shows
14. Programming Mix
Aaj Subh Morning show
with Sawera Nadeem
0900 - 1100
Midday news show
1400
Aaj Market 1630
Regional reports 1600
Infotainment shows
1830 & 1930
Target
30 Tareekh
[human interest stories, budgets]
Awaz
[People’s show]
Black Box
[Documentaries]
Khuda Ke Baad
Voices of the Rural]
Meri Jido Jehed
[Interviews with leaders]
Aaj Zara Hutt Ke
[E News]
Benaqaab
[Truth revealed]
4 Man show
Begam Nawazish
[Content to come]
3 idiots
[Content to come]
Islamabad Tonight
Aaj Ki Khabar
Bolta Pakistan
The Final Round
[Content to come]
Wehem
Qaidi #.
Kahani Ke Peechay
16. “Credible news
& the Incredible stories”
Current Affair’s delivers unprejudiced and people content.
Political situations that touch the daily lives of our people
Insight: people usually watch TV to escape reality.
They draw connections with their own person sketches
with those of their Robin-hoods (the screen heroes).
17. Build brand credibility
CSR
pop Ups
Clock GFX
Sms
Contest
PRINT
ADs
website pictorial messages
news flavoring
SUPER TICKERS
Financial show
Content
flavoring,
endorsements
News coverage of events
Launch coverage
18. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
19:00
Aaj Ki Baat News
19:30
30 Tareekh
Target Awaz KKB MJJ AZHK Benaqab
20:00 Islamabad Tonight
Tonight w/
BNA
Tonight w/
BNA
4Man Show
21:00 Aaj 9 Baje
22:00 Aaj Ki Khabar
3 Idiots Wehem
Qaidi No.
23:00 Bolta Pakistan
Final
Round
Sawal Hai
Pakistan Ka
KKP / or
Debate 3 Idiots ®
Coming Up FPC
19. “Target everyone, go everywhere, do everything”
Dwight D. Eisenhower, Supreme Allied Commander of WW2
