7. Past Experience/Opinions/Beliefs + JOI Rep communications + Competitive Reps + CHE + Clinical data + KOL usage + Colleague discussions + RN/Pharmacist opinions + Patient feedback + Print Promo media + Medical Conferences + On-line promo media + Clinical trials + Company Advisory meetings + The Press + Sample availability + Access status + Advocacy group communications + Caregiver opinions = NET IMPRESSION New Experience s
8. Print Promo Media CHE Clinical Data Medical Conferences Clinical Trials Advisory Boards Patients/Caregivers Sales Reps On-line Promo Media Advocacy Groups Access Status Samples KOLs/Specialists The Press Other HCPs Colleagues Point of Influence TM Analysis
9. Print Promo Media CHE Clinical Data Medical Conferences Clinical Trials Advisory Boards Patients/Caregivers Sales Reps On-line Promo Media Advocacy Groups Access Status Samples KOLs/Specialists The Press Other HCPs Colleagues Point of Influence TM Analysis
10. Sales Rep Face Time* *Assumptions: 15 minutes every month
11. What’s Changed? It’s not WHAT they are influenced by... It’s the HOW. Print Promo Media CHE Clinical Data Conference Clinical Trials Advisory Boards Patients/ Caregivers Sales Reps On-line Promo Media Advocacy Groups Access Status Samples KOLs/Specs The Press Other HCPs Colleagues
12. Print Promo Media CHE Clinical Data Medical Conferences Clinical Trials Advisory Boards Patients/Caregivers Sales Reps On-line Promo Media Advocacy Groups Access Status Samples KOLs/Specialists The Press Other HCPs Colleagues POI TM Analysis: Digital Influence?
13. Print Promo Media CHE Clinical Data Medical Conferences Clinical Trials Advisory Boards Patients/Caregivers Sales Reps On-line Promo Media Advocacy Groups Access Status Samples KOLs/Specialists The Press Other HCPs Colleagues POI TM Analysis: Digital Influence?
26. What is an Integrated Campaign? Highly choreographed and targeted, integrated campaigns draw upon the strengths of broadcast, digital media, online social networking, advertising, direct mail, live experiences and other media to efficiently engage and move audiences through the sales cycle— wherever they live, work and play . Journal of Integrated Marketing Communications, 2009
38. Tramacet: 14,800 Risperdal: 6,600 Prezista: 220 Levaquin: 6,200 Concerta: 22,000 Reminyl: 2,400 Tri-Cyclen: 22,900 Eprex: 1,600 Google Searches from a Canadian Computer, September 2009
39. 95% Of physicians report using a search engine to find medical information online. Manhattan Research 2007
40. Physician Targeted Google Ad Words Learn about Prezista Safety & Efficacy Information for Canadian Physicians www.prezista.ca
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48. Mobile-Friendly Sites Ensure your digital offering is viewable here. To visit healthinfoformen.com, please click here . Or, to visit on your computer, please enter your email address to receive a personal invitation. submit
51. Create Mobile Access Points Offline To visit healthinfoformen.com, please click here . Or, to visit on your computer, please enter your email address to receive a personal invitation. submit
57. Your Branded Site: The Anchor All of the attention you think you should be spending on online marketing in the many digital channels and platforms will bring your company or brand zero return if you don't have a website that is not only nice and easy-to-use, but findable… Mitch Joel, President, Twist Image
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60. OPTIMIZING DIGITAL the PROMO CHANNEL for HCPs Contact: Greg Rice, Managing Director T) 416-933-4740 E) [email_address] W) eurorscglife.ca B) futurepharma.wordpress.com
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