1. HealthyBytes
Million Hearts Risk Check Challenge

2. Welcome to HealthyBytes
§ Our goal with Healthy Bytes is to inform and motivate as many people as
possible to learn about their heart risk and take health actions to improve their
heart health.
§ We have two segments in our target audience: Baby boomers who have higher
risk for cardiovascular disease, and younger people who can take preventative
actions now and encourage their older loved ones to get assessed and improve
their health.
§ These two segments have driven our choice to deploy Healthy Bytes on two
platforms: an iPhone app and a web browser-based application.
§ The iPhone app appeals to a broad range of users because the iPhone has the
strongest reputation among smartphone buyers for being easy to use. A recent
survey has indicated that Baby Boomers are currently the fastest growing
demographic of smartphone and social media adoption.
§ In addition, drugstores, fairs, and medical facilities can set up iPad kiosks to
allow patients of all socioeconomic status to get assessed and receive
personalized recommendations.
§ The features designed for the iPhone app also allow users to take advantage of
the app even if they do not personally own the phone. The users data and
results are easily transferred to another channel such as email or text to
accommodate a diverse audience.
§ The web application ensures accessibility for all users regardless of
smartphone adoption.

3. HealthyBytes iPhone Features
§ Built specifically for the Million Hearts challenge and designed to be simple and intuitive
so users will stay engaged and complete the risk check.
§ The app streamlines process by focusing on required questions rather than optional
biomarkers as the assumption is most users will not have this level of information on their
first use.
§ You can use the app as a Guest or Create a Profile. The Profile feature allows you to save
your stats and maintain a history of your results - making it easier for the user to return.
§ Social Integration – Facebook (FB) Login option and ability to Share on FB improves ease
of use and increases support for the user and marketing for the Million Hearts campaign.
§ Risk results are designed to be visually appealing and simplify medical jargon so all users
can easily grasp the impact of their risk.
§ Emotional Connection provided by accessing the FB Family list motivates users to take
action.
§ The Send Results options allow users to share their results privately and easily follow-up on
missing information. The Remind Me options increase the likelihood they would take
further action.
§ Screening Centers are mapped out using Google API and can be searched by current
location, zip code, or a partial address. Address and details of the screening center can
then be emailed or texted from the app.
§ Potential integration to Microsoft HealthVault, FitBit, and other health providers and tools
for the more sophisticated user.

4. HealthyBytes Website Features
§ Platform neutral so can be used on any computer, website, mobile
device, or tablet.
§ Simple and clean UI to improve user experience regardless of
platform.
§ The assessment is broken out in steps so users can see their
progress and remain engaged.
§ User is able to go back and review past steps without losing any data.
§ Risk results are explained in language for the everyday user with a
link to additional recommendations so as not to overwhelm the user.
§ The site also uses an emotional connection to motivate user action by
incorporating the person who shared the HealthyBytes site, into the
messaging.
§ User can find a screening center through multiple parameters
(address, city, or zip). Location table appears with additional
information and directions to that location.
§ Potential to customize with HHS, ONC, Million Hearts logo and
branding.

5. Learn More About HealthyBytes
§ Visit us at http://www.measrme.com/ to test the website
§ Watch the short iPhone & site demo at: http://youtu.be/
wophaD3WcMk
§ Contact us at pjd.associates@gmail.com
§ Team: Former classmates from MIT with advanced degrees from
MIT, Cornell, & Stanford.
§ Engineering Team:
§ Alda Luong & Sebastian Ortiz
§ Marketing/Business Team:
§ Phebe Wang & Angela Yu
§ Advisors
§ Dr. Linh Tran, Chief Resident at UCLA
§ Jack Wang, MD/PhD Candidate at Stanford