HealthSeeker Facebook Game
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The document introduces HealthSeeker, a Facebook game developed to engage and motivate people in managing diabetes. It notes the large user base on Facebook, especially among older adults. HealthSeeker allows players to complete missions focused on health goals, with social support from friends. Diabetes educators who have provided feedback praise how the game encourages specific behaviors and involves family/social support. They feel it will be a useful tool to recommend between patient appointments.
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Session description:
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Like HealthSeeker at:
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Follow HealthSeeker at:
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This document discusses patient advocacy groups in Europe and their role in engaging with the pharmaceutical industry online. It introduces several e-patients from different European countries who have advocated for improved access to medicines and describes how advocacy groups in countries like Germany use social media. It suggests that while access to medicines has been an issue in Europe, advocacy groups and e-patients can help build trust between patients and the pharmaceutical industry by letting patients assist the industry's online engagement efforts.
ePatCon11: Dammert - The LIVESTRONG App – New Technology for Patient Empowerm...
ePatCon11: Dammert - The LIVESTRONG App – New Technology for Patient Empowerm...e-Patient Connections
The Live Strong app was created by the Lance Armstrong Foundation to directly help people fighting cancer and empower them to take action. It was developed based on a 2010 survey of over 8,000 cancer survivors which found that 85% felt their medical care would improve by sharing information electronically. The app focuses on providing cancer support in five key areas: addressing insurance, employment and financial concerns, providing emotional and peer support, understanding fertility risks and preservation options, understanding treatment options and matching to clinical trials, and connecting people to local resources.ePatCon11: Cryer - Patient Advocacy in 3-D
Donna Cryer discusses patient advocacy and e-patient connections in 1-D, 2-D, and 3-D. She argues that current patient-centered approaches are still 1-D by focusing only on transactions, while 2-D adds relationships but still lacks full engagement. True 3-D patient advocacy requires an avatar effect through fully immersive digital connections that empower patients.
ePatCon11: Zeiger - Story and Health
This document provides information about Roni Zeiger, who is the Chief Health Strategist at Google. It lists her name, title, and Twitter handle. It also includes several Flickr photo links and mentions a health story website called www.MyHealthStory.me.
ePatCon11: Myers - 20 Mobile Solutions That Are Changing Patients' Lives
The document discusses 20 mobile solutions that are changing patients' lives including disease state monitoring, patient monitoring, HCP remote monitoring, EMR, compliance tools, patient communities on Twitter, OB labor management apps, portable ultrasound, pain monitoring apps, patient apps for various conditions, and more. Connectivity through smartphones allows for involvement and better health outcomes.
ePatCon11: Gratton - The Gamification of Health
This document discusses gamification in healthcare. It provides an overview of game mechanics and frameworks that can be applied to engage and motivate patients. Examples are given of existing health-focused games and gamified platforms that apply concepts like achievements, rewards, levels, and competition to encourage patients to learn and improve their health. The document proposes a gaming model for healthcare experiences that focuses on purpose, incentives, and delivering cathartic moments through escalating challenges to drive involvement.
ePatCon11: Baumann - The Patient Tweets: How Twitter Can Be Used To Tell Pati...
ePatCon11: Baumann - The Patient Tweets: How Twitter Can Be Used To Tell Pati...e-Patient Connections
This document discusses how social media can be used to share health information and connect patients. It highlights Twitter accounts that provide health advice from medical professionals, opportunities for online support groups, and how individuals share their experiences living with health conditions to help empower others. The brief stories from patients with Alzheimer's and psychotherapy patients show how social media can help people feel less alone while dealing with challenges.ePatCon11: Semonite - VGo Telepresence Robot
Robotic telepresence technology allows remote users to visit other locations and move around freely using a robotic device controlled from their computer. The VGo system connects visitors to a robotic device displaying their video and voice at the remote site, allowing them to interact naturally as if they were physically present. This technology has applications in healthcare such as remote patient visits, training, monitoring and language interpreting. VGo Communications has several healthcare customers already using their robotic telepresence system.
ePatCon11: Sampath - Speak From the Heart
The document discusses a case study of an integrated marketing campaign by Gilead Sciences that used real patient stories and partnerships with advocacy groups. It outlines the phases of the campaign, which included analyzing the competitive landscape, developing a patient communication platform incorporating video stories from patients and advocacy groups, and gaining industry recognition for the campaign. The campaign was successful in targeting dissatisfied chronic angina patients and increasing engagement.
ePatCon11: Gutman - Patient-Centric Physician Engagement Online
The document discusses the need for a new era of interactive health that provides patients with 24/7 access to trusted physicians online through virtual practices. It notes that most patients currently lack same day access to doctors and want their doctors to know them better. An interactive health system would give patients instant access to answers from doctors on their smartphones and tablets through a personalized, gamified experience. This new model would combine the best aspects of trusted healthcare, personalization, immediacy and unlimited access.
ePatCon11: Miron-Shatz - Inserting the Human Factor in Advanced Technology
The document discusses factors that influence patient adherence to medical treatment plans. It notes that around a third of prescriptions are never filled and compliance rates are low even for prescriptions that are picked up. Barriers to adherence include lack of knowledge about diseases and medications, concerns about side effects and costs, and lack of motivation. The document advocates for addressing these barriers by providing personalized messages that create motivation, ensuring patients comprehend their conditions and treatments, and identifying what specific issues cause non-adherence for individual patients. Digital tools should be designed using these behavioral principles to increase long-term engagement.
e-PatCon11: Licht - Re-imagining Health: How UNICEF is Using Digital Innovati...
e-PatCon11: Licht - Re-imagining Health: How UNICEF is Using Digital Innovati...e-Patient Connections
UNICEF is using digital innovation to improve health globally. PSFK and UNICEF identified 15 key trends and briefed agencies on opportunities. Zemoga then developed concepts for UNICEF, including the Teach Shirt idea, which would replicate UNICEF's model and provide benefits like fresh thinking, exposure to best practices, new resources, and new sponsorship opportunities.ePatCon11: Vartabedian - The Physician Redefined
The document discusses how technology and empowered patients are changing the role of physicians. It notes that patients now have access to unlimited information online to research conditions and treatments, and can connect with others. As a result, the role of physicians is shifting from being the sole source of information to providing diagnosis, predictive care, personalized care, and evidence-based recommendations. Technology is also reducing the need for some traditional medical skills like using a stethoscope. Overall, the document argues that while physicians will still be needed, their role will be radically redefined to focus more on high-level tasks while patients handle more of their own basic research and care.
ePatCon11: Bottles - How Social Media Can Help Connect Providers to e-Patients
The document discusses how leaders establish a vision, assess opportunities and risks, translate the vision into strategies and tactics, assign responsibilities to the right people, and hold people accountable. It also discusses how social media can help connect healthcare providers to patients, and trends in digital health technologies like epidermal electronics, gamification, and quantified self-tracking.
ePatCon11: Kozloff - Introducing the Audio Health Record
This document discusses innovations in healthcare including electronic health records, preventive care, comparative effectiveness research, and accountable care organizations. It notes that there are over 1 billion physician visits per year but patients often have poor recall of their visits and diagnoses. Engaging patients more actively could improve outcomes by increasing patient understanding, satisfaction, reducing anxiety, and improving compliance, while potentially decreasing treatment time and costs.
ePatCon11: Bennett - Hospitals and Social Media - What's Working?
Ed Bennett from the University of Maryland Medical System presented on how hospitals use social media. Hospitals use social media for customer service, community outreach, education, public relations, and crisis communications. Some types of social media used rapidly by hospitals include YouTube and Twitter. Patient support groups on Facebook have been created by the University of Maryland Medical Center for post-liver transplant patients, digestive disease patients, hepatitis C patients, and trauma survivors. These private Facebook groups allow for support and knowledge sharing between approved members.
ePatCon11: Richman - Elephants Can Dance and Hippos Can Limbo
Jonathan Richman is an American singer-songwriter known for his unique style of pop music. He began his career in the 1970s with the band The Modern Lovers and has since released numerous solo albums. His album "Possible Worldwide" from 2022 features his signature quirky lyrics and minimalist rock sound.
Using Evidence-Based Marketing to Maximize the Impact of an Integrated Unbran...
Using Evidence-Based Marketing to Maximize the Impact of an Integrated Unbran...e-Patient Connections
This document discusses using evidence-based marketing to maximize the impact of an integrated unbranded marketing campaign. It describes a 4-phase project conducted by Gilead Sciences to develop a patient marketing platform for angina. Phase 1 involved analyzing the competitive landscape. Phase 2 identified 3 patient segments through research. Phase 3 developed targeted communication streams. Phase 4 integrated HCP and patient marketing efforts to drive growth through an action cascade. Early metrics showed the campaign addressed an unmet need and drove engagement.Rehab with Games
The document discusses using video games like the Nintendo Wii for burn rehabilitation. It presents research from a study of 91 burn survivors that found high percentages agreed the Wii could provide benefits like enjoyment, distraction from pain, and motivation. A pilot study of 40 burn patients found that those using the Wii as an adjunct to traditional therapy showed greater improvements in pain, function, and range of motion compared to controls. The study suggests games like the Wii may effectively complement physical rehabilitation for burn patients.
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ePatCon11: Pugh - Game on! Using Lessons Learned from Farmville and Pokemon f...
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ePatCon11: Dammert - The LIVESTRONG App – New Technology for Patient Empowerm...
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Diagnosis and Staging
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Endocrine Therapy
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HealthSeeker Facebook Game
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