The document discusses the exponential growth of data from a variety of sources including users, enterprises, and research organizations. As more activities and items become digitized and connected, the amount of data being created is poised to explode. However, simply storing all this data will not be economically feasible. New approaches will be needed to determine what data is worth keeping and discarding, with decisions made at various points in the computing architecture depending on the situation.

1. Data, Data Everywhere… …and Not a Bit to Drink Jonathan L. Yarmis VP Disruptive Technologies AMR Research November 4, 2008

25. Either EMC is the most undervalued company in the history of the computing industry