Presentation at NeuroIS 2019 : With the growing use of smartphones in our daily life, mobile multitasking has become a widespread (and often dangerous) behavior. Research on mobile multitasking thus far only focuses on a limited number of IT tasks that can be performed with a smartphone: talking, listening to music, and texting. Thus, we do not know the extent to which these results generalize to other types of mobile multitasking behaviors such as reading while walking and gaming while walking. Also, we do not know the extent to which motor movement through physical space (i.e., walking vs. only standing) affects this phenomena. The current paper reports on an ongoing research that explores these questions. Our preliminary results suggest that mobile and standing multitasking leads to the inability to perceive incoming stimuli. Gaming appears to be the most dangerous mobile multitasking task for pedestrians.
Emergo: Academic Performance Assessment and Planning with a Data Mart (WCCE 2...Vinícius M. Kern
Preprint @ http://tinyurl.com/bsp7bg, World Conference on Computers in Education
Abstract: National-level, objective assessment in higher education has been a practice in Brazil since 1996, surviving political shifts that frequently dismantle public policies. This paper presents the Emergo Project – the assessment of Psychology students using a data mart with multiple-choice questions from national exams and students’ answers. We run two annual examinations, giving individual feedback and discussing aggregate results with faculty and students. We identified patterns for the evolution of correct answers across semester enrolled – Growing, Decreasing, Peak, Constant, and Other. Actual results in the national exam suggest that the feedback and discussions might have helped achieving superior performance standards.
The existence of a gender gap in STEM is, nowadays, a known fact. In the conviction that gender should not influence the choice of the career to pursue, and in the belief that heterogeneity (of gender, but not only), can be an added value, we founded the IEEE Women In Engineering Student Branch Affinity Group PoliMi. The main purpose of this group is to quantify and evaluate the existence of such a gap all along the academic path and to measure the impact of team heterogeneity on research performance measured in terms of scientific publication venue quality. This will be done through the computation of the gender gap index, the sticky floor index and the glass ceiling index and through the evaluation and confrontation of the outcomes of both homogenous and heterogenous entrepreneurial teams of Politecnico di Milano spin-off on probability of survival and turnover. We propose a case study based on the Politecnico di Milano reality and, in particular, on the Information, Electronic and Bioengineering Department. In the talk the outcomes of this analysis will be illustrated and discussed.
Emergo: Academic Performance Assessment and Planning with a Data Mart (WCCE 2...Vinícius M. Kern
Preprint @ http://tinyurl.com/bsp7bg, World Conference on Computers in Education
Abstract: National-level, objective assessment in higher education has been a practice in Brazil since 1996, surviving political shifts that frequently dismantle public policies. This paper presents the Emergo Project – the assessment of Psychology students using a data mart with multiple-choice questions from national exams and students’ answers. We run two annual examinations, giving individual feedback and discussing aggregate results with faculty and students. We identified patterns for the evolution of correct answers across semester enrolled – Growing, Decreasing, Peak, Constant, and Other. Actual results in the national exam suggest that the feedback and discussions might have helped achieving superior performance standards.
The existence of a gender gap in STEM is, nowadays, a known fact. In the conviction that gender should not influence the choice of the career to pursue, and in the belief that heterogeneity (of gender, but not only), can be an added value, we founded the IEEE Women In Engineering Student Branch Affinity Group PoliMi. The main purpose of this group is to quantify and evaluate the existence of such a gap all along the academic path and to measure the impact of team heterogeneity on research performance measured in terms of scientific publication venue quality. This will be done through the computation of the gender gap index, the sticky floor index and the glass ceiling index and through the evaluation and confrontation of the outcomes of both homogenous and heterogenous entrepreneurial teams of Politecnico di Milano spin-off on probability of survival and turnover. We propose a case study based on the Politecnico di Milano reality and, in particular, on the Information, Electronic and Bioengineering Department. In the talk the outcomes of this analysis will be illustrated and discussed.
The existence of a gender gap in STEM is, nowadays, a known fact. In the conviction that gender should not influence the choice of the career to pursue, and in the belief that heterogeneity (of gender, but not only), can be an added value, we founded the IEEE Women In Engineering Student Branch Affinity Group PoliMi. The main purpose of this group is to quantify and evaluate the existence of such a gap all along the academic path and to measure the impact of team heterogeneity on research performance measured in terms of scientific publication venue quality. This will be done through the computation of the gender gap index, the sticky floor index and the glass ceiling index and through the evaluation and confrontation of the outcomes of both homogenous and heterogenous entrepreneurial teams of Politecnico di Milano spin-off on probability of survival and turnover. We propose a case study based on the Politecnico di Milano reality and, in particular, on the Information, Electronic and Bioengineering Department. In the talk the outcomes of this analysis will be illustrated and discussed.
https://telecombcn-dl.github.io/2017-dlcv/
Deep learning technologies are at the core of the current revolution in artificial intelligence for multimedia data analysis. The convergence of large-scale annotated datasets and affordable GPU hardware has allowed the training of neural networks for data analysis tasks which were previously addressed with hand-crafted features. Architectures such as convolutional neural networks, recurrent neural networks and Q-nets for reinforcement learning have shaped a brand new scenario in signal processing. This course will cover the basic principles and applications of deep learning to computer vision problems, such as image classification, object detection or image captioning.
The Geography of Distance Education Research - Bibliographic Characteristics ...alanwylie
Keynote presentation by Olaf Zawacki-Richter, University of Oldenburg, Germany, Center for Lifelong Learning, Faculty of Educational and Social Sciences for the DEHub/ODLAA Education 2011 to 2021- Global challenges and perspectives of blended and distance learning the (14 to 18 February 2011).
BRAIN-TO-SOCIETY DECISION AND BEHAVIOR SEMINAR : Measuring what users really ...Pierre-Majorique Léger
BRAIN-TO-SOCIETY DECISION AND BEHAVIOR SEMINAR Measuring what users really experience
USING NEUROSCIENCE TO INFORM INFORMATION SYSTEM RESEARCH
Conference at McGill University, February 28th 2020.
Introduction aux systèmes de recommandation : filtrage collaboratif, filtrage par le contenu, recommandation de livres et de lectures.
Présentation dans le cadre des journées ARS2017, Université de la Manouba (Tunis)
Signal orchestration-system-classroom-jigsaw-ectel2011-hernandez-leo-et-aldavinia.hl
Hernández-Leo, D.; Nieves, R.; Arroyo, E.; Rosales, A.; Melero, J.; Moreno, P.; Blat, J.; Orchestration Signals in the Classroom: Managing the Jigsaw Collaborative Learning Flow. In: Proceedings of 6th European Conference on Technology Enhanced Learning, EC-TEL 2011, Palermo, Italy, September 2011, pp. 153-165
The orchestration of collaborative learning processes in face-to-face physical settings, such as classrooms, requires teachers to coordinate students indicating them who belong to each group, which collaboration areas are assigned to each group, and how they should distribute the resources or roles within the group. In this paper we present an Orchestration Signal system, composed of wearable Personal Signal devices and an Orchestration Signal manager. Teachers can configure color signals in the manager so that they are transmitted to the wearable devices to indicate different orchestration aspects. In particular, the paper describes how the system has been used to carry out a Jigsaw collaborative learning flow in a classroom where students received signals indicating which documents they should read, in which group they were and in which area of the classroom they were expected to collaborate. The evaluation results show that the proposed system facilitates a dynamic, visual and flexible orchestration.
Conférence IIBA Montréal (21 septembre 2017): Les neurosciences pour évaluer ...Pierre-Majorique Léger
https://montreal.iiba.org/event/demi-journee-conference-2017-les-nouvelles-technologies-et-techniques-au-service-de-lanalyste
Connaissez-vous vraiment l'expérience de vos utilisateurs ? Le Professeur Pierre-Majorique Léger est un chercheur, inventeur et entrepreneur. Ses recherches visent à améliorer l'expérience utilisateur (UX) vécue lors de l'apprentissage ou de l'utilisation d'une technologie d'information (TI). Dans ses travaux, il mobilisent les données biophysiologiques massives générées lors de l'interaction avec les TI et ce afin de découvrir l'expérience émotionnelle et cognitive réellement vécue par les utilisateurs.
Professeur titulaire en technologies de l'information, il est co-directeur du Tech3Lab de HEC Montréal. Il est également professeur invité à la prestigieuse Tuck School of Business du Dartmouth College et au Henry B. Tippie School of Management de la University of Iowa. Il est l'auteur d'une cinquantaine d'articles scientifiques arbitrés, d'une dizaine de déclarations d'invention et le fondateur de plusieurs start-ups.
(Structural) Feature Interactions for Variability-Intensive Systems Testing Gilles Perrouin
Presentation given in the "short talks" session in the Dagstuhl seminar 14281 on "Feature Interactions - the Next Generation" , Schloss Dagstuhl, Germany, July 2014.
30.03.2017 Data Science Meetup - USER JOURNEY ANALYSIS, BETWEEN BUDGET ALLOCA...Zalando adtech lab
Prof. Dr. Burkhardt Funk from Leuphana University held this presentation on "User Journey Analysis, Between Budget Allocation and Micro Decisions" on the DATA SCIENCE MEETUP HAMBURG in the Zalando adtech lab Office on 30th March 2017
Comment mobiliser les neurosciences et l’intelligence numérique pour améliore...Pierre-Majorique Léger
Webinaire du 6 mai par Prof Pierre-Majorique Léger
Le Tech3Lab et la Chaire UX de HEC Montréal se spécialisent dans l'amélioration de l’expérience utilisateur (UX) vécue lors de l’apprentissage ou de l’utilisation de technologies de l’information, et ce en mobilisant grâce aux plus récentes avancées en intelligence numérique les données biophysiologiques massives générées lors de l’interaction et permettant de qualifier l’émotion et la cognition de l’utilisateur.
Cette conférence présente un résumé des avancées scientifiques et industrielles réalisées par les chercheurs du Tech3lab.
Des exemples concrets de collaborations avec les partenaires industrielles les Chaire UX seront présentés afin d’illustrer clairement les bénéfices de cette méthodologie unique et novatrice développée par les chercheurs de IVADO.
Necessity is the mother of invention: Enabling remote measurement of user psy...Pierre-Majorique Léger
Like all other usability labs, HEC Montréal Tech3Lab had to put the in presence research activities with human subjects on hold early in the pandemic. As a result, the entire Tech3Lab scientific and professional team has embarked on a colossal effort to move data collection activities online. As necessity is the mother of innovations, the Techlab team has developed a new technological ecosystem called COBALT, enabling the precise and rich measurement of user psychophysiological reactions at a distance while interacting with an IT artifact. In this conference, Dr. Pierre-Majorique Léger comes back on the challenges his team overcome during the pandemic. He presents the wide range of long-lasting scientific opportunities that this new methodological ecosystem offers to the IS and HCI communities.
Bio:
Professor Pierre-Majorique Léger is a researcher, inventor and entrepreneur. He is a Full professor of IT at HEC Montreal and the senior chairholder of the NSERC Industrial Research Chair in User Experience (UX). His research seeks to improve the user experience (UX) while learning or using technology. He does this by analyzing massive amounts of bio-physiological data that are generated during human-IT interactions (HCI), which allows him to qualify emotion and cognitive responses in users. His current industrial research partners include Deloitte Digital, Sobeys, Desjardins, D-Box, Videotron, CN, NBC, CAE, CBC and BlueYonder. He is the co-director of the Tech3Lab, a research laboratory and devoted to the investigation of human factors in information technologies. He is also the principal inventor of ERPsim.
LA NÉCESSITÉ EST LA MÈRE DE L'INVENTION : Vers des tests utilisateurs à dista...Pierre-Majorique Léger
Comme toutes les autres organisations, le Tech3Lab a dû mettre en pause ses activités en laboratoire. Par conséquent, toute l’équipe scientifique et professionnelle du laboratoire a amorcé un effort colossal pour transférer les activités de tests utilisateurs en ligne. Tous les professionnels ont fait preuve d’une grande ingéniosité et de beaucoup de créativité pour développer de nouvelles procédures de manière à tester à distance les interfaces de nos partenaires. Comme la nécessité est la mère des innovations, l’équipe est arrivée à développer une nouvelle technologie de mesure des émotions à distance qui fera l’objet bientôt d’une déclaration d’invention.
Dans le but de faire un retour sur l’expérience du Tech3Lab ainsi que dans le but de partager les méthodologies de tests utilisateurs à distance développées et raffinées durant cette période, nous proposons d’offrir une conférence qui exposera les principaux défis de ce type de test utilisateur.
https://www.agiletourmontreal.com/session72?tab=day-2020-11-19
Conférence dans le cadre de Agile Tour Montréal 2020.
A conference presented virtually by Léger, Sénécal and Boasen on May 31st, 2020 at "Music and the Brain: A Story of Immersion" organized by St Edmund Hall Centre for the Creative Brain.
The Influence of Task Types on User Experience after a Web Interface UpdatePierre-Majorique Léger
Using cognitive script and cognitive lock-in theories, this paper presents the results of a user experience experiment that tested the user’s emotional and cognitive states when presented with a major redesign of a service provider’s website. A within-subjects design involved 57 participants, who engaged in both informational and transactional tasks during four consecutive visits to a financial institution’s website, generating a total of 772 observations. Psychophysiological data were collected as measures of cognitive load, emotional valence, and emotional arousal during users’ website visits. Results suggest that repeat visits to an updated website lead to decreased cognitive load and increased arousal. They also offered support for the moderating role of task type on the relationship between task repetition and the users’ emotional and cognitive responses. Specifically, transactional tasks were associated with a greater cognitive cost and lower valence than informational tasks during the initial visits to an updated site.
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The existence of a gender gap in STEM is, nowadays, a known fact. In the conviction that gender should not influence the choice of the career to pursue, and in the belief that heterogeneity (of gender, but not only), can be an added value, we founded the IEEE Women In Engineering Student Branch Affinity Group PoliMi. The main purpose of this group is to quantify and evaluate the existence of such a gap all along the academic path and to measure the impact of team heterogeneity on research performance measured in terms of scientific publication venue quality. This will be done through the computation of the gender gap index, the sticky floor index and the glass ceiling index and through the evaluation and confrontation of the outcomes of both homogenous and heterogenous entrepreneurial teams of Politecnico di Milano spin-off on probability of survival and turnover. We propose a case study based on the Politecnico di Milano reality and, in particular, on the Information, Electronic and Bioengineering Department. In the talk the outcomes of this analysis will be illustrated and discussed.
https://telecombcn-dl.github.io/2017-dlcv/
Deep learning technologies are at the core of the current revolution in artificial intelligence for multimedia data analysis. The convergence of large-scale annotated datasets and affordable GPU hardware has allowed the training of neural networks for data analysis tasks which were previously addressed with hand-crafted features. Architectures such as convolutional neural networks, recurrent neural networks and Q-nets for reinforcement learning have shaped a brand new scenario in signal processing. This course will cover the basic principles and applications of deep learning to computer vision problems, such as image classification, object detection or image captioning.
The Geography of Distance Education Research - Bibliographic Characteristics ...alanwylie
Keynote presentation by Olaf Zawacki-Richter, University of Oldenburg, Germany, Center for Lifelong Learning, Faculty of Educational and Social Sciences for the DEHub/ODLAA Education 2011 to 2021- Global challenges and perspectives of blended and distance learning the (14 to 18 February 2011).
BRAIN-TO-SOCIETY DECISION AND BEHAVIOR SEMINAR : Measuring what users really ...Pierre-Majorique Léger
BRAIN-TO-SOCIETY DECISION AND BEHAVIOR SEMINAR Measuring what users really experience
USING NEUROSCIENCE TO INFORM INFORMATION SYSTEM RESEARCH
Conference at McGill University, February 28th 2020.
Introduction aux systèmes de recommandation : filtrage collaboratif, filtrage par le contenu, recommandation de livres et de lectures.
Présentation dans le cadre des journées ARS2017, Université de la Manouba (Tunis)
Signal orchestration-system-classroom-jigsaw-ectel2011-hernandez-leo-et-aldavinia.hl
Hernández-Leo, D.; Nieves, R.; Arroyo, E.; Rosales, A.; Melero, J.; Moreno, P.; Blat, J.; Orchestration Signals in the Classroom: Managing the Jigsaw Collaborative Learning Flow. In: Proceedings of 6th European Conference on Technology Enhanced Learning, EC-TEL 2011, Palermo, Italy, September 2011, pp. 153-165
The orchestration of collaborative learning processes in face-to-face physical settings, such as classrooms, requires teachers to coordinate students indicating them who belong to each group, which collaboration areas are assigned to each group, and how they should distribute the resources or roles within the group. In this paper we present an Orchestration Signal system, composed of wearable Personal Signal devices and an Orchestration Signal manager. Teachers can configure color signals in the manager so that they are transmitted to the wearable devices to indicate different orchestration aspects. In particular, the paper describes how the system has been used to carry out a Jigsaw collaborative learning flow in a classroom where students received signals indicating which documents they should read, in which group they were and in which area of the classroom they were expected to collaborate. The evaluation results show that the proposed system facilitates a dynamic, visual and flexible orchestration.
Conférence IIBA Montréal (21 septembre 2017): Les neurosciences pour évaluer ...Pierre-Majorique Léger
https://montreal.iiba.org/event/demi-journee-conference-2017-les-nouvelles-technologies-et-techniques-au-service-de-lanalyste
Connaissez-vous vraiment l'expérience de vos utilisateurs ? Le Professeur Pierre-Majorique Léger est un chercheur, inventeur et entrepreneur. Ses recherches visent à améliorer l'expérience utilisateur (UX) vécue lors de l'apprentissage ou de l'utilisation d'une technologie d'information (TI). Dans ses travaux, il mobilisent les données biophysiologiques massives générées lors de l'interaction avec les TI et ce afin de découvrir l'expérience émotionnelle et cognitive réellement vécue par les utilisateurs.
Professeur titulaire en technologies de l'information, il est co-directeur du Tech3Lab de HEC Montréal. Il est également professeur invité à la prestigieuse Tuck School of Business du Dartmouth College et au Henry B. Tippie School of Management de la University of Iowa. Il est l'auteur d'une cinquantaine d'articles scientifiques arbitrés, d'une dizaine de déclarations d'invention et le fondateur de plusieurs start-ups.
(Structural) Feature Interactions for Variability-Intensive Systems Testing Gilles Perrouin
Presentation given in the "short talks" session in the Dagstuhl seminar 14281 on "Feature Interactions - the Next Generation" , Schloss Dagstuhl, Germany, July 2014.
30.03.2017 Data Science Meetup - USER JOURNEY ANALYSIS, BETWEEN BUDGET ALLOCA...Zalando adtech lab
Prof. Dr. Burkhardt Funk from Leuphana University held this presentation on "User Journey Analysis, Between Budget Allocation and Micro Decisions" on the DATA SCIENCE MEETUP HAMBURG in the Zalando adtech lab Office on 30th March 2017
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Comment mobiliser les neurosciences et l’intelligence numérique pour améliore...Pierre-Majorique Léger
Webinaire du 6 mai par Prof Pierre-Majorique Léger
Le Tech3Lab et la Chaire UX de HEC Montréal se spécialisent dans l'amélioration de l’expérience utilisateur (UX) vécue lors de l’apprentissage ou de l’utilisation de technologies de l’information, et ce en mobilisant grâce aux plus récentes avancées en intelligence numérique les données biophysiologiques massives générées lors de l’interaction et permettant de qualifier l’émotion et la cognition de l’utilisateur.
Cette conférence présente un résumé des avancées scientifiques et industrielles réalisées par les chercheurs du Tech3lab.
Des exemples concrets de collaborations avec les partenaires industrielles les Chaire UX seront présentés afin d’illustrer clairement les bénéfices de cette méthodologie unique et novatrice développée par les chercheurs de IVADO.
Necessity is the mother of invention: Enabling remote measurement of user psy...Pierre-Majorique Léger
Like all other usability labs, HEC Montréal Tech3Lab had to put the in presence research activities with human subjects on hold early in the pandemic. As a result, the entire Tech3Lab scientific and professional team has embarked on a colossal effort to move data collection activities online. As necessity is the mother of innovations, the Techlab team has developed a new technological ecosystem called COBALT, enabling the precise and rich measurement of user psychophysiological reactions at a distance while interacting with an IT artifact. In this conference, Dr. Pierre-Majorique Léger comes back on the challenges his team overcome during the pandemic. He presents the wide range of long-lasting scientific opportunities that this new methodological ecosystem offers to the IS and HCI communities.
Bio:
Professor Pierre-Majorique Léger is a researcher, inventor and entrepreneur. He is a Full professor of IT at HEC Montreal and the senior chairholder of the NSERC Industrial Research Chair in User Experience (UX). His research seeks to improve the user experience (UX) while learning or using technology. He does this by analyzing massive amounts of bio-physiological data that are generated during human-IT interactions (HCI), which allows him to qualify emotion and cognitive responses in users. His current industrial research partners include Deloitte Digital, Sobeys, Desjardins, D-Box, Videotron, CN, NBC, CAE, CBC and BlueYonder. He is the co-director of the Tech3Lab, a research laboratory and devoted to the investigation of human factors in information technologies. He is also the principal inventor of ERPsim.
LA NÉCESSITÉ EST LA MÈRE DE L'INVENTION : Vers des tests utilisateurs à dista...Pierre-Majorique Léger
Comme toutes les autres organisations, le Tech3Lab a dû mettre en pause ses activités en laboratoire. Par conséquent, toute l’équipe scientifique et professionnelle du laboratoire a amorcé un effort colossal pour transférer les activités de tests utilisateurs en ligne. Tous les professionnels ont fait preuve d’une grande ingéniosité et de beaucoup de créativité pour développer de nouvelles procédures de manière à tester à distance les interfaces de nos partenaires. Comme la nécessité est la mère des innovations, l’équipe est arrivée à développer une nouvelle technologie de mesure des émotions à distance qui fera l’objet bientôt d’une déclaration d’invention.
Dans le but de faire un retour sur l’expérience du Tech3Lab ainsi que dans le but de partager les méthodologies de tests utilisateurs à distance développées et raffinées durant cette période, nous proposons d’offrir une conférence qui exposera les principaux défis de ce type de test utilisateur.
https://www.agiletourmontreal.com/session72?tab=day-2020-11-19
Conférence dans le cadre de Agile Tour Montréal 2020.
A conference presented virtually by Léger, Sénécal and Boasen on May 31st, 2020 at "Music and the Brain: A Story of Immersion" organized by St Edmund Hall Centre for the Creative Brain.
The Influence of Task Types on User Experience after a Web Interface UpdatePierre-Majorique Léger
Using cognitive script and cognitive lock-in theories, this paper presents the results of a user experience experiment that tested the user’s emotional and cognitive states when presented with a major redesign of a service provider’s website. A within-subjects design involved 57 participants, who engaged in both informational and transactional tasks during four consecutive visits to a financial institution’s website, generating a total of 772 observations. Psychophysiological data were collected as measures of cognitive load, emotional valence, and emotional arousal during users’ website visits. Results suggest that repeat visits to an updated website lead to decreased cognitive load and increased arousal. They also offered support for the moderating role of task type on the relationship between task repetition and the users’ emotional and cognitive responses. Specifically, transactional tasks were associated with a greater cognitive cost and lower valence than informational tasks during the initial visits to an updated site.
Presentation at SIG-HCI Conference Decembre 15th, In Munich. http://sighci.org/
In this literature review, we describe the Information Systems (IS) research using eye-tracking. Based on a sample of 60 papers published since 2008 in journals and conference proceedings, we examine i) what is the trend in eye-tracking IS research, ii) what types of experimental design have been used, iii) what types of metrics have been collected and iv) what constructs and topics have been investigated. We found that IS research using eye-tracking is broad in its research themes but concentrated in its methods of analysis. All the research is quantitative and mostly use fixation counts on computer desktop. A limited number of articles take advantage of pupil dilation measure or mobile eye-tracking. We call for broadening the methods of collection and analysis in eye-tracking IS research.
Optimisez la formation en ligne des utilisateurs : une nouvelle approche basé...Pierre-Majorique Léger
Conférence présentée le 3 décembre 2019 à la journée "Gestion de la Formation" organisé par Les Affaires. Présentée en collaboration avec David De Grandpré, Directeur Deloitte Digital, Montréal.
SFN 2019 Presentation : Method of and system for processing signals sensed fr...Pierre-Majorique Léger
Presentation by Pierre-Majorique Léger and Sylvain Sénécal of the latest research latest patent from Tech3Lab. An example of the application of this new technology to the case of Walmart.com is presented. Chicago, Oct 22nd 2019.
Reference : Courtemanche, F., Fredette, M., Senecal, S., Leger, P. M., Dufresne, A., Georges, V., & Labonte-lemoyne, E. (2019). U.S. Patent No. 10,368,741. Washington, DC: U.S. Patent and Trademark Office.
User Test: How Many Users Are Needed to Find the Psychophysiological Pain Poi...Pierre-Majorique Léger
Lamontagne, Charles, Sylvain Sénécal, Marc Fredette, Shang Lin Chen, Romain Pourchon, Yohan Gaumont, David De Grandpré, and Pierre-Majorique Léger. "User Test: How Many Users Are Needed to Find the Psychophysiological Pain Points in a Journey Map?." In International Conference on Human Interaction and Emerging Technologies, pp. 136-142. Springer, Cham, 2019.
Abstract : Abstract. The objective of this research is to investigate how many users are needed in usability testing to identify psychophysiological pain points (PPP) experienced by users during a human-computer interaction (HCI). Fifteen subjects were tested in a new user training context and results show that out of 15 participants, 82% of the total PPP were experienced after 9 participants. Calculations using 1000 trials of random orders were then performed to demonstrate the independence of the order. This research provides guidelines about what could be an ideal sample size for user test using psychophysiological measures.
What is the real experience of your online customer? A NeuroIS approach at us...Pierre-Majorique Léger
Presentation by Dr Pierre-Majorique Léger, June 3rd, Johannes Kepler University, Linz, Austria. "Pioneering the Digital Future for Omnichannel Retail Managers" in the context of PERFORM – European Training Network – Marie Skłodowska-Curie. PERFORM is Pioneering the Digital Future for Omnichannel Retail Managers.
Comment réduire le cybermalaise de la réalité virtuelle ?
La réalité virtuelle peut nous faire croire à un monde parallèle, mais notre organisme, lui, n’est pas toujours dupe. Il peut réagir en causant une variété de symptômes, allant du bref inconfort jusqu’à des nausées et étourdissements prolongés. Ce mal du virtuel – ou cybermalaise – affecte un grand nombre d’utilisateurs. Cette conférence présente une étude récente, menée en collaboration avec la firme D-BOX Technologies, sur les effets de l’utilisation d’un mouvement parfaitement aligné sur les stimuli virtuels afin d’augmenter l’immersion et de réduire le cybermalaise des utilisateurs.
Pierre-Majorique Léger, HEC
Professeur Pierre-Majorique Léger est un chercheur, inventeur et entrepreneur. Ses recherches visent à améliorer l’expérience utilisateur (UX) vécue lors de l’apprentissage ou de l’utilisation d’une technologie d’information (TI), et ce, en mobilisant les données biophysiologiques massives générées lors de l’interaction et permettant de qualifier l’émotion et la cognition de l’utilisateur. Il est détenteur d’un Ph.D. en génie industriel de l’École Polytechnique de Montréal et d’un postdoctorat en technologies de l’information de HEC Montréal et du NYU Stern School of Business. Il est professeur à HEC Montréal en TI, mais également professeur invité à la prestigieuse Tuck School of Business du Dartmouth College et au Henry B. Tippie School of Management de l’University of Iowa. Récemment, il est devenu le titulaire de la Chaire de recherche industrielle CRSNG-Prompt en expérience utilisateur financée par les gouvernements du Québec et du Canada, mais aussi en partenariat avec des entreprises québécoises pour la recherche en expérience utilisateur soit Deloitte Digital, Sobeys, Mouvement Desjardins, D-Box, Videotron and JDA Software. Il est l’auteur d’une cinquantaine d’articles scientifiques arbitrés, d’une dizaine de déclarations d’invention et le fondateur de plusieurs start-ups.
Conférence de Dr Pierre-Majorique Léger dans le cadre de la 11e Journée professionnelle de BAnQ. L’usage de la bibliothèque : une expérience globale. Montréal, Québec, 22 mars 2018
Impact of Information Technology Multitasking on Hedonic Experience Pierre-Majorique Léger
Conference at SIG-HCI 2018 in San Francisco. In collaboration with D-Box.
Authors :
Armel Quentin Tchanou HEC Montréal, Montréal, Canada armel-quentin.tchanou@hec.ca
Félix Giroux HEC Montréal, Montréal, Canada felix.giroux@hec.ca
Pierre-Majorique Léger
HEC Montréal, Montréal, Canada pierre-majorique.leger@hec.ca
Sylvain Senecal HEC Montréal, Montréal, Canada sylvain.senecal@hec.ca
Jean-François Ménard
D-BOX Technologies inc., Longueuil, Canada
jfmenard@d-box.com
This study investigates the impact of information technology (IT) multitasking on multisensory hedonic experience. Existing literature extensively studies the impact of IT multitasking on user experience in a professional context but still lacks insight regarding this influence in a hedonic context. This study contributes to the literature by examining how technology can alter pleasure induced by hedonic activities. In a context of engaged IT interaction along with multisensory music listening, we hypothesize that the multisensory factor positively influences emotional reaction. We also hypothesize that IT interaction will degrade the hedonic experience. We conducted a multi-method experiment using both explicit (questionnaires) and implicit (automatic facial analysis, and electrodermal activity) measures of emotional reactions. Results support our hypotheses and highlight the importance of avoiding multitasking with technology during passive hedonic activities for better experience. Future research may examine IT multitasking’s influence on active hedonic activities.
Conférence du Prof. Pierre-Majorique Léger. La video du reportage de Dbox est disponible sur le site suivant :
https://curio.ca/fr/video/combattre-les-cybermalaises-17303/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
Task Switching and Visual Discrimination in Pedestrian Mobile Multitasking: Influence of IT Mobile Task Type
1. Task Switching and
Visual Discrimination
in Pedestrian Mobile
Multitasking:
INFLUENCE OF IT MOBILE TASK TYPE
Pierre-Majorique Léger
Elise Labonté-Lemoyne
Marc Fredette
Ann-Frances Cameron
François Bellavance
Franco Lepore
Jocelyn Faubert
Elise Boissonneault
Audrey Murray
Shang-Lin Chen
Sylvain Sénécal
June 6th
, 2019, NeuroIS 2019, Vienna, Austria
L'humain
au centre
de la mobilité
intelligente
L'humain
au centre
de la mobilité
intelligente
31 mai 2019 | HEC Montréal
5. Industrial research partners
from a wide range of industries
INSURANCE
ONLINE GROCERY
MEDIA
RAILWAYS
BANKING
AERONAUTICS
LOGISTICS
FINANCE
r partenaire de
PLUSIEURS BOURSES DE RECHERCHE
À TOUS LES NIVEAUX :
chaire_ux.hec.ca
INSCRIVEZ-VOUS COMME
PARTICIPANTS À NOS ÉTUDES :
panel.hec.ca
Organismes subventionnaires :
partenaire de
6. est fier partenaire de
PLUSIEURS BOURSES DE RECHERCHE
À TOUS LES NIVEAUX :
chaire_ux.hec.ca
INSCRIVEZ-VOUS COMME
PARTICIPANTS À NOS ÉTUDES :
panel.hec.ca
est fier partenaire de
Propulsé par : Organismes subventionnaires :
7. Texting while walking:
An expensive switch cost.
A SIGNIFICANT COGNITIVE EFFORT IS REQUIRED TO DIVIDE
OUR ATTENDING WHEN TEXTING WHILE WALKING. THE
MORE THE EFFORT, THE MORE THE ERROR.
https://www.sciencedirect.com/science/article/pii/S0001457519302908
Courtemanche, Francois, Elise Labonté-LeMoyne, Pierre-Majorique Léger, Marc
Fredette, Sylvain Senecal, Ann-Frances Cameron, Jocelyn Faubert, and François
Bellavance. “Texting while walking: an expensive switch cost.” Accident Analysis &
Prevention 127 (2019): 1-8.
RESEARCH TEAM:
Pierre-Majorique Léger, Ph.D. (PI)
Ann-Frances Cameron, Ph.D.
Francois Courtemanche, Ph.D.
Jocelyn Faubert,Ph.D.
Marc Fredette, Ph.D.
Elise Labonté-Lemoyne, Ph.D.
Franco Lepore, Ph.D.
Sylvain Sénécal, Ph.D.
8. Research questions
RESEARCH ON MOBILE MULTITASKING THUS FAR
ONLY FOCUSES ON A LIMITED NUMBER OF IT TASKS
THAT CAN BE PERFORMED WITH A SMARTPHONE:
TALKING, LISTENING TO MUSIC, AND TEXTING
Q1:
To what extent to which these results generalize to
other types of mobile multitasking behaviors such as
reading while walking and gaming while walking?
Q2:
To what extent motor movement through physical
space (i.e., walking vs. only standing) affects this
phenomena?
9. PHASE 1
STANDING
PHASE 2
WALKING
A Control (No task) X X
B Reading a document X
C Writing an email X
D Playing Tetris X X
E Group Texting X X
F Individual Texting X
Experimental design
2-FACTOR WITHIN-SUBJECT EXPERIMENT:
POSITION (STANDING VS WALKING)
AND TASK TYPE
10. Methodology
PHASE 1 STANDING:
30 subjects
(14 males, 16 females; ages 21-43,
M = 25.6 years, SD = 5.9 years)
PHASE 2 WALKING:
48 subjects (walking)
(20 males, 28 females; ages 18-46,
M=25.5 years, SD=5.5 years).
Counterbalanced
22 trials per condition
Counterbalanced
40 trials per condition
A
A
B
F
C
C
D
D
E
E
PHASE 1
PHASE 2
11. Methodology
PHASE 1 STANDING:
30 subjects
(14 males, 16 females; ages 21-43,
M = 25.6 years, SD = 5.9 years)
PHASE 2 WALKING:
48 subjects (walking)
(20 males, 28 females; ages 18-46,
M=25.5 years, SD=5.5 years).
or
x40
1000 ms
+/- 500 ms
left right
4 m from participants
Height of 1.80 m
12. Instrumentation
and Measures
▪▪ Smart phone : iPhone 6s (Apple, USA)
▪▪ EEG: 32 Ag-AgCl preamplified electrodes mounted
on the actiCap and with a brainAmp amplifier
(Brainvision, Morrisville)
▪▪ Threadmill : iMovR’s ThermoTread GT (iMovR, USA)
▪▪ Projector : 1280 x 1024 pixels using a projector
(ViewSonic, Brea, California, United States)
▪▪ Analysis : EEGLAB (San Diego, USA) and Brainvision
(Morrisville, USA)
13. TASK NAME
PHASE 1
STANDING
PHASE 2
WALKING
A Reading a document 80,6% -
B Writing an email 76,6% -
C Playing Tetris 66,6%1
80,8%2
D Group Texting 70,4%1
84,0%
E Individual Texting - 85,4%
F Control (No task) 82,1% 89,1%
Behavioral results
2-FACTOR WITHIN-SUBJECT EXPERIMENT:
POSITION (STANDING VS WALKING)
AND TASK TYPE
1
significantly lower than the control task;
2
significantly lower than the individual texting task;
14. Next steps
▪▪ Investigate the role of smartphone addiction
proneness on the task-switching cost of using
a smartphone while walking.
▪▪ Understand the relationship between stress and
the usage of smartphone while walking, as well
as the impact of stress on the task-switching
costs.
▪▪ Investigate the effect of smart watch usage on
pedestrian and vehicular behavior.