This document discusses vision, mission, and core values. It provides definitions and guidelines for developing an effective vision statement that inspires and guides an organization. An effective mission statement should be short, catchy, inspiring, and precise about how the organization serves its stakeholders. Core values are the principles that guide an organization and influence its culture, relationships, and reputation. Examples of Google, Apple and Yahoo's core values are provided.

1. VISION, MISSION AND
CORE VALUES
Pat Ray M. Dagapioso
Xavier University
August 2, 2012

2. VISION

3. VISION
• A vision statement outlines what an
organization wants to be, or how it wants
the world in which it operates to be.
• The vision sets out what the organization
wants to accomplish.
• Vision’s task is to inspire members, staff
and supporters.
• Vision answers the question: What do we
want?

4. WHAT IS A GOOD VISION?

5. GOOD VISION
• These are some tips on having a good vision:
– A. Must be aspirational.
– B. Must establish what the organization will
contribute uniquely to the society.
– C. Must be specific.
– D. Must be achievable.
– E. Must be motivating.
– F. Must become the guideline for daily decisions.
– G. Must shape the organization’s culture.

6. To be the most successful premium
manufacturer in the industry.

7. To bring inspiration and innovation to every
athlete in the world. If you have a body, you
are an athelete.

8. To inspire and nurture the human spirit – one
person, one cup, and one neighborhood at a
time.

9. To have the world look for Sony for
comprehensive entertainment.

10. MISSION

11. Mission
• A mission statement is a brief description
of the higher goals of an organization.
• It’s purpose is to improve the cohesion
and coherence of an organization.
• The mission typically describes what the
organization does to achieve its vision.
• Missions help clarify the practical aspects
of what the organization will actually do.

12. Mission
• Most missions emphasize action, and
contains words (but not limited to):
– support, involve, assist, contribute, provide, p
romote.
• Mission answers the question: Why do we
exist?

13. WHAT IS A GOOD MISSION?

14. Good Mission
• Must be short.
• Must be catchy.
• Must be inspiring.
• Must be ambitious.
• Must be realistic and measurable.
• Must be differentiating from competition.
• Must be precise.
• Must include the organization’s stakeholders
and how the organization will serve them.

15. To provide quality basic education that
is equitably accessible to all and lay the
foundation for life-long learning and service
for the common good

16. We at the Department of Energy, in partnership with our
stakeholders, shall improve the quality of life of the Filipino
by formulating and implementing policies and programs to
ensure sustainable, stable, secure, sufficient, accessible and
reasonably-priced energy.

17. The Department shall promote peace and
order, ensure public safety, strengthen
capability of local government units through
active people participation and a
professionalized corps of civil servants.

18. Ensuring that its homebuyers enjoy the
best value for their investment with an
upscale lifestyle, generous amenities, and a
safe, secure, and friendly neighborhood

19. CORE VALUES

20. Core Values
• The core values are the principles and
standards at the very center of people’s
character.
• Core values tend to be stable, and will
only change very slowly in long periods of
time.
• Core values form the basis for our beliefs
about life, ourselves, and the human
potential of ourselves and others.

21. Core Values
• Our values form our attitudes an guide our
behavior.
• Statement of core values influence everything
an organization does, as well as its
relationships with stakeholders and its
reputation.
• Values are expressed as
beliefs, guidelines, and may be set out in a
code of conduct.
• Core values answer the question: Who are
we?

22. TOP 20 CORE VALUES

23. Top 20 Core Values
• 1. Accountability.
• 2. Balance.
• 3. Collaboration.
• 4. Commitment.
• 5. Community.
• 6. Consistency.
• 7. Diversity.
• 8. Efficiency.
• 9. Empowerment.
• 10. Fun.

24. Top 20 Core Values
• 11. Innovation.
• 12. Integrity.
• 13. Leadership.
• 14. Ownership.
• 15. Passion.
• 16. Quality.
• 17. Respect.
• 18. Risk-taking.
• 19. Safety.
• 20. Service Excellence.

26. Google’s Core Values
• Focus on the user and all else will follow.
• It’s best to do one thing really, really well.
• Fast is better than slow.
• Democracy on the web works.
• You don’t need to be at your desk to need an
answer.
• You can make money without doing evil.
• There’s always more information out there.
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn’t good enough.

28. Apple’s Core Values
• We believe that we’re on the face of the
Earth to make great products.
• We believe in the simple, not the complex.
• We believe that we need to own and
control the primary technologies behind
the products we make.
• We participate only in markets where we
can make a significant contribution.

29. Apple’s Core Values
• We believe in saying no to thousands of
projects so that we can really focus on the
few that are truly important and meaningful
to us.
• We believe in deep collaboration and cross-
pollination of our groups, which allow us to
innovate in a way that others cannot.
• We don’t settle for anything less than
excellence in every group in the
company, and we have the self-honesty to
admit when we’re wrong and the courage to
change.

31. Yahoo’s Core Values
• Excellence
• Teamwork
• Innovation
• Customer Fixation
• Community
• Fun

32. The End.