Marketing plan of an app of "Lifeline" Final Project under Prof Sameer Mathur IIM Lucknow

1. Marketing Plan For
Android App
“Lifeline”

3. - “Lifeline” is an app which enables you to check various information
of injury, diseases , their Symptoms , procurement, analysis, side
effect and advice from the city hospitals.
- Users can also see the animated video of minor and cut’s through
which they can known what factors must be taken care while
applying antiseptic in the wound , cut’s and minor accident.

4. Situational Analysis

5. - “Lifeline” gives his users with a platform through which they can
check disease procurement, first aid, home remedies by searching
the symptoms.
- It’s premium version allows to gives chat with the nearest city
hospital through collaborations and after verification through
registered e-mail through which they sign up with their premium
account after giving password ,and password is sent to the
registered email-id

6. Marketing Overview:
“Lifeline”
- Every person do not waste their time to stand in queue for the
medicines and test reports Or application of admission In the
hospital for check up and emergency. So this app is helpful for
these type of people to direct contact to the respective doctors
- The concepts of this is new app is not common and very few apps
are available for this type of services

7. Targeted Customers
General Public of the Country , those who have
smartphone can easily access this app for
free and if they want to became premium member
By signing through respective e-mail id and pay
Some amount for certain periods.

8. Goals

9. - “Lifeline” aims to updating all different types of disease, minor injury
procurements home remedies, symptoms checker so that the users
can aware and directly chat with the customers.
- In the end of the year around 5000+ downloads and active users ,
including approx. 5% of the premium users.

10. Marketing Strategy

11. 1)Customers:
General Public of the country whose are using smartphone
2) Collaborations:
Pharmacy, Local City Hospitals doctors , Pathology to keep
updating the apps by bunch of value aided information.
3)Competitors:
Lifeline main competitors are WebMD,

12. Tactics

13. 1) Products:
- “Lifeline” app are free app available free at Google play store.
- The free version of this apps including Symptoms checker,
remedies and first aid advice
- The Premium Users are the trusted users which have access to
With the doctors and animated process of first aid durning
Minor and small injuries. Which includes free 1- months for first
Time user for every e-mail id.

14. Services:
- It is available and free at Google Play Store.
- This app contains large datasets of the symptom's and disease
their remedies and advice from the doctors for the premium
users and and also including the 1- month full free access of
the app without paying money

15. Price:
- “Lifeline” premium user cost $1.99 for monthly basis and
first 1 –month is free access and will get all the services
that a paid consumers access for make comfortable of the app.

16. Implementation

19. This Presentation is made by Arunav Pratap Shandeelya, IIIT Bhubaneswar ‘ under the
Guidance of Prof. Sameer Mathur , IIM Lucknow, durning internship of Marketing
Management