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Transforming 
Industries, Institutions 
and Societies 
with IBM Watson 
Rick Power 
Watson Solutions Leader, Canada 
rpower@ca.ibm.com 
1
3 Key Takeaways 
1 
2 
3 Watson will dramatically transform many industries, with 
IBM has stepped up its investments to bring cognitive products 
and services to the marketplace, investing over $1B over the next 
couple of years, dedicating over 2000 professionals, and creating a 
$100M equity investment 
New Watson offerings are in-market today, with more quickly 
being added, both by IBM and by Watson Ecosystem partners 
multiple use cases emerging across broad categories.
Three ways the Watson Ecosystem Program benefits partners 
The Program represents a unique opportunity to demonstrate 
thought leadership, innovation, 1 and agility. 
Watson cognitive capabilities can be a game changer by 
2 differentiating your offering in the marketplace.. 
Watson cognitive capabilities can drive incremental revenue 
3 by attracting new users or growing current users.. 
© 2014 International Business Machines Corporation
Watson has graduated from a startup to a full business 
R&D 
Demonstration 
Validation 
Research 
Project 
2006 – 2010 
Jeopardy! 
Grand Challenge 
2011 
Internal 
Startup Division 
2011 – 2013 
IBM Watson 
Group 
2014 – present 
Commercialization 
$1B Investment 
$100M for Ecosystem 
NYC Headquarters 4
Big Data: More than just volume 
Volume 
Terabytes to 
exabytes of existing 
data to process 
© 2014 International Business Machines Corporation 
Velocity 
Streaming data, 
milliseconds to 
seconds to respond 
Variety 
Structured, 
unstructured, 
text & multimedia 
Veracity 
Uncertainty from 
inconsistency, 
ambiguities, etc.
Watson is ushering in a new era of computing 
Tabulating 
Systems Era 
Programmable 
Systems Era 
Cognitive 
Systems Era 
1900 1950 2011
Watson is cognitive computing 
© 2014 International Business Machines Corporation 
7 
Understands 
natural 
language 
Generates 
and 
evaluates 
Adapts hypotheses 
and learns 
Watson understands me. 
Watson engages me. 
Watson learns and 
improves over time. 
Watson helps me 
discover. 
Watson establishes trust. 
Watson has endless 
capacity for insight. 
Watson operates in a 
timely fashion.
Bringing Watson to market 
Transforming industries 
and professions. 
© 2014 International Business Machines Corporation 
Advancing cognitive 
computing across the 
enterprise. 
Delivering the 
cognitive experience 
to the masses. 
Watson Foundations
Watson in healthcare 
A data-rich, societally 
important field helping Watson 
change how medicine is: 
 Taught 
Cleveland Clinic 
 Researched 
MD Anderson 
 Practiced 
Memorial Sloan-Kettering 
Mayo Clinic 
 Paid 
WellPoint
Bringing Watson to market 
Transforming industries 
and professions. 
© 2014 International Business Machines Corporation 
Advancing cognitive 
computing across the 
enterprise. 
Delivering the 
cognitive experience 
to the masses. 
Watson Foundations
Watson can transform the way people interact over the lifetime 
of their relationship 
Know me 
Leverage profile data for 
personalized insight into 
client wants and needs to 
contextualize experience 
Client 
Empower Me 
Interactive, informed natural 
language dialogue that enables 
insights at the point of action 
Engage me 
Dynamic, evidence-based 
omni-channel experiences 
that adapt to client 
preferences
Watson Engagement Advisor 
Helps organizations 
improve how they 
answer their clients’ 
needs 
© 2014 International Business Machines Corporation 
13 
 Engage under-engaged 
clients 
 Grow top-line 
revenue 
 Improve bottom line 
results
Bringing Watson to market 
Transforming industries 
and professions. 
© 2014 International Business Machines Corporation 
Advancing cognitive 
computing across the 
enterprise. 
Delivering the 
cognitive experience 
to the masses. 
Watson Foundations
App Partners 
Develop cognitive powered applications 
powered by IBM Watson 
Content Partners 
Fuel the ecosystem with content to drive 
cognitive applications 
© 2014 International Business Machines Corporation 
16 
The Watson Ecosystem is composed of mutually benefiting, 
interconnected partners 
Talent Partners 
Support application partners with 
developing and designing their solutions 
Watson 
Developer 
Cloud 
Watson 
Content 
Store 
Watson 
Talent 
Hub
Delivering the cognitive experience to the masses 
Watson 
Talent 
Hub + + 
engaged innovators million equity 
© 2014 International Business Machines Corporation 
investments 
subject matter experts 
17 
Watson 
Developer 
Cloud 
Watson 
Content 
Store 
Tools and APIs enabling 
ISVs with self-service 
training, development, and 
testing of their cognitive 
application. 
Brings together sources of free 
and for-fee data, including 
general knowledge, industry-specific 
content, and subject 
matter expertise to help power 
Powered by Watson apps. 
Helps to bridge ISVs’ resource 
gaps by providing a marketplace 
for skills like linguistics, natural 
language processing, machine 
learning, user experience design, 
and analytics. 
3000+
Bringing Watson to market 
Transforming industries 
and professions. 
© 2014 International Business Machines Corporation 
Advancing cognitive 
computing across the 
enterprise. 
Delivering the 
cognitive experience 
to the masses. 
Watson Foundations
…Helps me discover fresh insights 
• Predictive and content analytics to 
uncover patterns not yet known 
• Interactive exploration across all data 
WATSON FOUNDATIONS 
Decision 
Management 
Content 
Analytics 
…Operates in a timely fashion 
• Real-time analytics as data flows through an organization 
• Enterprise-class Hadoop that runs 4x faster 
• In-memory computing for speed of thought analytics 
…Establishes trust so I can act with confidence 
• Governance across complete data lifecycle including Hadoop 
• Security and privacy with compliance 
• Transparency and context to decision-making process 
Planning  
Forecasting 
Discovery  
Exploration 
Business Intelligence  Predictive Analytics 
Information Integration  Governance 
Data Mgmt  
Warehouse 
Hadoop 
System 
Stream 
Computing 
Content 
Management 
Watson Foundations uniquely…
© 2014 International Business Machines Corporation 
21 
Explores 
Reasons 
Visualizes 
Watson’s intelligence 
and capabilities are 
expanding
Inventing new recipes helps us refine Watson’s creativity 
ibm.com/cognitivecooking
This will be Watson 
Understands natural 
language 
Generates and 
evaluates hypotheses 
Adapts and learns 
Reasons 
Explores 
Visualizes 
Sees 
Hears 
Experiences
Recommended Next Steps 
• See our Youtube playlist for more videos, including a number of 
demonstrations of Watson solutions. 
https://www.youtube.com/user/IBM/playlists 
• Contact me directly via phone or email or on LinkedIn. 
(902) 344-7567; rpower@ca.ibm.com; ca.linkedin.com/in/rickpower/ 
• Consider attending IBM’s Insight conference October 26-30. Watson is 
featured, with our Business Analytics, Information Management and 
Enterprise Content Management solutions. http://www- 
01.ibm.com/software/events/insight/ 
• Check us out on the web and follow us on social media to stay current 
with Watson developments. Check the next page for the links.
ibmwatson.com 
facebook.com/ibmwatson 
@ibmwatson 
26 
https://www.youtube.com/user/IBM/ 
playlists
Cognitive 
Computing and the 
IBM Watson 
Ecosystem Program
Three ways the Watson Ecosystem Program benefits partners 
The Program represents a unique opportunity to demonstrate 
thought leadership, innovation, 1 and agility. 
Watson cognitive capabilities can be a game changer by 
2 differentiating your offering in the marketplace.. 
Watson cognitive capabilities can drive incremental revenue 
3 by attracting new users or growing current users.. 
© 2014 International Business Machines Corporation
Start by asking 3 simple questions: 
1. What is the business value of the “Powered by Watson” 
application you intend to build? 
2. Does the application draw upon the unique characteristics 
and capabilities of a cognitive offering? 
3. Has the content that will fuel the application been 
identified and can it be secured/licensed for the intended use?
What makes a great use case 
Have a question and answer requirement, 
with questions posed in natural language 
Seek answers and insights from a defined 
data repository (i.e. corpus) comprised 
largely of unstructured data 
Provide transparency and supporting 
evidence for confidence weighted responses 
to questions and queries
IBM Watson Ecosystem by the Numbers 1H 2014 
Funnel Numbers 
• 2750+ Potential Partners 
• 75 Countries / 26 Industries 
• 2 Investments 
IBM Watson Mobile Developer 
Challenge 
• 400+ Submissions 
• 40+ Countries, 20+ Industries 
• 3 Winners join Watson Ecosystem 
Watson Ecosystem in 
Education 
• 3 Case Competitions 
• 1st inter-collegiate 
competition (100+ students 
and 30 teams) 
• 10 top CS/AI universities on 
boarded for cognitive 
curriculum Fall 2014 
• 70-100 universities expected 
2015
The Watson Mobile Developer Challenge
https://www.youtube.com/watch?v=PFG3rSYd1G0 
https://www.redant.com/articles/ibm-watson-mobile-developer-challenge/
Fang (Friendly Anthropomorphic Networked Genome) is an artificially intelligent, cuddly 
plush companion for children capable of answering questions posed in natural language, 
learning from natural dialog, and interacting and reasoning with its human counterpart. 
Fang, the toy of the next generation, will create a tailored experience for each user through 
a series of contextual, customized interactions that apply advanced natural language 
processing, information retrieval, knowledge representation, automated and machine 
learning technologies to produce a seamless exploratory dialog. Fang will tacitly and semi-tacitly 
adapt over time to grow with each individual child. The Majestyk team envisions 
pairing the lovable toy with a tablet for a multisensory educational experience integrated 
with custom, Fang-enabled mobile apps. 
Says Damion Hänkejh, CTO at Majestyk Apps, “The reality is that Watson-enabled apps 
have the potential to radically change just about everything we take for granted about 
education. With Watson at its heart, Fang will help teachers rethink the entire learning 
equation and transform the way they pursue a variety of learning objectives.” 
https://www.youtube.com/watch?v=pTj2xR8DO94 
http://majestykapps.com/press/ibm-watson/
GenieMD’s app empowers individuals to take a more active role in managing 
their own health and the health of their loved ones by delivering a holistic view 
of the individual’s health, thus: 
• making health data actionable and shareable, 
• providing highly relevant and personalized recommendations, 
• enabling family caregivers to have access to relevant patient data and 
enabling them to be more effective and efficient, and 
• facilitating better communication between the individuals and their healthcare 
providers. 
https://www.youtube.com/watch?v=ClQFRh8Nr4Y 
http://geniemd.com/?page_id=306
Maya is a cross-category Personal Choice Assistant, designed to help users simplify choices for a range 
of activities across banking, retail, hospitality and telecom. Maya makes choices easier on the go, 
whether it’s what to eat, what to wear, or where to go on vacation. Maya suggests the most relevant and 
personalized choices. 
Maya taps Crayon’s proprietary choice engine algorithms that crunch data on people’s tastes, 
influences, behavior and context to deliver the most relevant four to six choices on a consumer’s 
smartphone. 
Maya: 
• Makes suggestions based on self, friends and curated sets 
• Bases items of Interest on user taste, profile  context 
• Rates products to dynamically update preferences Intelligently 
• Rates how relevant the choice is for the consumer 
• Offers best 4-6 options based on customer’s taste 
https://www.youtube.com/watch?v=qIOCFOCG9-Yindex=3list=PLRrOvPN-xqYOmr53g00GrOxQ0QgJHm0Eu
Almost by definition, Fitness is a mobile experience. Watson can be your perfect fitness trainer, and to 
achieve that it needs to be with users during all aspects of their fitness journey: when they are at the 
gym, at the track or at the supplements shop. 
We want to use Watson’s cognitive abilities to learn from users’ daily data (gathered from manual entry 
and/or wearable sensor technology), latest medical research and available online fitness expertise to 
determine what works for a user’s metabolism, physical structure, fat distribution, and hormonal profile. 
We envision a Watson-powered app that changes its recommendation as a training progresses and/or 
the goal (e.g., bodybuilding competition) is approached, to maximize results. It recommends the best 
supplement products (e.g., whey protein) based on reviews, composition, pharmaceutical reports, 
compatibility with user requirements (e.g., avoid milk) and recalled-products information. 
As more users enter daily data, Watson can find statistical similarities and improve its hypotheses and 
recommendations. 
https://www.youtube.com/watch?v=N5p4buoA9Eoindex=2list=PLRrOvPN-xqYOmr53g00GrOxQ0QgJHm0Eu 
www.youtube.com/watch?v=IFWFW2BdO8I
At the University of Southern California, 25 interdisciplinary teams of business and engineering 
students created new ways for using Watson supercomputer technology to solve real-world 
problems in a first-ever business-case competition sponsored by IBM. 
Students were judged on how well their concepts and business plans were crafted and how the 
plans supported the team’s vision; the feasibility of getting the product or service to market and 
the supporting elements needed to do that; and how the solution leveraged Watson’s key 
capabilities. 
 Third place was awarded to a team exploring how to use Watson for treating post-traumatic 
stress disorder. 
 The second-place team developed an employee-training program for human resource 
professionals. 
 First place was presented to Team Sparkle, which used Watson’s capabilities to develop a 
legal research product. 
The team’s biggest focus was on revenue and using Watson’s capabilities. As the team did its 
research on the legal industry. “We discovered there were some financial aspects that IBM 
didn’t see,” she adds. 
Team Sparkle found that the legal industry’s revenues were being affected by changes in the way 
fees are assessed. “A large proportion of big companies have begun to pay flat fees to 
lawyers,” Lin explains. When lawyers charged by the hour, lengthy legal researches were 
profitable, but with more flat fees being paid, the situation is different and legal research must 
be done at a faster clip. “The time they spend on legal research is no longer valued,” Lin says. 
http://www.ibmsystemsmag.com/linuxonpower/Watson/watson_usc/?page=1

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What has IBM Watson been up to since the Jeopardy! challenge?

  • 1. Transforming Industries, Institutions and Societies with IBM Watson Rick Power Watson Solutions Leader, Canada rpower@ca.ibm.com 1
  • 2. 3 Key Takeaways 1 2 3 Watson will dramatically transform many industries, with IBM has stepped up its investments to bring cognitive products and services to the marketplace, investing over $1B over the next couple of years, dedicating over 2000 professionals, and creating a $100M equity investment New Watson offerings are in-market today, with more quickly being added, both by IBM and by Watson Ecosystem partners multiple use cases emerging across broad categories.
  • 3. Three ways the Watson Ecosystem Program benefits partners The Program represents a unique opportunity to demonstrate thought leadership, innovation, 1 and agility. Watson cognitive capabilities can be a game changer by 2 differentiating your offering in the marketplace.. Watson cognitive capabilities can drive incremental revenue 3 by attracting new users or growing current users.. © 2014 International Business Machines Corporation
  • 4. Watson has graduated from a startup to a full business R&D Demonstration Validation Research Project 2006 – 2010 Jeopardy! Grand Challenge 2011 Internal Startup Division 2011 – 2013 IBM Watson Group 2014 – present Commercialization $1B Investment $100M for Ecosystem NYC Headquarters 4
  • 5. Big Data: More than just volume Volume Terabytes to exabytes of existing data to process © 2014 International Business Machines Corporation Velocity Streaming data, milliseconds to seconds to respond Variety Structured, unstructured, text & multimedia Veracity Uncertainty from inconsistency, ambiguities, etc.
  • 6. Watson is ushering in a new era of computing Tabulating Systems Era Programmable Systems Era Cognitive Systems Era 1900 1950 2011
  • 7. Watson is cognitive computing © 2014 International Business Machines Corporation 7 Understands natural language Generates and evaluates Adapts hypotheses and learns Watson understands me. Watson engages me. Watson learns and improves over time. Watson helps me discover. Watson establishes trust. Watson has endless capacity for insight. Watson operates in a timely fashion.
  • 8. Bringing Watson to market Transforming industries and professions. © 2014 International Business Machines Corporation Advancing cognitive computing across the enterprise. Delivering the cognitive experience to the masses. Watson Foundations
  • 9. Watson in healthcare A data-rich, societally important field helping Watson change how medicine is: Taught Cleveland Clinic Researched MD Anderson Practiced Memorial Sloan-Kettering Mayo Clinic Paid WellPoint
  • 10.
  • 11. Bringing Watson to market Transforming industries and professions. © 2014 International Business Machines Corporation Advancing cognitive computing across the enterprise. Delivering the cognitive experience to the masses. Watson Foundations
  • 12. Watson can transform the way people interact over the lifetime of their relationship Know me Leverage profile data for personalized insight into client wants and needs to contextualize experience Client Empower Me Interactive, informed natural language dialogue that enables insights at the point of action Engage me Dynamic, evidence-based omni-channel experiences that adapt to client preferences
  • 13. Watson Engagement Advisor Helps organizations improve how they answer their clients’ needs © 2014 International Business Machines Corporation 13 Engage under-engaged clients Grow top-line revenue Improve bottom line results
  • 14.
  • 15. Bringing Watson to market Transforming industries and professions. © 2014 International Business Machines Corporation Advancing cognitive computing across the enterprise. Delivering the cognitive experience to the masses. Watson Foundations
  • 16. App Partners Develop cognitive powered applications powered by IBM Watson Content Partners Fuel the ecosystem with content to drive cognitive applications © 2014 International Business Machines Corporation 16 The Watson Ecosystem is composed of mutually benefiting, interconnected partners Talent Partners Support application partners with developing and designing their solutions Watson Developer Cloud Watson Content Store Watson Talent Hub
  • 17. Delivering the cognitive experience to the masses Watson Talent Hub + + engaged innovators million equity © 2014 International Business Machines Corporation investments subject matter experts 17 Watson Developer Cloud Watson Content Store Tools and APIs enabling ISVs with self-service training, development, and testing of their cognitive application. Brings together sources of free and for-fee data, including general knowledge, industry-specific content, and subject matter expertise to help power Powered by Watson apps. Helps to bridge ISVs’ resource gaps by providing a marketplace for skills like linguistics, natural language processing, machine learning, user experience design, and analytics. 3000+
  • 18.
  • 19. Bringing Watson to market Transforming industries and professions. © 2014 International Business Machines Corporation Advancing cognitive computing across the enterprise. Delivering the cognitive experience to the masses. Watson Foundations
  • 20. …Helps me discover fresh insights • Predictive and content analytics to uncover patterns not yet known • Interactive exploration across all data WATSON FOUNDATIONS Decision Management Content Analytics …Operates in a timely fashion • Real-time analytics as data flows through an organization • Enterprise-class Hadoop that runs 4x faster • In-memory computing for speed of thought analytics …Establishes trust so I can act with confidence • Governance across complete data lifecycle including Hadoop • Security and privacy with compliance • Transparency and context to decision-making process Planning Forecasting Discovery Exploration Business Intelligence Predictive Analytics Information Integration Governance Data Mgmt Warehouse Hadoop System Stream Computing Content Management Watson Foundations uniquely…
  • 21. © 2014 International Business Machines Corporation 21 Explores Reasons Visualizes Watson’s intelligence and capabilities are expanding
  • 22.
  • 23. Inventing new recipes helps us refine Watson’s creativity ibm.com/cognitivecooking
  • 24. This will be Watson Understands natural language Generates and evaluates hypotheses Adapts and learns Reasons Explores Visualizes Sees Hears Experiences
  • 25. Recommended Next Steps • See our Youtube playlist for more videos, including a number of demonstrations of Watson solutions. https://www.youtube.com/user/IBM/playlists • Contact me directly via phone or email or on LinkedIn. (902) 344-7567; rpower@ca.ibm.com; ca.linkedin.com/in/rickpower/ • Consider attending IBM’s Insight conference October 26-30. Watson is featured, with our Business Analytics, Information Management and Enterprise Content Management solutions. http://www- 01.ibm.com/software/events/insight/ • Check us out on the web and follow us on social media to stay current with Watson developments. Check the next page for the links.
  • 26. ibmwatson.com facebook.com/ibmwatson @ibmwatson 26 https://www.youtube.com/user/IBM/ playlists
  • 27. Cognitive Computing and the IBM Watson Ecosystem Program
  • 28. Three ways the Watson Ecosystem Program benefits partners The Program represents a unique opportunity to demonstrate thought leadership, innovation, 1 and agility. Watson cognitive capabilities can be a game changer by 2 differentiating your offering in the marketplace.. Watson cognitive capabilities can drive incremental revenue 3 by attracting new users or growing current users.. © 2014 International Business Machines Corporation
  • 29. Start by asking 3 simple questions: 1. What is the business value of the “Powered by Watson” application you intend to build? 2. Does the application draw upon the unique characteristics and capabilities of a cognitive offering? 3. Has the content that will fuel the application been identified and can it be secured/licensed for the intended use?
  • 30. What makes a great use case Have a question and answer requirement, with questions posed in natural language Seek answers and insights from a defined data repository (i.e. corpus) comprised largely of unstructured data Provide transparency and supporting evidence for confidence weighted responses to questions and queries
  • 31. IBM Watson Ecosystem by the Numbers 1H 2014 Funnel Numbers • 2750+ Potential Partners • 75 Countries / 26 Industries • 2 Investments IBM Watson Mobile Developer Challenge • 400+ Submissions • 40+ Countries, 20+ Industries • 3 Winners join Watson Ecosystem Watson Ecosystem in Education • 3 Case Competitions • 1st inter-collegiate competition (100+ students and 30 teams) • 10 top CS/AI universities on boarded for cognitive curriculum Fall 2014 • 70-100 universities expected 2015
  • 32. The Watson Mobile Developer Challenge
  • 34. Fang (Friendly Anthropomorphic Networked Genome) is an artificially intelligent, cuddly plush companion for children capable of answering questions posed in natural language, learning from natural dialog, and interacting and reasoning with its human counterpart. Fang, the toy of the next generation, will create a tailored experience for each user through a series of contextual, customized interactions that apply advanced natural language processing, information retrieval, knowledge representation, automated and machine learning technologies to produce a seamless exploratory dialog. Fang will tacitly and semi-tacitly adapt over time to grow with each individual child. The Majestyk team envisions pairing the lovable toy with a tablet for a multisensory educational experience integrated with custom, Fang-enabled mobile apps. Says Damion Hänkejh, CTO at Majestyk Apps, “The reality is that Watson-enabled apps have the potential to radically change just about everything we take for granted about education. With Watson at its heart, Fang will help teachers rethink the entire learning equation and transform the way they pursue a variety of learning objectives.” https://www.youtube.com/watch?v=pTj2xR8DO94 http://majestykapps.com/press/ibm-watson/
  • 35. GenieMD’s app empowers individuals to take a more active role in managing their own health and the health of their loved ones by delivering a holistic view of the individual’s health, thus: • making health data actionable and shareable, • providing highly relevant and personalized recommendations, • enabling family caregivers to have access to relevant patient data and enabling them to be more effective and efficient, and • facilitating better communication between the individuals and their healthcare providers. https://www.youtube.com/watch?v=ClQFRh8Nr4Y http://geniemd.com/?page_id=306
  • 36. Maya is a cross-category Personal Choice Assistant, designed to help users simplify choices for a range of activities across banking, retail, hospitality and telecom. Maya makes choices easier on the go, whether it’s what to eat, what to wear, or where to go on vacation. Maya suggests the most relevant and personalized choices. Maya taps Crayon’s proprietary choice engine algorithms that crunch data on people’s tastes, influences, behavior and context to deliver the most relevant four to six choices on a consumer’s smartphone. Maya: • Makes suggestions based on self, friends and curated sets • Bases items of Interest on user taste, profile context • Rates products to dynamically update preferences Intelligently • Rates how relevant the choice is for the consumer • Offers best 4-6 options based on customer’s taste https://www.youtube.com/watch?v=qIOCFOCG9-Yindex=3list=PLRrOvPN-xqYOmr53g00GrOxQ0QgJHm0Eu
  • 37. Almost by definition, Fitness is a mobile experience. Watson can be your perfect fitness trainer, and to achieve that it needs to be with users during all aspects of their fitness journey: when they are at the gym, at the track or at the supplements shop. We want to use Watson’s cognitive abilities to learn from users’ daily data (gathered from manual entry and/or wearable sensor technology), latest medical research and available online fitness expertise to determine what works for a user’s metabolism, physical structure, fat distribution, and hormonal profile. We envision a Watson-powered app that changes its recommendation as a training progresses and/or the goal (e.g., bodybuilding competition) is approached, to maximize results. It recommends the best supplement products (e.g., whey protein) based on reviews, composition, pharmaceutical reports, compatibility with user requirements (e.g., avoid milk) and recalled-products information. As more users enter daily data, Watson can find statistical similarities and improve its hypotheses and recommendations. https://www.youtube.com/watch?v=N5p4buoA9Eoindex=2list=PLRrOvPN-xqYOmr53g00GrOxQ0QgJHm0Eu www.youtube.com/watch?v=IFWFW2BdO8I
  • 38. At the University of Southern California, 25 interdisciplinary teams of business and engineering students created new ways for using Watson supercomputer technology to solve real-world problems in a first-ever business-case competition sponsored by IBM. Students were judged on how well their concepts and business plans were crafted and how the plans supported the team’s vision; the feasibility of getting the product or service to market and the supporting elements needed to do that; and how the solution leveraged Watson’s key capabilities. Third place was awarded to a team exploring how to use Watson for treating post-traumatic stress disorder. The second-place team developed an employee-training program for human resource professionals. First place was presented to Team Sparkle, which used Watson’s capabilities to develop a legal research product. The team’s biggest focus was on revenue and using Watson’s capabilities. As the team did its research on the legal industry. “We discovered there were some financial aspects that IBM didn’t see,” she adds. Team Sparkle found that the legal industry’s revenues were being affected by changes in the way fees are assessed. “A large proportion of big companies have begun to pay flat fees to lawyers,” Lin explains. When lawyers charged by the hour, lengthy legal researches were profitable, but with more flat fees being paid, the situation is different and legal research must be done at a faster clip. “The time they spend on legal research is no longer valued,” Lin says. http://www.ibmsystemsmag.com/linuxonpower/Watson/watson_usc/?page=1