The document discusses the many roles of Hadoop including as an analytics platform, data storage system, and application development framework. It explores how Hadoop is being used by organizations for applications like log analysis, web indexing, and financial risk modeling. Additionally, the document examines some of the key companies in the Hadoop ecosystem like Cloudera, Hortonworks, and MapR and how they are innovating in the big data and analytics space.

1. The Big Picture: Understanding the Many Roles of Hadoop
Exploratory Webcast | January 28, 2015
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2. disruption
3. Business. a radical change in an industry,
business strategy, etc., especially involving the
introduction of a new product or service that
creates a new market: Globalization and the
rapid advance of technology are major causes of
business disruption.

3. History Lesson
• Stone, Bronze & Iron Ages
• Castles, then cannons
• WWII and the mighty machines
• The World Wide Web

4. The Penicillin Paradigm
Alexander Fleming is
credited with discovering
this world-changing
medicine. To this day,
many people can’t think
about healthcare without
anticipating a pill!

5. http://www.slideshare.net/e3Reloaded/personalisation-
what-can-hr-learn-from-marketing

6. Craigslist costs US newspapers
billions: study (2013)
The $5 billion over the 2000 to 2007 period
is a conservative figure, "and if we extended
the study to 2012 it would probably be a lot
higher," said Robert Seamans of New York
University's Stern School of Business, and a
co-author of the study.
Read more at: http://phys.org/news/2013-08-craigslist-
newspapers-billions.html#jCp

7. Craigslist Killer?
No, Craigslist is not responsible for the
death of newspapers, but it
fundamentally changed the nature of
classified advertising!
http://en.wikipedia.org/wiki/Philip_Markoff
http://www.nbcnews.com/id/35002223/?q=Philip%20Markoff

8. Intel invested $740 million to
buy 18 percent of Cloudera
http://www.reuters.com/article/
2014/03/31/us-intel-cloudera-
idUSBREA2U0ME20140331

9. Nice Multiple!
The chipmaker's investment values the
startup, expected by some to go public later
this year, at about $4.1 billion. They just
crested $100 million in annual sales in 2014!

10. Analytics-Fueled Enterprise
“….location-awareness will allow for ad revenue driven
companies to provide real-time experiences based on where
you are. If you pass by a Starbucks, say, your Starbucks
iPhone app could push you a coupon to incentivize you to
come into the store.
How is Uber navigating this trend?
Uber is famous for its real-time supply and demand
management but we have no ads or any presence in the
retail domain. For Uber, real-time analytics allow us to
examine when demand is high and when supply becomes
limited as the system reaches capacity. Uber can incentivize
more drivers to come onto the system by dynamically
increasing the cost of a ride, which helps regulate both
supply and demand in real time.
http://www.psfk.com/2013/11/psfk-san-francisco-uber-bradley-voytek.html

11. Webcast Costs
• In 2005, Microsoft quoted me $7,500 to
host a one-hour webcast
• They ultimately agreed to a serious
discount, down to $2,500.
• That was for 1 webcast.
• Today, we use WebEx and it costs
$500/month to do unlimited webcasts!
• Google Hangouts are free

12. Apache Foundation vs the
Open Data Platform
Is this really a competition?
Has anything changed?
Where is this all going?

13. Everything You Need Is Free!
Analyst Mark Madsen of
Third Nature recently
noted the relatively
underappreciated obvious
fact that open-source
code exists everywhere,
and is fundamentally
changing the direction of
enterprise software
solutions

14. Reality on the Ground?
“Nobody wants to stitch this stuff
together!” – Jim Walker, then of
Hortonworks

15. What about that Other Distro?
MapR focused from the start on
aligning HDFS with traditional
enterprise data storage. Why?

16. Social: Channel Expansion!
The explosion of social media
continues to transform the very
nature of communication and biz!

17. Mobile: The Anywhere Enterprise
Mobile devices, especially the
iPhone and iPad, have transformed
both design and application
development, fueling DevOps.

18. Analytics: Data Science Is Real
There are literally hundreds of
analytics companies these days
including serious innovators!

19. Cloud: Why Not Rent IT?
The Cloud continues to transform
business technology, driving down
costs and opening so many doors!

20. Light your fire with Spark?
The innovation wave isn’t over!
Spark is revolutionizing
computation while withering the
revenue of competitors.

21. http://en.wikipedia.org/wiki/Tornado#/media/File:Dszpics1.jpg

22. Oracle Is Doing Fine, Right?
REDWOOD SHORES, CA -- (Marketwired) -- 09/18/14 --
Oracle Corporation (NYSE: ORCL) today announced that
fiscal 2015 Q1 total revenues were up 3% to $8.6 billion.
Total Software plus Cloud revenue was up 6% to $6.6
billion. Software-as-a-service (SaaS) and Platform-as-a-
service (PaaS) cloud revenue was up 32% to $337 million.
Infrastructure-as-a-service (IaaS) cloud revenue was up 26%
to $138 million. Hardware systems revenue was down 8% to
$1.2 billion. GAAP operating income was up 3% to $3.0
billion, and the GAAP operating margin was 34%. Non-GAAP
operating income was up 2% to $3.8 billion, and the non-
GAAP operating margin was 44%. GAAP net income was
unchanged at $2.2 billion while non-GAAP net income was
up 2% at $2.8 billion. GAAP earnings per share were $0.48,
up 2% compared to last year while non-GAAP earnings per
share were $0.62, up 4%. GAAP operating cash flow on a
trailing twelve-month basis was $15.4 billion.
http://investor.oracle.com/financial-news/financial-news-
details/2014/SaaS-and-PaaS-Cloud-Revenue-Up-32-
Software-and-Cloud-Revenue-Up-6-to-66-
Billion/default.aspx