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Have You Listened?: Ireland's Crisis Text Line
- 1. A Media Category Submission from Bronagh Murphy & Orlaith McIvor Have You Listened? Have you listened?
- 2. Deliverables Revolutionisetheconceptof volunteering. Createawarenessaboutthe volunteeringopportunitytohelppeoplein pain. Attractalargevolumeofvolunteers The Challenges Think CTL is a cause worth my time Feel Motivated to sign up to volunteer. Do Sign up to volunteer at crisistextline.ie Emotional content Wide reaching media Broadcasting the benefits of a CTL Volunteer
- 3. Insight Everyone canlisten.Listeningishelping. Butweneedtofindthosewhowanttolisten Natural Nurturer Compassionate Companion
- 4. Why radio? 3.1 Million people in Ireland listen to the radio every day Personal medium The norm to text into Irish radio shows Emotional edge 77% of NN’s & CC’s listen to the radio Complete takeover of 10 Radio shows throughout Ireland The Big Idea – Interactive Radio Play Text into the show Have you listened?
- 5. Have You Listened? Act 1… Act 2… Act 3… Ad Break General Show Text into the show Act 4…
- 6. Amplify Our target audience is doing two things at once in their free time, why don’t we catch them during these moments to encourage more meaningful use of their time. Interactive Social
- 7. Amplify VOD NATIVEDOOH RADIO You can help Jess Find out more at Crisistextline.ie Did you know you can now do volunteer work from the comfort of your own couch? FIND OUT HOW YOU CAN HELP
- 8. Have you listened? I feel so much better! Thanks for listening