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Communication Strategy Training (2008)

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Our team offered communication and media strategy training to field workers. This presentation provides an overview of this training.

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Communication Strategy Training (2008)

  1. 1. cee <<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR <<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR EVERY PEOPLE>> [Hope4CEE.org][Hope4CEE.org]
  2. 2. Hope for every heart, a church-planting movement for every people in Central & Eastern Europe by 2010. We will lead Southern Baptists to be on mission with God to bring all the peoples of the world to saving faith in Jesus Christ. A Combined Vision
  3. 3. Make The Invisible Visible (MTIV) in communicating the CEE and IMB vision statements. Our Vision M T I V
  4. 4. M T I V • Every IMB team in CEE has a comprehensive media plan • Every Unreached People Group has a comprehensive media plan focused on leading Southern Baptists to engage them with the gospel. Our End Vision
  5. 5. M T I V What do we mean by a comprehensive media plan? Acts 17:16-34
  6. 6. M T I V Interest Intentionality ~ AND ~
  7. 7. Orange RedBlue Green The Four Colors of an Influential Communicator
  8. 8. Contagiousness vs. Anxiety Apathy Ignorance Interest on their part should lead to …
  9. 9. Intentionality on your part should lead to … Interest on their part should lead to … Presentation Comfort Excitement Stickiness Contagiousness vs. Anxiety Apathy Ignorance
  10. 10. Intentionality on your part should lead to … Intentionality on your part should lead to … Training Models Trialability Handles Presentation Comfort Excitement Stickiness
  11. 11. Personal Attachment Interest on their part should lead to … Intentionality on your part should lead to … Credibility Trust Training Models Trialability Handles
  12. 12. If you are INTENTIONAL in your communication strategies, multiplication should happen
  13. 13. Before we build a media plan, we must know what process a potential partner experiences as he or she joins us?
  14. 14. Green Missionary or Advocate Influence contagiousness Potential Partner Experience anxiety, apathy or ignorance Knowledge Prior conditions of potential partner 1. Previous practices 5. Socioeconomic status 2. Felt needs or problems 3. Innovativeness 4. Societal norms 6. Communication behavio 7. Personality variables
  15. 15. Blue Missionary or Advocate Influence presentation Questions that need to be answered 1. How will this help? 5. Can it be observed? 2. How compatible is it? 3. How complex is it? 4. Can it be tested? 6. What are others saying about it? comfort, excitement, stickiness Potential Partner Experience Persuasion
  16. 16. RedBlue Missionary or Advocate Influence presentation Rejection is a BLUE Problem comfort, excitement, stickinessPotential Partner Experience training handles, trialability, models REJECTION Decision
  17. 17. OrangeRed Missionary or Advocate Influence Discontinuance is a RED Problem Potential Partner Experience training handles, trialability, models Discontinuance entrust trust, attachment Implementation
  18. 18. Orange Missionary or Advocate Influence entrust trust, personal attachment Potential Partner Experience Multiplication is an ORANGE Issue! Confirmation
  19. 19. M T I V Our Media Plan “Template”
  20. 20. Training Impact Eternity Holding the Rope
  21. 21. Awareness Campaign
  22. 22. Initial Request for Response
  23. 23. Cast Vision and Prayer
  24. 24. Periodical Request for Response
  25. 25. Invite to a Pertinent Training Event
  26. 26. People Mobilization Movement Credibility, Trust & Personal Attachment Multiplication
  27. 27. M T I V Media Project Requests & Process
  28. 28. M T I V Workflow: Media Project Request Process
  29. 29. M T I V Step One: Strategy Associate or Cluster Strategist Approval
  30. 30. M T I V Step Two: Media Project Questionnaire
  31. 31. M T I V Step Three: Target the Theme
  32. 32. M T I V Step Four: Agree on a Media Plan
  33. 33. M T I V Step Five: Work with us to write a Hope Communications volunteer request
  34. 34. HAVE YOU MADE THE CONNECTION? A MEDIA NETWORK
  35. 35. What is Hope Communications? Hope Communications is a network of media professionals and enthusiasts with a desire to volunteer in helping Central and Eastern Europe (CEE) missionaries use professional quality media for bringing hope to every heart, a church-planting movement for every people in CEE.
  36. 36. What to Expect? • Work within your well- defined media plan • Provide logistical help • Share your heart & stories • Know & respect a project’s deadline • Be an active advisor to the project When connecting with a Hope Communications volunteer, expect to …
  37. 37. M T I V Step Six: Work out the logistics and make it happen!
  38. 38. cee <<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR <<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR EVERY PEOPLE>> [Hope4CEE.org][Hope4CEE.org]

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