Havas Sports & Entertainment Miami reviewed successful marketing cases from Latin America and the United States in 2011. The document categorized the cases into social media/digital, PR & content, experiential, and provided summaries of several exemplary cases, including Red Bull's snowboarding documentary "The Art of Flight", Suave's "Can You Tell" interactive marketing campaign comparing its products to salon brands, and the American Heart Association's CPR instructional video set to the song "Stayin' Alive". The document highlighted how these cases demonstrated innovative brand content, interactive experiences, cause marketing, and other effective strategies.
Havas Sports & Entertainment Miami reviewed successful marketing cases from Latin America and the United States in 2011. The document describes several cases involving social media, public relations, experiential marketing, and branded content. It summarizes key campaigns for brands such as Red Bull, Suave, the American Heart Association, Puig, Jordan, and TED. The cases illustrate how these brands effectively used different marketing strategies including viral videos, interactive websites, live events, and word-of-mouth to engage consumers and spread their messages.
This document discusses how brands can use branded entertainment to stand out in a noisy media environment. It notes that consumers experience content across many platforms and that branded entertainment can engage audiences at a higher level than traditional advertising by telling compelling stories. The presentation provides rules for effective branded entertainment, including that it should be entertaining, credible, authentic, valuable, relevant, insightful and innovative. It uses the example of Red Bull's Riders Cup surf competition and the School of Surf web series it produced on VBS.tv to illustrate how finding the right story and distributing it widely can engage audiences.
The document proposes a new platform that allows advertisers and publishers to easily create and change campaigns in real-time to meet consumer needs across multiple devices. It aims to provide scalability, lower costs, cross-platform experiences, and measurement of outcomes like video completions and interaction rates. Key differentiators include integration of videos, social media, live streaming, and analytics to optimize creatives. The target market size is $18.9 billion in annual digital ad spend. The founder and CEO has successful experience incubating startups and the team includes experts in technology, product, and media.
Photo Sharing in the Film & Entertainment IndustryCharles Baker
GoldRun is a photo-driven engagement platform that enables brands to leverage user-generated content and brand ambassadors. It offers technology to create personalized photos for fans to share, generating promotional content and data on demographics. The platform can be used at all stages of film marketing, from pre-release awareness and ticket sales to DVD launch and ongoing buzz through photo contests and rewards programs.
This document discusses developing a platform to allow advertisers and publishers flexibility in creating and changing campaigns in real-time. It proposes a solution that offers scalability, reduces time and costs, and allows cross-platform experiences. Key differentiators include integration of videos, social media, live streaming and analytics to optimize creatives. The goal is to increase user engagement through interactive storytelling across devices.
No one likes you - Building social strategies beyond Facebook - iStrategy Con...LBiAustralia
The document discusses strategies for brands to build social media presence beyond just Facebook. It recommends developing shareable content, harnessing brand advocates, using data to create relevant experiences, and putting social media at the core of marketing strategies and organizational culture. The key is creating regular, shareable content and lowering barriers to sharing across owned, paid and earned channels to drive long-term engagement and results.
Citizen is a brand experience agency. They help brands connect with consumers through every interaction consumers have with the brand across products, services, communications and actions. Citizen creates brand experiences through strategic planning, media planning, interactive design, technology, storytelling and more. Their goal is to weave brands into the fabric of consumers' lives through ongoing programs, platforms and campaigns rather than just short-term paid media.
This document discusses how brands can bring their essence and personality to life. A brand is defined as the collection of thoughts and feelings consumers have based on their experiences. A brand's essence is its unique, constant quality as seen by consumers, while its personality is how the brand behaves and adapts in different situations. Practically, a brand's essence and personality can be used to guide product line extensions and marketing strategies to create a consistent experience for consumers and build loyalty.
Havas Sports & Entertainment Miami reviewed successful marketing cases from Latin America and the United States in 2011. The document describes several cases involving social media, public relations, experiential marketing, and branded content. It summarizes key campaigns for brands such as Red Bull, Suave, the American Heart Association, Puig, Jordan, and TED. The cases illustrate how these brands effectively used different marketing strategies including viral videos, interactive websites, live events, and word-of-mouth to engage consumers and spread their messages.
This document discusses how brands can use branded entertainment to stand out in a noisy media environment. It notes that consumers experience content across many platforms and that branded entertainment can engage audiences at a higher level than traditional advertising by telling compelling stories. The presentation provides rules for effective branded entertainment, including that it should be entertaining, credible, authentic, valuable, relevant, insightful and innovative. It uses the example of Red Bull's Riders Cup surf competition and the School of Surf web series it produced on VBS.tv to illustrate how finding the right story and distributing it widely can engage audiences.
The document proposes a new platform that allows advertisers and publishers to easily create and change campaigns in real-time to meet consumer needs across multiple devices. It aims to provide scalability, lower costs, cross-platform experiences, and measurement of outcomes like video completions and interaction rates. Key differentiators include integration of videos, social media, live streaming, and analytics to optimize creatives. The target market size is $18.9 billion in annual digital ad spend. The founder and CEO has successful experience incubating startups and the team includes experts in technology, product, and media.
Photo Sharing in the Film & Entertainment IndustryCharles Baker
GoldRun is a photo-driven engagement platform that enables brands to leverage user-generated content and brand ambassadors. It offers technology to create personalized photos for fans to share, generating promotional content and data on demographics. The platform can be used at all stages of film marketing, from pre-release awareness and ticket sales to DVD launch and ongoing buzz through photo contests and rewards programs.
This document discusses developing a platform to allow advertisers and publishers flexibility in creating and changing campaigns in real-time. It proposes a solution that offers scalability, reduces time and costs, and allows cross-platform experiences. Key differentiators include integration of videos, social media, live streaming and analytics to optimize creatives. The goal is to increase user engagement through interactive storytelling across devices.
No one likes you - Building social strategies beyond Facebook - iStrategy Con...LBiAustralia
The document discusses strategies for brands to build social media presence beyond just Facebook. It recommends developing shareable content, harnessing brand advocates, using data to create relevant experiences, and putting social media at the core of marketing strategies and organizational culture. The key is creating regular, shareable content and lowering barriers to sharing across owned, paid and earned channels to drive long-term engagement and results.
Citizen is a brand experience agency. They help brands connect with consumers through every interaction consumers have with the brand across products, services, communications and actions. Citizen creates brand experiences through strategic planning, media planning, interactive design, technology, storytelling and more. Their goal is to weave brands into the fabric of consumers' lives through ongoing programs, platforms and campaigns rather than just short-term paid media.
This document discusses how brands can bring their essence and personality to life. A brand is defined as the collection of thoughts and feelings consumers have based on their experiences. A brand's essence is its unique, constant quality as seen by consumers, while its personality is how the brand behaves and adapts in different situations. Practically, a brand's essence and personality can be used to guide product line extensions and marketing strategies to create a consistent experience for consumers and build loyalty.
Ubermore is a communications consultancy that takes a strategic approach to growing businesses in a digital connected world.
We help businesses identify and develop the most effectives means of achieving their objectives we ask four fundamental questions.
Inbound Marketing Summit Boston Tim Marklein Oct809Tim Marklein
"Advocacy, Badvocacy & Upsetting Apple Carts" presentation at Inbound Marketing Summit 2009 in Boston -- presented by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick
FlickMe is launching a marketing strategy to drive acquisition of 10,000 new users by 2012. The strategy includes owned, earned, and paid media channels working together. Key elements are optimizing social media presences, building influencer relationships, and incentivizing sharing and referrals through contests and promotions. The rollout plan has four phases starting with awareness and moving to engagement, conversion promotion, and reaching the 10,000 user goal. Bigger ideas proposed include virtual watch parties, scavenger hunts, voting promotions, and influencer events.
This document proposes a two-phase social media campaign called "Armor Up Series" to promote the Body Armor brand. Phase 1 would involve an online casting call to select 10 brand ambassadors from across the US. Phase 2 would launch the campaign by featuring the ambassadors' daily lifestyle photos on a map-based Facebook tab over 3 months to engage fans and increase brand awareness nationwide.
The document discusses the criteria for identifying a brand essence. It defines a brand essence as the single intangible attribute that differentiates a brand from its competitors. It then outlines 9 criteria for an effective brand essence: 1) it must be unique, 2) intangible, 3) single-minded, 4) experiential, 5) meaningful, 6) consistently delivered, 7) authentic, 8) sustainable, and 9) scalable. Following each criterion is an explanation of why it is important and examples to illustrate the concept.
MACK Industries is an innovative marketing and creative agency that has been in business since 2002. They work with a vast network of clients in art, design, entertainment, fashion and other industries. Their services include brand consulting, creative services, event solutions, marketing and public relations. They integrate brand messaging across various mediums and platforms to ensure brand identity is maintained. Some of their past projects include events, campaigns and strategies for clients such as Ray-Ban, Motorola, ABSOLUT, Mahou and Flavorpill.
The document provides an analysis of the COSME DECORTE brand. It finds that while the brand is positioned as a science-forward brand, it lacks coherence in communicating elegance. The analysis examines strengths and weaknesses, as well as inconsistencies across products, communication, and positioning. It proposes repositioning the brand to better balance its focus on cutting-edge science with elements of elegance and sensuousness, in order to create a stronger, more harmonious brand identity.
Film Kenya magazine issue 1 features articles on:
- The First Grader movie and why it gets their highest rating
- Career opportunities in animation
- Insights into making profitable movies
- A new African superhero called Simiyu Samurai
- A profile of the founder and team behind the XYZ TV show
- Using films and TV to raise awareness of HIV/AIDS issues
- A motivational interview with speaker James Karundu
- International film news including Meryl Streep receiving an award
The magazine is published by Broad Space Interactive and focuses on Kenya's film and TV industry with articles on productions, profiles of professionals, reviews, and commentary on developing the industry.
Day1 research stream_1700_emerging_digital_platforms_millward_brownSaatchi & Saatchi
The document discusses evaluating new digital media opportunities and avoiding "fads" by understanding consumer value, commercial value, and brand value. It provides examples of how understanding consumer benefits and insights can maximize a new platform's potential, such as Apple focusing on self-expression over products. Case studies demonstrate how combining audio and banner ads, and targeting older age groups, increased brand perceptions. Listening to consumers and integrating social media thoughtfully also builds relevance and trust with the brand.
This is the presentation I shared at our (space150's) Deepspace event on Modern Brand Building. Dion Hughes of Persuasion Arts & Sciences and Adrian Ho of Zeus Jones shared some excellent thoughts on this topic of well (search for their presentations here too). Campaigning isn't quite the right term for what I was trying to say, but some good discussion followed the presentation, so it wasn't totally off. I'll be working to improve this, so if you have any thoughts, please share.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Chile, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Rainer Grob, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Rainer Grob
Managing Director, Havas Sports & Entertainment Chile
rainer.grob@havas-se.com
http://www.havas-se.cl
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Some of campaigns were created by Havas Sports & Entertainment Russia, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Ivan Sisnyov and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
CONTACT INFO
Ivan Sisnyov
Executive Director
CONTACT EMAIL ivan.sisnyov@havas-se.ru
This document provides an overview of the Mullen agency, including its operations, services, and approach. It notes that Mullen has over 650 employees across 6 offices, over $1 billion in billings, and serves clients across various industries. It emphasizes Mullen's integrated approach combining strategy, creative, media, analytics, digital, PR/social, and other services. It also highlights Mullen's focus on collaboration to develop higher-value ideas and helping challenger brands launch new products and hijack cultural conversations through innovative social media approaches.
Doug Simon is the President and CEO of D S Simon Media, a media relations firm that has been in business for 26 years. The company helps clients secure exposure for their products, initiatives, and events through TV, radio, online and social media. D S Simon takes a collaborative approach to understand clients' goals and conduct a media analysis to develop a customized distribution plan that identifies key audiences and places content in places those audiences will see it, with the goal of changing behaviors positively.
The document discusses the evolution and adoption of digital signage and interactive digital out-of-home (DOOH) media. It notes that the US digital out-of-home media industry is estimated to grow 11.2% annually from 2007 to 2012. Marketers and retailers expect to increase spending on shopper marketing programs that use digital signage. The document also explores how digital signage can enhance the retail experience, increase in-store sales, build brands, and drive traffic to other channels. It provides examples of evolving digital signage technologies, content strategies, and content management systems.
Mary Kay sought to improve brand perception and increase purchase intent among beauty-conscious consumers. They partnered with BlogHer to launch an influencer marketing campaign. Key bloggers reviewed Mary Kay products, generating engagement. Paid media amplified this content. The campaign drove a 49.1% lift in purchase intent and outperformed norms, showing that influencer marketing can effectively impact brands. Mary Kay will continue such programs and measure effectiveness using Vizu metrics.
This is the presentation version of 360i's report on Content Marketing. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.
Ubermore is a communications consultancy that takes a strategic approach to growing businesses in a digital connected world.
We help businesses identify and develop the most effectives means of achieving their objectives we ask four fundamental questions.
Inbound Marketing Summit Boston Tim Marklein Oct809Tim Marklein
"Advocacy, Badvocacy & Upsetting Apple Carts" presentation at Inbound Marketing Summit 2009 in Boston -- presented by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick
FlickMe is launching a marketing strategy to drive acquisition of 10,000 new users by 2012. The strategy includes owned, earned, and paid media channels working together. Key elements are optimizing social media presences, building influencer relationships, and incentivizing sharing and referrals through contests and promotions. The rollout plan has four phases starting with awareness and moving to engagement, conversion promotion, and reaching the 10,000 user goal. Bigger ideas proposed include virtual watch parties, scavenger hunts, voting promotions, and influencer events.
This document proposes a two-phase social media campaign called "Armor Up Series" to promote the Body Armor brand. Phase 1 would involve an online casting call to select 10 brand ambassadors from across the US. Phase 2 would launch the campaign by featuring the ambassadors' daily lifestyle photos on a map-based Facebook tab over 3 months to engage fans and increase brand awareness nationwide.
The document discusses the criteria for identifying a brand essence. It defines a brand essence as the single intangible attribute that differentiates a brand from its competitors. It then outlines 9 criteria for an effective brand essence: 1) it must be unique, 2) intangible, 3) single-minded, 4) experiential, 5) meaningful, 6) consistently delivered, 7) authentic, 8) sustainable, and 9) scalable. Following each criterion is an explanation of why it is important and examples to illustrate the concept.
MACK Industries is an innovative marketing and creative agency that has been in business since 2002. They work with a vast network of clients in art, design, entertainment, fashion and other industries. Their services include brand consulting, creative services, event solutions, marketing and public relations. They integrate brand messaging across various mediums and platforms to ensure brand identity is maintained. Some of their past projects include events, campaigns and strategies for clients such as Ray-Ban, Motorola, ABSOLUT, Mahou and Flavorpill.
The document provides an analysis of the COSME DECORTE brand. It finds that while the brand is positioned as a science-forward brand, it lacks coherence in communicating elegance. The analysis examines strengths and weaknesses, as well as inconsistencies across products, communication, and positioning. It proposes repositioning the brand to better balance its focus on cutting-edge science with elements of elegance and sensuousness, in order to create a stronger, more harmonious brand identity.
Film Kenya magazine issue 1 features articles on:
- The First Grader movie and why it gets their highest rating
- Career opportunities in animation
- Insights into making profitable movies
- A new African superhero called Simiyu Samurai
- A profile of the founder and team behind the XYZ TV show
- Using films and TV to raise awareness of HIV/AIDS issues
- A motivational interview with speaker James Karundu
- International film news including Meryl Streep receiving an award
The magazine is published by Broad Space Interactive and focuses on Kenya's film and TV industry with articles on productions, profiles of professionals, reviews, and commentary on developing the industry.
Day1 research stream_1700_emerging_digital_platforms_millward_brownSaatchi & Saatchi
The document discusses evaluating new digital media opportunities and avoiding "fads" by understanding consumer value, commercial value, and brand value. It provides examples of how understanding consumer benefits and insights can maximize a new platform's potential, such as Apple focusing on self-expression over products. Case studies demonstrate how combining audio and banner ads, and targeting older age groups, increased brand perceptions. Listening to consumers and integrating social media thoughtfully also builds relevance and trust with the brand.
This is the presentation I shared at our (space150's) Deepspace event on Modern Brand Building. Dion Hughes of Persuasion Arts & Sciences and Adrian Ho of Zeus Jones shared some excellent thoughts on this topic of well (search for their presentations here too). Campaigning isn't quite the right term for what I was trying to say, but some good discussion followed the presentation, so it wasn't totally off. I'll be working to improve this, so if you have any thoughts, please share.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Chile, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Rainer Grob, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Rainer Grob
Managing Director, Havas Sports & Entertainment Chile
rainer.grob@havas-se.com
http://www.havas-se.cl
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Some of campaigns were created by Havas Sports & Entertainment Russia, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Ivan Sisnyov and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
CONTACT INFO
Ivan Sisnyov
Executive Director
CONTACT EMAIL ivan.sisnyov@havas-se.ru
This document provides an overview of the Mullen agency, including its operations, services, and approach. It notes that Mullen has over 650 employees across 6 offices, over $1 billion in billings, and serves clients across various industries. It emphasizes Mullen's integrated approach combining strategy, creative, media, analytics, digital, PR/social, and other services. It also highlights Mullen's focus on collaboration to develop higher-value ideas and helping challenger brands launch new products and hijack cultural conversations through innovative social media approaches.
Doug Simon is the President and CEO of D S Simon Media, a media relations firm that has been in business for 26 years. The company helps clients secure exposure for their products, initiatives, and events through TV, radio, online and social media. D S Simon takes a collaborative approach to understand clients' goals and conduct a media analysis to develop a customized distribution plan that identifies key audiences and places content in places those audiences will see it, with the goal of changing behaviors positively.
The document discusses the evolution and adoption of digital signage and interactive digital out-of-home (DOOH) media. It notes that the US digital out-of-home media industry is estimated to grow 11.2% annually from 2007 to 2012. Marketers and retailers expect to increase spending on shopper marketing programs that use digital signage. The document also explores how digital signage can enhance the retail experience, increase in-store sales, build brands, and drive traffic to other channels. It provides examples of evolving digital signage technologies, content strategies, and content management systems.
Mary Kay sought to improve brand perception and increase purchase intent among beauty-conscious consumers. They partnered with BlogHer to launch an influencer marketing campaign. Key bloggers reviewed Mary Kay products, generating engagement. Paid media amplified this content. The campaign drove a 49.1% lift in purchase intent and outperformed norms, showing that influencer marketing can effectively impact brands. Mary Kay will continue such programs and measure effectiveness using Vizu metrics.
This is the presentation version of 360i's report on Content Marketing. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.
This document discusses content marketing and provides guidance on developing an effective content marketing strategy. It defines content marketing as the creation and distribution of content to better connect with consumers. It emphasizes that consumers are creating and sharing more content themselves. It then outlines three key pillars for an effective content marketing strategy: 1) content development, 2) syndication and distribution, and 3) optimization. It provides examples and recommendations for each pillar to help brands develop their own content marketing framework.
Creative Strategy: Implementation and Evaluation Indrajit Bage
Creative strategy involves considering appeals and execution style when crafting advertising messages. There are rational and emotional appeals, and straight sell, transformational, and reminder styles. Effective ads match appeals and execution to the target audience. Producing TV commercials involves preproduction, production, and postproduction stages to develop, film, and refine the message. Ads are evaluated based on consistency with objectives and effective communication of the intended message.
SingTel: Finding fans and keeping them loyalMiguel Bernas
I was invited to speak at the Malaysian Media Conference 2012 in Kuala Lumpur, Malaysia. In the last 12 months, SingTel's Facebook community has grown from about 8,000 fans to over 108,000 fans in a year's time. In addition, we maintain high engagement with our community with over 50% of the fan base visiting the Facebook page every week.
Last December, SingTel also launched its Youtube channel with a weekly made-for-Youtube programme, TGIS. The show has found its own audience with some episodes exceeding 230,000 views.
Dr Pepper Snapple Group Branding presentationAMA_SanAntonio
Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale.
How to integrated your promotion strategy for your small/medium enterprise effectivelly using above the line, below the line, and social media line approach?
Andrea Febbraio (ebuzzing) Social Video iStrategy London 2012iStrategy
This document discusses social video advertising and unlocking its potential. It outlines that engagement is the key performance indicator and is driven by intention and attention. It also discusses distribution of video content through influential social media publishers and platforms like Facebook, Twitter, YouTube and blogs to maximize engagement and brand awareness. Specific tactics mentioned include using Facebook in-game views for ultra-fine targeting, opt-in models for video views that drive more sharing than traditional seeding, and using a social video process and campaign simulation to estimate potential reach.
This document summarizes a presentation about using social media as a customer relationship management (CRM) tool. It discusses how social media requires a strategic approach and how brands can extend their value by engaging on different social platforms. While social media offers opportunities to engage with customers, many companies still struggle with cross-departmental collaboration, resources, and buy-in from upper management to fully leverage social media within their overall marketing strategy. The presentation emphasizes that social media should be integrated into a company's relationship marketing but that becoming a social CRM leader will take time.
This document discusses factors related to the UK audience that should be considered during the production, distribution, marketing, and exhibition of films. It outlines 7 key factors to evaluate during development like story, appeal, and budget. It also examines how changing technologies are impacting both filmmakers and audiences by providing more ways to create, access, and share content. Case studies and specific examples are recommended to effectively target different audience groups.
Branded Content - Tripti Lochan, VML Qais at the IndiaSocial Summit 2012India Social
The document discusses branded content and provides examples. It defines branded content as the fusion of entertainment and brand information delivered in a non-traditional way. It also notes that branded content represents the shift from interruptive advertising to brand engagement. An example is provided of Gatorade's "Everything to Prove" branded content series that followed NFL rookies' journeys, integrating Gatorade organically and positioning it as a sports nutrition leader.
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Havas sports & entertainment miami review of 2011 and 2012 predictions
1. Havas Sports & Entertainment Miami
Review of 2011 and predictions for 2012
A Selection of Best Cases from Latin America and the United States
2. HS&E selected Latam and US cases in 2011
SOCIAL MEDIA/DIGITAL
Viral Marketing
Community management
Advergaming
Mobile Marketing
Seeding
Blogger relations
Social Media
PR & CONTENT
Media relations
Influence Marketing
Editorial content
Live Measurement
Celebrities endorsement
…
E-influence
Lobbying
Social Media
EXPERIENTIAL Media partnerships
Branded TV programs
Live events
Cross media strategies
Grassroots programs
Product placement
Hospitality
Brand TV channels
POS animations
Radio programming
Street Marketing
Web channels
Product sampling
Advertiser Funding
Internal incentives
Programs
Creative/ OOH
…
Guerrilla Marketing
…
3. THE ART OF FLIGHT by Red Bull
or how to create unreal brand content...
What's the story…
Redbull planned on releasing a Snowboard movie called “The Art of Flight”, in September 2011
To collect footage the extreme brand went to very extreme places, some which have never been
trekked before
Snowtertainment at a whole new (epic) level …
The movie was filmed in various locations including
Canada, Alaska, Wyoming, Patagonia, Romania, Austria
Image Credit: thepurplefaction
It follows Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi
Ruf, DCP and Pat Moore as they dream up new global adventures and push the sport of
snowboarding to unimaginable levels
Success
More than 6.5 million views of the very impressive trailer on YouTube
A successful partnership for Red Bull
Image Credit: bloggeritis
Go watch the video: http://bit.ly/eBGSsi
AGENCY
Why we liked it… Red Bull Media
Besides being a perfect fit with Redbull’s strategy, this case House
demonstrated that there are really no limits when it comes to brand
content
Image Credit: redbull
February 2011
4. CAN YOU TELL by Suave
or how to show that your product can match up to the competition
What's the story…
Suave wanted to restage their Suave Professionals product line, so they created the “Can You Tell” campaign featuring an
online platform that was both engaging and fun!
Becoming sadistic has never been this good!
An interactive site was created hosting a series of wacky online quizzes that asked visitors to decipher which of two
lookalike models were styled by Suave's Professionals hair care line and which was styled with professional salon brands.
Guessing correctly gave players a chance to win coupons for the product line
Image Credit: Vimeo Video The efficacy of the product was proven by the girl’s hair withstanding various tests (chosen by visitor)
After pillow fights, nightclubs, and severe wind, the Suave Professional styled hair was still looking just as good as the
salon brand.
As a part of the campaign, Suave also hired American actress Emmy Rossum as a brand ambassador and held a “giveaway”
- Consumers were invited to take the Suave Challenge at the Suave Professionals Style Lounge in NYC where
Rossum was present.
- All participants received a free full-sized bottle of Suave professionals. Additionally , that same day, Suave gave
away bottles of Suave professionals to the first 200,000 fans to visit the Sauve Beauty Facebook page.
Image Credit: Vimeo Video Success
514,901 fans on Facebook after the campaign
See one the video: http://bit.ly/toIrTm AGENCY
Why we liked it… Droga5 New York
Suave found an interactive way to make an old product more appealing by playing to
the interests of a digitally-oriented generation.
Image Credit: YouTube July 2011
5. LEARN ABOUT HAND-ONLY CPR by AHA
or how to create awareness around a cause...
What's the story…
When an adult has a sudden cardiac arrest, his or her survival depends greatly on how immediately he or
she gets a CPR from someone nearby. Unfortunately, less than 1/3 of those people who experience a
cardiac arrest at home, at work or in a public location get that help
“Stayin’ Alive to Stay alive!”
The famous US actor Ken Jeong (The Hangover, The Hangover 2) lends his freaky-creepy-awesome star
power to a PSA from the American Heart Association. The "Stayin' Alive" video shows the two steps to take
when someone goes into a cardiac arrest:
Image Credit: YouTube
Call the emergency assistance
Perform chest compressions... to the beat of the Bee Gees classic "Stayin' Alive"
Moreover, AHA launched a web game about Hand-Only CPR and the way to save a life. Internet users could
choose a body (man or woman, and more…) and then save (or play..!) with it, according to the right beat
and timing
A mobile app was launched that explain the first aid process, where users could call the nearest doctor, or
find the nearest defibrillator
Success
Image Credit: YouTube 560,000 views on YouTube
Go Watch the video : http://bit.ly/jbf9sm
AGENCY
Why we liked it… Crowdrise.com
The webgame, the mobile and of course the video show AHA drive its
communication to teenagers but adults as well with this easy message - “Stayin’
Alive”, one of the Bee Gees most famous and appropriate songs
Image Credit: iTunes
September 2011
6. THE LADY MILLION BLOGGER by Puig
or how to create an engaging relationship with consumers in a
personable, fun and fresh way
What's the story…
A communication platform that centers all its efforts on The Lady Million Blogger. A character to extend the
brand universe and create engagement between consumers and the Lady Million lifestyle.
A digital experience!
The hit TV show, Los Caballeros Las Prefieren Brutas provides a perfect affinity avenue to introduce the new
Lady Million Blogger. The character of the Lady Million Blogger is seamlessly integrated within the universe of
the show through a series of 3 short films that romantically link her to Alejandro, the popular male lead on the
show. Which culminates in a cameo bringing the integration full circle.
Image Credit: Glossy-Kiss
A blog serves as a pivotal platform to house the Lady Million Blogger adventures and for consumers to interact
directly with the character.
A social media campaign ignites a wave of buzz around the blog.
And a targeted, efficient, digital media campaign helps bring traffic to the blog.
Success
(In the first 2 Months)
Over 41,628 Visits
Over 66,000 Page Views
Image Credit: Vimeo Video Over 455 Facebook Likes
Over 158 User Tweets
Over 25 Million Impacts
Check out the blog @ (http://www.ladymillionblog.com)
Go watch the video: http://vimeo.com/33079878 AGENCY
Why we liked it… HSE Miami
A clever way to integrate a brand seamlessly into relevant content with strong
affinity to the target as a shoe in to create a dynamic space for the brand to engage
with its consumer.
Image Credit: ladymillionblog
Since Oct 2011
7. FINE DINING ON THE L TRAIN by A RAZOR, A SHINY KNIFE
or how to deliver a fantastic PR stunt in a public domain...
What's the story…
Several New York City-based supper clubs and culinary collectives collaborated on the creation of a unique
foodie experience in the NYC subway
“Subway dining at its finest”
On May 1st, on the L train, a group of NYC-based supper clubs delivered a theatrical culinary performance
transforming one of the train cars into a mobile bistro
An extremely meticulous organization enabled the collaborators to offer their $100 invites holding guests a
fine 6-course dining experience.
Image Credit: guestofaguest The guests, who didn’t know in which environment they would be eating, had been emailed mysterious
instructions in the morning
(This dinner was illegal and unapproved by the Metropolitan Transportation Authority officials)
Success
9, 908 plays, 136 likes and 7 comments on Vimeo
260, 301 views, 994 likes and 278 comments on YouTube
Press coverage in both the paper and online versions of the New York Times’ Dining & Wine section featuring
interviews of the organizers
Online coverage in appx. 20+ blogs including one in Spanish , 5+ organizers’ blogs & official websites
Image Credit: NY Times
Won a job as caterers and events organizers for a members- only club, managed by guest Helena De Pereda
impressed by the performance Go Watch the video : http://vimeo.com/23489190
AGENCY
Why we liked it…
NYC Supper Clubs
Follows the foodie trends of pop-up restaurants and speakeasies that NYC is held
in renown for, it is completely adapted to its target audience.
Organizers carefully planned the PR using their own blogs and
websites, deploying extensive video and photo crews to maximize visibility
September 2011
Image Credit: nonabrooklyn
8. MELO M8 NYC FLIGHT EVENT by JORDAN
or how to create a futuristic one of a kind experience...
What's the story…
For the launch of Jordan’s new shoes (created for NBA New York Knicks superstar Carmelo
Anthony) , the brand showcased its unique explosive game with a new state-of-the-art
system
“Explosive water projections”
Jordan brought a huge 25m 3D projector to give guests a one-of-a-kind hologram light
Image Credit: blog.jumpman23
show on the water
Hip-hop legend Nas performed live during the event, which was also co-hosted by
American radio personality Angie Martinez. For fans delight, NBA superstar Chris Paul
(New Orleans Hornets) joined the party and both players spent time with the event goers
In addition to the water projection, spectators could visit a display of Carmelo’s Jordan
sneaker history and some fun arcade-style basketball games
Success
800,000+ views on YouTube
Great positive impact on blog & media coverage
Image Credit: YouTube
Go watch the video: http://bit.ly/w350Vk AGENCY
Why we liked it… Wieden Kennedy
All elements regrouped to create an unforgettable Hollywood-type event: with
superstars, fun, and an all you can eat buffet
November 2011
Image Credit: YouTube
9. KEEP COOLER MEME MAKER by Vinicola Aurora
What's the story…
25 years ago, Keep Cooler was one the most hippest drink in Brazil. As time passed, both market
shares & popularity decreased due to competition. The brand is now starting over and is fighting to
regain the awareness it deserves
“Draw a meme!”
The main challenge was to overcome its link with the aging population of its original core target
Image Credit: Vimeo (former young adults that are now in their fifties) in order to gain credit among young Brazilians
Jumping on one of the most popular bandwagon online, the brand ingeniously created ‘Meme
Maker’, a very easy-to-use virtual tool which creates personal & virtual ‘Meme’, while the
campaign was promoted with a competition by influential Brazilian blogger, Cauemoura
Success
Very quickly, Meme covered bottles started to fill all department stores. As a result, the Rap song
by Cauemoura encountered massive success with a stunning 2 million views and 170.000 cartoons
created on the website.
Image Credit: Salon
In addition, the brand was mentioned 130.000 times on social networks and did 40 entries in
national & international on & off line medias!
Go Watch the video : http://vimeo.com/28669056 AGENCY
- Keep Cooler managed to catch up with the new generation and revamp the brand with a
Digital ZOO
single but clever campaign
- Digital played a crucial role and proved, once again, that good content and is a powerful
communication tool when it involves the audince and motivates participation
- By leveraging lifestyle interest and passion through music and informal art it made the
brand resonate with the hip and relevant audience
December 2011
Image Credit: Pimp My Space
10. SPREAD THE TED by TED
or how to use word-of-mouth to spread your ideas...
What's the story…
TED seeks to spread ideas and to inspire local citizens in Buenos Aires
Taxi Drivers turn into a new communication media...
TED invited taxi drivers to their legendary TED meeting and after listening to 6 hours of
conferences, they were sent back to work and picking and driving passengers
Image Credit: theinspirationroom
While driving their passengers, they shared what they learned from the conference with them and
delivered the message in a more engaging and personable way
Success
50 taxis x 20 passengers a day x 1 week = 7000 listeners (7 times the TED’s Buenos Aires
Audience)
More than 55,000 YouTube views
Image Credit: paperblog 5:0 positive sentiment on Social Media
Go watch the video: http://hpar.is/4dd1
AGENCY
Why we liked it… Olgivy
TED engaged with the kings of word of mouth: Taxi Drivers, bringing the TED
concept close to the common people creating energy and buzz around it
It made a clever use of the most powerful media : people
So simple. So smart! Coming soon … hairdressers April 2011
Image Credit: coloribus
11. THE PURPLE MAILBOX by Yahoo!
or how to randomly interact with a huge mailbox
What's the story…
Yahoo! placed two huge “special” purple mailboxes on two different street corners in Manhattan
& Brooklyn. Both mailboxes talked… and rewarded passers-by with precious gifts!
“Talk to me, I’m friendly”...
The brand had a radio-connected team of 10 people near both locations, none of them were
visible to consumers, all connected to coordinate themselves
The goal was to give people gifts that were personally relevant to them. Flowers for a
Image Credit: delapubmaispasque couple, baseball game tickets for Yankee fans or even bones for dogs
The mailbox is now on tour, people can check next locations, pictures and the “living mailbox
profile” on www.Facebook.com/yahoomail
Success
Video viewed over 15.000 on the first weekend
The Facebook fan page is significantly growing since the campaign is online (Facebook global fan
page increased 20% for a current total of 490.000 fan)
Image Credit: YouTube
Go watch the video: http://bit.ly/qU263j
AGENCY
Why we liked it… E2
Some of us would say that this campaign is a copy and paste of the coca cola
happiness vending machine
However, the Yahoo! Purple Mailbox is different through its personality, the
mailbox interacts with passers-by and goes beyond a simple promotion
June 2011
Image Credit: YouTube
12. FOX AT PLANETA TERRA by Volkswagen
or how to become the top trending topic on Twitter...
What's the story…
Volkswagen sponsored the Planeta Terra Festival in São Paulo
The festival provided VW with the perfect platform to introduce their new trendy Fox to its
target demographic
Find the Fox and punch your event tickets…
VW hid tickets for the festival in 10 different places within the city. In order to find the
Image Credit: brand.gamania.com tickets fans had to tweet #foxatplanetaterra
The more tweets, the closer the zoom got to the location. The first one to arrive at one of
the 10 ground zero’s won a pair of tickets
Success
The race went on for 4 straight days
#foxatplanetaterra became the top topic on Twitter in São Paulo in less than 2 hours and
remained there for the entire length of the competition reaching the entire city – regardless
of age group
Image Credit: misterviral
Go watch the video: http://bit.ly/ig8qnh
AGENCY
Why we liked it… AlmapBBDO
Success! How to keep your brand as the top trending Twitter topic while
as the same time create an excellent brand experience
February 2011
Image Credit: brand.gamania.com
14. Social Media Effectiveness ‘Beyond Fans and Likes’
After heavy flirting with social media in 2011, brands
will go beyond merely looking at Likes and Fans, and
start caring and measuring engagement and community
building
The value of a meaningful relationship will be properly
appreciated to build strong communities, CRM
programs, loyalty and integrated transactions
To prove the effectiveness of social media
campaigns, brands will develop more sophisticated
measurement algorithms to prove the ROI, more
commonly to be known as ROSS (return on social spend) Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/owenwbrown/4857593259/
By the end of 2012, successful brands in social media
will have focused more upon increasing their levels of
engagement with fans, than the number of fans
15. The Social Olympics 2012
London 2012 will be swamped in social media
More Tweets, shares, Likes, posts, comments, views will
take place in 1 month, than ever before
News, scandals, records & exclusives will all be read on
Twitter first. Then on the news channels and papers.
Footage we aren’t supposed to see, we will. Thanks to
Facebook, bit.ly and YouTube
There will be more Likes and friends for London 2012
than any other sporting event, ever. It will remain one Thanks to Flickr.com- creative commons
of the top 5 trending topics in Twitter globally, for 1 http://www.flickr.com/photos/31808226@N05/6130296771/
month
During the 100m final there will be more
messages, images and videos shared via social
media, than at any other time since the dawn of the
world wide web
16. Confidence not fear
Federations, athletes, brands and celebrities will
embrace the new digital and social landscape with more
confidence
Those that are un-prepared, under resourced and
schizophrenic will continue to fear the new world of
communities and communications
Athletes will be seen to check-in, update, upload and
respond pre, after and even sometimes during a
sporting event. Digital devices and applications will
relay a kaleidoscope of information about the athlete, in
real time, direct to fans and desktops Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/caguard/6094723130/
The ability for a fan to get closer to their hero, will
present an enormous opportunity for communities and
brands
17. Million Dollar Bloggers
Cyber PR will become more challenging across online
influencers who traditionally would blog or tweet about
a campaign for free. This will change in 2012. The
world’s first million dollar blogger will be created
Already in LATAM, and especially in Mexico, it is not un-
common for a blogger to request $15,000 for a Tweet or
blog post mentioning or linking to a brand. This
emerging trend will spread across the globe
Accessing a blogger, will in some instances require
contacting a blog management agency. Blog networks
will manage the syndication of posts across a diverse Thanks to Flickr.com- creative commons
range of interests and passions http://www.flickr.com/photos/suzanneandsimon/1746100681/
18. Sports Subscriptions
Sports federations will face a huge challenge in 2012:
“How to evolve their (traditional) broadcasting rights
package, when many of their audience are no longer
tuning into traditional broadcast channel, and in some
countries don’t even own a TV anymore?”
With more and more fans watching mainstream and
niche sports on the web; on social networks; on mobile
devices, successful federations will embrace the
opportunity
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/mikecogh/6123331851/
19. Sport & Technology
Sport will continue to become more scientific, and
technology will bring the most dramatic imagery and
revelations to both big screen and little screen
Enjoyment of sport, even from an armchair, will become
a thrilling experience. No longer a lean back and
enjoy, but lean forward and immerse.
Sports cam technology will bring footage to our screens
that we’ve never seen before. From 3D to 4D; slow
motion to split screen; helmet cam to ball cam;
adrenalin sensors to heart monitors…
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/pe5pe/3242342574
20. Agile content : more relevant, less costly
Campaigns will be created in days and weeks, not
months or years. Real time listening, creation, and
distribution will mean a trending topic is acted upon, to
create the long tail effect of relevance, overnight
Traditional production and content costs will go
down, but licensing costs will go up, benefiting
bedroom content creators
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/walmartcorporate/5793422190/
21. Fan Sourced Singles
Artists are increasingly asking their fans to not only
suggest or create their album artwork, but to contribute
to the actual audio that is released on the single or
album.
During 2012 we predict an increase in fan sourced
management. Fans are already able to participate and
take control of the artist selection process before they
become famous. We suspect this trend will strengthen
within the coming year.
Brands and artists will embrace this collaborative
opportunity. A fan will be supersaulted from his Thanks to Flickr.com- creative commons
bedroom to the 02 or Wembley stage. Royalties will http://www.flickr.com/photos/mwiththeat/3712998374/
take this fan from a 1 bedroom apartment, to a beach
front bungalow.
22. PR in the media and marketing mix
There will be a continued integration of PR in the
marketing, advertising and customer service mix.
Every campaign will have a strong role for PR and this
will lead to a stronger and more strategic place for PR
professionals around an integrated planning table. Silo’s
will continue to be broken down.
Earned media, paid media, owned media and shared
media will become standard categories for all PR
professionals to consider how they plan and integrate
campaigns.
Thanks to Flickr.com- creative
commonshttp://www.flickr.com/photos/42931449@N07/6088751332/
Developing relationships with bloggers in ‘earned
media’ will no longer be a speciality of a digital team or
agency. All PR agencies will offer this outreach.
23. Infographics and story telling through imagery
2011 saw an explosion in the use of Infographics to
decipher an analytical story. More than 500,000
Infographics were created. 2012 will continue this
trend, but with the addition of video Infographics.
Infographics will evolve with he ability to click through
multiple layers of content, creating a rabbit hole of data
visualization.
Agencies will create presentations leveraging these new
formats. PowerPoint presentations will reduce in the
number of slides, with more and more information
being displayed creatively on one slide. Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/ibikefresno/5892802181/
24. Personalized Content
Content will be more customized for each target
audience based upon location, profile, interests and
their networks.
Smart filtering and customization will make content
more shareable and rewarding. Sharing content across a
consumer’s peer groups, will provide another layer of
rewards for the consumer. Great content will continue
to be viral and shareable.
An increase in mobile content, delivered direct to a
consumer’s handset will create connections all through
the day, the night, and weekend.
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/sanjoselibrary/2944498979/
25. PR accountability
PR will become more accountable and more accurate in
measuring the ROI.
Traditional media monitoring agencies will integrate
buzz monitoring services and metrics to provide more
accurate qualative and quantative results.
Every PR agency will provide as part of a campaign
evaluation : reach, sentiment, influencer analysis and
equivalent media value (through an updated media
evaluation tool).
Accountability and campaign evaluation will become Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/cambodia4kidsorg/3290848259/
more accurate and enable more accurate campaign
planning and re-optimization. Clients will request
greater accountability and performance related pricing
models.
26. PR and the role of Influencers
Influencer marketing will not just mean inviting a high
profile celebrity to an event. Much of the influencer
engagement and marketing will take place online.
Influencer identification tools will enable the PR
industry to more accurately identify and engage with
powerful online advocates. These influencers will be
leveraged to not online feature and talk about a
campaign, but to be involve din the planning, ideation
and evolution of a campaign.
Each agency will create their own rating system to
identify the most important influencers pertinent to
Thanks to Flickr.com- creative commons
their objectives http://www.flickr.com/photos/9382228@N08/4836210531/
27. Digital Amnesty Day
1 day a year, everything will shut down, almost.
Companies will ask all their staff to ‘switch off and
unplug for 24 hours’.
At first employees will be scared and confused. They will
scratch their heads wondering how they can perform
their job or task, without a digital connection.
After 3 hours a smile will spread across their faces. It
will be a beautiful day or real relationships and
friendships the old fashioned way, face to face. We will
re-discover social skills, beyond Facebook. We will put
into perspective the role of digital. It will become a
Thanks to Flickr.com- creative commons
yearly event. http://www.flickr.com/photos/brook/33496825/
28. Location Based Entertainment (LBE)
Sporting venues and stadiums are the second most
checked-in places worldwide. The most popular
checked-in places are airports
Brands, sponsors and rights holders will leverage this
opportunity to geo target fans with compelling and
shareable content and promotional messages. Having
identified a physical fan, data will provide an on-going
and customized relationship back to their home
2012 will see a huge increase in the connections
between these attending fans, virtual fans and brand
messages. 2012 will become the year of social currency Thanks to Flickr.com- creative commons
– more shareable, more entertaining and more http://www.flickr.com/photos/da_belkin/6462640765/
personalized
29. Live events get greener
Stronger corporate social responsibility, combined with
increased consumer awareness of recycling and the
need for a cleaner environment, will result in more
environmentally friendly events.
Sponsors will require event producers to have
committed to make the event as carbon neutral as
possible. Sponsors will consider this ‘green score’ just as
much as the number of attendees and media value.
Recycling will have high visibility at each event and be a
creative and entertaining activity that attendees warmly
embrace.
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/zoetnet/4212133196/
30. Pop Up Events and Experiences
Whilst large scale events will remain a key feature of a
brand’s yearly outdoor calendar, increasingly brands will
take to the streets, beaches and parks with impromptu
pop up events.
There will be equal investment in large scale one offs
with small socially promoted flash mobs.
Mystery and intrigue will be created in the run up to a
pop up event, but only announced in the last 48 hours
through social media.
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/vdrg/5458584580/
31. For any question, comment or request,
please contact us:
Manuel Reis
Managing Director
Manuel.Reis@havas-se.com
http://www.havas-se.com
The Lady Million Blogger,puig, HSE, HSE miami, Pr campaign, perfume campaign, social media campaign, digital, digital experience, create engagement communication platform,Los Caballeros, Las PrefierenBrutas, Alejandro, efficient, digital media campaign, blog traffic
Social media, Facebook, Facebook likes, Facebook engagement, Facebook friends fans, social CRM, social engagement, community building, ROI, ROSS, return on social spend, 2012 predictionshttp://creativecommons.org/licenses/by/3.0/
London Olympics 2012, social media Olympics 2012, SoMe2012, SoMe London Olympics 2012, sports marketing London 2012, Havas sports & entertainment, sports marketing Olympics, flickr, Usain Bolt social media, twitter, 100metre finalhttp://www.flickr.com/photos/31808226@N05/6130296771/http://creativecommons.org/licenses/by/3.0/
Sports federations, athletes, brands, real time, athletes on social media, confidence not fearhttp://www.flickr.com/photos/caguard/6094723130/http://creativecommons.org/licenses/by/3.0/
Million dollar bloggers, Mexico, latam, $15000 per tweet, blogger networks, bog syndicationhttp://www.flickr.com/photos/suzanneandsimon/1746100681/http://creativecommons.org/licenses/by/3.0/
Sport and technology, sport social media, 3d, 4d, slow motion, time lapse, adrenalin sensors, heart monitorshttp://www.flickr.com/photos/pe5pe/3242342574/http://creativecommons.org/licenses/by/3.0/
Digital production, digital our-sourcing, agile content, bedroom creators, YouTubehttp://www.flickr.com/photos/walmartcorporate/5793422190/http://creativecommons.org/licenses/by/3.0/
Fan sourced singles, 02, Wembley, user generated content, fan royalties, http://www.flickr.com/photos/mwiththeat/3712998374/http://creativecommons.org/licenses/by/3.0/