SlideShare a Scribd company logo
Junior
Illustrators
Their ways of self-
promotions doesn’t
yield high responses
from clients
Tinder for Clients
& Illustrators!
Match illustrator to art
directors/clients
Match jobs to illustrators
Higher response rates from potential clients
Immediate communication
Trustworthy
Illustrators in the U.S. with 1—3 years experience
92,979 (number of visual arts graduates 2015-16 in the the U.S)
* 9% (% of illustration students vs students in other programs)
= 8368 * Creative Portfolio Site - $9/month, $72/year
= $77,742/month, $932,904/year
Source: Bureau of Labor Statistics, 2017,  https://www.bls.gov/oes/current/oes_nat.htm#27-0000
Wix, https://www.wix.com/upgrade/website#/
Squarespace, https://www.squarespace.com/pricing/
Adobe Portfolio, https://portfolio.adobe.com/
National Center Education Statistics, https://nces.ed.gov/programs/digest/d17/tables/dt17_322.10.asp?current=yes
California College of the Arts, 2016, https://www.cca.edu/admissions/facts
Art Directors in the U.S.
90,300 (number of art directors in the the U.S) *
$9/month, $72/year
= $812,700/month, $6,501,600/year
Illustrators get hired from Instagram
Portfolio > Resume
Current method inefficient—5% response rates from emails
People
to
People
People
to
Jobs
People
to
People
People
to
Homes
“The Mutual Friend”
Design for trust 

Value travelers’ experiences

Just enough information

Minimal & thoughtful interface
“The Factotum”
Different levels of connection
Narrative-like introductions
(profile)
Known for its trustworthiness
“The Social Butterfly”
Visual-focused interface
Huge user base
Feeds tailored to users’
interests
Where a lot of illustrators
market themselves
“The Official”
Visual-focused interface
Huge user base
Feeds tailored to users’
interests
Where a lot of illustrators
market themselves
Prompt Responses
Delayed Responses
CasualTrustworthy
hatch
Specific (Profile Information)
ExclusiveOpen
hatch
Flexible (Profile Information)
Match jobs to illustrators!
George Wylesol Hannah Lee Robert Hunt Ming
Illustration Prof
Freelance Illustrator
Interview on 10/17 by An
Art Director, New York Times
Illustrator
Interview on 10/16 by Nat
Illustration / Professional
Practices Professor
Interview on 10/16 by Claire
Project Manager @
Creative Agency
Interview on 10/18 by Leo
© George Wylesol © Hannah K. Lee © Robert Hunt
“If there’s a
good people on
the other end.”
The effectiveness of the
app will depend on how
many and how skilled
the illustrators are
“Meet deadlines!”
—Hannah
“Having a more focused portfolio.”
—Robert
Professionalism
= Trustworthy + Skills
“We take chances with people all the time.”
—Hannah
“It is risky to hire someone you don’t know much.”
—Ming
“Illustration has become more diverse—more
room to explore.”
—Robert
Find out if product makes sense for Art Directors:
1. Does it solve AD’s pain points?
2. What are some of AD’s needs?
3. What kind of AD would use this?
THANK YOU!
Works Cited
Bureau of Labor Statistics, 2017, https://www.bls.gov/ooh/arts-and-design/art-directors.htm
Bureau of Labor Statistics, 2017,  https://www.bls.gov/oes/current/oes_nat.htm#27-0000
Wix, https://www.wix.com/upgrade/website#/
Squarespace, https://www.squarespace.com/pricing/
Adobe Portfolio, https://portfolio.adobe.com/
National Center Education Statistics, https://nces.ed.gov/programs/digest/d17/tables/
dt17_322.10.asp?current=yes
California College of the Arts, 2016, https://www.cca.edu/admissions/facts
Illustrators
+
Other Creatives
+
Illustrators
+
Clients
Illustrators Illustrators Illustrators
The only constant in NightCap is Pivot.

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Hatch's BMC

  • 1.
  • 2. Junior Illustrators Their ways of self- promotions doesn’t yield high responses from clients Tinder for Clients & Illustrators! Match illustrator to art directors/clients
  • 3. Match jobs to illustrators Higher response rates from potential clients Immediate communication Trustworthy
  • 4.
  • 5. Illustrators in the U.S. with 1—3 years experience 92,979 (number of visual arts graduates 2015-16 in the the U.S) * 9% (% of illustration students vs students in other programs) = 8368 * Creative Portfolio Site - $9/month, $72/year = $77,742/month, $932,904/year Source: Bureau of Labor Statistics, 2017,  https://www.bls.gov/oes/current/oes_nat.htm#27-0000 Wix, https://www.wix.com/upgrade/website#/ Squarespace, https://www.squarespace.com/pricing/ Adobe Portfolio, https://portfolio.adobe.com/ National Center Education Statistics, https://nces.ed.gov/programs/digest/d17/tables/dt17_322.10.asp?current=yes California College of the Arts, 2016, https://www.cca.edu/admissions/facts Art Directors in the U.S. 90,300 (number of art directors in the the U.S) * $9/month, $72/year = $812,700/month, $6,501,600/year
  • 6. Illustrators get hired from Instagram Portfolio > Resume Current method inefficient—5% response rates from emails
  • 8. “The Mutual Friend” Design for trust 
 Value travelers’ experiences
 Just enough information
 Minimal & thoughtful interface
  • 9. “The Factotum” Different levels of connection Narrative-like introductions (profile) Known for its trustworthiness
  • 10. “The Social Butterfly” Visual-focused interface Huge user base Feeds tailored to users’ interests Where a lot of illustrators market themselves
  • 11. “The Official” Visual-focused interface Huge user base Feeds tailored to users’ interests Where a lot of illustrators market themselves
  • 14. Match jobs to illustrators!
  • 15.
  • 16. George Wylesol Hannah Lee Robert Hunt Ming Illustration Prof Freelance Illustrator Interview on 10/17 by An Art Director, New York Times Illustrator Interview on 10/16 by Nat Illustration / Professional Practices Professor Interview on 10/16 by Claire Project Manager @ Creative Agency Interview on 10/18 by Leo © George Wylesol © Hannah K. Lee © Robert Hunt
  • 17. “If there’s a good people on the other end.” The effectiveness of the app will depend on how many and how skilled the illustrators are
  • 19. “Having a more focused portfolio.” —Robert
  • 21. “We take chances with people all the time.” —Hannah “It is risky to hire someone you don’t know much.” —Ming
  • 22. “Illustration has become more diverse—more room to explore.” —Robert
  • 23. Find out if product makes sense for Art Directors: 1. Does it solve AD’s pain points? 2. What are some of AD’s needs? 3. What kind of AD would use this?
  • 25. Works Cited Bureau of Labor Statistics, 2017, https://www.bls.gov/ooh/arts-and-design/art-directors.htm Bureau of Labor Statistics, 2017,  https://www.bls.gov/oes/current/oes_nat.htm#27-0000 Wix, https://www.wix.com/upgrade/website#/ Squarespace, https://www.squarespace.com/pricing/ Adobe Portfolio, https://portfolio.adobe.com/ National Center Education Statistics, https://nces.ed.gov/programs/digest/d17/tables/ dt17_322.10.asp?current=yes California College of the Arts, 2016, https://www.cca.edu/admissions/facts
  • 26. Illustrators + Other Creatives + Illustrators + Clients Illustrators Illustrators Illustrators The only constant in NightCap is Pivot.