This document introduces HATCH, a digital platform for creative works. It discusses problems junior illustrators face with having no control over how their work is used after sharing it. HATCH aims to be a site where creatives can safely share work and get credited when others use or are inspired by it. Market research found illustrators want appreciation and use Instagram for promotion. The document evaluates competitors like Behance and Pinterest, and provides market size estimates to justify starting HATCH.

1. HELLO！
We are HATCH
🥚
Nathalia
🥚
Anchi
🥚
Leo
🥚
Claire

2. Creatives share their works but have
no control as to how their works is
being used once it’s shared.

3. A digital site where creatives can
safely share their works, and be
credited when someone uses / is
inspired by their work.

4. Junior Illustrators
(1-3years)
Creatives share their
works but have no
control as to how
their works is being
used once it’s shared.
Digital site for sharing
and attributing
People
Problem Product

5. HYPOTHESE & INTERVIEW FINDINGS

6. We believe that junior (1-3 years) illustrators
would benefit from having better ways to share
their works and be credited when others use it;
we also believe they would be willing to pay for
a digital site for sharing and attributing.
HYPOTHESE

7. Designers get inspired by
other designers
FINDING 1

8. There is no clear boundaries
on originality
FINDING 2

9. Instagram is their most used
platform for self-promotion
FINDING 3

10. They want to be more
appreciated by society
FINDING 4

11. LEARNING ABOUT THE MARKET

12. Why Using Digital Platform？
Immediate feedback from the recipient
Buyers’ primary source of discovery
Art buyers find new works of art via social media
Overall Impact of Technology on the Arts

13. WHY NOW？

14. MARKET SIZE

15. TAM
Designers* in the U.S.
*Illustrators, animators, industrial designers, fashion
designers, graphic designers, interior designers.
Employment in Design field - 356,659
Creative Portfolio Site - $9**
= $3,309,931

16. SAM
Illustrators* in the U.S.
Employment in Design field - 33,229
Creative Portfolio Site - $9
= $299,061

17. SOM
Illustrators in the U.S., with 1—3 years
experience
92,979 (number of visual arts graduates
2015-16 in the the U.S) * 9% (% of illustration
students vs students in other programs)
= $8368
Creative Portfolio Site - $9
= $77,742

18. COMPETITOR ANALYSIS

20. Revenue：$5.9 M
Market Value: $ 742 M
User base: 10 million members
Started: 2007
Activity：view 4 billion times
appreciated more than 275 million times
90 million projects
+500K users and 20K new projects
launching every week

21. Started: 2010
Activity：175 billion+ pins
Revenue：$1 billion
Market Value: $ 15 billion
User base: 200 million monthly active users members

22. Out of control
(after published))
Under control
(after published)
Abundant resources
Limited resources
COMPARATOR LANDSCAPE

23. + +
SHARE INSPIRE SUPPORT
CREATIVITY

24. THANK YOU!

25. References
O’Brien, Ben, Illustrator’s Survey, 2017, https://bentheillustrator.com/illustrators-survey
Orozco, Andres et al., Arts and Culture Grow for Fourth Straight Year, 2018, https://www.bea.gov/system/files/2018-03/acpsa0318.pdf
Statista, https://www.statista.com/topics/1119/art-market/
Thomson, Kristin et al. Section 6: Overall Impact of Technology on the Arts, 2013 http://www.pewinternet.org/2013/01/04/section-6-overall-impact-of-technology-on-the-arts/
Wix, https://www.wix.com/upgrade/website#/
Squarespace, https://www.squarespace.com/pricing/
Adobe Portfolio, https://portfolio.adobe.com/
Bureau of Labor Statistics, 2017, https://www.bls.gov/oes/current/oes_nat.htm#27-0000
National Center Education Statistics, https://nces.ed.gov/programs/digest/d17/tables/dt17_322.10.asp?current=yes
California College of the Arts, 2016, https://www.cca.edu/admissions/facts
Donohoe, Ashley, 2018, https://work.chron.com/illustrators-paid-illustrating-book-13233.html
Worth of Wait, https://work.chron.com/illustrators-paid-illustrating-book-13233.html
Behance, https://www.behance.net/yearinreview/
Empson, Rip, Adding 1K+ Members/Day, Behance Drops Major Redesign To Make “The Creative Graph†A Reality, https://techcrunch.com/2012/03/20/behance-relaunch/
Alman, Salman, Pinterest by the Numbers: Stats, Demographics & Fun Facts, 2018, https://www.omnicoreagency.com/pinterest-statistics/
Aversa, Jeannine et al, Arts and Culture Grow for Fourth Straight Year, 2018 https://www.statista.com/topics/1119/art-market/