This slide has been shared in HATCH! FAIR 2013 Decision Making for Startups Presented by: Mr. Nguyen Tat Dac, Founder of K23

1. decision making
Dac Nguyen
K23

2. Dac
Nguyen
FPT Software – Software
Outsourcing
Onebit Software – Software
Outsourcing
VNext – Software Outsourcing
K23 – Online Marketing
FYT K1 Member
SME Vietnam Consultant
Startup Weekend Mentor
Kawaii Mentor
SEO23Rocket – SEO Tool
A33 – Human Resource Software
SILO – Ticketing Service
JupViec – Local Home Service
AYYA – Career Consulting Service
20+ micro-sites (1M traffic/month)

3. AGENDA
Soft Skills vs. Hard Skills
Service vs. Product
B2B vs. B2C
Online vs. Offline
Local vs. Global
Function vs. UI/UX
Tech vs. Non-tech
Many Fast vs. One Slow
Talent vs. Mass Members
Web vs. App
Q&A

4. SOFT SKILLS
HARD SKILLS
Communication
Presentation
English
Analytical Thinking
Coaching
Mentoring
Leadership, Management
HR, Financial Management
Sales, Marketing, Branding
Product Development (Web,
Mobile, Hardware)
Customer Service
1/6

5. SOFT SKILLS
HARD SKILLS
Trained in soft skill centers
Quite OK
Easy to learn
Take short time to have
Trained in universities
Seriously bad skill
Not easy to learn
Take long time to have

6. SERVICE
Training
Travelling
PRODUCT
Restaurant
Cafe
Phone Maker
Hardware (TV, LCD…)
Maker
2/6

7. PRODUCT/SERVICE
90/10

8. PRODUCT/SERVICE
50/50

10. SERVICE
PRODUCT
Intangible
Perishable
Define quality by Experience
Difficult to repeat
Intangible
Storable
Control Quality with Data
Repeatable
2/6

11. B2B
B2C
Software Outsourcing
Spare-parts Maker
No-one knows
E.g: General Electrics, IBM
Chicken Farm, Vegetable Farm, XRay Maker
Everyone knows
E.g: Amazon, Microsoft, Facebook
Restaurant, Health Care Service
3/6

12. B2B
B2C
Take years to decide
Long term partner
High expectation / quality
Supply-chain
Not many customer
$$$$$$/a deal
Sale: case by case
Invest 1, sell 5, 10 customers,
profit 40
Short time to decide
No partner
Lower expectation (unable to
change)
Many customers
$/a deal
Sale Automation
Invest 100, sell 1, 1000
customers, profit 900
3/6

13. ONLINE
OFFLINE
E.g: Books, Low quality product
E.g: Luxury Fashion, Phone Retail,
Offline Training, Restaurant/Café,
Local Services
High investment
Low investment
Stop easily & quickly
4/6

14. LOCAL
GLOBAL
E.g: MuaChung, DiChung,
MatTro, HotDeal, MuaRe,
RongBay
Local founders
E.g: Emotiv, SeeSpace,
Misfitwearables, Adatao
(BigData)
Global founders
5/6

15. FUNCTIONAL
UI/UX
E.g: MISA (accounting),
Traditional HRM
High cost
Long time-to-market
E.g: A33, MoneyLover, Joomlart
Low cost
Short time-to-market
6/6

16. thank you