The document discusses how nonprofits can use hashtags for fundraising and engagement. It provides tips on creating hashtags for events, campaigns, and conferences to help people network and participate from anywhere. Advice is given on tracking donations and supporters, jumping on trending topics relevantly, using hashtags appropriately according to the platform, and creating new hashtags by researching, keeping them short and specific, teaching audiences, using properly, and monitoring interaction.

1. HASHTAGS
FOR FUNDRAISING

2. A little about me…
Kali Readwin
Frontstep Communications

3. #AFPLearns
Frontstep Communications @yourfrontstep

4. What is a hashtag, anyway?
Frontstep Communications @yourfrontstep
#yyc #ableg
#nonprofit #Walk4Life
#FF #NoFilter #justsayin
#smbyyc #yyccc #
#SmallBizChat #VDay

5. Frontstep Communications @yourfrontstep
4 Good Reasons for Hashtags
1. Events & Conferences
1. Tweet Chats
1. Campaigns & Contests
2. Organization & Participation

6. Help people network
at your event.
Frontstep Communications @yourfrontstep

7. Teach people about
your topic. Must have VALUE.
Frontstep Communications @yourfrontstep

8. Allow people to participate
from anywhere.
Frontstep Communications @yourfrontstep

9. Track donations, supporters, and
participants.
Frontstep Communications @yourfrontstep

10. Jump in on trending topics,
but make it relevant.
Frontstep Communications @yourfrontstep

11. Use hashtags appropriately.
Frontstep Communications @yourfrontstep
1. Right for the platform?
2. Regular word or hashtag?
3. Purposeful or spammy?
4. Maximum of 3

12. Frontstep Communications @yourfrontstep
How to Create
Your Own Hashtags
1. Research it.
2. Keep it short and specific.
3. Teach it to your audience.
4. Use it appropriately.
5. Monitor and interact.

13. #AFPLearns
Frontstep Communications @yourfrontstep

14. THANK YOU!
Kali Readwin
Frontstep Communications
kali@yourfrontstep.com
facebook.com/yourfrontstep
twitter.com/yourfrontstep
Frontstep Communications @yourfrontstep