The document discusses whether Twitter is an ultimate time waster or a great tool. It provides a case study of how a company called JRDunn uses Twitter to build brand advocates, allow for real-time market research and feedback, and act as a hub for its blog strategy. It also outlines strategies for internet marketers to use Twitter as a traffic generator, link building platform, brand builder, networking tool, and online reputation management tool, but cautions that one must be transparent.