St. Joseph Funeral Home is launching an advertising campaign to promote their cremation options and services. Their goal is to educate consumers about the various cremation options available beyond direct cremation. The campaign will use the slogan "Unlimited options for unlimited legacies" across various media including social media, radio, television, print ads, and digital billboards. The budget for the campaign is $26,580 to run over 12 months.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
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How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
Our results-oriented Content Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a comprehensive content marketing program.
B2B and B2C Content Marketing Trends to Look for in 2023.pdfAdsy
Do you want to execute a successful content marketing strategy for your company?
Then you need to know current content marketing data and predictive statistics for the next years.
We gathered the main data for B2B and B2C marketers based on the Statista's "Content Marketing Trends Report 2022."
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
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For B2C and B2B companies. This pairs up the Marketing and Sales strategy. It covers both eCommerce and sales teams sales strategies, and the marketing needed for that sales strategy.
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You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
Our results-oriented Content Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a comprehensive content marketing program.
B2B and B2C Content Marketing Trends to Look for in 2023.pdfAdsy
Do you want to execute a successful content marketing strategy for your company?
Then you need to know current content marketing data and predictive statistics for the next years.
We gathered the main data for B2B and B2C marketers based on the Statista's "Content Marketing Trends Report 2022."
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Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet it is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa.
Stickyeyes webinar, on Thursday 8th November 12.30-1.30 (BST), presented by Stickyeyes Demand Generation Director, Phil McGuin discussed the four key stages of lead nurturing that:
- raise awareness and perception of your brand;
- convince your prospects of your credentials; and
- convert those leads into a positive commercial action.
You can listen to the webinar on-demand at https://www.brighttalk.com/webcast/16065/337312
Or view more of Stickyeyes free whitepapers, webinars and blog posts at https://www.stickyeyes.com/
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It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
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Navigating a deal is like going on a voyage to paradise, and sales conversations are like ocean storms along the way.
Each one has to be navigated with skill.
From discovery calls to presenting, all the way through to handling objections.
Fortunately, we analyzed over 1M sales call recordings to help you weather the storm.
Think of the insights in this presentation as your GPS to get you to the promised land.
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Integrated Marketing Communications plan for Kmart. The target audience of female shoppers between the ages of 18 and 45 is the focus of the proposed campaign and a great deal of research has been completed to identify and utilize Kmart’s strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the organization. Objectives and tactics have been designed to fall in line with Kmart’s mission and values. This detailed plan includes marketing, creative, media, and public relations strategies, as well as direct marketing and sales promotions suggestions. A comprehensive budget and media plan flowchart map out the campaign and the proposed measurement and evaluation plan will assess the campaign upon completion.
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1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
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Demand Generation Best Practices PowerPoint Presentation Slides SlideTeam
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Selling Your Ideas: The Art of Persuasion is what separtes great Leaders from good Managers. Being able to sell your vision and align your organisation is needed today, more than ever. inpsire, energise and empower your customers, suppliers and your team.
The best sales reps share a number of attributes and are always looking to improve their skills. Here is a list of the 15 most important steps to take on your journey to becoming a better salesperson.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
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Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet it is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa.
Stickyeyes webinar, on Thursday 8th November 12.30-1.30 (BST), presented by Stickyeyes Demand Generation Director, Phil McGuin discussed the four key stages of lead nurturing that:
- raise awareness and perception of your brand;
- convince your prospects of your credentials; and
- convert those leads into a positive commercial action.
You can listen to the webinar on-demand at https://www.brighttalk.com/webcast/16065/337312
Or view more of Stickyeyes free whitepapers, webinars and blog posts at https://www.stickyeyes.com/
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
I brief slideshare compiling the best tips I have found for effective communication to drive sales in corporate capacities where building value is necessary. Intermediate to advanced level training for sales.
Navigating Stormy Sales Conversations from First Call to CloseChris Orlob
Navigating a deal is like going on a voyage to paradise, and sales conversations are like ocean storms along the way.
Each one has to be navigated with skill.
From discovery calls to presenting, all the way through to handling objections.
Fortunately, we analyzed over 1M sales call recordings to help you weather the storm.
Think of the insights in this presentation as your GPS to get you to the promised land.
IMC 610 Integrated Marketing Communication Plan for KmartStephanie Marchant
Integrated Marketing Communications plan for Kmart. The target audience of female shoppers between the ages of 18 and 45 is the focus of the proposed campaign and a great deal of research has been completed to identify and utilize Kmart’s strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the organization. Objectives and tactics have been designed to fall in line with Kmart’s mission and values. This detailed plan includes marketing, creative, media, and public relations strategies, as well as direct marketing and sales promotions suggestions. A comprehensive budget and media plan flowchart map out the campaign and the proposed measurement and evaluation plan will assess the campaign upon completion.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Demand Generation Best Practices PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Demand Generation Best Practices Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Demand Generation Best Practices Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. PPT slides are accessible in both widescreen and standard format. PowerPoint templates are compatible with Google Slides. Quick and risk-free downloading process. It can be easily converted into JPG or PDF format.
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The best sales reps share a number of attributes and are always looking to improve their skills. Here is a list of the 15 most important steps to take on your journey to becoming a better salesperson.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
Akka is a runtime framework for building resilient, distributed applications in Java or Scala. In this webinar, Konrad Malawski discusses the roadmap and features of the upcoming Akka 2.4.0 and reveals three upcoming enhancements that enterprises will receive in the latest certified, tested build of Typesafe Reactive Platform.
Akka Split Brain Resolver (SBR)
Akka SBR provides advanced recovery scenarios in Akka Clusters, improving on the safety of Akka’s automatic resolution to avoid cascading partitioning.
Akka Support for Docker and NAT
Run Akka Clusters in Docker containers or NAT with complete hostname and port visibility on Java 6+ and Akka 2.3.11+
Akka Long-Term Support
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Our presentation from the finalists round in Singapore for the Citi Mobile Challenge. motionQR aims to revolutionize the banking industry with their unique identity solution.
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http://www.kaminskifamilyfuneralhomes.com/services | Planning your own funeral can be a sensitive issue, but one that should not be avoided. Viewing this process as a gift you leave behind makes this process easier for you and your loved ones. Learn more about the process and what we can do to help you and your loved ones.
College Essay Format: Simple Steps to Be Followed. College Essay Examples - 9+ in PDF | Examples. Impressive How To Write A College Level Essay ~ Thatsnotus. College essay help quick essay writers — www.quickessaywriters.co.uk. 10 Universal Tips for College Essay Writing | TUN. Top ten tips for writing a college essay by richardstaple01 - Issuu. FREE 11+ College Essay Samples in MS Word | PDF. University essay paper writing services: Best College Essay Writing Service. How to Write a Personal Essay for College | - How to write a personal .... Nc state mfa creative writing - Smart Dissertations with Qualified .... I need help writing an essay for college. College Essay Examples - 13+ in PDF | Examples. 10 Tips to Write an Essay and Actually Enjoy It. Tips for writing your college admission essay!!!! | Essays | Cognition. Help on college essay - UK Essay Writing Help.. How to Write a College Application Essay. College Admission Essay Samples Free - 33 DESIGN Ideas You have Never .... College Scholarship Essay Writing Help. How to write an essay in college Odessa | howtowritethesisstatement. College Admissions Essay Workshop - 9 Types of Supplemental Essays .... College Essay - How to Write an Awesome College Essay. Fantastic College Admissions Essay Help ~ Thatsnotus. Admission essay: Being a college student essay. College Essay Help | Essay writing help, Essay writing, College essay .... FREE 11+ Sample College Essay Templates in MS Word | PDF. How to write a college essay that stands out from the crowd - How to .... 24 Greatest College Essay Examples – RedlineSP. This is How You Write a College Essay | College application essay .... How to write a good essay for the common app. 4 Free Resources to Aid in Writing Your College Essay - Federal ... Help Writing College Essay
The 2013-2014 Annual Report for Life Management Center of Northwest Florida. Life Management Center is the community behavioral and mental health center providing services in Bay, Calhoun, Gulf, Holmes, Jackson and Washington Counties in Northwest Florida.
For a client-based project (The AIDS Council of Northeastern NY), a team of students and I were assigned to take on the difficult task of getting the Plattsburgh community, mainly influencers, talking about practicing preventative behaviors and getting tested.
For surviving family members, the hours and days following a loved ones death is no time for weighty decisions. For many Americans, however, this will be the first time they think about the preparations for their loved ones funeral.
Te-ai inscris la Sky Run si doresti sa intri si in "competitia" de fundraising?
Indiferent de obiectivele tale personale ca alergator, te asiguram ca efortul tau va ajuta multi pacienti ingrijiti de HOSPICE Casa Sperantei. Ne bazam pe generozitatea ta si a sustinatorilor tai pentru a termina constructia centrului de ingrijiri paliative HOSPICE Casa Sperantei din Bucuresti.
Mai multe detalii: http://hospice.galantom.ro/event-projects/view?id=12
Birth and Death are not two different states, but they are different aspects of the same state. Death is natural and inevitable. Likewise how we celebrate birth of our loved ones and companions surely deserve a good send off from friends and family members. We have very less funeral homes in the states and in the country in total consequently people get disheartened to not be able to give their loved ones their desired send off. HAVEN VOYAGE will define dominate a new perspective of funeral service provision in the states. It will also focus on the untapped opportunity in cremating the bodies. The plan outlines how these opportunities will be made use of to increase the business scope and turn over there by increasing the profit margin of the business.
Similar to Advertising Plans Book Saint Joseph Funeral Home (20)
3. Executive Summary3
Introduction:
Saint Joseph Funeral Home has already been able to establish their name in
the South Bend area of Indiana. This historic area is home to a number of
funeral homes who for the most part have used traditional forms of advertis-
ing to create business. Our team has laid out a plan to separate Saint Joseph
Funeral Home in the minds of its current and potential customers. When a
family lays their loved one to rest they want to feel that they have given them
the best possible funeral services to create a lasting memory. Each customer
should understand there are an array of options they are able to choose from
to create this special remembrance.
The Plan:
This campaign is based off of the slogan “Unlimited options for unlimited
legacies”. We were faced with the problem of consumer awareness of the
many options within the realm of cremation. When a loved one has passed
there is so much to plan for and at Saint Joseph’s we would like to show them
our unique options for cremation. This will create a distinction between us
and our competitors. Showing our clients that we have Crystal Egg’s, jewelry,
and a number of other options for the ashes of loved ones will certainly leave
an impression in the mind of those who see or hear our advertisements. With
Saint Joseph Funeral Home being in business for over 100 years we have also
decided to use testimonials from past clients to show future clients what we
have been able to accomplish. A company is only as strong as its reputation
and our success should be made known to the public. Using the mediums of
social media, radio, television commercials, and print advertisements we look
to show the South Bend area how choosing Saint Joseph Funeral home will
be the best decision for remembering their loved ones.
4. Sixteen men. Four Catholic Church Parishes. One mission to serve. That is how St.
Joseph Funeral Home began. In 1901, these 16 Catholic men were in need of their
own cemetery on the West Side of South Bend, Indiana. Together, they purchased
land and opened their funeral home in 1907.
Since the start, St. Joseph Funeral Home has grown from its Catholic beginnings to
an interfaith funeral home that now owns two locations, a crematory and stretches
across 110 acres of land. Hosting around 235 funerals each year, St. Joseph Funeral
Home is well known in the South Bend area. One funeral home is located on the
West side of South Bend on Mayflower Road and the other on the East side of
South Bend on Ireland Road.
With a board of seven members, five funeral directors, office and administration
members, managers and an executive team, St. Joseph’s works to help families and
friends celebrate the lives of their loved ones in redefined ways that still remain true
to their mission of serving their community with quality, integrity and
understanding.
Background4
Mayflower Road Location
Chapel at the Ireland Road Location
5. Advertising Budget
St. Joseph Funeral Home spends approximately $5,200 on advertising per
month. The mediums of advertising used by the funeral home are television,
radio, sponsorships of local teams, print, social media, and a website. Shown
below is a breakdown of advertising expenses.
Advertising Themes
St. Joseph Funeral Home has used three themes in the past, “Slow down and
enjoy your family”, “Honoring the life you lived”, and “Get creative in funeral
planning.” Their latest theme “Get Creative” began as a radio advertisement
and was later turned into a television advertisement. Along with those, St.
Joseph Funeral Home also sponsors a baseball team, prints in local church
bulletins, and participates in other community events. As part of their
promotion strategy, St. Joseph Funeral Home has purchased several seats at the
South Bend Cubs stadium and gives them away as prizes at charity events and
promotions to customers.
Background5
6. Current Problems
Like any business, St. Joseph Funeral Home is faced with a few challenges. First, they are the
only funeral home in town that does not have a last name attached to it. This could pose as a
problem because some people may be drawn to a family named funeral home rather than St.
Joseph Funeral Home. However, this does make them unique in a way that they are run by a
board of directors and not just an owner. The name also causes many people to assume the
funeral home is run through the diocese, therefore making it only Catholic. In actuality, St.
Joseph Funeral Home does funerals of any faith as they do not want to limit their market.
Another problem that St. Joseph Funeral Home faces is the stigma around cremation. Many
people have a negative stigma about cremation. They assume that cremation can only be
direct cremation, which many people view as the cheap alternative to funerals and burials. In
actuality, you can have a full service, a graveside burial, and anything you’d like along with the
cremation.
Regulations
The funeral industry is one of many regulations. Often times regulations are set by the state.
As a funeral home in Indiana, there are a few regulations St. Joseph Funeral Home needs to
follow. The most important regulation to be aware of when advertising is that you cannot
offer an incentive or enticement valued at more than $50 to get someone to prearrange their
funeral. Also in Indiana, only a licensed funeral director can sell a funeral and most funeral
directors get a double license to include embalming.
There are separate regulations and laws to follow just for cremations. For example, a person
cannot be cremated until, at least, 48 hours after death. They must also have a signed
cremation authorization, certified death certificate, and a burial transit form. A certified
cremation officer is not a requirement, however St. Joseph Funeral Home has one. Finally,
the crematory must be kept working and up to date. St. Joseph Funeral Home follows this
regulation by doing an annual maintenance of the crematory.
Background6
7. A new market established in the funeral industry is pet cremation. A lot of
people are now considering pet cremation because they consider their pets to
be part of their family. St. Joseph funeral home was recently approached by the
South Bend Tribune to start featuring pet obituaries in the newspaper.
Many funeral services are often considered old fashioned and traditional.
However, there are many people nowadays who want to do things differently
and stray from tradition. It is important for the funeral service businesses to
find a way to blend old traditions with new ideas. This is one of the reasons
that cremation is becoming more popular.
It is known that when it comes to planning a funeral, pricing is the third or
fourth most important item on the customers list. A week after the services
have been completed, St. Joseph Funeral Home personally calls the customer to
ask them about their experience. Ninety-five percent of St. Joseph Funeral
Home’s customers are satisfied with the funeral service they purchased for their
loved one. Returning families make up about 85-90% of business.
Product Evaluation7
8. As a funeral home, the demographic can really be any age. The average
consumer of St. Joseph Funeral Home is usually a person in their mid 70s. In
this case, the consumer is usually the spouse purchasing the funeral for their
deceased spouse, and more often than not it is the wife buying for her late
husband. The majority of the consumers are clerical and blue collar workers.
Consumer Evaluation8
When looking at the psychographic profile of the customers it is clear that
most people do not want to talk about death at all. The customers that St.
Joseph Funeral Home is serving are going through the grieving process. Also, it
is important to keep in mind that retirement spurs preparation for death. This
being said, a lot of people who have just retired purchase a cemetery space just
a few years later. However, only 50% of consumers plan their funeral ahead of
time.
9. St. Joseph Funeral Home’s audience is based off of the families in grieving
after the loss of a loved one. They look to give them an experience that is both
comfortable and friendly enough to bring them back if tragedy occurs again.
The campaign for the funeral home is going to simplify the purchase process
and show them their options for cremation or a traditional burial so they can
focus on remembering their loved one.
Competitive Analysis9
Kaniewski Funeral Homes is St. Joseph Funeral Home’s number one competitor, fol-
lowed closely by Palmer Funeral Homes. While both are larger than St. Joseph, they
often use generic advertising and do not market the cremation packages. Palmer’s
often attends many local events to get their brand name into the community.
10. Some of the before cremation options we will be advertising include:
Memorial services
Funerals
Embalming
Some for the after cremation options we will be advertising include:
Burials
Urns
Art/Jewelry Options
Goals10
11. Budget11
St. Joseph Funeral Home
Advertisement Campaign Budget
Rate
Frequency
Type
Number of
Frequencies
Per Month
Months
per year
Number of
Locations Total
Mediums
Print
Digital Billboard $ 2,100 Per week 4 1 1 $ 8,400
Church Bulletin Inserts $ 50
Per Church
Per week 1 6 5 $ 1,500
Radio
WFRN 6:30am-8:00am $ 24 per :30 spot 15 12 1 $ 4,320
WFRN 12:00pm-
6:00pm $ 17 per :30 spot 20 12 1 $ 4,080
WZOC W-F $ 33 per :30 spot 10 12 1 $ 3,960
WZOC Sat-Sun $ 18 per :30 spot 20 12 1 $ 4,320
Total $ 26,580
12. Advertising Recommendations12
Target Market
St. Joseph Funeral Home’s advertising target market is people between the age
of 60-75 who are techy savvy for their age. Mostly Polish and Mexican people
of the Catholic faith. We will also be targeting the following churches: Holy
Family, St. Adalbert’s, St. Casimir, St. Stanislaus Kostka.
Advertising Communication Objective
We would like to change the way the customers see cremation. Direct crema-
tion currently has a negative connotation. We also want to show that there are
multiple options for both before and after cremation services.
Creative Strategy
Our theme for St. Joseph Funeral Home is “Unlimited Options for Unlimited
Journey’s.” We chose this theme because the generation of baby boomers want
to have options; they are not as traditional as before. This theme will also help us
in changing the stigma of cremation. It will be a way for people to have a memo-
rable, yet unique, service.
13. Advertising Recommendations13
Executions
Social media will play a big role in our advertising campaign. We will revamp
St. Joseph Funeral Home’s Facebook page. The Facebook page will be used
for testimonials, links to blog posts about loss and grieving, “feel good” news,
special events happening in the community, and sponsorship/charity work. We
will also create a Twitter account for the funeral home. The Twitter account
will be used for obituaries, advice on grieving, blog posts about dealing with
loss and grieving, grief counseling facts, and things people do not know about
planning funerals. We will also create a LinkedIn account for St. Joseph Funer-
al Home. YouTube will be another source of social media that we will use for
our campaign. YouTube will allow us to set up a library of videos showcasing
our many options for post service memorials. The customers will be able to
view these videos before coming in to meet with the director which will allow
them to gain knowledge and make the process much smoother. This will also
help with pre-arrangements to make sure that our clients get what they want
and deserve. Other mediums of advertising that will be included in this cam-
paign are billboards and radio ads. Church bulletin inserts will also be used at
the parishes of St. Hedwig, St. Patrick, St. Jude, St. Matthew, and St. Stanislaus
Bishop and Martyr.
Twitter Facebook
14. Advertising Recommendations14
Billboards
“So often cremation is thought of as a stand alone entity. Here at St. Joseph
Funeral home cremation opens the doors for unlimited options. We offer more
than just a cookie cutter funeral and it is all available to you here. Full fu-
neral services including visitations and memorials can happen before crema-
tion. Graveside burials or remembrance entities such as of jewelry and art
are available for after services. We will take you in and make sure you get the
remembrance you know your loved one deserved. St. Joseph Funeral home,
Where we believe in unlimited options for unlimited journeys.”
Radio Ad
16. Media Plan16
St. Joseph Funeral Home
Media Plan
Church
Bulletins Billboard
WFRN Radio
6:30am-
8:00am
WFRN Radio
12:00pm-
6:00pm
WZOC
Radio
W-F
WZOC
Radio
Sat-Sun Total
January $ 250 $ 360 $ 340 $ 330 $ 360 $ 1,640
February $ 4,200 $ 360 $ 340 $ 330 $ 360 $ 5,590
March $ 250 $ 4,200 $ 360 $ 340 $ 330 $ 360 $ 5,840
April $ 360 $ 340 $ 330 $ 360 $ 1,390
May $ 250 $ 360 $ 340 $ 330 $ 360 $ 1,640
June $ 360 $ 340 $ 330 $ 360 $ 1,390
July $ 250 $ 360 $ 340 $ 330 $ 360 $ 1,640
August $ 360 $ 340 $ 330 $ 360 $ 1,390
September $ 250 $ 360 $ 340 $ 330 $ 360 $ 1,640
October $ 360 $ 340 $ 330 $ 360 $ 1,390
November $ 250 $ 360 $ 340 $ 330 $ 360 $ 1,640
December $ 360 $ 340 $ 330 $ 360 $ 1,390
Total $ 1,500 $ 8,400 $ 4,320 $ 4,080 $ 3,960 $ 4,320 $ 26,580
17. Evaluation17
This advertising campaign is designed to change the negative stigma towards
cremation. It is going to help show people that there are many aspects to crema-
tion. To measure the success of the campaign, the funeral home will keep track
of how many cremations they do. They will also keep track of how many people
purchase the crystal remembrance packages. During this campaign, St. Joseph
Funeral Home grew in the social media field. They can see their growing pro-
gress by keeping track of how many new followers they are receiving each week
and how many people are contacting them via Facebook, Twitter, LinkedIn, or
through their website.