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Haxz-Acquisition Experiment
- 1. HAXZ Acquisition Experiment IXD-Creative Founder ShichengHuo || Eva Xu || Wen Zeng || Ronald Alunan IXD Creative Founder F2019 HAXZ
- 2. 1 IXD Creative FounderF2019 HAXZ Xinyao XuShicheng Huo CEO We are Haxz! CTO Ronald Alunan CMO Wen Zeng CFO
- 3. Business Concept people aged23-35 who works full-time who likes to eat at restaurants with friends 3+ times a week. Having a complex process when they planning out with friends. Problem Solution An app that helps arranging eating outing easier. People IXD Creative Founder F2019 HAXZ 2
- 4. 3 IXD Creative FounderF2019 HAXZ Prefer eating out in full-services restaurants with friends Always use App / Social media as reference to find restaurant Foodies who eat out 3+ times a week Target User San Francisco 25 / Single / 90K
- 5. Tom wants tohave dinner with his friends They have a conversation like this... 4 IXD Creative Founder F2019 HAXZ
- 6. 5 IXD Creative FounderF2019 HAXZ
- 7. Tom has ahard time planning. He hopes there will be a simple way to solve this problem. 6 IXD Creative Founder F2019 HAXZ
- 8.
- 9. MVP IDEA 8 IXD CreativeFounder F2019 HAXZ For Customers
- 10. 9 IXD Creative FounderF2019 HAXZ 01 Features We simplify all the complex steps you will go through while planning to dine out with friends. EFFICIENT PLAN
- 11. 10 IXD Creative FounderF2019 HAXZ Features 01 Friends click through text message to respond to the invitation. EFFICIENT PLAN
- 12. 11 IXD Creative FounderF2019 HAXZ We recommend better dining experiences based on your restaurant selections. PERSONAL RECOMMENDATION 02 Features
- 13. 12 IXD Creative FounderF2019 HAXZ Features FOODIES COMMUNITY SHARE 03 Open sources from different communities
- 14. MVP IDEA 13 IXD CreativeFounder F2019 HAXZ For Restaurants
- 15. 14 IXD Creative FounderF2019 HAXZ Features We track your customer's food preferences so we can recommend your restaurant for increased growth. PRECISE TARGETED DELIVERY 01
- 16. Value Prop 15 IXDCreative Founder F2019 HAXZ Foozi helps people arrange dining out in few steps and find restaurants match their tastes.
- 17. Acquisition Experiment 16 IXD CreativeFounder F2019 HAXZ 1. Customers 2. Restaurants
- 18. IXD Creative FounderF2019 HAXZ Acquisition Experiment http://www.foozi-haxz.com/ - Landing page for Customers - Method: Posters and social media - Include our MVP ideas 17
- 19. IXD Creative FounderF2019 HAXZ Poster for customer acquisition - We post out posters in Japantown, Castro and mission district. 18
- 20. 19 IXD Creative FounderF2019 HAXZ Data about user-side landing page Data starting time 11/4 11:00PM - Data ending time 11/6 12:00PM 16 Subscriptions 90 Visitors
- 21. IXD Creative FounderF2019 HAXZ Acquisition Experiment https://www.foozi-haxz-restaurant.com - Landing page for Restaurants How we can help restaurants business grow — Precise Targeted Delivery 20
- 22. IXD Creative FounderF2019 HAXZ For our business customer Send out promoting email 39 restaurants 21
- 23. 22 IXD Creative FounderF2019 HAXZ 15 Restaurants check our landing page 0 Subscription Data about restaurant-side landing page Data starting time 11/4 11:00PM - Data ending time 11/6 12:00PM
- 24. Interview 23 IXD Creative FounderF2019 HAXZ 1. Customers 2. Restaurants Owners
- 25. Interviews Roberto IXD Creative FounderF2019 HAXZ Edward Mike “I want to rate people’s reviews too, to tell them they are wrong” “It gives me an idea what they like so I can find restaurants.” “That text conversation, yeah that happens. It happens all the time at work.” 24
- 26. 25 IXD Creative FounderF2019 HAXZ User Insights - Users engaged with the text message picture. - Wanted more illustrations & videos - They wanted to down vote other reviewers. - They were open to meeting new people through app.
- 27. Restaurant Owners Geoffrey Executive Chef- Ju-ni IXD Creative Founder F2019 HAXZ “We focused on quality and experience, we didn't need pay for any marketing.” 26
- 28. Restaurant Owners Tomoko Co-Owner -Iza Ramen / Blowfish Sushi IXD Creative Founder F2019 HAXZ “The first restaurant opened 20 years ago it was really popular , but after 10 years it's not so new anymore.” 27
- 29. 28 IXD Creative FounderF2019 HAXZ User Insights - Focused efforts, to improve lighting for social media. - Creating a better experience creates steady customers. - Multiple Criteria rating system for businesses. - Guests reviews for the business community. - Professional Food Critics are more reliable than users. - Have a Channel to interact with users
- 30. What we donext? 29 IXD Creative Founder F2019 HAXZ
- 31. 30 IXD Creative FounderF2019 HAXZ Next - Finish and Refine our funnels. - Redesign the posters make it more attractive. - Keep tracking on our landing page and updating it. - Low-Fidelity Product Testing.
- 32. HAXZ Thanks! IXD-Creative Founder Shicheng Huo|| Eva Xu || Wen Zeng || Ronald Alunan IXD Creative Founder F2019 HAXZ
- 33. Appendix IXD Creative FounderF2019 HAXZ
- 34. Draft Funnel IXD CreativeFounder F2019 HAXZ
- 35. BMC IXD Creative FounderF2019 HAXZ Business Model Canvas
- 36. BMC IXD Creative FounderF2019 HAXZ Users Restaurants Advertising Agencies Businesses Social Events Restaurant Partnership Social Events International Bloggers Social Media Quick Arrangement Information Share Multilingual Reservations Premium Features Friend Network Crowdsourced Web Services Bloggers Social Events Restaurants Travel Agency Userbase Haxz Haxz 2019/10/31 3 Word Of Mouth App Platform Blogs Social Media Advertisements Advertisements User Clicks Digital Data Restaurants Sponsorship Databases & Servers Foodies / U.G.C Algorithms / Social M Lawyers / Business User Networks Reviews / Photos Restaurant Partnership Product Maintenance Development Team Office Space / Offices Technology Services Customer Acquisition Logistics / Kiosk Marketing User Acquisition Relationship Building Social Engagement Membership Social Events
- 37. BMC 20 IXD CreativeFounder F2019 HAXZ 3 Restaurant Partnership Events International Bloggers Social Media Quick Arrangement Information Share Multilingual Reservations Premium Features Friend Network Crowdsourced Web Services Bloggers Social Events Restaurants Travel Agency Userbase Haxz Haxz 2019/10/31 Word Of Mouth App Platform Blogs Social Media Advertisements Advertisements User Clicks Digital Data Restaurants Sponsorship Databases & Servers Foodies / U.G.C Algorithms / Social M. Lawyers / Business User Networks Reviews / Photos Restaurant Partnership Product Maintenance Development Team Office Space / Offices Technology Services Customer Acquisition Logistics / Kiosk Marketing User Acquisition Relationship Building Social Engagement Membership Social Events Users Restaurants Businesses Social Events Advertising Agencies Product Maintenance Web Services User Generated Content Relationship Building Premium Features International Reach Word Of Mouth Social Events Membership
- 38. TAM, SAM, SOM IXDCreative Founder F2019 HAXZ Target users
- 39. SOM TAM, SAM, SOM IXDCreative Founder F2019 HAXZ Target Customers in San Francisco Target User: 8K People 833,305 *58% *20% * 8.175%SOM Population in San Francisco who ages between 24-35 does not have family and is a $100K earner. Population in San Francisco Single Aged between 24-35
- 40. TAM, SAM, SOM IXDCreative Founder F2019 HAXZ Target User: 5M People 130,618 * 8 = 1,044,944 SAM SOM Target Customers in 8 states of US 130,618 is the average target users that populates each state. (Base on the same calculate method of SOM) The 8 largest states occupies the majority of full-service restaurants in the US. Target User: 8K People 883,305 * 58% * 20% * 8.175% = 8376
- 41. TAM, SAM, SOM IXDCreative Founder F2019 HAXZ Target User: 33M People 1,044,944 * 32 = 33,438,208 Yelp expanded their business in 32 countries Target Customers in 32 countries TAM SAM SOM Target User: 5M People 130,618 * 8 = 1,044,944 Target User: 8K People 883,305 * 58% * 20% * 8.175% = 8376
- 42. TAM, SAM, SOM IXDCreative Founder F2019 HAXZ Restaurants’ investment on social media ads
- 43. IXD Creative FounderF2019 HAXZ - There are 67% of restaurants are willing to invest social media ads according to 2019 Restaurant success report. - The average in-app advertisement is 0.24$ / Click in US - The average click rate through in-app ads is 1% - 0.06% IXD Creative Founder F2019 HAXZ
- 44. SOM TAM, SAM, SOM IXDCreative Founder F2019 HAXZ Restaurant Advertising investment SOM Annual Income: $63K ( 6519 * 67%) * (0.24*(8376*0.06%))*12 = 63,217 Every target customers click through our product’s in-app advertisement once per months.
- 45. TAM, SAM, SOM IXDCreative Founder F2019 Restaurant Advertising investment Annual Income: $92M ( 912,736 * 67%) * [0.24*(5,053,472*0.06%))*12 = 92,018,572SAM SOM HAXZ Annual Income: $63K ( 6519 * 67%) * (0.24*(8376*0.06%))*12 = 63,217
- 46. TAM, SAM, SOM IXDCreative Founder F2019 HAXZ Annual Income: $2.9B Restaurant Advertising investment 92,018,572*32= 2,944,594,304 TAM SOM SAM SOM TAM Annual Income: $92M ( 912,736 * 67%) * [0.24*(5,053,472*0.06%))*12 = 92,018,572 Annual Income: $63K ( 6519 * 67%) * (0.24*(8376*0.06%))*12 = 63,217