The document discusses the need for companies to adopt a smarter approach to customer relationship management (CRM) to keep up with changing customer behaviors and expectations. It notes the shortening tenure of marketing, sales, and customer service executives. It also discusses the growth of e-commerce, mobile usage, social media usage, and how customers now access information from many sources. The document advocates for an integrated CRM approach that brings together data from various sources, is mobile and modular, provides a 360-degree view of customers, includes collaboration tools, and is driven by analytics to provide meaningful insights. It provides examples of companies that improved results by adopting a smarter CRM approach.
As part of our mission to help companies make the best software selection decisions. The goal was to answer some of the critical questions that companies should ask themselves before embarking on this business task.
Business.com Small Business Pulse 2013 Lead Generation InsightsBusiness.com
Business.com conducted an extensive survey of over 500 B2B companies about their lead generation efforts. This report summarizes that data and provides analysis on how marketers are using lead generation, what fields and types of leads are most valuable, and how they are nurturing those leads after they receive.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
DMA 2014: 6 Steps to Integrate Your Big DataSameer Khan
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. In this session, IBM’s Sameer Khan will outline an action plan to manage your data and make it smart. He will be ably supported by Andrew Bailey, who will bring his experience with using smart data for integrated marketing campaigns to show you how it is put into action at a company like FedEx.
As part of our mission to help companies make the best software selection decisions. The goal was to answer some of the critical questions that companies should ask themselves before embarking on this business task.
Business.com Small Business Pulse 2013 Lead Generation InsightsBusiness.com
Business.com conducted an extensive survey of over 500 B2B companies about their lead generation efforts. This report summarizes that data and provides analysis on how marketers are using lead generation, what fields and types of leads are most valuable, and how they are nurturing those leads after they receive.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
DMA 2014: 6 Steps to Integrate Your Big DataSameer Khan
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. In this session, IBM’s Sameer Khan will outline an action plan to manage your data and make it smart. He will be ably supported by Andrew Bailey, who will bring his experience with using smart data for integrated marketing campaigns to show you how it is put into action at a company like FedEx.
Dallas Digital Summit: 6 Steps to Big Data SuccessSameer Khan
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. In this session, IBM’s Sameer Khan will outline a 6 step action plan to manage your data and derive relevant insights from it.
Customer Analytics Strategy and ApplicationSameer Khan
The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions
on a multitude of platforms.
Remodista RetailSource Paper - Sophisticated CRM StrategiesRemodista
Customer relationship management—the name should speak for itself. Right? Well, companies all too often take this critical piece in the retail puzzle for granted, equating it to the technical components that support it and reducing it to a database of point-of-sale information. However, CRM is no longer just a back-office repository for client information; it’s assuming its place at the very center of the sales picture as consumer expectations evolve. It’s the key to a comprehensive strategy of brand engagement, with the customer at its core.
Smartphones are changing customer and staff behavior. Information needs to be aware from everywhere, at anytime, and from any device. But don't do random acts of mobile - consider instead the strategic role of mobile for your staff and customers.
Clients Look Ahead at Agencies (RSW/US 2011 Survey)Kirill Smirnov
The 2011 New Business Report: A Client’s Look Ahead at Agencies was completed by 174 key Marketing decision makers from across the United States during March, 2011. The study takes a look at where Marketers think Agencies are headed in the coming years and analyzes Marketers’ overall satisfaction with Agencies and presents ideas/suggestions on how Agencies should pitch and market to prospective clients.
IBM Retail | CRM Leadership in the Digital Era: A Global StudyIBM Retail
In a recent study, IBM surveyed nearly 500 CRM executives across roles, industries and management responsibilities in 66 countries. Read how these leaders assess the current state of marketing, the viability of old business models and how they define the path forward in an emerging digital age.
Digital has profoundly changed how B2B businesses need to interact with their customers. B2B customers are already embracing digital to make more informed purchase and post-purchase decisions. B2B companies need to understand how to use digital to be where (and when) their customers are. Latest McKinsey insights on B2B: http://mckinseyonmarketingandsales.com/topics/b-to-b
Forrester Research outlines key areas for technology and business leaders to focus on in 2021.
It should point businesses and leaders in the right direction if it desires to stay relevant.
To survive and thrive in the age of the customer,
businesses must become digital. While many
firms believe they have a digital strategy, few
are thinking about truly digitizing their business
strategy. Yet the pioneers of the digital revolution,
be they B2B or B2C firms, are driving increased
revenues through a superior digital customer
experience and are increasing efficiency and agility
through digital operational excellence. This report
outlines the driving forces behind digital business.
This is an update of a previously published report;
Forrester reviews and updates it periodically for
continued relevance and accuracy. We revised
this edition to factor in new ideas and data.
State of digital marketing in Lebanon (DGTL#U 2012)Hiba Fayad
In a world rapidly becoming more and more digitalized, corporations have found themselves forced to follow the trend and to be up to date with all changes in communication and internet technology.
Mobile applications, m-payment, social media marketing, blogs amongst others have become “must-haves” for the world’s companies be it in their marketing strategies, customer services, recruitment plans and work tactics, as well as other activities.
Lebanese corporations are slowly but surely appreciating and embracing these technological changes, and our DGTL#U – Beirut event will ease the way and show them the path to follow a successful and visible online and digital presence.
In order to have an accurate view on how involved Lebanese corporations are in digital strategies, we have conducted a survey on a sample of 48 PR agencies which includes the top 10 agencies in Lebanon (based on biggest account holders).
Our survey aims to shed light on the activities of these agencies and transmit an accurate image on how corporations are faring in the midst of the digitalized world. It’s the first of numerous studies about digital marketing in Lebanon and the Arab world. Industry and other country specific reports are also planned.
The results of this first Corporate Digital Marketing Survey seek to demonstrate how far Lebanese corporations have come in this respect, their commitment and attitude towards these new plans, how strategies translate into sales and branding awareness, and what is keeping them from going further and expanding their online presence.
With technology now infused into every aspect of commerce, the entire craft of marketing has become more instrumented, interconnected and intelligent. This has led to profound changes in ways the discipline is understood, led and practiced. The onus of this evolution has landed on the doorstep of the Chief Marketing Officer. And that means that the mind-set, as well as the skill set, of a CMO has to evolve right along with it to transform from a Chief Marketing Officer to becoming a Chief Marketing technologist
Our research identified four distinct
CIO Mandates, each reflecting a different way that organisations view
the role of IT in meeting their business goals
Creating Exceptional Customer Experiences with Social CRM [IBM, SugarCRM and ...Highland Solutions
Creating Exceptional Customer Experiences with Social CRM.
Delivering exceptional experiences for your clients is essential to your business' growth. Empower your entire organization—from customer-facing employees to senior management—to create relevant communications, dependable expectations and deeper relationships. Companies on the leading edge of social business understand that the role of the customer is not only critical but also changing.
In this webcast, business leaders from IBM, SugarCRM and Highland Solutions will discuss the rise of informed Customer 2.0, the client experience imperative and the evolution of customer-focused, social CRM technologies. Woven into the fabric of the client experience, these technologies provide organizations with the capabilities to access and synthesize valuable external research and internal information, leading to consistent client conversations and ultimately expanded engagements and brand loyalty.
Highlights
-Scott Taback, Vice President of Business Development at Highland Solutions, will discuss the changing customer profile (Customer 2.0) and the benefits of being a customer-centric organization. Additionally, he will talk about the importance of creating a consistent client experience from administration to sales, enabled by integrated social business technologies.
-Clint Oram, co-founder and CTO of SugarCRM, will discuss how SugarCRM enables every customer-facing professional--every seller, every customer service rep--with the tools to effectively build customer relationships. He will also speak to why CRM is the cornerstone of a client-focused organization, enabling them to provide a unique and differentiated customer experience from every phone call to every visit to the store.
-Christopher Crummey, Worldwide Director of Sales for Social Business and Exceptional Digital Experience at IBM, will talk about how IBM sellers use social CRM to delight their customers. He will also discuss the latest in SugarCRM integrations to IBM Connections, IBM Notes and IBM SmartCloud for Social Business.
-Laurence Leong, Senior Director of Strategic Partner Marketing at SugarCRM, will discuss new SugarCRM integrations for IBM Connections, IBM Notes and IBM SmartCloud for Social Business.
Key Takeaways
In this webinar, we will discuss:
-Engaging Customer 2.0 and the benefits of being customer-centric
-Creating a consistent client experience from administration to sales
-Empowering employees with integrated social business technology
-Putting the "i" in CRM (hint: it's about the individual)
-A Day in the Life of the Digital IBMer using Social CRM
-IBM’s initiatives to meet customer needs in the social business space
-New SugarCRM integrations for IBM Connections, Notes and SmartCloud for Social Business
-How IBM, SugarCRM and Highland Solutions can create value for your clients leveraging social business technologies
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle leverages Siebel Email Marketing to manage, send and track email communications.
Dallas Digital Summit: 6 Steps to Big Data SuccessSameer Khan
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. In this session, IBM’s Sameer Khan will outline a 6 step action plan to manage your data and derive relevant insights from it.
Customer Analytics Strategy and ApplicationSameer Khan
The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions
on a multitude of platforms.
Remodista RetailSource Paper - Sophisticated CRM StrategiesRemodista
Customer relationship management—the name should speak for itself. Right? Well, companies all too often take this critical piece in the retail puzzle for granted, equating it to the technical components that support it and reducing it to a database of point-of-sale information. However, CRM is no longer just a back-office repository for client information; it’s assuming its place at the very center of the sales picture as consumer expectations evolve. It’s the key to a comprehensive strategy of brand engagement, with the customer at its core.
Smartphones are changing customer and staff behavior. Information needs to be aware from everywhere, at anytime, and from any device. But don't do random acts of mobile - consider instead the strategic role of mobile for your staff and customers.
Clients Look Ahead at Agencies (RSW/US 2011 Survey)Kirill Smirnov
The 2011 New Business Report: A Client’s Look Ahead at Agencies was completed by 174 key Marketing decision makers from across the United States during March, 2011. The study takes a look at where Marketers think Agencies are headed in the coming years and analyzes Marketers’ overall satisfaction with Agencies and presents ideas/suggestions on how Agencies should pitch and market to prospective clients.
IBM Retail | CRM Leadership in the Digital Era: A Global StudyIBM Retail
In a recent study, IBM surveyed nearly 500 CRM executives across roles, industries and management responsibilities in 66 countries. Read how these leaders assess the current state of marketing, the viability of old business models and how they define the path forward in an emerging digital age.
Digital has profoundly changed how B2B businesses need to interact with their customers. B2B customers are already embracing digital to make more informed purchase and post-purchase decisions. B2B companies need to understand how to use digital to be where (and when) their customers are. Latest McKinsey insights on B2B: http://mckinseyonmarketingandsales.com/topics/b-to-b
Forrester Research outlines key areas for technology and business leaders to focus on in 2021.
It should point businesses and leaders in the right direction if it desires to stay relevant.
To survive and thrive in the age of the customer,
businesses must become digital. While many
firms believe they have a digital strategy, few
are thinking about truly digitizing their business
strategy. Yet the pioneers of the digital revolution,
be they B2B or B2C firms, are driving increased
revenues through a superior digital customer
experience and are increasing efficiency and agility
through digital operational excellence. This report
outlines the driving forces behind digital business.
This is an update of a previously published report;
Forrester reviews and updates it periodically for
continued relevance and accuracy. We revised
this edition to factor in new ideas and data.
State of digital marketing in Lebanon (DGTL#U 2012)Hiba Fayad
In a world rapidly becoming more and more digitalized, corporations have found themselves forced to follow the trend and to be up to date with all changes in communication and internet technology.
Mobile applications, m-payment, social media marketing, blogs amongst others have become “must-haves” for the world’s companies be it in their marketing strategies, customer services, recruitment plans and work tactics, as well as other activities.
Lebanese corporations are slowly but surely appreciating and embracing these technological changes, and our DGTL#U – Beirut event will ease the way and show them the path to follow a successful and visible online and digital presence.
In order to have an accurate view on how involved Lebanese corporations are in digital strategies, we have conducted a survey on a sample of 48 PR agencies which includes the top 10 agencies in Lebanon (based on biggest account holders).
Our survey aims to shed light on the activities of these agencies and transmit an accurate image on how corporations are faring in the midst of the digitalized world. It’s the first of numerous studies about digital marketing in Lebanon and the Arab world. Industry and other country specific reports are also planned.
The results of this first Corporate Digital Marketing Survey seek to demonstrate how far Lebanese corporations have come in this respect, their commitment and attitude towards these new plans, how strategies translate into sales and branding awareness, and what is keeping them from going further and expanding their online presence.
With technology now infused into every aspect of commerce, the entire craft of marketing has become more instrumented, interconnected and intelligent. This has led to profound changes in ways the discipline is understood, led and practiced. The onus of this evolution has landed on the doorstep of the Chief Marketing Officer. And that means that the mind-set, as well as the skill set, of a CMO has to evolve right along with it to transform from a Chief Marketing Officer to becoming a Chief Marketing technologist
Our research identified four distinct
CIO Mandates, each reflecting a different way that organisations view
the role of IT in meeting their business goals
Creating Exceptional Customer Experiences with Social CRM [IBM, SugarCRM and ...Highland Solutions
Creating Exceptional Customer Experiences with Social CRM.
Delivering exceptional experiences for your clients is essential to your business' growth. Empower your entire organization—from customer-facing employees to senior management—to create relevant communications, dependable expectations and deeper relationships. Companies on the leading edge of social business understand that the role of the customer is not only critical but also changing.
In this webcast, business leaders from IBM, SugarCRM and Highland Solutions will discuss the rise of informed Customer 2.0, the client experience imperative and the evolution of customer-focused, social CRM technologies. Woven into the fabric of the client experience, these technologies provide organizations with the capabilities to access and synthesize valuable external research and internal information, leading to consistent client conversations and ultimately expanded engagements and brand loyalty.
Highlights
-Scott Taback, Vice President of Business Development at Highland Solutions, will discuss the changing customer profile (Customer 2.0) and the benefits of being a customer-centric organization. Additionally, he will talk about the importance of creating a consistent client experience from administration to sales, enabled by integrated social business technologies.
-Clint Oram, co-founder and CTO of SugarCRM, will discuss how SugarCRM enables every customer-facing professional--every seller, every customer service rep--with the tools to effectively build customer relationships. He will also speak to why CRM is the cornerstone of a client-focused organization, enabling them to provide a unique and differentiated customer experience from every phone call to every visit to the store.
-Christopher Crummey, Worldwide Director of Sales for Social Business and Exceptional Digital Experience at IBM, will talk about how IBM sellers use social CRM to delight their customers. He will also discuss the latest in SugarCRM integrations to IBM Connections, IBM Notes and IBM SmartCloud for Social Business.
-Laurence Leong, Senior Director of Strategic Partner Marketing at SugarCRM, will discuss new SugarCRM integrations for IBM Connections, IBM Notes and IBM SmartCloud for Social Business.
Key Takeaways
In this webinar, we will discuss:
-Engaging Customer 2.0 and the benefits of being customer-centric
-Creating a consistent client experience from administration to sales
-Empowering employees with integrated social business technology
-Putting the "i" in CRM (hint: it's about the individual)
-A Day in the Life of the Digital IBMer using Social CRM
-IBM’s initiatives to meet customer needs in the social business space
-New SugarCRM integrations for IBM Connections, Notes and SmartCloud for Social Business
-How IBM, SugarCRM and Highland Solutions can create value for your clients leveraging social business technologies
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle leverages Siebel Email Marketing to manage, send and track email communications.
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle utilizes Oracle's Real-Time Decisions (RTD) for lead scoring. RTD reduces maintenance of rules and provides visibility into the effectiveness of the rules.
HPE IDOL Technical Overview - july 2016Andrey Karpov
Search and Analytics Platform for Text and Rich Media
Open Innovation is transforming everything
Connected people, apps and things generating massive data in many forms
How do you bridge the gap between data and outcomes?
Augmented Intelligence power apps for competitive advantage
Machine Learning at the Service of Business Augmented Intelligence
HPE Big Data Advanced Analytics Software Solutions
Strong information and weak information
HPE IDOL: Natural Language Processing (NLP) engine
The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses how Oracle sales reps have a complete view of their customer information within Siebel CRM.
Socially synergistic enterprises 10 june m. baronMarcel Baron
Presentation I used at the 5th Annual New Product Development Strategies Amsterdam.
The GTO charts are whitened intentionally you can download content from the IBM site use the link.
The state of marketing 2012 ibm's global survey of marketers finalChris Wright
We surveyed more than 360 marketing practitioners globally to determine the adoption, market demand, spending and priority of different kinds of marketing solutions.
Breaking the data barrier: Lessons from analytically advanced Finance organiz...Spencer Lin
The majority of enterprises recognize that data and analytics are transforming their businesses. But what about the Chief Financial Officer (CFO) and Finance? How are data and analytics changing their professions? To find out, the IBM Center for Applied Insights asked over 1,000 organizations across five industries about their Finance departments’ approach to data and analytics, cloud and engagement. Findings show that enterprises with analytically advanced Finance organizations reported better outcomes when it came to decision making, growth and agility.
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
Global Business Challenge& Digital StrategyEthan McCarty
A few slides I have presented with the co-author of this presentation, Ben Edwards at IBM internal events. Nothing super secret in here, of course: it's meant to help IBM executives who are not necessarily all that interested in communications and marketing programs understand the link between IBMers' participation in digital social activities and the business results we are planning to deliver to shareholders by 2015.
"The New IBM" story around Cloud, Analytics, Mobile, Social and Security with all the hottest partnerships, acquisitions and investment areas like Watson and Bluemix
Soccnx III - The shift towards Social Selling in IBMLetsConnect
Speakers: Stephen Kruger
Our internal sales organisation is moving from a traditional legacy CRM system to a completely new Social based approach. This talk will outline the history, approach and design of this new collaborative based solution.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Research Presentation: How Numbers are Powering the Next Era of MarketingMediaPost
The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years.
PRESENTER
Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
How can we get more out of our CRM investments? What are the value drivers behind? How can we use CRM to collaborate, sell, grow? In this Bluepaper, we will provide some food for thought on the above questions. And highlight some of the strategic directions CRM will take by the year 2020.
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
Leveraging big data to drive marketing innovationAndrew Leone
Summary of the book: "The Big Data-Driven Company." Contains insights into leveraging data to drive marketing innovation. To buy this book: http://amzn.to/1YTdtqY
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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IBM Integrated Approach to CRM
1.
2. The tenure of marketing, sales and customer
service executives is shorter than ever.
• Less than 4 years for marketing executives
• Less than 3 years for Chief Customer Officers
• Less than 2 years for sales managers
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
3.
4. THE GROWTH OF ONLINE COMMERCE
By 2013, e-commerce is expected
to grow to $963B.
In 2011, 178.5 million people shopped online
By 2015, an estimated 201.1 million people will
be shopping online
SOURCE: ―A smarter approach to CRM: an IBM perspective,‖ IBM in collaboration with Frost & Sullivan. Oct 2011.
5. MOBILE TECHNOLOGY USAGE
of consumers use smartphones while shopping
in-store.
of consumers like instant access
to information and mobile offers.
1 in 4 American households are wireless only
½ of households with 18–34-year-olds are wireless only
SOURCE: The Mobile Movement Study, Google/Ipsos OTX MediaCT, Apr 2011.
―A smarter approach to CRM: an IBM perspective,‖ IBM in collaboration with Frost & Sullivan. Oct 2011.
6. SOCIAL MEDIA
Customers got their information
from an average of 10.4 resources in 2011.
SOURCE: Google/Shopper Sciences, Zero Moment of Truth Automotive Study, US. Apr 2011.
7. SOCIAL MEDIA
37 million Americans use social media
before buying.
SOURCE: ―A smarter approach to CRM: an IBM perspective,‖ IBM in collaboration with Frost & Sullivan. Oct 2011.
10. THE DEMAND FOR PERSONALIZATION
88% of business leaders know they need to get closer
to the customer.
The perfect solution is to serve each
consumer individually.
The problem? There are
7 billion of them.
– Consumer products CMO, Singapore
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
11. THE DATA EXPLOSION
Every 2 days, we create as much information as we
did from the dawn of civilization to 2003.
We’re drowning in data.
What we lack are true insights.
– Life sciences CMO, Switzerland
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
12. MANAGE THE TRANSACTION,
NOT THE RELATIONSHIP
Many companies are gathering only transactional
information.
Not relationship-building data.
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
13. THE BENEFITS OF INVESTING IN
THE RELATIONSHIP
Companies that use data to foster
relationships outperform those who don’t.
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
14.
15. THE RIGHT DATA
23% of organizational data is incomplete,
out of date or just wrong.
SOURCE: ―A smarter approach to CRM: an IBM perspective,‖ IBM in collaboration with Frost & Sullivan. Oct 2011.
16. THE RIGHT DATA
To make the right decisions,
companies need data that is both:
Accurate
Actionable
17. THE RIGHT TOOLS
Over 2/3 know they need to invest in
managing big data.
We need to replace our CRM system and are actively
looking at a new system that will address our future
plans—including social media, ROI analytics and the
global company strategy.
– Professional services CMO, Germany
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
18. THE BOTTOM LINE
Traditional CRM solutions can have
an ROI as long as 3–5 years.
The complexity of integrating a new system
with other systems too often destroys the
ROI of the new system.
– Food, beverage and tobacco executive, United Kingdom
SOURCE: ―A smarter approach to CRM: an IBM perspective,‖ IBM in collaboration with Frost & Sullivan. Oct 2011.
19. THE RIGHT SKILLS MIX
Sales, customer service and marketing leaders are
relying on new skills and technology.
Many of them are keeping up. Are you?
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
22. Step 1: MOBILE, MODULAR, OPEN CRM
Moving CRM to the cloud offers cost savings,
scalability and flexibility.
Keep up with customers’ mobile and social behaviors
Access your own CRM capabilities through mobile
23. Step 2: A SINGLE VIEW OF YOUR DATA
Up to 85% of data is unstructured. A smarter approach
to CRM can bring it together.
Get a real-time 360-degree view of your data
SOURCE: ―A smarter approach to CRM: an IBM perspective,‖ IBM in collaboration with Frost & Sullivan. Oct 2011.
24. CASE STUDY – WESTMONT COLLEGE
The need:
Donations are a big part of every college.
To meet its objectives, Westmont needed to improve
productivity and integrate donor campaign information
with its CRM solution and Datatel software.
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
25. CASE STUDY – WESTMONT COLLEGE
The solution:
After seeing it in action, Westmont adopted the IBM
WebSphere® Cast Iron® Cloud Integration portfolio
solution because it:
Allows users to be self-sufficient
Has an easy-to-use interface
Utilizes a centralized management console
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
26. CASE STUDY – WESTMONT COLLEGE
The results:
The college’s IT team helped support 59 fundraising
events over 9 months
They achieved their $70 million objective
Westmont improved the quality and accuracy of its information
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
27. CASE STUDY – WESTMONT COLLEGE
The happy customer:
WebSphere Cast Iron Cloud Integration has allowed us to
achieve a lot of ROI.
I’m happy to report that in the 11 months since the
campaign began in April, that we’re almost 50% of our way
to our goal in less than one year.
And I really feel that the tools we’ve chosen, the partners
that we’ve worked with, our commitments to the cloud,
have all made a huge difference in the effectiveness that
the team currently enjoys.
– Joel Banez, Director of College Software, Westmont College
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
28. Step 3: COLLABORATION TOOLS
Nearly 70% of midsize company
executives will have integrated
unified communications and
collaboration solutions within
12–36 months.
SOURCE: ―A smarter approach to CRM: an IBM perspective,‖ IBM in collaboration with Frost & Sullivan. Oct 2011.
29. Step 4: ANALYTICS-DRIVEN INSIGHT
Analytics has a 90% adoption rate.
And 50% of those who haven’t adopted
plan to do so within the next 24 months.
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
30. CASE STUDY – FootSmart
The need:
FootSmart wasn’t getting the conversion and sales
impact from their on-site search tool results.
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
31. CASE STUDY – FootSmart
The solution:
An analytics tool developed by IBM helped FootSmart
turn actionable insights into tangible results.
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
32. CASE STUDY – FootSmart
The results:
82% improvement in search conversion over 6 months
Over 90% increase in cross-sell item sales
19% increase in average order value when cross-sell items were
purchased
65% of sales are now generated online
SOURCE: From Stretched to Strengthened: Insights from the IBM Global CMO Study. Oct 2011.
33. THE INTEGRATED APPROACH
A Smarter Approach to CRM offers an
ROI of nearly 6 to 1 per dollar invested.
Traditional CRM Smarter Approach to CRM
Partial view of the customer Full view of customer
Reactive Proactive
Disconnected data Integrated data
Multiple vendors Single point of contact
Stand-alone CRM application CRM suite/ecosystem
Pre-social Enabled for social
In-house solutions Flexible solution: available
in-house, cloud or hybrid
SOURCE: Harris, Roy. ―A Study in Returns: CRM Software ROI Wins Praise; for Analytics It Wins Raves.‖ ComputerWorld, 12 Mar, 2011.
http://news.idg.no/cw/art.cfm?id=0F5E0A05-9AB8-E65A-AC811F6BD421C35E
34. EXTERNAL PARTNERSHIPS
BUILD INTERNAL CAPABILITIES
Turn to outside vendors to improve your capabilities.
The largest growth is already being seen in sales
management, customer and data analytics, and
relationship marketing.
35. A SMARTER APPROACH TO CRM CAN
BRING IT ALL TOGETHER.
Make sure your business keeps up with the changing customer.
Get the full story at ibm.com/midmarket/us/en/crm.htm
Editor's Notes
Everyone’s talking about CRM. But is it just a lot of talk? Or is the way people approach CRM fundamentally changing? In fact, it is imperative to make a change in how you think about CRM. But why now?
Statistics paint a startling picture: marketing, sales and customer service executives—the ones charged with managing the customer relationship—are under incredible pressure. Marketing executives average 4 years on the job, chief customer officers average 3, and sales managers are faced with only 2 years to make a mark. Why the decline? And why so fast?We’re facing a CRM marketplace that is experiencing seismic shifts. Marketing, sales and customer service executives are under increasing scrutiny to deliver measurable results with a consumer who is constantly changing, with data that is hard to capture, and with metrics that are poorly defined. And those who can’t adapt to these new challenges are being shown the door at an increasingly rapid rate. So, what do you do when the CUSTOMER, the RELATIONSHIP and the way you MANAGE both are undergoing such dramatic change?
To start, let’s take a look at the first part of the equation: the changing customer.
WHERE customers do business is changing. Online commerce is skyrocketing, in both revenue and the sheer number of customers. The result? Operating hours and physical locations are a thing of the past. Businesses must now be available wherever and whenever customers want to interact.
WHEN customers want answers is changing. Mobile technology has accustomed individuals to convenience, scalable pricing and instant access to communication and information—and they’re taking action in a far shorter time than ever before.
HOW customers make decisions is changing. And there is more competition for your customers’ attention than ever.In 2011, customers got their information from 10.4 resources. In 2010, that number was 5.3. Almost half. With attention a scarce resource, you need to make sure you are engaging them at every opportunity. And where are more and more customers turning their attention? Social media.
Customers are quickly starting to rely on social media to help them make buying decisions—whether influenced by their peers or online reviews from total strangers. Delivering exceptional customer service now means taking these influencers, reviews and word of mouth into account and rethinking strategies. Strategies that must be more personalized. But personalization requires data, and customers are demanding greater control over, and security for, the data that companies collect from them.
So how do you address this new customer—a customer whose attention you must fight for, whose trust you must win and whose expectations you must work harder to meet?
You have to rethink the relationship. To get CRM right, you have to understand the customer and how he or she is changing. But next, you have to understand the relationship. What are the new considerations?
Today’s customers are geographically, culturally and linguistically diverse. They have more options when it comes to products and price. And they demand greater customization. Business leaders are listening: in fact, 88% of business leaders – and an astounding 95% of those heading the most successful organizations – said getting closer to their customers was the top priority for realizing their strategy over the next five years.But getting closer isn’t easy. As one consumer products CMO from Singapore puts it, “The perfect solution is to serve each consumer individually. The problem? There are 7 billion of them.” A problem, indeed. Because customizing a product to 7 billion consumers first and foremost needs data—a lot of it.
And as any business leader knows, there’s no shortage of data. In fact, we’re drowning in data. But, as one Swiss CMO says, “What we lack are true insights.” What are you doing to bridge the gap between data and insights?
Insights come from capturing the right kind of data. Unfortunately, most companies capture only data from transactions. They often overlook areas that could help them deepen their client relationships.
But for those companies that do use data to foster relationships, the impact on their bottom line is dramatic. IBM’s recent CMO study found that organizations that consistently outperform the competition also invested more effort in capturing and using data to foster customer relationships.
We’ve seen that businesses have the opportunity to collect far more data on their customers than before. And we’ve learned that customers are wielding more influence. The result is, the customer relationship must be increasingly personal and customized and must deliver immediate results. Harnessing the data that fosters relationships—and not just transactions—will be increasingly critical to success.How can business leaders go from managing transactions to managing relationships?
To get personal with your customers, you have to get to know them. You have to have the right data. But 23% of organizational data is actually incomplete, out of date or inaccurate.
Start by gathering the right data—data beyond transactions. Next, ensure that data is accurate, up to date and—most importantly—actionable. Only then can better decisions be made.
Next, you’ll need the right tools to get the most from that data, and 2/3 of marketers say they are already planning to use tools to better manage their data. Many are reconsidering their CRM systems altogether, adding analytics tools to help them make better decisions. And marketing automation tools to make those decisions faster—in real time.
We’ve just seen how the new approach to managing the customer relationship means managing your data and doing so with better tools—but managing your budget is of equal importance. Unfortunately, the CRM systems of the ’90s were one-size-fits-all, which means integration and customization are extensive and expensive—making it even harder to adapt quickly to the change that the marketplace demands. Today’s CRM solutions are modular, scalable and user-friendly—built on open architectures. That means you can quickly adapt and grow, all without wasting time, resources and budget.
And it’s not just CRM that’s adapting to the times. People are changing, too. In fact, sales, customer service and marketing leaders are increasingly learning new skills to better manage and use the tools at their disposal. They are becoming proficient in social media, customer analytics and mobile apps, and they are building up their knowledge and use of CRM to keep up. And integrating these skills all together creates a powerful new way to manage the customer relationship.
We’ve taken a look at how the customer has changed. How the relationship we need to build with the customer has changed. And how the tools and skills needed to manage both have changed as well. So, what’s next for CRM? How do we bring it all together?
Marketing, sales and customer service leaders need to focus on three new principles to get CRM right:Customer: Deliver measurable results against constantly moving targets.Relationship: Gather relationship-building data, not just transactional data. Management: Customize your CRM to your workforce and business needs.So how do you achieve these?
Cloud-based CRM gives you the flexibility to scale your system quickly to meet new marketplace demands. Open CRM means enabling your teams to access CRM remotely via their mobile devices. CRM systems should consider the mobile and social behaviors of your customers—how can you reconsider what data you capture in order to incorporate insights from these behaviors?
Data lives across your business. And 85% of it is unstructured. In other words, it’s not categorized. And it’s not working together to form a full picture of your customer. But it can.
That’s what Westmont College did. Westmont needed to increase donations, which, as most of us know, are a big part of every college. But how do you increase donations when you don’t have a clear picture of who your donors are or how to make the most of every opportunity? Westmont needed to improve productivity and integrate donor campaign information with its CRM solution and Datatel software.
So they looked at a tool that would integrate data into a centralized, easy-to-use and easy-to-manage console. This gave them a single view of their donors, their operations and their opportunities. The results were dramatic.
The college’s IT team helped support 59 fundraising events over 9 months.They achieved their $70 million objective.Westmont improved the quality and accuracy of its information.
As Joel Banez, the Director of College Software, relates: “WebSphere Cast Iron Cloud Integration has allowed us to achieve a lot of ROI. I’m happy to report that in the 11 months since the campaign began in April, that we’re almost 50% of our way to our goal in less than one year. And I really feel that the tools we’ve chosen, the partners that we’ve worked with, our commitments to the cloud, have all made a huge difference in the effectiveness that the team currently enjoys.”
Integration is just the first step in making the most of your data. But once you have a single view of your customer, how does your team work together to deliver a consistent experience and answer your customers’ questions quickly? That’s where collaboration makes a big difference. Currently, many midsize businesses are still doing things the old-fashioned way – with traditional, nonintegrated customer management, sales tracking and marketing systems. But that will change for many within the next 1–3 years. In that time, executives will begin to see how important integrated, unified communications and collaboration solutions can be to delivering a better customer experience and faster answers to customers’ questions.
Certainly, gaining a single view of your customer data and enabling your team to work together to solve problems are two critical steps towards improving sales, marketing and customer service. But as we’ve seen earlier, getting from data to insights isn’t always so simple. That’s why 90% of companies are turning to analytics to bridge the gap. And of those who haven’t applied analytics yet, 50% plan to do so in the next 24 months. Those are your competitors. Those are your peers. For a midsize company to compete in a changing marketplace, analytics isn’t just a nice-to-have tool. Analytics has become essential to success.
That’s the lesson FootSmart learned. FootSmart wasn’t getting the conversion and sales impact from their on-site search tool results. And they wanted to delve in to find out why.
So, using an IBM analytics tool, FootSmart uncovered some key insights—actionable insights—that they learned from, acted upon and turned into tangible results.
Impressive results, indeed. FootSmart saw an 82% improvement in search conversion over 6 months. An over 90% increase in cross-sell item sales. A 19% increase in average order value when cross-sell items were purchased. And 65% of their sales are now generated online.
The new approach to CRM is integrated. It integrates analytics to get more from your data; it integrates data from different sources so you can get a single view of the customer; and it enables your teams to work more collaboratively to quickly solve your customers’ issues and deliver a consistent brand experience. It can be on the cloud or in-house. It can be scalable and it can work with mobile. But taking an integrated approach to CRM isn’t just the right thing to do—it’s the smart thing to do. Because your budget depends on it. When you invest in a more integrated approach, not only are your business results stronger, but your ROI is higher. 6 times higher, to be exact. So what does a truly integrated approach that gets this kind of ROI look like? It has to deliver a full view of the customer. It has to enable you to be proactive, not just reactive. It has to integrate your many sources of data. It’s best when you can work through a single point of contact instead of across multiple vendors with multiple solutions. It involves an ecosystem working together—not a one-size-fits-all application. It is enabled for collaboration between teams and it takes into consideration the mobile needs of your customers and sales teams.
Doing all this can seem overwhelming. And you are already juggling multiple responsibilities and wearing many hats. But you don’t have to tackle your CRM alone. Research shows that business leaders are looking to outside partners for help. Particularly when it comes to improving their sales management, customer and data analytics, and relationship marketing.
No matter who you choose to work with, one thing is clear: there is a change imperative when it comes to CRM. Increase your ROI, deliver a better customer experience, improve your service—and so much more. When you integrate your applications. When you enable social collaboration among your teams. And when you use analytics to get more from your data—you’ll have a smarter approach to CRM.Make sure your business keeps up with the changing customer.Thank you.