The document summarizes the findings of a survey of over 450 marketing and IT professionals in Australia and New Zealand. It found that collaboration between marketing and IT is improving, with around half describing their relationship as collaborative or awesome. Both functions cited improving the customer experience as a top priority. Integration of marketing technology platforms remains a major challenge, with over 80% having integrated 0-50% of their systems. Marketing continues to invest heavily in technologies like CRM and marketing automation, but over half struggle to understand marketing automation. Budget constraints were cited as the biggest obstacle by almost half of respondents. Communication and collaboration between marketing and IT was highlighted as important for overcoming challenges.
- The document discusses the disconnect between CMOs and CIOs in China, as marketing shifts increasingly to digital channels but IT departments struggle to keep up. This siloed approach prevents companies from reaching their full potential.
- It provides recommendations for improving collaboration, such as establishing a shared vision and goals between marketing and IT, appointing an executive sponsor, being flexible in approaches, and implementing "digital decoupling" to separate digital and traditional marketing functions.
- The key opportunity for companies is to better integrate marketing and technology efforts to provide seamless omni-channel customer experiences, but overcoming organizational and budgetary divides between the departments has been a challenge.
The marketing function has changed profoundly in recent years, thanks to its position atop growing mountains of valuable customer data. The Chief Marketing Officer’s influence is growing, too, along with expectations to deliver business results. Indeed, the pressure’s on for Marketing to improve its analytics game – big time.
The survey summarizes the results of a marketing automation survey of over 50,000 B2B marketers. Key findings include:
1) 53% of respondents currently use marketing automation, while 17% are evaluating it. The top benefits are more/better leads, improved productivity and conversion rates.
2) The most important automation features are lead nurturing, CRM integration, and analytics. The most popular platforms are Marketo, Oracle Eloqua, and Hubspot.
3) Budget constraints, lack of skilled employees, and poor data quality are the top obstacles to effective use of automation. The most common ROI metrics are response rates like open and click-through rates.
Technology for Marketers: Are you Engaging Effectively? Ruder Finn UK Ltd
Ruder Finn has been working in partnership with Brand Republic to conduct research among marketers into whether their involvement in technology buying decisions has and will increase, and what their views are on the existing marketing messages that they see emanating from technology providers. The resulting report, “Technology for Marketers: Are you Engaging Effectively?”, makes interesting reading for technology companies and marketers alike, particularly those looking to target decision makers in the marketing department.
This document summarizes the key findings of a survey on the state of sales in 2016. It finds that over 70% of sales professionals use social selling tools like LinkedIn, and that salespeople spend the most time using social selling tools and CRM systems. Top sales performers are more likely to use social selling and sales intelligence tools than average salespeople. The document also notes that millennials are more likely to use sales intelligence tools than older industry peers.
The document is a financial report on the software industry from Software Equity Group. It includes analysis of key metrics for public software companies, including revenue growth, profit margins, and market multiples. The report tracks several indices, including the SEG Software Index which comprises 130 public on-premise software companies. Metrics for this index show median revenue growth dipped to 7.6% in Q3 2015, while profit margins and market valuations remained stable.
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
The document provides a quarterly analysis of major Indian IT firms such as TCS, Infosys, HCL, Wipro, and Cognizant and their performance in the healthcare and life sciences sector. It summarizes key deals, revenue growth rates, and operating margins for each company's healthcare business segment for the quarter ending December 31, 2015. It also provides historical context and commentary on trends in the healthcare practices of each company.
- The document discusses the disconnect between CMOs and CIOs in China, as marketing shifts increasingly to digital channels but IT departments struggle to keep up. This siloed approach prevents companies from reaching their full potential.
- It provides recommendations for improving collaboration, such as establishing a shared vision and goals between marketing and IT, appointing an executive sponsor, being flexible in approaches, and implementing "digital decoupling" to separate digital and traditional marketing functions.
- The key opportunity for companies is to better integrate marketing and technology efforts to provide seamless omni-channel customer experiences, but overcoming organizational and budgetary divides between the departments has been a challenge.
The marketing function has changed profoundly in recent years, thanks to its position atop growing mountains of valuable customer data. The Chief Marketing Officer’s influence is growing, too, along with expectations to deliver business results. Indeed, the pressure’s on for Marketing to improve its analytics game – big time.
The survey summarizes the results of a marketing automation survey of over 50,000 B2B marketers. Key findings include:
1) 53% of respondents currently use marketing automation, while 17% are evaluating it. The top benefits are more/better leads, improved productivity and conversion rates.
2) The most important automation features are lead nurturing, CRM integration, and analytics. The most popular platforms are Marketo, Oracle Eloqua, and Hubspot.
3) Budget constraints, lack of skilled employees, and poor data quality are the top obstacles to effective use of automation. The most common ROI metrics are response rates like open and click-through rates.
Technology for Marketers: Are you Engaging Effectively? Ruder Finn UK Ltd
Ruder Finn has been working in partnership with Brand Republic to conduct research among marketers into whether their involvement in technology buying decisions has and will increase, and what their views are on the existing marketing messages that they see emanating from technology providers. The resulting report, “Technology for Marketers: Are you Engaging Effectively?”, makes interesting reading for technology companies and marketers alike, particularly those looking to target decision makers in the marketing department.
This document summarizes the key findings of a survey on the state of sales in 2016. It finds that over 70% of sales professionals use social selling tools like LinkedIn, and that salespeople spend the most time using social selling tools and CRM systems. Top sales performers are more likely to use social selling and sales intelligence tools than average salespeople. The document also notes that millennials are more likely to use sales intelligence tools than older industry peers.
The document is a financial report on the software industry from Software Equity Group. It includes analysis of key metrics for public software companies, including revenue growth, profit margins, and market multiples. The report tracks several indices, including the SEG Software Index which comprises 130 public on-premise software companies. Metrics for this index show median revenue growth dipped to 7.6% in Q3 2015, while profit margins and market valuations remained stable.
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
The document provides a quarterly analysis of major Indian IT firms such as TCS, Infosys, HCL, Wipro, and Cognizant and their performance in the healthcare and life sciences sector. It summarizes key deals, revenue growth rates, and operating margins for each company's healthcare business segment for the quarter ending December 31, 2015. It also provides historical context and commentary on trends in the healthcare practices of each company.
The 12 Pillars of Email and Marketing AutomationFilipp Paster
Segmentation is a core part of marketing for nearly all businesses surveyed. Over 90% said segmentation was important, and 84% agreed that marketing automation helps drive better segmentation. Effective segmentation allows businesses to identify different customer groups and their unique needs in order to target products, services, and messaging more precisely. The benefits of segmentation include making communications more relevant, enabling behavior modeling from data, and facilitating granular data analysis.
1. Marketing has undergone a radical digital transformation requiring a new breed of marketer with technology skills. Over a quarter of marketers say more than 50% of their role involves marketing technology, and 38% expect this to increase in the next 5 years.
2. Most marketers manage marketing technology in-house for cost effectiveness and accurate results. However, finding time and staff to manage technology are challenges. While reviews are regular, 16% receive no training.
3. Training provided by technology partners is most popular, but 25% learn on their own and gaps remain, representing opportunities for partners to strengthen relationships and increase training quality.
The CMO Survey Highlights and Insights February 2017christinemoorman
The CMO Survey is administered twice a year via an Internet survey to collect and disseminate the opinions of top marketers. It aims to predict market trends and improve marketing value. The February 2017 survey was the 18th administration, with 388 respondents out of 2813 marketers contacted, a 13.8% response rate. Results are reported in aggregate form or by industry/firm characteristics. The survey covers topics like the economy, growth strategies, marketing spending, performance, social media, mobile, jobs, leadership and analytics.
Net Group
Kliendid otsivad omale sobivaid teenuseid veebi kaudu ja pool müüki on tehtud enne esimest kohtumist. Kuidas üles leida kliendid, kes veebi kaudu omale partnerit otsivad? Pilvepõhine CRM Online koondab infot kokku sotsiaalvõrgustikest ja ettevõtte veebilehtedelt, et võimalused võimalikult vara tuvastada ning müügijuht näeb kliendi teekonda kogu müügiprotsessi käigus. Raigo räägib, kuidas CRM Online arvestab klientide uue ostukäitumisega ning kuidas on müügijuhtimist mõistlikult korraldada.
This document discusses driving customer-centric growth through connected experiences. It notes that traditional value drivers no longer provide competitive advantage in today's connected world. The document reports on a large global study examining how to achieve true customer centricity. It identifies 10 key drivers of customer-centric growth: having a clear brand purpose, data-driven customization, touchpoint consistency, company-wide embrace, leadership priority, collaboration, experimentation, the leading role of insights and analytics, unlocking data's power, and developing critical capabilities like storytelling. Achieving these 10 drivers can boost revenue growth by focusing on total customer experience.
ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers make better decisions about vendors. The first of this series is dedicated to bid management platforms, which help brands maximize the returns on their PPC, social media, and display advertising budgets.
The role of a bid management platform has changed significantly over the past decade, in line with the increased sophistication of the digital media industry. With over $90 billion spent on paid search in 2017, these software packages play a vital role in deriving maximum value from a brand’s digital media budget.
The core component of the ClickZ bid management vendor guide is our customer survey, which received over 1,600 responses.
Artificial intelligence and machine learning (AI/ML) present us with novel and efficient ways to solve challenging and persistent problems, particularly when it comes to predictions. Retail, due to its fast moving, trend powered, and fluid nature coupled to an extended logistics chain, relies heavily on making smart predictions. As improvements in AI/ML over the last several years have proliferated, not only in performance advances but deployability, there are exciting openings for experimentation in many domains of the retail value chain
https://runfrictionless.com/b2b-white-paper-service/
The days of delegating the digital strategy to the marketing team and technology issues to the I.T. team are over. Digital strategy is often thought of in terms of channels: social media, mobile, web. However, as the digital strategy crosses organizational boundaries (marketing, operations, PR, e-business, I.T, customer service), it demands unprecedented collaboration between departments who must work together towards a common vision. Business leaders must understand the threats and opportunities across the spectrum of the business and make strategic decisions about which initiatives to focus on first. Successfully transitioning your organization into a digital business must be led from the top down and supported from the bottom up.
Which future trends will have the biggest impact on marketers by 2020? This report, sponsored by Marketo, explores. For more information please see: futureofmarketing.eiu.com
[Earley] Building a Successful Digital Transformation RoadmapDuy, Vo Hoang
Digital transformation will be a top priority for boardroom
executives during 2016. Here are some data points:
• 125,000 enterprises expect revenue from their digital
initiatives to increase by 80% by 2020 (Gartner)
• Digital transformation initiatives will more than double by
2020, from 22% to almost 50% (IDC)
• Only 27% of businesses have a coherent digital strategy for
creating customer value in place (Forrester)
Are you ready for digital transformation? Do you have a digital
transformation roadmap? Does it lay a solid foundation for a
successful transition to your future digital business? In order to
succeed, you need to start with a current assessment, identify
gaps and define the actions and resources required to fill those
gaps along the four paths of people, process, technology and
content.
33 Great Statistics about Lead Management & AutomationAPSIS
This document presents statistics about lead management, marketing automation, and their benefits. It finds that 49% of companies currently use marketing automation, with 80% seeing increased leads and conversions. Additionally, nurtured leads make 47% larger purchases than non-nurtured leads. Overall, the statistics show that lead management and marketing automation can significantly improve businesses by increasing qualified lead generation and sales.
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
This document provides statistics and information about strategies for improving B2B lead generation. It covers website optimization, search engine optimization, email marketing, landing pages, content marketing, social media marketing, mobile marketing, and demand generation. Some key points include: 68% of B2B businesses use strategic landing pages to acquire leads; 93% of B2B purchases begin with an online search; email is the third most influential information source for B2B audiences; and lead generation is the most important content marketing goal for 85% of B2B marketers. The document also discusses challenges in lead generation and improving customer experience.
eTail Canada Ecommerce Retail Market Research ReportDavid Matthews
The document summarizes the findings of a survey of Canadian retailers on their digital marketing strategies and capabilities. Key findings include:
- Most retailers have annual online revenues under $50 million and e-commerce makes up 15% or less of total sales.
- Retailers are seeing growth in key metrics like conversion rates and average order value year-over-year.
- Email and search engine optimization solutions are the top planned investments over the next year.
- While mobile optimization is a priority, most retailers are still not satisfied with their mobile initiatives and results to date.
Making Customer Engagement Immediate, Relevant, and Automated with Customer S...Totango
Beta is over and the raves are in! Customers that are using Totango's Customer Success Campaigns have fallen in love with its functionality.
This presentation is from our webinar, "Making Customer Engagement Immediate, Relevant, and Automated" featuring customer TrackMaven, and Totango. Webinar: https://youtu.be/H287tg8pvwc?t=58s
Learn why there is a need for Customer Success Campaigns in every customer success organization and see a few demo slides to see how easy it is to use.
Totango's customer, TrackMaven, also presented. Jamey Jeff, SVP of Customer Success and Operations, shared how and why they are using Customer Success Campaigns, such as helping with new customer onboarding and driving product adoption.
In case you aren't familiar with this unrivaled innovation, Customer Success Campaigns, in a nutshell, is the new, automated way for Customer Success Managers to effectively communicate with ALL their customers (including every user) with authentic, relevant messages triggered by real-time customer behavior.
This document summarizes the findings of a survey of 311 UK small and medium enterprises (SMEs) about their digital marketing activities. It finds that SME marketing approaches vary widely, from 19% that have embraced digital marketing to 24% that do no marketing at all. SMEs are divided into six categories based on their marketing behaviors and adoption of digital strategies. Company size, growth plans, and industry influence which category SMEs fall into. Larger SMEs seeking rapid growth are more likely to have formalized digital marketing plans and higher adoption of digital tactics.
When_will_Marketers_be_promoted_to_the_boardroomJo Lane
Marketers are well positioned to benefit from big data due to their skills and focus on customers, but they need to establish ownership over big data analysis to fully capitalize. Currently big data ownership is shared across marketing, IT, and dedicated big data teams. For marketers to gain influence, they must be specifically trained in big data analysis and clearly communicate how it will meet business objectives. As more companies adopt big data, it will become central to strategic decision making and increase marketers' status within their organizations.
Balance Internet launches second edition of Digital Transformation in B2B eCo...run_frictionless
Balance Internet is a highly specialised eCommerce agency, and our unmatched B2B industry expertise guides our first-class digital delivery process. We are one of the most experienced B2B eCommerce solution providers in the Asia-Pacific region with members of our leadership team working in the space since 1996. With Magento Commerce technology at our core, we create high-performing solutions that harmonise digital ecosystems.
https://runfrictionless.com/b2b-white-paper-service/
IAB Netherlands report: Report on Digital Marketing Innovation IAB Europe
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital we had interviews with 22 top marketers about the state of digital marketing in their organizations and we spoke about their expectations for the coming 3 years.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Trend Micro planned a series of events and engagements in Q1 2011 to position itself as a leader in cloud security. This included an executive security conference, market research, channel enablement events like an affinity partner summit, and ongoing press and media coverage. The goal was to educate customers, partners and the market on cloud security threats and Trend Micro's solutions.
ANZ Adviser Conference Melbourne - GAP AnalysisWarrick Pleash
The document outlines the agenda for a national conference on wealth creation. The conference will examine how gap analysis can be used to maximize wealth accumulation for customers. It will discuss shifting from a hunting to farming paradigm, introducing the gap analysis concept and components of the strategy. It will also cover communicating the strategy to customers, including a demonstration of a calculator tool. The objective is to understand how gap analysis can effectively build wealth for a broad range of customers.
The 12 Pillars of Email and Marketing AutomationFilipp Paster
Segmentation is a core part of marketing for nearly all businesses surveyed. Over 90% said segmentation was important, and 84% agreed that marketing automation helps drive better segmentation. Effective segmentation allows businesses to identify different customer groups and their unique needs in order to target products, services, and messaging more precisely. The benefits of segmentation include making communications more relevant, enabling behavior modeling from data, and facilitating granular data analysis.
1. Marketing has undergone a radical digital transformation requiring a new breed of marketer with technology skills. Over a quarter of marketers say more than 50% of their role involves marketing technology, and 38% expect this to increase in the next 5 years.
2. Most marketers manage marketing technology in-house for cost effectiveness and accurate results. However, finding time and staff to manage technology are challenges. While reviews are regular, 16% receive no training.
3. Training provided by technology partners is most popular, but 25% learn on their own and gaps remain, representing opportunities for partners to strengthen relationships and increase training quality.
The CMO Survey Highlights and Insights February 2017christinemoorman
The CMO Survey is administered twice a year via an Internet survey to collect and disseminate the opinions of top marketers. It aims to predict market trends and improve marketing value. The February 2017 survey was the 18th administration, with 388 respondents out of 2813 marketers contacted, a 13.8% response rate. Results are reported in aggregate form or by industry/firm characteristics. The survey covers topics like the economy, growth strategies, marketing spending, performance, social media, mobile, jobs, leadership and analytics.
Net Group
Kliendid otsivad omale sobivaid teenuseid veebi kaudu ja pool müüki on tehtud enne esimest kohtumist. Kuidas üles leida kliendid, kes veebi kaudu omale partnerit otsivad? Pilvepõhine CRM Online koondab infot kokku sotsiaalvõrgustikest ja ettevõtte veebilehtedelt, et võimalused võimalikult vara tuvastada ning müügijuht näeb kliendi teekonda kogu müügiprotsessi käigus. Raigo räägib, kuidas CRM Online arvestab klientide uue ostukäitumisega ning kuidas on müügijuhtimist mõistlikult korraldada.
This document discusses driving customer-centric growth through connected experiences. It notes that traditional value drivers no longer provide competitive advantage in today's connected world. The document reports on a large global study examining how to achieve true customer centricity. It identifies 10 key drivers of customer-centric growth: having a clear brand purpose, data-driven customization, touchpoint consistency, company-wide embrace, leadership priority, collaboration, experimentation, the leading role of insights and analytics, unlocking data's power, and developing critical capabilities like storytelling. Achieving these 10 drivers can boost revenue growth by focusing on total customer experience.
ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers make better decisions about vendors. The first of this series is dedicated to bid management platforms, which help brands maximize the returns on their PPC, social media, and display advertising budgets.
The role of a bid management platform has changed significantly over the past decade, in line with the increased sophistication of the digital media industry. With over $90 billion spent on paid search in 2017, these software packages play a vital role in deriving maximum value from a brand’s digital media budget.
The core component of the ClickZ bid management vendor guide is our customer survey, which received over 1,600 responses.
Artificial intelligence and machine learning (AI/ML) present us with novel and efficient ways to solve challenging and persistent problems, particularly when it comes to predictions. Retail, due to its fast moving, trend powered, and fluid nature coupled to an extended logistics chain, relies heavily on making smart predictions. As improvements in AI/ML over the last several years have proliferated, not only in performance advances but deployability, there are exciting openings for experimentation in many domains of the retail value chain
https://runfrictionless.com/b2b-white-paper-service/
The days of delegating the digital strategy to the marketing team and technology issues to the I.T. team are over. Digital strategy is often thought of in terms of channels: social media, mobile, web. However, as the digital strategy crosses organizational boundaries (marketing, operations, PR, e-business, I.T, customer service), it demands unprecedented collaboration between departments who must work together towards a common vision. Business leaders must understand the threats and opportunities across the spectrum of the business and make strategic decisions about which initiatives to focus on first. Successfully transitioning your organization into a digital business must be led from the top down and supported from the bottom up.
Which future trends will have the biggest impact on marketers by 2020? This report, sponsored by Marketo, explores. For more information please see: futureofmarketing.eiu.com
[Earley] Building a Successful Digital Transformation RoadmapDuy, Vo Hoang
Digital transformation will be a top priority for boardroom
executives during 2016. Here are some data points:
• 125,000 enterprises expect revenue from their digital
initiatives to increase by 80% by 2020 (Gartner)
• Digital transformation initiatives will more than double by
2020, from 22% to almost 50% (IDC)
• Only 27% of businesses have a coherent digital strategy for
creating customer value in place (Forrester)
Are you ready for digital transformation? Do you have a digital
transformation roadmap? Does it lay a solid foundation for a
successful transition to your future digital business? In order to
succeed, you need to start with a current assessment, identify
gaps and define the actions and resources required to fill those
gaps along the four paths of people, process, technology and
content.
33 Great Statistics about Lead Management & AutomationAPSIS
This document presents statistics about lead management, marketing automation, and their benefits. It finds that 49% of companies currently use marketing automation, with 80% seeing increased leads and conversions. Additionally, nurtured leads make 47% larger purchases than non-nurtured leads. Overall, the statistics show that lead management and marketing automation can significantly improve businesses by increasing qualified lead generation and sales.
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
This document provides statistics and information about strategies for improving B2B lead generation. It covers website optimization, search engine optimization, email marketing, landing pages, content marketing, social media marketing, mobile marketing, and demand generation. Some key points include: 68% of B2B businesses use strategic landing pages to acquire leads; 93% of B2B purchases begin with an online search; email is the third most influential information source for B2B audiences; and lead generation is the most important content marketing goal for 85% of B2B marketers. The document also discusses challenges in lead generation and improving customer experience.
eTail Canada Ecommerce Retail Market Research ReportDavid Matthews
The document summarizes the findings of a survey of Canadian retailers on their digital marketing strategies and capabilities. Key findings include:
- Most retailers have annual online revenues under $50 million and e-commerce makes up 15% or less of total sales.
- Retailers are seeing growth in key metrics like conversion rates and average order value year-over-year.
- Email and search engine optimization solutions are the top planned investments over the next year.
- While mobile optimization is a priority, most retailers are still not satisfied with their mobile initiatives and results to date.
Making Customer Engagement Immediate, Relevant, and Automated with Customer S...Totango
Beta is over and the raves are in! Customers that are using Totango's Customer Success Campaigns have fallen in love with its functionality.
This presentation is from our webinar, "Making Customer Engagement Immediate, Relevant, and Automated" featuring customer TrackMaven, and Totango. Webinar: https://youtu.be/H287tg8pvwc?t=58s
Learn why there is a need for Customer Success Campaigns in every customer success organization and see a few demo slides to see how easy it is to use.
Totango's customer, TrackMaven, also presented. Jamey Jeff, SVP of Customer Success and Operations, shared how and why they are using Customer Success Campaigns, such as helping with new customer onboarding and driving product adoption.
In case you aren't familiar with this unrivaled innovation, Customer Success Campaigns, in a nutshell, is the new, automated way for Customer Success Managers to effectively communicate with ALL their customers (including every user) with authentic, relevant messages triggered by real-time customer behavior.
This document summarizes the findings of a survey of 311 UK small and medium enterprises (SMEs) about their digital marketing activities. It finds that SME marketing approaches vary widely, from 19% that have embraced digital marketing to 24% that do no marketing at all. SMEs are divided into six categories based on their marketing behaviors and adoption of digital strategies. Company size, growth plans, and industry influence which category SMEs fall into. Larger SMEs seeking rapid growth are more likely to have formalized digital marketing plans and higher adoption of digital tactics.
When_will_Marketers_be_promoted_to_the_boardroomJo Lane
Marketers are well positioned to benefit from big data due to their skills and focus on customers, but they need to establish ownership over big data analysis to fully capitalize. Currently big data ownership is shared across marketing, IT, and dedicated big data teams. For marketers to gain influence, they must be specifically trained in big data analysis and clearly communicate how it will meet business objectives. As more companies adopt big data, it will become central to strategic decision making and increase marketers' status within their organizations.
Balance Internet launches second edition of Digital Transformation in B2B eCo...run_frictionless
Balance Internet is a highly specialised eCommerce agency, and our unmatched B2B industry expertise guides our first-class digital delivery process. We are one of the most experienced B2B eCommerce solution providers in the Asia-Pacific region with members of our leadership team working in the space since 1996. With Magento Commerce technology at our core, we create high-performing solutions that harmonise digital ecosystems.
https://runfrictionless.com/b2b-white-paper-service/
IAB Netherlands report: Report on Digital Marketing Innovation IAB Europe
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital we had interviews with 22 top marketers about the state of digital marketing in their organizations and we spoke about their expectations for the coming 3 years.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Trend Micro planned a series of events and engagements in Q1 2011 to position itself as a leader in cloud security. This included an executive security conference, market research, channel enablement events like an affinity partner summit, and ongoing press and media coverage. The goal was to educate customers, partners and the market on cloud security threats and Trend Micro's solutions.
ANZ Adviser Conference Melbourne - GAP AnalysisWarrick Pleash
The document outlines the agenda for a national conference on wealth creation. The conference will examine how gap analysis can be used to maximize wealth accumulation for customers. It will discuss shifting from a hunting to farming paradigm, introducing the gap analysis concept and components of the strategy. It will also cover communicating the strategy to customers, including a demonstration of a calculator tool. The objective is to understand how gap analysis can effectively build wealth for a broad range of customers.
Using analytics data for real-time personalization and crm profilingmore onion
Those are the slides of Florian Engel's talk at ecampaigning forum 2012 in oxford.
The idea is to combine the CMS (website) data and the CRM (supporter database) with analytics data. That enables you to personalize your website in real time based on analytics data and it allows you to enrich your crm records.
The document discusses the journey organizations take to establish trusted data through effective data management. It outlines key barriers such as a disconnect between business and IT needs as well as a lack of data ownership and governance. The document promotes establishing repeatable data processes through a single data management solution that provides data quality, integration and master data management capabilities. This helps improve business user productivity, reduce costs and risks, and support data-driven decisions.
Advanced Remarketing in Google Analytics Using CRM Datametricmogul
Learn how to use Universal Analytics and dimension widening to import CRM data into Google Analytics, and then remarket to those segments.
I also share my tips for organising a large Google Analytics implementation, plus a trick to simplifying your reporting with Custom Metrics.
This talk was given at MeasureCamp London on 20th September 2014.
The organisation document referenced in this presentation will be uploaded separately.
Find out more at:
www.metricmogul.co.uk
@edbrocklebank
ANZ is a large banking company in New Zealand with many branches throughout the country. It provides banking services to nearly half of New Zealanders and finances over 30% of home loans. Some key statistics about ANZ include having over $125 billion in assets and over 25 million shares outstanding. The leadership team is comprised of an experienced group of executives who oversee the company's various business units. Investing in ANZ could provide growth opportunities given its size and market position in New Zealand, though the high share price means a large initial investment would be required.
This document discusses getting buy-in for an intranet project at ANZ, a large international banking and financial services group. It provides background on ANZ and its existing intranet called "Max". Previous attempts to secure funding to upgrade and globalize Max focused too much on technology and were not driven as a critical business tool. The document outlines challenges in securing buy-in and provides tips for building a strong business case, including measuring productivity impacts, costs, and gathering user support. It details metrics that show Max's importance to ANZ operations. The latest attempt focuses on addressing prior issues and generating excitement through demonstrations and discussions with senior leaders.
The Asset Management Digital Marketing Survey 2018Kurtosys Systems
In this fifth annual survey conducted by Kurtosys, we have again asked our expansive audience to help us give some insights into digital marketing trends and perspectives in asset management marketing. The results come from nearly 200 respondents working across a range of global asset management firms, with 72% in a marketing role.
Marketing vs IT Dynamics in Customer Experience ManagementEpiserver
A data-focused strategy is changing the relationship that marketing professionals have with IT. As the owners of data and those with the skills to manage it, IT professionals are starting to see their role become more visible to other departments within the organisation. A much closer relationship between IT and marketing looks to be essential.
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
The study was conducted by Avaus Marketing Innovations, a leading data-driven marketing agency, together with ISS, a leading marketing research company. We asked Swedish and Finnish CMO’s, CTO’s and COO’s to assess the state of data and analytics in their companies, in four major areas:
1. Strategy and business objectives
2. Investments
3. People, processes and leadership
4. Tools and technologies
Download the full study for free here: https://www.avaus.fi/en/state-of-analytics/
The document discusses the challenges and opportunities of data-driven marketing based on a global survey of over 2,200 marketers. Some key findings include:
1) Marketers want an integrated view of customers by combining online and offline data sources, but many struggle with data integration challenges.
2) While most marketers feel pressure to be more data-driven, over 40% give their department's use of data low grades of C or below.
3) Marketers recognize opportunities to better leverage data insights, but lack of processes to operationalize insights into marketing decisions is a major obstacle.
4) Hiring marketing data scientists is one way companies are addressing skills gaps, and departments with these roles tend
Cmo insights ibm institute for business valuePaul Writer
- The document summarizes insights from a study of 524 Chief Marketing Officers (CMOs).
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1. The State of ANZ Marketing
Technology 2016
A report on ANZ marketing and technology professionals’
goals, roadblocks and vision for 2016 and beyond
2. Introduction
The MarTech (marketing technology) landscape continues to evolve
at a lightning-fast pace, providing marketers and IT professionals
with more opportunity to connect and engage with a growing digital
citizenry.
To better understand how marketing and IT professionals are
currently navigating this unpredictable realm, we surveyed 645 of
these individuals globally, with 453 of those in Australia and
New Zealand, to uncover their goals, challenges and vision for the
future of digital.
This report harnesses data only from the ANZ region, to bring you
the most relevant trends in your region.
Read on to find out how local Marketing and IT professionals feel
about everything from budgets and brand to resources and ROI.
3. 227
ANZ Marketers
226
ANZ IT Professionals
52%
Snapshot of ANZ respondents
453ANZ Respondents
52% of ANZ respondents had a
seniority of Marketing/IT
Manager and above
4. Marketing/IT collaboration
improving in 2016
Everyone has heard about the supposed animosity between
Marketing and IT - Marketing wants everything and they want it
now; IT wants security, integration and flexibility. It’s hard to get
those goals to align and teams to see eye to eye.
Last year, the vast majority of SOMT respondents weren’t
speaking very highly of their Marketing or IT colleagues with 51%
indicating that their relationship necessitated ‘room for
improvement.’
One year on and this state of affairs has shifted as 46%
marketers and 55% of IT professionals of respondents
identified their Marketing/IT relationship as either
‘collaborative’ or ‘awesome.’
46%
of Marketers described
their relationship with IT as
either ‘awesome’ or
‘collaborative’
55%
of IT described their
relationship with Marketing
as either ‘awesome’ or
‘collaborative’
“We both understand our different perspectives and
acknowledge we are trying to achieve the same goals” - IT
IT respondents
Marketing respondents
5. CX leads digital goals of
both Marketing & IT
Looking at the charts to the right, you’d be forgiven for thinking
we had the labels switched around. IT’s major goal is
‘improving the 360 degree customer experience, while the
majority of marketers chose ‘integrating all platforms and
channels’ as their major focus.
IT’s traditionally tech-focused role has now shifted gears to focus
on the customer experience (a remit that has until now been the
preserve of the marketing team). We predict this trend will
continue as customer satisfaction puts more pressure on the
organisation as a whole.
Marketing’s goals are more evenly split, but it’s clear that
integration of their tech platforms is both a sore spot and an
opportunity. Tech platforms are currently splintered and silo-ed,
with CMS, CRM, Marketing Automation and Search often failing
to sync or even talk to one another at all. We expect integration
to be at the forefront of marketers’ goals for at least the next few
years.
2%
3%
8%
15%
18%
26%
28%
7%
7%
8%
18% 60%
Improving the 360 degree customer experience
Integrating all platforms and channels
Other
Increasing security on existing platforms
Improving performance / speed
IT respondents Marketing respondents
Q: What’s your most important digital goal for 2016?
Integrating all platforms and channels
Improving the 360 degree customer experience
Lead generation / driving sales
Raising brand awareness
Demonstrating ROI
Improving metrics
Other
6. Integration of MarTech
platforms is a key challenge
‘Integration’ - the word alone strikes fear into the heart of many IT
and marketing professionals. It’s the ultimate goal, but it’s
complex and difficult to achieve.
Much of the complexity is due to Marketers’ tendency to acquire
the latest and greatest technologies, sometimes with little
thought to how it will all sync up with existing systems (we’re all
guilty of it!). It can often then be left up to IT to figure out how to
jam a square peg into a round hole - leaving frustrated parties on
both sides.
Our research suggests that the holy grail of integration is
still a long, long way off, with over 80% of respondents
falling in the 0% - 50% integrated category.
2016 will be a transformational year for this group, as they begin
to lay the foundations that get their systems truly synced.
3%
10%
32%
38%
17%
100% - Our systems are totally integrated
75% - We’re getting there
50% - We’ve got the basics done
25% - Our systems are starting to sync up
0% - We haven’t even started yet
3%
Q:Howwell-integratedareallofyourmarketingtechnologyplatforms?
7. 0%
10%
20%
30%
40%
50%
60%
7
46
60
14
41
25
40
27
38
Despite both marketing and IT having a vested interest in the
implementation of a successful MarTech solution, 60% of people
across the board identified Marketing Managers as the key
stakeholders when purchasing new marketing software.
This was remarkable, considering almost two thirds (64%) of
respondents indicated that purchases for this technology should
be equally drawn from both marketing & IT’s budget.
This could be seen as a reflection of Millennials’ ascent into the role
of mid-to-senior manager in the marketing function - their tech
savviness as well as position at the coal face of marketing
campaigns makes them well-placed to make the big decisions when
it comes to investing in new platforms.
Marketing Managers
call the shotsQ: Who is the key stakeholder when purchasing a new
marketing technology platform?
CM
O
CFO
CEO
CTO
CIO
SalesM
anager
M
arketing
M
anagerIT
M
anager
Other
8. Marketing continues to invest
heavily in technology
Investment in marketing automation software
increased by 70% from 2015 to 2016.
This year, around 25% of marketers again failed to report they’re
utilising some sort of CMS (we hope this doesn’t mean they’re
hard-coding!), which we can only assume boils down to a
knowledge gap in relation to marketing technology systems.
On the upside, we’re witnessing an unprecedented trend towards
investment in CRM and marketing automation technology, with
these platforms enjoying a huge 26% and 70% usage increase
this year respectively.
It’s clear that marketers are warming up to the benefits of a true
CX platform that integrates CRM with marketing automation to
deliver a truly great customer experience.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
CMS
CRM
MarketingAutomation
Search
Analytics
Ecommerce
19
70
50
21
57
74
19
78
51
13
45
77
2015
2016
Q: What marketing technology platforms are you currently using?
9. Despite a mammoth uptake this year in the purchase of marketing
automation technology, 52% of marketers still struggle to get their head
around how it works.
It’s no secret that churn rate for marketing automation products can be
high, despite being widely available, easily accessible and crucial
technology for marketers.
The main issue is that while marketers are quick to ensure the ‘latest and
greatest’ technologies are at their disposal, little thought is put towards
how said technologies will need to be maintained post-purchase. As
continual knowledge of how best to manage the tool is not often planned
for, this is leading to confusion, misunderstanding and a poor ROI.
Marketing automation
still mystifies
More than half of marketers surveyed struggle to
understand marketing automation, closely trailed
by customer experience.
0%
10%
20%
30%
40%
50%
60%
46
32
35
52
41
29
38
Q: What area of the digital spectrum do you feel you could
understand better?
SEO
SEM
Contentm
arketing
M
arketing
autom
ationLead
nurturingSocialm
edia
Custom
erexperience
Marketing
10. Our 2016 results show that digital confidence is becoming less
polarised, as people are moving away from ‘we don’t have a digital
strategy’ or ‘visionary strategy’ and into the middle of the field.
We’ve seen a 30% drop in organisations that don’t have a
digital strategy, paired with a 23% increase in people
describing their digital strategy as ‘adequate’.
Being a ‘visionary’ is becoming harder and harder for both
marketers and IT professionals alike, as the quality of digital strategy
and execution across the world just keeps improving.
Digital strategy described as ‘visionary’
decreases by 25%, as digital becomes the new norm.
0%
10%
20%
30%
40%
50%
60%
Wedon'thaveone
Inadequate
Adequate
Visionary
15
53
24
7
20
43
26
10
2015
2016
Q: How would you describe your organisation’s digital strategy?
Strategy in a digital world;
not ‘digital strategy’
“It would be foolish to ever call ourselves visionaries because
our world is forever-changing. We may be visionaries now, but
in a month or so our knowledge needs to improve and adapt
to constant change.” - Marketing
11. Budget remains a major
challenge for all
Budgets, buy-in and remaining agile present biggest
challenges for both marketing and IT.
Every year, departments across the board are asked to do more
with less, and it seems that Marketing and IT are feeling this
pressure, with almost half of all respondents naming budget
as their biggest obstacle.
Both teams were aligned on almost all obstacles, with the
exception of ‘knowing the customer,’ where there is a large
discrepancy between IT and Marketing. This is most likely due to
the shift in focus from purely systems to customer experience for
IT departments around ANZ.
As IT teams come to grips with their newfound responsibility to
the customer, we’ll see this number decrease due to CX-focused
training and education programs sweeping organisations top to
bottom.
0%
7%
13%
20%
27%
33%
40%
47%
53%
60%
Budget
Stakeholderbuy-in
Remainingagile
Knowingthecustomer
Findingtherighttalent
Gainingactionabledata
IT/Marketingcollaboration
17
15
18
25
27
32
50
1415
19
13
30
36
48
Marketing
IT
Q: What are your greatest obstacles when it comes to achieving
your goals?
12. Communication is key
We asked all our respondents to tell us what Marketing
or IT could do to make their lives easier. Here’s how
they answered.
“Engage with the business before defining the IT technology
roadmap. How can the IT technology development roadmap be
defined without the context of how the business wishes to use
it?” - Marketing
“Accept that we live in a complex technological world. Have a
better understanding of the technology required to fulfil their
objectives.” - IT
“See customer experience as a cross functional activity rather
than the responsibility of marketing alone”
- Marketing
“Come to us and ask for our advice in resolving issues and
scoping out resolutions, not bring us solutions to implement
that will break other components within the organisation.” - IT
“Share our vision more. User experience always seems to fall
second to technology fitting into the existing technological
landscape. Realise that technology is here to serve the customer,
not for it’s own sake and have the customer at the centre of all
decisions” - Marketing
13. Without technology, there can be no marketing
Marketers are catching up to the incredible pace of
technology, but there’s still a ways to go. Our stats on the
current ecosystems currently used by marketers are
frightening: less than a quarter have a marketing automation
platform in place, while just over half are using a CRM. It’s time
for marketers to acknowledge and embrace the opportunities
that technologies such as these present; increased
conversions, enhanced experiences and better knowledge of
the customer.
Integrate or die
Delivering a great CX is now at the forefront of most
organisations’ goals. In an ideal world, someone in customer
service, sales and accounts would be able to see the full view
of the customer: where they interact with your brand, how
they do it and how to serve them better.
You can’t know this if your systems aren’t synced up to provide
a full, 360 degree view of the customer. It’s time to get
integrating, people.
It’s time to work together
Our research shows that the customer experience is top of
mind for IT professionals, which goes to show that Marketing
and IT are more aligned than ever before. It’s time for these
two vital business functions to come together and work hand
in hand, collaborating on strategy and execution as one
cohesive team.
So what does it all mean?
14. ADELAIDE AUCKLAND BRISBANE CANBERRA EDINBURGH HOBART LONDON MELBOURNE NEW YORK PERTH SYDNEY SZCZECIN WELLINGTON
About Squiz
Squiz is an Australian-owned and headquartered
company of 450 people that helps you to
transform your digital experience.
We help our customers to identify their digital objectives, then
give the tools and services to get them there (and then some).
With CMS, CRM, Search and Marketing Automation, we provide
a platform that helps you engage with your customers digitally.
We also deliver consulting, strategy, UX, design, hosting,
training and 24/7 support to hep you reach your goals.
squiz.net