The document discusses harnessing the power of social media. It defines social media as activities that integrate technology, social interaction, and sharing of content like words, pictures and videos. It states that social media is a fundamental shift from one-to-many broadcasting to many-to-many conversations. The document provides examples of popular social media platforms and offers tips for creating an effective social media campaign, including defining goals, strategies, objectives and tactics to measure outcomes.
The return on investment of Social MediaDavid Hachez
This document discusses measuring the return on investment (ROI) of social media. It provides various tools and methods for calculating social media ROI such as calculators from Alinean, Dragon Search Marketing, and Mitambo. Case studies and examples of companies that have achieved ROI through social media are also referenced. Metrics for measuring engagement, word-of-mouth impact, and conversations are explored, as well as factors like people, time, technology, and content that contribute to social media costs and benefits.
Presentation given on April 18, 2012 for the Promotion & Tenure Brown Bag Lecture Series at the School of Library and Information Science at Indiana University Bloomington.
The document discusses several media theories relevant to creating a magazine, including uses and gratifications theory, utopian theory, two-step flow theory, and hypodermic needle theory. It emphasizes that an effective magazine should fulfill readers' needs for diversion, personal relationships, identity, and surveillance. It also notes the importance of allowing readers to escape from reality through idealized content while still providing real local news and information. Accounting for individual reader characteristics and creating an understanding between publisher and audience through shared codes and conventions is also highlighted.
Case study: launch mobilní aplikace ZUNO bankPR.Konektor
Při představení nové mobilní aplikace banky ZUNO se nám podařilo vtáhnout do hry i klíčové hráče v online prostředí. Prelaunch fáze, kdy blogeři a IT/finanční novináři mohli aplikaci testovat „s předstihem“, nám zajistila recenze a doporučení ze strany influencerů v online komunitách. Následující mediální fáze, po překvapivém direct mailu a maximálně individualizované komunikací, potom vyústila v publicitu v širokém spektru médií – printech, online médiích i televizi. Díky tomu jsme i s poměrně běžnou novinkou dokázali zaujmout veřejnost daleko více, než konkurence, a udržet si její pozornost delší dobu. A hlavně – díky tomu si aplikaci během prvního měsíce stáhlo více než deset tisíc uživatelů.
Výtvarná soutěž Olia: Všechny barvy ženské krásy pro studenty středních a vysokých uměleckých škol byla uspořádána při příležitosti uvedení nové produktové řady barev na vlasy Garnier Olia našeho klienta L‘Oréal.
Myšlenkou stojící v pozadí projektu bylo poukázat na propojení barev na vlasy Olia a olejomalby, jež se vyznačují výraznou barevností. Produktová řada Garnier Olia je specifická tím, že využívá unikátní technologii na olejové bázi chráněnou 24 patenty. Náš koncept byl využit pro PR kampaň i v dalších zemích střední Evropy.
Getting the group ready requires clarifying your role as a leader focused on collective success rather than individual goals. It helps to come to a written agreement with the team about your specific functions and responsibilities as the leader. Confirming your mandate as the leader also involves operating under agreed upon rules for the group.
The return on investment of Social MediaDavid Hachez
This document discusses measuring the return on investment (ROI) of social media. It provides various tools and methods for calculating social media ROI such as calculators from Alinean, Dragon Search Marketing, and Mitambo. Case studies and examples of companies that have achieved ROI through social media are also referenced. Metrics for measuring engagement, word-of-mouth impact, and conversations are explored, as well as factors like people, time, technology, and content that contribute to social media costs and benefits.
Presentation given on April 18, 2012 for the Promotion & Tenure Brown Bag Lecture Series at the School of Library and Information Science at Indiana University Bloomington.
The document discusses several media theories relevant to creating a magazine, including uses and gratifications theory, utopian theory, two-step flow theory, and hypodermic needle theory. It emphasizes that an effective magazine should fulfill readers' needs for diversion, personal relationships, identity, and surveillance. It also notes the importance of allowing readers to escape from reality through idealized content while still providing real local news and information. Accounting for individual reader characteristics and creating an understanding between publisher and audience through shared codes and conventions is also highlighted.
Case study: launch mobilní aplikace ZUNO bankPR.Konektor
Při představení nové mobilní aplikace banky ZUNO se nám podařilo vtáhnout do hry i klíčové hráče v online prostředí. Prelaunch fáze, kdy blogeři a IT/finanční novináři mohli aplikaci testovat „s předstihem“, nám zajistila recenze a doporučení ze strany influencerů v online komunitách. Následující mediální fáze, po překvapivém direct mailu a maximálně individualizované komunikací, potom vyústila v publicitu v širokém spektru médií – printech, online médiích i televizi. Díky tomu jsme i s poměrně běžnou novinkou dokázali zaujmout veřejnost daleko více, než konkurence, a udržet si její pozornost delší dobu. A hlavně – díky tomu si aplikaci během prvního měsíce stáhlo více než deset tisíc uživatelů.
Výtvarná soutěž Olia: Všechny barvy ženské krásy pro studenty středních a vysokých uměleckých škol byla uspořádána při příležitosti uvedení nové produktové řady barev na vlasy Garnier Olia našeho klienta L‘Oréal.
Myšlenkou stojící v pozadí projektu bylo poukázat na propojení barev na vlasy Olia a olejomalby, jež se vyznačují výraznou barevností. Produktová řada Garnier Olia je specifická tím, že využívá unikátní technologii na olejové bázi chráněnou 24 patenty. Náš koncept byl využit pro PR kampaň i v dalších zemích střední Evropy.
Getting the group ready requires clarifying your role as a leader focused on collective success rather than individual goals. It helps to come to a written agreement with the team about your specific functions and responsibilities as the leader. Confirming your mandate as the leader also involves operating under agreed upon rules for the group.
This document provides an overview of using social media for campaigning and awareness efforts. It discusses how various social media platforms can be used to share content, start conversations, and work in collaboration. Tips are provided on getting started with social media, including choosing goals and platforms based on objectives, audience, available content and expertise. Quick actions are suggested like crowd-sourcing, showing content on platforms, and organizing tweetchats.
Presentation given at Children England's Virtually Ready conference, 24 January 2013.
**CREDITS**
This presentation is remixed and adapted from “What the F**K is Social Media” by Martha Kagan of espresso.com under Creative Commons Licence Attribution-Non-Commercial 2.5, and added to with nuggets of our own received wisdom (yes, really).
Thanks also to Idealware.org for their excellent Social Media Decision Guide which informs some of the slides on which social media to use.
All images are from iStockphoto.com unless otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Why Social Media Matters For Business - March 13 2012Jennifer McClure
The document discusses why social media matters for businesses. It notes that social media allows businesses to build brand awareness, attract customers and talent, obtain customer feedback, and generate leads. It emphasizes that businesses should develop a social media strategy that is aligned with their overall business strategy, determines responsibilities, plans activities, trains employees, and defines success metrics. The strategy will help businesses effectively leverage social media.
Social media can be used effectively by businesses in several ways:
1. Having an engaging social media representative who is passionate about the company helps build followers and brand awareness.
2. Announcing who is operating a company's social media account at different times helps personalize the experience for customers.
3. Involving different departments within a company allows them to provide useful information to followers from varied perspectives.
Taking Your Business To The Next Level with Social MediaActionplanr
Brenda Horton presented on using social media to grow a business. She discussed how social media has revolutionized business relationships and communication. She outlined key social media platforms and statistics on their usage. Horton explained that the sales funnel starts with online relationships and educating customers to solve their problems, followed by calls to action to generate leads and sales. Finally, she stressed the importance of having an internet marketing plan that envisions goals, plans actions, tracks results, and adapts the strategy based on what is learned.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This document provides an introduction to social media and outlines steps for creating an effective social media campaign. It defines key terms like social media and campaigns. It then discusses measuring success through setting small, measurable goals. The document reviews popular social media tools like Facebook, Twitter, and Tumblr and provides best practices for using each platform. It stresses the importance of listening, engaging audiences, and adapting campaigns based on metrics. Finally, it outlines a six-step process for developing a social media campaign plan.
This document discusses how businesses can effectively use social media. It notes that publishing and engagement on social media has become much easier over time as more people use these platforms. The document recommends that businesses remain authentic, add value to social networks, and use metrics to measure success. It emphasizes measuring things like pageviews, video views, and engagement before and during social media projects to understand what is working.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
This document discusses the importance of social media for realtors and provides strategies and plans for using various social media platforms. It notes that social media is now the dominant online activity and most consumers use it. Realtors can use social media to reach new clients, protect their brand, increase sales and referrals. Specific tips are provided for using Facebook, Twitter, blogs and LinkedIn to market properties and the realtor business. Customized social media plans and training are offered to help realtors effectively utilize social media.
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
This document discusses how businesses can benefit from superfast broadband and provides information about support services available. It lists benefits like competitive advantage, increased productivity, access to new markets, and efficiency. Eligibility criteria apply for businesses to access support services. The support includes advice and specialist help to help growth businesses maximize opportunities from superfast broadband and associated technologies. Contact details are provided to find out more.
Clubs nsw gold coast social media presentationLaurel Papworth
The document discusses social media and social networks. It provides information on measuring social media success through clear objectives, agreed upon platforms and metrics, and tools for measurement. Examples of metrics include reach, exposure, velocity, sentiment and apps/ecosystem. It also discusses outcomes like reputation, awareness, engagement, education and entertainment. The document suggests owning an online community can provide returns on marketing investments through loyalty, brand recall, low customer acquisition costs and cost-effective support. It also discusses handling negative comments on social media and using a hub-and-spoke model to distribute content across multiple platforms.
Social Media Webinar Handouts June 2010Tina Lambert
The document provides an overview of social media and its advantages for organizations. It discusses how social media has become fundamental to global business and alters the consumer experience. Examples of popular social media sites are given. The document then summarizes the advantages of using social media, such as being cheaper, more interactive, and globally connected. Lastly, it provides guidance on how to get started with social media and lists social media resources.
Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.
Advanced Social Media - AAM PhiladelphiaJessica Levin
This document provides an overview of advanced social media strategies and tactics. It discusses engaging audiences on various social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It also provides tips on developing social media policies, monitoring conversations, and measuring business metrics from social media activities. The presentation emphasizes listening to customers and building relationships over time.
This document discusses using social media before, during, and after events to engage participants. It recommends choosing 1-2 core platforms like Facebook and Twitter and customizing your approach for each stage. Specific tactics covered include creating Facebook events and pages, using hashtags on Twitter, livestreaming, contests, and blogs to build awareness, serve attendees, and listen to feedback both during and after events. The case studies provide examples of successful social media strategies for conferences.
This document provides an overview of using social media for campaigning and awareness efforts. It discusses how various social media platforms can be used to share content, start conversations, and work in collaboration. Tips are provided on getting started with social media, including choosing goals and platforms based on objectives, audience, available content and expertise. Quick actions are suggested like crowd-sourcing, showing content on platforms, and organizing tweetchats.
Presentation given at Children England's Virtually Ready conference, 24 January 2013.
**CREDITS**
This presentation is remixed and adapted from “What the F**K is Social Media” by Martha Kagan of espresso.com under Creative Commons Licence Attribution-Non-Commercial 2.5, and added to with nuggets of our own received wisdom (yes, really).
Thanks also to Idealware.org for their excellent Social Media Decision Guide which informs some of the slides on which social media to use.
All images are from iStockphoto.com unless otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Why Social Media Matters For Business - March 13 2012Jennifer McClure
The document discusses why social media matters for businesses. It notes that social media allows businesses to build brand awareness, attract customers and talent, obtain customer feedback, and generate leads. It emphasizes that businesses should develop a social media strategy that is aligned with their overall business strategy, determines responsibilities, plans activities, trains employees, and defines success metrics. The strategy will help businesses effectively leverage social media.
Social media can be used effectively by businesses in several ways:
1. Having an engaging social media representative who is passionate about the company helps build followers and brand awareness.
2. Announcing who is operating a company's social media account at different times helps personalize the experience for customers.
3. Involving different departments within a company allows them to provide useful information to followers from varied perspectives.
Taking Your Business To The Next Level with Social MediaActionplanr
Brenda Horton presented on using social media to grow a business. She discussed how social media has revolutionized business relationships and communication. She outlined key social media platforms and statistics on their usage. Horton explained that the sales funnel starts with online relationships and educating customers to solve their problems, followed by calls to action to generate leads and sales. Finally, she stressed the importance of having an internet marketing plan that envisions goals, plans actions, tracks results, and adapts the strategy based on what is learned.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This document provides an introduction to social media and outlines steps for creating an effective social media campaign. It defines key terms like social media and campaigns. It then discusses measuring success through setting small, measurable goals. The document reviews popular social media tools like Facebook, Twitter, and Tumblr and provides best practices for using each platform. It stresses the importance of listening, engaging audiences, and adapting campaigns based on metrics. Finally, it outlines a six-step process for developing a social media campaign plan.
This document discusses how businesses can effectively use social media. It notes that publishing and engagement on social media has become much easier over time as more people use these platforms. The document recommends that businesses remain authentic, add value to social networks, and use metrics to measure success. It emphasizes measuring things like pageviews, video views, and engagement before and during social media projects to understand what is working.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
This document discusses the importance of social media for realtors and provides strategies and plans for using various social media platforms. It notes that social media is now the dominant online activity and most consumers use it. Realtors can use social media to reach new clients, protect their brand, increase sales and referrals. Specific tips are provided for using Facebook, Twitter, blogs and LinkedIn to market properties and the realtor business. Customized social media plans and training are offered to help realtors effectively utilize social media.
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
This document discusses how businesses can benefit from superfast broadband and provides information about support services available. It lists benefits like competitive advantage, increased productivity, access to new markets, and efficiency. Eligibility criteria apply for businesses to access support services. The support includes advice and specialist help to help growth businesses maximize opportunities from superfast broadband and associated technologies. Contact details are provided to find out more.
Clubs nsw gold coast social media presentationLaurel Papworth
The document discusses social media and social networks. It provides information on measuring social media success through clear objectives, agreed upon platforms and metrics, and tools for measurement. Examples of metrics include reach, exposure, velocity, sentiment and apps/ecosystem. It also discusses outcomes like reputation, awareness, engagement, education and entertainment. The document suggests owning an online community can provide returns on marketing investments through loyalty, brand recall, low customer acquisition costs and cost-effective support. It also discusses handling negative comments on social media and using a hub-and-spoke model to distribute content across multiple platforms.
Social Media Webinar Handouts June 2010Tina Lambert
The document provides an overview of social media and its advantages for organizations. It discusses how social media has become fundamental to global business and alters the consumer experience. Examples of popular social media sites are given. The document then summarizes the advantages of using social media, such as being cheaper, more interactive, and globally connected. Lastly, it provides guidance on how to get started with social media and lists social media resources.
Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.
Advanced Social Media - AAM PhiladelphiaJessica Levin
This document provides an overview of advanced social media strategies and tactics. It discusses engaging audiences on various social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It also provides tips on developing social media policies, monitoring conversations, and measuring business metrics from social media activities. The presentation emphasizes listening to customers and building relationships over time.
This document discusses using social media before, during, and after events to engage participants. It recommends choosing 1-2 core platforms like Facebook and Twitter and customizing your approach for each stage. Specific tactics covered include creating Facebook events and pages, using hashtags on Twitter, livestreaming, contests, and blogs to build awareness, serve attendees, and listen to feedback both during and after events. The case studies provide examples of successful social media strategies for conferences.
Similar to Harnessing the Power of Social Media (20)
2. Social
media
is
an
umbrella
term
that
defines
the
various
ac<vi<es
that
integrate
technology,
social
interac<on,
and
the
construc<on
of
words,
pictures,
videos
&
audio.
hAp://www.wikipedia.org
“It
is
the
democra<za<on
of
informa<on
transforming
people
from
content
readers
into
publishers.
It
is
the
shiH
from
a
broadcast
mechanism
–
one
to
many
–
to
a
many
to
many
model,
rooted
in
conversa<ons
between
authors,
people
and
peers.”
–
Brian
Solis
3.
4. It is not a fad.
It is a fundamental shift
in the way we communicate.
7. Social
Media
Pla-orm
/
Facebook
Twi;er
LinkedIn
YouTube
Blog
Type
of
Info
Needed
•
User
Name
To
begin
•
Logo
•
Company
informa<on
Timeline
-‐
Background
Company
Avatar,
Template
Graphics
Profile
Graphic
Logo
Background
Avatar
Picture,
Cover
Name
Picture
Content
2-‐3
updates
/
4-‐5
updates
/
1
/
day
1
/
week
?
1/
day
day
day
10. Building
campaigns
• Audience
–
who
are
you
talking
to?
• Research
-‐
Conduct
Social
Media
Audit,
If
there
is
an
established
social
media
presence
• Set
a
goal:
the
business
outcome
-‐
What
you
want
your
campaign
to
achieve.
• Establish
strategies:
The
broad
approaches
you
are
going
to
take
in
order
to
achieve
the
goal.
• Define
objec<ves
for
each
strategy.
Objec<ves
are
the
measurable
tasks
that
will
be
undertaken
in
order
to
realize
the
strategies.
• Develop
tac<cs
-‐
the
tools
that
will
be
used
in
order
to
achieve
the
objec<ves.
• Measure
your
outcome
12. Facebook
Twi;er
LinkedIn
YouTube
Blog
Google
Google
Google
Google
Google
Keyword
Keyword
Tool
Keyword
Tool
Keyword
Tool
Keyword
Tool
Listening
/
Tool
Google
Google
Google
Google
Insights
Monitoring
Insights
Insights
Insights
Google
Insights
Wildfire
Wildfire
Wildfire
Wildfire
Technora<
Wildfire
Tweriod
Plaborms:
Hootsuite
Scheduling
Tweetdeck
Blogger
CoTweet
Tumblr
Wordpress.com
Wordpres.org
13. Resources
Mashable
–
www.mashable.com
Social
Media
Examiner
–
www.socialmediaexaminer.com
Who’s
Blogging
What
-‐
hAp://whosbloggingwhat.com
Mediabistro
–
www.mediabistro.com
Alltop
–
www.alltop.com
Brian
Solis
–
www.briansolis.com
23. • Hurricane
Irene
TwiAer
account
(Aug,
2011)
Buzzfeed
HUGE
agency
“BTW,
twee*ng
messages
to
@irene
doesn’t
deliver
messages
to
the
hurricane.
Sorry”
hAp://adage.com/ar<cle/digital/irene-‐agency/229516/
• Will
it
Blend?
hAp://www.youtube.com/watch?v=K0m4x0y3QNw
Blendtec
–
188,
170,
865
views
on
YouTube
since
Oct
2006
• Pink
Glove
Dance
Providence
St.
Vincent
Medical
Center
&
Medline
www.pinkglovedance.com