Harness the Power of Cold Email to 3X Your Qualified Leads
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This document discusses strategies for writing effective cold emails to generate business leads. It notes that 97% of cold emails are ignored and outlines 7 common sins that hurt response rates, such as poor subject lines, overly long emails, and lack of personalization. The document advocates using compelling opening sentences, telling clear value stories with social proof and statistics, and including specific calls to action. An example email that landed 16 new customers is also referenced.
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A guide with actionable tips on how to best ensure that your emails (1) make it to your subscriber's inbox, (2) are compelling enough to open, and (3) have the most effective design and content possible. Recorded on 10/24/12 by UMGD.
Definitive guide to cadence
The document discusses best practices for creating an engaging follow up strategy using a cadence approach. Some key points:
- A cadence involves a series of planned interactions across channels like phone, email, voiceblast, and WhatsApp over a period of time.
- The optimal number of touches and channels used depends on factors like the sales role/process, deal size, and lead source. Transactional leads may require more aggressive touches while relational leads involve a longer cadence.
- Common channels include phone calls, emails, and voiceblasts. Best practices include calling at optimal times, using templates and A/B testing for emails, keeping voiceblasts brief and contextual, and automating some aspects of
market with email
1. The document outlines an email marketing campaign with three planned emails aimed at increasing conversation rates and sales.
2. Each email draft includes the content plan, theme, subject lines, previews, call-to-actions, and is scheduled for testing, sending, and analysis phases.
3. Key metrics like open rates, click-through rates, and conversion rates will be measured and recommendations made to improve future campaigns based on the analysis.
How to write Smart Business E-mails ?
Community Commerce Principle C7T4 by Rishabh Sawansukha applied on E-mailing. Join #WednesdaywithRishabh every wednesday 6.30 pm India time. https://bit.ly/WednesdaywithRishabh
contact@bizstreet.biz for any assistance with Business Strategy & Consulting
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Harness the Power of Cold Email to 3X Your Qualified Leads
- 1. Harnessing the Power of Cold Email Heather R Morgan|@HeatherReyhan www.salesfolk.com
- 2. About Me • 7 years of copywriting and content marketing • Clients: • Collaborated with Aaron Ross on compiling sequel to Predictable Revenue
- 3. • Written emails that get as much as 38% response rates • Generated 2-3x as many opportunities for the same cost of sales
- 4. Email still beats all social media channels for bringing leads.
- 5. Build your network & fill your pipeline with deals
- 6. Inbound takes 6 months to 2 years to ramp up
- 7. With Outbound Email, You Call the Shots
- 8. 97% of Cold Emails Are Ignored
- 9. 7 Sins of Cold Email
- 10. 1. Crappy Subject Lines
- 11. 2. You Write Like a Robot.
- 12. 3. Longer than the Great Wall
- 13. 4. Value Muddled in a Sea of Junk
- 14. 5. Don’t Take Your Pants off on the 1st Date
- 15. 6. Overdesigned HTML Emails
- 16. 7. Giving Up After 1 Email
- 17. BAD COLD EMAILS • 2-3 Examples • + Why They Suck • How to Change Them
- 18. 3 Ingredients to Great Cold Emails
- 19. The First Sentence • Question/Bold Statement • Fear of Loss/Value
- 20. The Value Story • Social Proof • Numbers/Stats • Show, don’t tell value
- 21. The Call to Action • Incentivize • Specific time or “When”?
- 22. The Email that Got 16 New Customers
- 23. 3x Your Qualified Leads with Salesfolk B2B Copywriting Consulting Heather R Morgan | Salesfolk CEO| heather@salesfolk.com