This document provides an overview of Happy Fit (Feet), a company that aims to enhance efficiency in the shoe buying process. It lists the team members and outlines sections on introduction, market analysis, competition, marketing, finances, operations, prototypes, and conclusion. The company's value proposition is to provide a win-win solution for shoe buyers and sellers. Its main product is a foot analyzer that can measure a customer's foot shape and size to recommend suitable shoe designs for comfort. The business idea is described as unique because it facilitates the shoe selection process and matches shoe designs to customers' feet instantly. The target market includes shoe retailers, distributors, and office ladies looking for stilettos.

1. Happy Fit ( Feet)
Team Members:
Ho Ying Lam Victor 085155Y (leader)
Goh TzetSheng 084055R
Lam Yan Wei David 086253F
Ho Kar Hong 084852J
Lee Ker Yih 071211M
Peter Lim 080524G

2. Content Page
 Introduction of Company
 Local and Overseas market analysis
 Competitive analysis
 Marketing
 Financial Highlights
 Operational Plan
 Prototype Review
 Conclusion

3. Company Logo

4. Value Proposition
Enhanced service efficiency
Win – win solution for Shoe
buyers and sellers

5. Footprint Analyser
 Can be elevated to give customer a gauge of
how high selected stiletto is
 Detect customer’s foot shape and size to
recommend suitable shoe designs that
provide customer with maximum comfort

6. Uniqueness of Business Idea
 1) New Concept idea
2) provides detailed analysis of customer’s footshape and size to offer best solution to
customer
 3)Facilitate customer’s shoe selection process + reduces hassle of going back and forth
from shoe store for shop assistants
 4) Matches shoe design to customer’s feet instantly to let customer know how shoe looks
and feels like on their feet
 5) offers dressing recommendations to customer so that they know better how to look
best at all times in the shoes bought
 6) mirror can be used as a marketing tool for company to offer customers a quick
overview of the available shoe designs in shoe outlet and popular options
 7)helps customer locate desired pair of shoe in shortest time possible  solution to
heavy customer traffic during peak hours

7. Target Market Selected
•Multisegemnt concentrated strategy
Retailer and distributor Office ladies looking for
stilettoes