Podcasting for Beginners
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If you are looking for advice on how to start a podcast, what type of show you want, how to find guests, how to pitch yourself as a guest, what to do and what not to do.
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Podcasting for Beginners
- 1. Podcasting
- 2. What I have learned about podcasting 2
- 3. “I am Louise Brogan My podcast is Social Bee Podcast 3 HELLO!
- 4. What is it about? ▹ Interviewing (mainly) women etnrepreneurs about their journey so far ▹ Sharing social media tips and advice ▹ Some solo shows. 4
- 5. So far 36 episodes in…
- 6. “ Preparation and planning are key! 6
- 7. 7 Why a guest based show? Initially, I decided to have a guest based show, as I wanted to inspire other women to think about starting a business. Also – I thought it would be a great way to get content for the show!
- 8. Cons You are promoting other people’s businesses Pros and Cons Pros I get to meet lots of really fascinating women and hear about their businesses – plus grow a fantastic online network! 8
- 9. 9 How Do I find Guests? Initially, I looked for guests who I had connections with, and who were ‘easy to ask’ Then I went through a period of accepting requests.. Now a little more strategic…
- 10. Podcasting Services I receive an email once a week from PodcastGuests.com I choose interesting sounding potential guests from the list and email them 10
- 11. Cold Calling SOMETIMES works…. 11
- 12. “ 12 ▹ Depending on how many I have on my list – if I get an email from someone pitching me for a guest spot, I will read through and decide if they are suitable.
- 13. 13 If you pitch a podcast… 1. Have listened to their show before 2. If it is an interview show, what is your story? 3. Make your pitch nice and short 4. BE polite! 5. It won’t hurt to have been in contact with the host on Twitter/Instagram/FB before you pitch
- 14. 14 What not to do… ▹ Keep changing your timeslot ▹ Sell sell sell ▹ Not sending through your images/bio ▹ Not sharing the episode once it goes live
- 15. 15 What about Solo Episodes ▹ Having a solo episode gives you time to shine ▹ Pick topics relevant to your business ▹ Have a goal in mind!
- 16. 16 Examples… ▹ I recently ran an online summit called Raising Your Visibility ▹ This gave me a chance to host asolo episode on what it means to raise your visibility, and then follow up with an episode on how to run an online summit..
- 17. 17 Guest-watch ▹ I also then invited my summit hosts to come onto my podcast to talk about their businesses – win- win!
- 18. 18 Guest-watch ▹ I keep my eyes open for interesting business women inside Facebook groups, on Twitter chats and on LinkedIn.. You never know when a podcaster is scouting for guests!
- 19. 19 What makes a good guest? ▹ Ideally someone who is not new to podcasting! ▹ Someone who has a story to tell ▹ Something to share with your audience ▹ Someone who lets the interviewer get a word in edgeways ;)
- 20. 20 What about a freebie? ▹ The best guests are those who have something to offer your audience! ▹ A freebie pdf, a free email series, a mini training…
- 21. 21 What guests should not do ▹ If you are going to be a guest on a podcast, this is an opportunity to raise your profile ▹ HOWEVER ▹ You want to give value to the audience and the host ▹ You are not there simply to self- promote
- 22. 22 So your podcast is live.. What next? ▹ How do you promote your podcast? ▹ Ask your guests to share it with their audience ▹ Tweet, Facebook, Instagram…wherever your ideal listener hangs out
- 23. 23 Share share share ▹ There are specific groups online for podcast sharing ▹ E.g. Help A Podcaster Out, ▹ ShePodcasts, PodernFamily ▹ Use podcasting hashtags
- 24. 24 Email your list ▹ Send your podcast episode out weekly to your list ▹ Ask your listeners to share it with one other person who may be interested in listening
- 25. 25 Press ▹ Reach out to journalists – my podcast was mentioned in The Guardian as I tweeted the journalist who runs the podcasting column, and sent her a nice email asking her to have a listen.
- 26. 26 Guest Appearances ▹ Appear on other people’s blogs, podcasts and memberships to raise awareness of your podcast! ▹ www.socialbeeni.com/podcast