Many people are facing problem in handling duplicate content on their website & result in a penalty by Google.
Here are a few simple options to handle user-generated duplicate content on your website.
Presentation from Joe Pulizzi at the Integrated Marketing Forum 2013. Presentation covers finding your content why, content marketing mission statements, return on objectives and case studies/examples from Kelly Services, P&G, Indium and Minecraft.
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Content Audit Webinar with Everett & URL ProfilerGoInflow
This deck was presented in a webinar by Everett Sizemore of Inflow with Q&A participation from Gareth Brown and Patrick Hathaway from URL Profiler. Learn more about content audits here: http://www.goinflow.com/digital-content-audits-seo-inbound-marketing/
Presentation from Joe Pulizzi at the Integrated Marketing Forum 2013. Presentation covers finding your content why, content marketing mission statements, return on objectives and case studies/examples from Kelly Services, P&G, Indium and Minecraft.
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Content Audit Webinar with Everett & URL ProfilerGoInflow
This deck was presented in a webinar by Everett Sizemore of Inflow with Q&A participation from Gareth Brown and Patrick Hathaway from URL Profiler. Learn more about content audits here: http://www.goinflow.com/digital-content-audits-seo-inbound-marketing/
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
New Microsoft PowerPoint Presentation.pptxNimisha52896
Article submission in SEO involves the process of submitting articles to various online platforms or websites with the goal of building backlinks, increasing brand exposure, and improving search engine rankings
Google Farmer Update aka Panda - What You Need to KnowI Spy Marketing
Google has recently made a huge update to the algorithm, known in SEO circles as the Farmer update, Google Panda update, making it a hot topic. Find out what this means to you.
Author - Sean Butcher, Account Executive, I Spy
Search Engine Optimization (SEO) can be complex. This is because there is a considerable body of knowledge associated with SEO. There is on-page SEO and off-page SEO. There are inbound links and outbound links. There is internal linking to consider and page ranking to weigh. Finally, there is the effort of keeping up with Google's algorithmic changes.
Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
Star linkagency technical requirements for seo_1StarLinkAgency
Provides the technical SEO steps so your website is optimized for search queries and helps you build organic search engine optimization. Get the Keys to The Technical SEO Kingdom
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
New Microsoft PowerPoint Presentation.pptxNimisha52896
Article submission in SEO involves the process of submitting articles to various online platforms or websites with the goal of building backlinks, increasing brand exposure, and improving search engine rankings
Google Farmer Update aka Panda - What You Need to KnowI Spy Marketing
Google has recently made a huge update to the algorithm, known in SEO circles as the Farmer update, Google Panda update, making it a hot topic. Find out what this means to you.
Author - Sean Butcher, Account Executive, I Spy
Search Engine Optimization (SEO) can be complex. This is because there is a considerable body of knowledge associated with SEO. There is on-page SEO and off-page SEO. There are inbound links and outbound links. There is internal linking to consider and page ranking to weigh. Finally, there is the effort of keeping up with Google's algorithmic changes.
Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
Star linkagency technical requirements for seo_1StarLinkAgency
Provides the technical SEO steps so your website is optimized for search queries and helps you build organic search engine optimization. Get the Keys to The Technical SEO Kingdom
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Handling User-Generated Duplicate Content on Your Website
1. How To Handle User-Generated &
Manufacturer-Required Duplicate
Content?
2. Introduction
• Duplicate content on lots of
e-commerce shop, Travel
Websites, e-learning websites
is same as that on the
manufacturer’s website or the
course certification firm’s
website.
• Because of this content many
e-commerce websites are
getting trapped in Google’s
duplicate content filters.
3. Challenges
• How to stay unique & stand out from other’s
content?
• How to deal with duplicate content?
4. Options To Deal With Duplicate Content
• Option 1:
Create unique content around the duplicate content.
For Example: On an e-commerce website, along with
common product specification we can add some
more product specifications that aren’t included by
the manufacturer, product comparison, add more
product pictures.
This helps to differentiate the page content.
5. Options To Deal With Duplicate Content
• Option 2:
Put the duplicate content which is useful to the user
& you want to put it on the page, you can use an
iframe to keep it away from search engine’s index.
For Example: There are user reviews that are coming
from some other website to your website, the you
can embed the content in an iframe and add that on
the page.
6. Options To Deal With Duplicate Content
• Option 3:
Apply aggregation, visualization, or modifications to
duplicate content in order to build something unique
and new that can rank well.
For Example: The Movie Review sites or review sites
of all kind, they aggregate review data coming from
different places from web and they present those
content in their own manner.
7. Options To Deal With Duplicate Content
• Option 4:
Converting the text in the form of image and place
that picture on the page and give a proper “alt” tag to
that image.
Google indexes the image based on the “alt” tag that
you provide with the image.
8. Options To Deal With Duplicate Content
• Option 5:
Canonical URL tag
attribute, this attribute
tells engines that multiple
pages should be
considered as one, without
redirecting the visitor to
new URL.
It helps in solving the
issues with multiple
versions of the same
content on different URLs.