Illustrated recipe lesson

1. ILLUSTRATED RECIPE
HAND LETTERING

2. DESIGN
*Design is how art fits into our
everyday lives.
Usefulness
Convenience
Aesthetically

3. ELEMENTS AND PRINCIPLES OF DESIGN
Elements- Basic pieces or components
that an artist has to choose from.
Line
Shape
Form
Color
Value
Space
Texture
Principles- The ways artists use and
organize the Elements of Design.
Balance
Emphasis
Pattern
Unity
Variety
Rhythm/Movement
Proportion

4. WHAT IS DESIGN?
Rhythm
Emphasis
Variety
Unit
y

5. DESIGNERS APPLY THE PRINCIPLES TO
HELP ORGANIZE THEIR WORK
Graphic designers
Illustrators
Calligraphers
Design is how art fits into our everyday lives

6. WHAT IS DESIGN
AJP
Use the elements of design to create an example
for each principle of design.
Follow the rubric and use your time wisely
Art Talk pg. 200, 288-303
Why do artists need to consider
how they have used the
principles of design?

7. DESIGN
Visual communication
designers engage in problem
solving through the use of type
(word use and play), space, imagery,
and color.
Designers are visual communicators
of meaning.
Typography
The design of
characters that
make up text and
display type, the
way the
characters are
presented.

8. TYPOGRAPHY
LETTERING
DESIGN
What is the purpose of the lettering
design?
Formal/ Informal
Visual interest/ Give information

9. HAND LETTERING
THE ACT OF LETTERING IS THE ACT OF DRAWING
But it takes some planning and designing first

10. 3 FORMS OF TYPOGRAPHICAL FONTS
Gothic
All letters have uniform
elements, may contain
serifs.
Roman
Alllettershavethickandthinelements,
maycontainserifs.
Text
Letters that are ornamental, have thick and
thin elements, and contain serifs.

11. GENERAL TERMS
Typography
The design of characters that make
up text and display type, the way the
characters are presented.
Font
A collection of characters with a
specific style, size, and line width.
Serif
A stroke that marks the end of a
character.
Sans Serif- characters without the
stroke.

12. GENERAL TERMS
Characters
A graphic symbol used in writing or
print.
Calligraphy
Beautiful writing
Cursive
Any font style that looks like
handwriting.
Hand written.

13. 1. Your whole name once
2. Your name 5-7 more times going
off the edge.
3. A point of emphasis
4. One font from each typography
form (Roman, Gothic, Text)
5. Create rhythm and variety with
placement and interesting designs
6. Engage the 4 edges of the page
Typographic
Design