Pulstar with PlasmaCore Brand Guidelines

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Pulstar with PlasmaCore Brand Guidelines

  1. 1. Brand Guidelines
  2. 2. CONTENTS Introduction .......................................................................................................... 3 Messaging .............................................................................................................. 4 Brand Logo ........................................................................................................... 6 Product Logo with Tagline .................................................................................. 7 Clear Space ............................................................................................................. 8 Our Core Colors ..................................................................................................... 9 Brand Logo and Product Logo with PMS Colors Identified .................. 10 How to Use Our Brand Logo ................................................................................ 14 How to Use Our Product Logo ............................................................................. 15 Ads and Promotional Pieces ............................................................................. 16 Right Usage of Our Logo .................................................................................. 17 Wrong Usage of Our Logo ................................................................................ 18 Brand Logo Variations ...................................................................................... 19 Product Logo Variations .................................................................................... 20 Common Design Elements ................................................................................ 21 Typography ........................................................................................................... 22 Minimum Size ...................................................................................................... 23
  3. 3. INTRODUCTION The Pulstar brand is more than just a logo. It is the combination of design elements and company principles which create the immediately recognizable image of Pulstar Pulse Plugs. This guide was developed to help you become familiar with both the correct usage of both the Pulstar brand logo, and the Pulstar with PlasmaCore product logo elements so you may easily design and produce communications materials within Pulstar standards. OUR BRAND LOGO Pulstar is our legacy brand. While the brand name hasn’t changed, the plug, technology, look, feel and design elements have changed. OUR PRODUCT LOGO We’ve added “with PlasmaCore” to the product name to distinguish this next generation plug from previous versions, and modified the color scheme and design elements to also distinguish it from past marketing efforts. HOW TO USE THIS GUIDE The following brand guidelines have been created to ensure the development and consistent usage of our logo throughout all communications. If you have any questions about these guidelines or how to use our logo, please contact: Heather Tausch htausch@enerpulse.com 3 | PULSTAR PLASMA CORE BRAND GUIDELINES
  4. 4. MESSAGING Unlike conventional spark plugs that dissipate and waste energy, Pulstar® with PlasmaCore Plugs have a patented capacitor in the core that stores energy from the ignition coil. Before the spark, Pulstar® with PlasmaCore Plugs release this energy in a quick and powerful burst, producing more than 5,000,000 watts of peak power which forms an energy-dense plasma field. The plasma field sensitizes the fuel mixture allowing it to burn more quickly and completely once the spark is formed, creating consistent cycle-to-cycle combustion resulting in a quicker throttle response and higher average horsepower and torque. Pulstar with PlasmaCore Pulse Plugs now have: • A Bigger Spark: Patented capacitor stores and releases more than 5,000,000 watts of energy, forming a fuel sensitizing plasma field. • More Power: Consistent and efficient fuel combustion provides increased throttle response, horsepower and torque. • Longer Life: Specifically engineered electrode extends the life of the plug and allows for improved fuel ignition. HOW TO TALK ABOUT OUR TECHNOLOGY SPARK EVENT (TRIGGERED UPON IGNITION SIGNAL) Step 1: Ionization (20 micro seconds): Both conventional spark plugs and Precise Combustion Ignition (PCI) pulse plugs ionize the spark gap using voltage provided by the coil, preparing it for the spark by providing a path for the energy to follow from the center electrode to the ground electrode. Upon ignition signal the coil begins to send energy to the plug. Spark plugs dissipate this energy until it is ready to create the streamer phase of the spark event. Pulse plugs store this energy in the core capacitor until it is ready to create the streamer phase of the spark event; this conserves and stores the energy for later use. Step 2: Streamer Phase (100 nanoseconds): Once enough ions are created during the ionization phase, an electrical streamer is formed connecting the center and ground electrodes. This allows for current to flow from the coil into the spark gap, facilitating the creation of the spark. Pulse plugs release the stored energy at the very beginning of the current flow. The flood gates are opened; the stored energy is released in an extremely quick and powerful burst, forming an energy-dense plasma with more than 5,000,000 watts of peak power within nanoseconds. This cold plasma sensitizes the fuel mixture, preparing it for ignition, but does not ignite the fuel. Following the plasma created during the streamer phase, a spark is created to ignite the fuel. Conventional spark plugs dissipate and waste the energy currently being delivered by the ignition coil prior to the streamer phase. The streamer phase is ended when current begins to flow, creating a spark that only produces 50 watts of peak power. 4 | PULSTAR PLASMA CORE BRAND GUIDELINES
  5. 5. Step 3: Glow Phase (milliseconds): Both plugs maintain the spark for a time to ensure ignition occurs. FLAME KERNEL PROPAGATION Also known as the combustion event, flame kernel propagation is the result of the three phases of the spark event. PCI pulse plugs form cold plasma by releasing the stored energy from its core capacitor in a quick and powerful burst. This high-energy pulse sensitizes the fuel mixture during the streamer phase, meaning combustion happens quickly during the glow phase. Furthermore, fuel is ignited precisely at the same point from cycle to cycle. This means that the power output by the pistons is much more efficient and consistent from cycle to cycle. This reduced combustion variation results in higher average torque and horsepower output, as well as better throttle response, better Miles Per Gallon (MPG) and reduced tailpipe emissions. CONCLUSION Pulstar Pulse Plugs with PlasmaCore are able to store energy delivered by the ignition coil in an integral capacitor located in the core, whereas conventional spark plugs dissipate energy prior to the spark event. At the inception of the spark channel the floodgates are opened and this stored energy is released in a quick and a powerful burst, releasing a pulse of over 5,000,000 watts of peak power within nanoseconds. This initial pulse of energy is so intense that an enormous plasma field is formed, which conditions the fuel mixture for combustion. This sensitized fuel is then instantly ignited by the resulting spark, meaning combustion occurs more efficiently and consistently from cycle to cycle and the fuel mixture burns faster creating a larger flame front. The powerful burst of energy, made possible by our integral capacitor, means we can capitalize on the benefits of a larger electrode - something no conventional plug can deliver. A larger electrode, coupled with a powerful spark, means the fuel mixture being introduced into the combustion chamber will more effectively intersect with the spark; further increasing the cycle to cycle combustion efficiency and consistency, and improving the speed and size of the flame front. 5 | PULSTAR PLASMA CORE BRAND GUIDELINES
  6. 6. BRAND LOGO This logo is the primary visual element of the Pulstar brand. Along with the clean, sharp look and feel, comes the essence of quality, value and innovation. Our brand logo is used with the same color and scale in print magazines, digital publications, as well as signage and collateral. PULSTAR LOGO (without PlasmaCore) PRODUCT LOGO This logo is the primary visual element of the Pulstar with PlasmaCore product. Along with the clean, sharp look and feel, comes the essence of quality, value and innovation that are portrayed in the Brand Logo. In addition to the Product Logo also conveys what is unique about this plug. Our product logo is used with the same color and scale in print magazines, digital publications, as well as signage and collateral. PULSTAR LOGO (with PlasmaCore) B • W I S E B R A N DPLASMA ICORE BRAND GUIDELINES 6 | PULSTAR G U I D E L N E S S
  7. 7. PRODUCT LOGO WITH TAGLINE Our logo including the tagline makes a short, powerful statement. Bigger spark. More power. Longer life. This representation of the logo should be used when possible. 7 | PULSTAR PLASMA CORE BRAND GUIDELINES
  8. 8. CLEAR SPACE To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected. When the logotype is used, a clear space of 2 times of the letter P’s circumference should be maintained. In special circumstances, when a 100% clear zone isn’t available or possible, use the second option of 50% clear space. 100% 100% 50% 100% Clear Space 100% 50% B • W I S E B R A N DPLASMA ICORE BRAND GUIDELINES 8 | PULSTAR G U I D E L N E S S
  9. 9. OUR CORE COLORS SPOT COLORS Our core colors are what give us our personality. We’re BRIGHT, BOLD and UNIQUE. CMYK RGB Black C M Y K = = = = 0 0 0 100 R = 35 G = 31 B = 32 Pantone Reflex Blue C C M Y K = = = = 100 73 0 2 R = 0 G = 84 B = 164 Pantone 431 C C M Y K = = = = 11 1 0 64 R = 106 G = 115 B = 123 9 | PULSTAR PLASMA CORE BRAND GUIDELINES
  10. 10. BRAND and PRODUCT LOGO with PMS colors identified Black BRAND LOGO Pantone Reflex Blue C Black PRODUCT LOGO Pantone Reflex Blue C 10 | PULSTAR PLASMA CORE BRAND GUIDELINES Pantone 431 C
  11. 11. SUPPLEMENTARY COLORS While we never alter the colors of the logo itself, there are times when additional colors may accompany the Pulstar with PlasmaCore brand outside of the designated clear space. The below colors may be used as a supplementary color. LIME GREEN C= M= Y= K= 31 0 100 0 R = 186 G = 237 B= 8 C= M= Y= K= 100 93 35 42 R= 4 G = 27 B = 77 DARK BLUE 11 | PULSTAR PLASMA CORE BRAND GUIDELINES
  12. 12. USAGE OF SUPPLEMENTARY COLORS When using the approved supplementary colors along with the Pulstar with PlasmaCore logo, please follow the below guidelines: • All surrounding colors must sit outside of the designated clear area • Supplementary colors must never cover the logo. If close to the logo, the colors must appear next to, or behind the logo. 12 | PULSTAR PLASMA CORE BRAND GUIDELINES
  13. 13. SPARK PLUG IMAGE TO USE We have designated the below photo of Pulstar with PlasmaCore’s “Bigger Spark” as the sole image to use when portraying this feature. NAME OF FILE: ComparisonR.psd 13 | PULSTAR PLASMA CORE BRAND GUIDELINES
  14. 14. HOW TO USE OUR BRAND LOGO Our brand logo may be used in two different ways: Use this logo to refer to Pulstar Brand only and when the background is white or light. 14 | PULSTAR PLASMA CORE BRAND GUIDELINES Use this logo to refer to Pulstar Brand only and when the background is black or dark.
  15. 15. HOW TO USE OUR PRODUCT LOGO Our logo may be used in three different ways When placing logos on a dark background, use a tilted box with an angle of the direction of the letter P or 10˚ for any advertisement, packaging or POP display. This black background can be used as a separate element in advertising and collateral. Use this logo and tagline lock up wherever is large enough to be readable. See page 23 for minimum size allowed. Only use this version of the logo for internal purposes and/or when space is limited. 15 | PULSTAR PLASMA CORE BRAND GUIDELINES
  16. 16. ADS AND PROMOTIONAL PIECES The full page advertisement sample showcases selected fonts, messaging and graphical elements that can be utilized in additional ads, collateral, website, POS, etc. OSP-DIN Font-size: 26pt Leading: 24pt Tracking: 50 Myriad Pro Font-size: 10.25 Leading: Auto Tracking: 25 Unlike conventional spark plugs that dissipate and waste energy, Pulstar® PlasmaCore Pulse Plugs have a patented capacitor in the core that stores energy from a vehicle’s ignition coil. Before the spark, PlasmaCore Pulse Plugs release this energy in a quick and a powerful burst, forming an energy-dense plasma field that produces more than 5,000,000 watts of peak power within nanoseconds. Conventional spark plugs only produce 50 watts of peak power. The plasma field sensitizes the fuel mixture, ensuring instantaneous ignition, which burns the fuel more quickly and efficiently. A faster burn consumes the same amount of fuel more quickly, creating consistent cycle-to-cycle combustion to produce higher average horsepower and torque and quicker throttle response. Cisco-Bold Font-size: 14pt Leading: Auto Tracking: 0 Cisco-Bold Font-size: 12pt Leading: Auto Tracking: 0 A bigger spark = more power and longer life! Use the 10 degree angled box for image encapsulation or body copy. The angled box may be blue, black or white. BIGGER SPARK Patented capacitor stores energy to create a burst of plasma that produces over 5,000,000 watts of peak power Cisco-Bold Font-size: 9pt Leading: Auto Tracking: 0 Groovy Fast Font-size: 91.1pt Leading: 67.8pt Tracking: 25 www.pulstar.com 16 | PULSTAR PLASMA CORE BRAND GUIDELINES MORE POWER Consistent and efficient fuel combustion provides increased horsepower, torque and throttle response LONGER LIFE Specifically engineered electrode extends the life of the plug and allows for improved fuel ignition Myriad Pro Font-size: 9pt Leading: Auto Tracking: 25 Cisco-Bold Font-size: 13pt Leading: 6.5pt Tracking: 0
  17. 17. RIGHT USAGE OF OUR LOGO (this applies to both BRAND and PRODUCT logos) Use the tilted white box with the logo and tagline lock up when placing the logo on any dark space or background. 17 | PULSTAR PLASMA CORE BRAND GUIDELINES It’s OK to use the logo and tagline lock up with out the tilted box behind it when there is a light enough background. The logo and tagline lockup can be positionedwherever the background image allows it.
  18. 18. WRONG USAGE OF OUR LOGO (this applies to both BRAND and PRODUCT logos) Don’t change the color of the logo. 18 | PULSTAR PLASMA CORE BRAND GUIDELINES Don’t apply any effects, or change the color combination to make the logo stand out. Don’t use the color logo with a busy background
  19. 19. BARND LOGO VARIATIONS Our logo comes in various color options: CMYK, RGB, PMS, One color (monochrome) and Greyscale for either Pulstar with Plasma Core or Pulstar Logo without Plasma Core. File formats include .eps, .ai, .pdf, .jpg and .png. RGB EPS Logo with no tagline RGB EPS Logo with tagline Reversed Grayscale Reversed color CMYK PMS RGB 19 | PULSTAR PLASMA CORE BRAND GUIDELINES
  20. 20. PRODUCT LOGO VARIATIONS Our logo comes in various color options: CMYK, RGB, PMS, One color (monochrome) and Greyscale for either Pulstar with Plasma Core or Pulstar Logo without Plasma Core. File formats include .eps, .ai, .pdf, .jpg and .png. RGB EPS Logo with no tagline RGB EPS Logo with tagline Reversed Grayscale Reversed color CMYK PMS RGB 20 | PULSTAR PLASMA CORE BRAND GUIDELINES
  21. 21. COMMON DESIGN ELEMENTS Unlike conventional spark plugs that dissipate and waste energy, Pulstar® PlasmaCore Pulse Plugs have a patented capacitor in the core that stores energy from a vehicle’s ignition coil. Before the spark, PlasmaCore Pulse Plugs release this energy in a quick and a powerful burst, forming an energy-dense plasma field that produces more than 5,000,000 watts of peak power within nanoseconds. Conventional spark plugs only produce 50 watts of peak power. The plasma field sensitizes the fuel mixture, ensuring instantaneous ignition, which burns the fuel more quickly and efficiently. A faster burn consumes the same amount of fuel more quickly, creating consistent cycle-to-cycle combustion to produce higher average horsepower and torque and quicker throttle response. A bigger spark = more power and longer life! BIGGER SPARK MORE POWER Patented capacitor stores energy to create a burst of plasma that produces over 5,000,000 watts of peak power Consistent and efficient fuel combustion provides increased horsepower, torque and throttle response LONGER LIFE Specifically engineered electrode extends the life of the plug and allows for improved fuel ignition Where there is space, a detailed explanation of our key messages can be used in the three box design shown here, using the copy also shown here. The dark textured background as used in advertising or promotional pieces can be used on website and other collateral. www.pulstar.com BIGGER SPARK Patented capacitor stores energy to create a burst of plasma that produces over 5,000,000 watts of peak power MORE POWER Consistent and efficient fuel combustion provides increased horsepower, torque and throttle response LONGER LIFE Specifically engineered electrode extends the life of the plug and allows for improved fuel ignition www.pulstar.com Anchor the tilted box by having it hang slightly off the page in any advertising or promotional use. The pulse icon can be used in any power point presentation or collateral piece. (See page 1 of these guidelines as an example.) This can be used as a water mark of 80% or solid. Always use our color reflex blue or breakdown depending on the format that is used. The green line was introduced in the packaging to highlight the fuel savings message. Use the translation message together with the green box on any packaging and point-of-purchase pieces. See page 12 for the required color of both the ‘line’ and the ‘text’. (Always use our color reflex blue or breakdown depending on the format that is used.) 21 | PULSTAR PLASMA CORE BRAND GUIDELINES
  22. 22. TYPOGRAPHY Typography is an important piece of our brand identity and contributes to our overall brand aesthetic. The type face used on the page below should be incorporated on all Pulstar with PlasmaCore messaging to ensure our communications are consistent. Headline: GROOVYFAST Names, companies references or to highlight a statement: Myriad Pro Italic Subheads: Body: OSP-DIN Myriad Pro Cisco Regular 22 | PULSTAR PLASMA CORE BRAND GUIDELINES
  23. 23. MINIMUM SIZE OF OUR LOGO There are no predetermined sizes for the use of our logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. In print the minimum size is 0.6” high. In digital uses the minimum size for the standard logo is 47 pixels high. Scale width between: 0.4” H x 2” W 30px H x 144px W Scale width between: 0.8589 ” H x 2.8417” W 62px H x 205px W 23 | PULSTAR PLASMA CORE BRAND GUIDELINES

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