This study aims to analyze the effectiveness of Indonesia's halal assurance system for small and medium enterprises (SMEs) through self-declared halal certification. The study examines the relevance of assistance provided to SMEs in the halal production process. Data was collected through interviews with experts from the Indonesian Ulema Council, halal assistants, and SMEs in East Java that obtained halal certification. The results found that only 29.19% of targeted SMEs received halal certification through self-declaration in 2022, and only 27.28% received actual certificates. The government needs to optimize assistance to SMEs to help achieve halal certification targets.

1. Dipresentasikan oleh
UNIVERSITAS NEGERI SURABAYA
2023
ACH YASIN
YESSY ARTANTI
SITI NUR AZIZAH
AGUS TRILAKSANA
RINDAWATI
A'RASY FAHRULLAH

2. This study aims to determine the extent to which the
effectiveness of the halal assurance system through efforts to
self-declare SME halal certification is relevant to the assistance
of the halal production process (PPH) in East Java. This
research was conducted from August 2022 to December 2022
using primary data obtained from interviews with experts
consisting of BPJPH, halal assistants, and SMEs that have
participated in halal certification. The data were analyzed with
descriptive qualitative methods. The results of this study state

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5. INTRODUCTION
The critical points for products like this are also found in
small and micro- entrepreneurs who use food ingredients,
such as cheese, yogurt, and soy sauce, and microbial products,
especially enzymes (biotechnology). Halal certification self-
declared has strong relevance to efforts to assist in the halal
product process (PPH). This assistance is an important
element in the implementation of halal certification with a
self-declaring mechanism for business actors. In self-
declaring halal certification, the companion is tasked with
ensuring the halalness of UMK products, this activity is
carried out through verification and validation

6. Halal certificates in practice are not only the domain of
religious affairs but provide the benefits of social contribution,
financial capital, human capital, customer satisfaction and
avoidance of social problems.
LITERATURE REVIEW
Currently, halal and haram are also used as references in the
production process to produce goods and services and their
distribution in the national economic system. Currently, the certainty
of choosing halal products is to ensure halal labels and logos on the
packaging. The halal label is important because it guarantees the
halalness of a product

7. The Ciptaker Law aims to simplify, synchronize and trim
regulations to make it easier for business actors, especially
micro and small enterprises (UMK), to obtain permits for
business establishments and halal certification. Halal products
are constitutional rights of Muslim consumers which are not
only granted by sectoral laws such as Law Number 8 of 1999
concerning Consumer Protection implicitly, Law no. The self-
declaration in the Job Creation Law has a serious impact on
legal uncertainty for the protection of Muslim consumers to
access halal products as their spiritual right

8. The data to be used in this study are primary data, sourced
from key informants with criteria where the key informants
have been actively involved in the environment or activities
that are of research concern, have activities, and intensively
integrate with activities that are part of the research
activities,
are willing and able to provide information about something
asked by researchers without being prepared in advance
The key informants in this study as primary data sources were
(1) BPJPH or Head of the East Java Ministry of Religion's PPH
Assistant Institution, (2) PPH Facilitators, and (3) UMK.
Other data that will be used in this study is secondary data,
namely documents, literature books, photographs, and other
relevant sources.

10. CONCLUSION
Based on the results of research the implementation of the
halal certification program through self-declaration, the
following conclusions can be drawn: Halal certification
through self-declaration with a target of halal certification for
business actors for 2022 of 349,834 business actors has not
been achieved properly. Only 102,148 registered business
actors or only 29.19% of the number of registered business
actors whose certificates have been issued, and only 27,873,
or 27.28% have issued certificates or have received halal
certificates. The remaining 74,275 or 72.71% are still in the
process of issuing certificates.
The implication of this research is that the government
needs to optimize PPH and LPH in order to achieve halal
certification targets for SMEs. The halal certification program
has not been fully followed by SMEs. This research is the first
research related to the independent halal certification
program after the implementation of independent halal
certification in 2022, so the existing data is still limited and
can only describe the Java region. More extensive research
needs to be carried out to take into account the
effectiveness of halal certification by always self-declaring
for SMEs to carry out halal certification.