Pharmaceutical Industry is regulated by the production, distribution, selling and the marketing of the products or services which directly or indirectly includes medical, diagnostic and healthcare.It is regulated by economical, political and administrative authority to manage at all levels. So, the industry is governed by both the public and private sector. Therefore innovation is done in various pharma stakeholder and is needed in chronic and acute therapeutic segment.
For more details please visit
www.iicecollege.com
A healthy manufacturing sector is very essential for the development of any economy. But talking about pharmaceutical manufacturing then it is not something which everyone and every economy can perform. Nepal as being naturally rich country it have some advantage and competitiveness in this industry if the capacities are utilized. due to which there are many foreign Ayurvedic companies which made their way to Nepal to have such herbs. A well developed pharmaceutical system promotes investment by the identified investors in the country leading to various business opportunities, mobilizing funds and effective utilization of resources.
Prescription Modifying Marketing Factors: A Survey among the Clinicians in Ba...inventionjournals
It was aimed at finding out the important factors those influence the prescription preparation of doctors during their daily life consultancy. It was a descriptive, cross-sectional survey conducted by purposive, convenient sampling. 200 registered practicing doctors from different regions of Bangladesh were interviewed with the prepared self reporting questionnaire from February 2013 to October 2013. Questionnaire was prepared and finalized after pretesting. The measurement was made on the basis of 5 point Likert scale and data were analyzed by using SPSS 16 version and Microsoft Excel®. It was found that doctors consider company image, brand availability, regular promotion, easy brand name, scientific information, and personal experience related confidence with high preference. Promotional tools and representatives’ improvisation, low price of brands are relatively less sensitive to doctors. This study provides only selected aspects on pharma marketing; larger study may reveal the scenario more precisely.
A healthy manufacturing sector is very essential for the development of any economy. But talking about pharmaceutical manufacturing then it is not something which everyone and every economy can perform. Nepal as being naturally rich country it have some advantage and competitiveness in this industry if the capacities are utilized. due to which there are many foreign Ayurvedic companies which made their way to Nepal to have such herbs. A well developed pharmaceutical system promotes investment by the identified investors in the country leading to various business opportunities, mobilizing funds and effective utilization of resources.
Prescription Modifying Marketing Factors: A Survey among the Clinicians in Ba...inventionjournals
It was aimed at finding out the important factors those influence the prescription preparation of doctors during their daily life consultancy. It was a descriptive, cross-sectional survey conducted by purposive, convenient sampling. 200 registered practicing doctors from different regions of Bangladesh were interviewed with the prepared self reporting questionnaire from February 2013 to October 2013. Questionnaire was prepared and finalized after pretesting. The measurement was made on the basis of 5 point Likert scale and data were analyzed by using SPSS 16 version and Microsoft Excel®. It was found that doctors consider company image, brand availability, regular promotion, easy brand name, scientific information, and personal experience related confidence with high preference. Promotional tools and representatives’ improvisation, low price of brands are relatively less sensitive to doctors. This study provides only selected aspects on pharma marketing; larger study may reveal the scenario more precisely.
Client satisfaction is a multidimensional construct that reflects the quality of service provided by healthcare providers. The objective of this study was to develop a client satisfaction scale that could be used to assess the quality of pharmacy services provided in Boru media hospital community and hospital pharmacy in respect of client perception of specific aspects of service performance.
The Nursing Care Journal invites all aspects related to the Nursing and Health Care Journal.
This is rapid peer review process which accepts high quality manuscripts.
A lot of people face the difficult to choose what to do after they graduate as bachelors of Pharmacy. Here are some fact and figures which may help you a little.
Why Pharmacy?
A well-rounded career
A vital part of the health care team
Outstanding career opportunities
Excellent earning potential
A trusted profession
The Presentation is mainly designed keeping pre-final year & final year students of Bachelors of Pharmacy in mind. It contains information regarding Pharma & Science internships, conferences, publications, different courses in M. Pharmacy, job prospects, alternative careers to pharmacy & Life in a pharmaceutical industry.
All the information & images have been gathered from various online resources. It is strictly for the purpose of education of pharmacy students.
Research and Education at Pharmaceutical Institutes in India need introspecti...Prabir Sinha Mahapatra
The various regulators and government authority need to understand the present role of a pharmacists. Accordingly, it should be re-design and assign to the pharmacists. We have equal opportunities in Pharma industry & Health care setup .which helping us to survive in this profession with some dignity and livelihood It is up to us where we wish to settle ourselves in future – either as a skilled quality assured manufacturer of dosage form in Pharma industry Or A perfect Multipurpose, useful, healthcare Associate in Heath care setup. Otherwise we have to be counted as pure trade personnel in a pharmacy store. Pharmacy Diploma, Graduates, Post Graduates Ph.D working in pharma industry purely on competitive ground with other Science Graduates, Post Graduates, Ph.D as we are in advantageous position with pharmaceutical sciences skilled and knowledge, we are enjoying much higher preferences among all employees in pharma industry.
Pharma Policy 2017 - Read it in MedicinMan September 2017 IssueAnup Soans
1. Draft Pharma Policy: The Good, The Bad and The Ugly...............................................1
Interview with Sunil Attavar
2. Career Brand Plan: A Career Stepping
Stone..........................................................9
Soham Wagh
3. Succeeding as Country GM at GSK: A Whitepaper..............................................12
Sundar Ramachandran
4. Role of Digital in the Customer Journey ....................................................................21
Salil Kallianpur
5. Executive Function Disorder .................24
Vivek Hattangadi
This presentation give you a brief sight about the exams in pharmacy which are very important for better career. It give information about GPAT and NIPER exams.
an assignment on business level strategies and its impact on the performance of an industrial company in bangladesh: a case study on square pharmaceuticals limited
Emerging Medical Education Trends in the Medical Device Industry: Benchmarks ...Best Practices
Medical education programs play an important role in informing health care professionals about the safe and effective use of medical devices.
To probe emerging medical education trends in the device sector, Best Practices, LLC undertook benchmarking research. In particular, this study provides benchmarks on the proper size, structure, funding channels, staffing and investment for medical education groups.
Download Full Report: http://bit.ly/2bY2NZ8
Benchmarking Professional Medical Education Excellence StructuresBest Practices
Continuing Medical Education (CME) programs serve to maintain, develop or enhance the skills, knowledge and professional performance & relationships that a physician uses to provide services to patients, public and the profession. However, recent compliance and transparency rules have tempered the sponsorship of some medical education programs by bio-pharmaceutical companies as well as some third-party providers of such services. Critics such as Morris and Taitsman also prefer that the medical profession eliminate commercial support for CME.
Best Practices, LLC conducted this study to inform those who lead medical education programs at large bio-pharmaceutical companies about the proper size, resourcing and structure for the medical education function. The study looks into emerging Medical Education trends at medical device and pharmaceutical organizations regarding funding and program types.
Download Full Report: http://bit.ly/2bAUm6U
Benchmarking Bio-Pharmaceutical Medical Education Programs: Structures, Resou...Best Practices
Bio-pharmaceutical organizations have long relied on medical education programs to provide latest medical knowledge to physicians and other health care professionals. However, recent compliance rules and regulations have tempered the sponsorship of some medical education programs by bio-pharmaceutical companies, as well as some third-party providers of such services.
Best Practices, LLC, undertook benchmarking research to probe emerging medical education trends at top bio-pharmaceutical companies. In particular, this research provides benchmarks on the proper size, structure, activities performed, staffing, and investment for the Medical Education function.
Download Full Report: http://bit.ly/2cf5PYb
Govt releases guidelines to curb unethical pharma sector practices (1).pdfCompetitionPedia
Stay informed on the Dept. of Pharmaceuticals' new Uniform Code for Pharmaceutical Marketing Practices 2024 & guidelines on gifts & benefits to curb unethical conduct.
Govt releases guidelines to curb unethical pharma sector practices.pdfCompetitionPedia
Stay informed on the Dept. of Pharmaceuticals' new Uniform Code for Pharmaceutical Marketing Practices 2024 & guidelines on gifts & benefits to curb unethical conduct.
Client satisfaction is a multidimensional construct that reflects the quality of service provided by healthcare providers. The objective of this study was to develop a client satisfaction scale that could be used to assess the quality of pharmacy services provided in Boru media hospital community and hospital pharmacy in respect of client perception of specific aspects of service performance.
The Nursing Care Journal invites all aspects related to the Nursing and Health Care Journal.
This is rapid peer review process which accepts high quality manuscripts.
A lot of people face the difficult to choose what to do after they graduate as bachelors of Pharmacy. Here are some fact and figures which may help you a little.
Why Pharmacy?
A well-rounded career
A vital part of the health care team
Outstanding career opportunities
Excellent earning potential
A trusted profession
The Presentation is mainly designed keeping pre-final year & final year students of Bachelors of Pharmacy in mind. It contains information regarding Pharma & Science internships, conferences, publications, different courses in M. Pharmacy, job prospects, alternative careers to pharmacy & Life in a pharmaceutical industry.
All the information & images have been gathered from various online resources. It is strictly for the purpose of education of pharmacy students.
Research and Education at Pharmaceutical Institutes in India need introspecti...Prabir Sinha Mahapatra
The various regulators and government authority need to understand the present role of a pharmacists. Accordingly, it should be re-design and assign to the pharmacists. We have equal opportunities in Pharma industry & Health care setup .which helping us to survive in this profession with some dignity and livelihood It is up to us where we wish to settle ourselves in future – either as a skilled quality assured manufacturer of dosage form in Pharma industry Or A perfect Multipurpose, useful, healthcare Associate in Heath care setup. Otherwise we have to be counted as pure trade personnel in a pharmacy store. Pharmacy Diploma, Graduates, Post Graduates Ph.D working in pharma industry purely on competitive ground with other Science Graduates, Post Graduates, Ph.D as we are in advantageous position with pharmaceutical sciences skilled and knowledge, we are enjoying much higher preferences among all employees in pharma industry.
Pharma Policy 2017 - Read it in MedicinMan September 2017 IssueAnup Soans
1. Draft Pharma Policy: The Good, The Bad and The Ugly...............................................1
Interview with Sunil Attavar
2. Career Brand Plan: A Career Stepping
Stone..........................................................9
Soham Wagh
3. Succeeding as Country GM at GSK: A Whitepaper..............................................12
Sundar Ramachandran
4. Role of Digital in the Customer Journey ....................................................................21
Salil Kallianpur
5. Executive Function Disorder .................24
Vivek Hattangadi
This presentation give you a brief sight about the exams in pharmacy which are very important for better career. It give information about GPAT and NIPER exams.
an assignment on business level strategies and its impact on the performance of an industrial company in bangladesh: a case study on square pharmaceuticals limited
Emerging Medical Education Trends in the Medical Device Industry: Benchmarks ...Best Practices
Medical education programs play an important role in informing health care professionals about the safe and effective use of medical devices.
To probe emerging medical education trends in the device sector, Best Practices, LLC undertook benchmarking research. In particular, this study provides benchmarks on the proper size, structure, funding channels, staffing and investment for medical education groups.
Download Full Report: http://bit.ly/2bY2NZ8
Benchmarking Professional Medical Education Excellence StructuresBest Practices
Continuing Medical Education (CME) programs serve to maintain, develop or enhance the skills, knowledge and professional performance & relationships that a physician uses to provide services to patients, public and the profession. However, recent compliance and transparency rules have tempered the sponsorship of some medical education programs by bio-pharmaceutical companies as well as some third-party providers of such services. Critics such as Morris and Taitsman also prefer that the medical profession eliminate commercial support for CME.
Best Practices, LLC conducted this study to inform those who lead medical education programs at large bio-pharmaceutical companies about the proper size, resourcing and structure for the medical education function. The study looks into emerging Medical Education trends at medical device and pharmaceutical organizations regarding funding and program types.
Download Full Report: http://bit.ly/2bAUm6U
Benchmarking Bio-Pharmaceutical Medical Education Programs: Structures, Resou...Best Practices
Bio-pharmaceutical organizations have long relied on medical education programs to provide latest medical knowledge to physicians and other health care professionals. However, recent compliance rules and regulations have tempered the sponsorship of some medical education programs by bio-pharmaceutical companies, as well as some third-party providers of such services.
Best Practices, LLC, undertook benchmarking research to probe emerging medical education trends at top bio-pharmaceutical companies. In particular, this research provides benchmarks on the proper size, structure, activities performed, staffing, and investment for the Medical Education function.
Download Full Report: http://bit.ly/2cf5PYb
Govt releases guidelines to curb unethical pharma sector practices (1).pdfCompetitionPedia
Stay informed on the Dept. of Pharmaceuticals' new Uniform Code for Pharmaceutical Marketing Practices 2024 & guidelines on gifts & benefits to curb unethical conduct.
Govt releases guidelines to curb unethical pharma sector practices.pdfCompetitionPedia
Stay informed on the Dept. of Pharmaceuticals' new Uniform Code for Pharmaceutical Marketing Practices 2024 & guidelines on gifts & benefits to curb unethical conduct.
Evolution of the healthcare industry in India and the potential impact of the...Harshit Jain
2014 looks to be a positive but challenging year for the Indian health care sector; one in which many historic business models and operating processes will no longer suffice amid rising demand, continued cost pressures, lack of or inadequate care facilities, and rapidly evolving market conditions. India, likely will be dominated by the “Modi-care” –Health assurance for all.
Asian Hospital & Healthcare Management, the leading magazine in the healthcare industry empowers people providing the latest healthcare related issues, articles. Our latest issue provides the required information helpful to build healthier tomorrow. Check our Digital Magazine: https://goo.gl/4KfGjt
Report: Recruitment in Pharmaceutical & Medical Devices in VietnamNavigos Group
Ho Chi Minh City, June 22, 2020 - Navigos Group, the leading provider of human resources services in Vietnam, publishes a report on “Pharmaceutical and Medical devices industry: distinctive features in recruitment and working environment” (in the report, will be referred to as Pharmaceutical industry). The report was conducted based on the analysis of the survey results of 601 candidates and 43 employers in the field of Pharmaceutical and Medical Devices in the database of Navigos Group.
Medical Affairs Resources, Structures, and Trends (UPDATE) - Report SummaryBest Practices
The Update to the wildly popular Medical Affairs Resources, Structures, and Trends research from 2009 is ready! Contains linear data and new segmentation for emerging markets.
Charged with building and maintaining physician relationships, pharmaceutical Medical Affairs organizations typically oversee several important functions -- including publications, KOL programs, grants and medical education (CME) -- that have been impacted in recent years by a call for increased transparency. As such, forward-looking biopharmaceutical executives are beginning to evaluate Medical Affairs operations to ensure that the vital organization is appropriately structured and resourced to operate effectively in the current environment.
This Best Practices, LLC study explores how U.S. and global biopharmaceutical companies are structuring and managing their Medical Affairs organizations today. The study also examines recent trends in budget and staffing resources, key challenges and top success factors for the function.
The report is based on the insights of 68 Medical Affairs executives and managers at 50 leading global companies. The benchmark class in this study consists of a Mature Markets and Emerging Markets Segment. The Mature Market Segment includes 41 participants from pharma and 12 device respondents. The Emerging Markets Segment consists of 15 participants working in India, China, Brazil, and Turkey.
Following our past four highly successful events, this event focuses on “A Critical Guide for Successfully Conducting “6th Annual Clinical Trials Summit 2015” It gives me great pleasure in welcoming all of you to The Virtue Insight’s “6th Annual Clinical Trials Summit 2015”.
Following our past four highly successful events, this event focuses on “A Critical Guide for Successfully Conducting “6th Annual Clinical Trials Summit 2015” It gives me great pleasure in welcoming all of you to The Virtue Insight’s “6th Annual Clinical Trials Summit 2015”.
Career Guidance to First Year B. Pharm studentsMcpl Moshi
Career Guidance to First Year B. Pharm students
Induction Program
More recently, pharmacists have been faced with increasing health demands which change their direction and focus to PATIENTS instead of the Product.
Privatisation of life insurance sector in indiaiicecollege
This project is related to life insurance business in India. This study is mainly related to privatization of life insurance sector. LIC was monopoly in insurance sector till 2000.
The decision by IRDA to grant licences to private pledgers in life and non-life sector is expected to increase the insurance business in India. This is bound to board to force existing player to become more competitive thus the buyer can now expect better deals form its insurance agents.
Personality Development - is the improvement of behavioral traits such as com...iicecollege
A man is identified by his personality – public image.
It is the totality of the person and not merely external looks, but character, behavioral traits and attitude towards life.
Personality development – is the improvement of behavioral traits such as communication skills, interpersonal relationships, attitude towards life and restoring our ethics.
For more details please visit
www.iicecollege.com
Virtual assistance power point presentationiicecollege
A virtual assistant (typically abbreviated to VA, also called a virtual office assistant) is generally self- employed and provides professional administrative, technical, or creative (social) assistance to clients remotely from a home office.
Virtual Assistants consists of individuals as well as companies who work remotely as an independent professional, providing a wide range of products and services both to businesses as well as consumers.
For more details please visit
www.iicecollege.com
Madhusahala is allegorical in nature where symbols have been used to convey message which the poet intended. There are basically four symbol used.
The four symbols used are
Haala -It is the wine
Pyaala- The glass which is used to serve the wine
Saaki-The person who serves the wine
Madhushala- The place where the wine is served.
The poet has depicted every facet of life using these symbols
For more details visit
www.iicecollege.com
Motivational Society of Achievers is a group of people from various part of country to motivate people especially students. We are a nonprofit organization providing forums for translational models of human needs, or life motives.
For more details please visit
www.motivationalsociety.in
To Analyze the Potential of e-Learning in Indian Education System
e-Learning is defined as acquisition of knowledge and skill using electronic technologies such as computer, Internet, local and wide area networks.
e-Learning may also be referred as the use of Information and Communication Technology to deliver learning and training programs to enhance and support the tertiary education.
For more details please visit
www.iicecollege.com
PERFORMANCE MANAGEMENT SYSTEM is one of the most important functions in human resource management. It provides the context to link individual objectives with departmental targets, thus supporting and facilitating the attainment of departmental goals.
Performance management is the process of creating a work environment or setting in which people are enabled to performance to the best of their abilities. Performance management is a whole work system that begins when a job is defined as needed. It ends when an employee leaves your organization.
For more details please visit
www.iiceciooleg.com
AN EVALUATIVE STUDY OF HUMAN RESOURCE TRAINING PROGRAMS IN AN ORGANISATIONiicecollege
AN EVALUATIVE STUDY OF HUMAN RESOURCE TRAINING PROGRAMS IN AN ORGANISATION
To study the effect of various training programs and training methods on the efficiency of top level management employees in Airports Authority of India at Maharana Pratap Airport, Udaipur.
for more details please visit
www.iicecollege.com
Innovations of Digital Marketing in Engineering & Technologyiicecollege
Innovations of Digital Marketing in Engineering & Technology
objective:
To study the Traditional Marketing Methodology
To study the Innovations in Digital Marketing
To find the future potential of Digital Marketing in Engineering & Technology
for more details please visit
www.iicecollege.com
Networking
topic covered in this
Introduction to Networking. Types of Networking. Basic Hardware Requirements for Networking. Additional Components Required for Networking. Transmission Media. Protocols. Switching Techniques Multiplexing
MICRO FINANCE
HISTORY OF MICRO FINANCE Fully-incorporated microfinance and community development bank-ShoreBank, founded in 1973 in Chicago. First microloan in Bangladesh in 1974 Economics professor Muhammad Yunus. Accion International, began disbursing microloans in Recife, Brazil as early as 1975.
SOURCES OF MICRO FINANCE SERVICES FORMAL INSTITUTIONS Such as rural banks and cooperatives; NGOs. INFORMAL SOURCES Such as money lenders and shopkeepers.
Incident Management
REMEDY is a customer relationship tool which can be used to log / monitor the issues or problems faced by customers by the means of incident management tickets. Each ticket is like an incident (problem) which is created by helpdesk and assigned to relevant support team. Concerned support team member take the ownership of the ticket and updates the work log (troubleshooting steps performed during the course of action) Also , it can be used to monitor Service Requests / change management ( Change Requests) and problem management. It’s developed by BMC software.
I ncident detection and recording Classification and initial support Investigation and diagnosis Resolution and recovery, Incident closure Incident Control Incident ownership, monitoring, tracking and communication In many organizations roles may be combined because of the small size of the organization or because of cost. Within Incident management we recognize the role of Incident Manager and the role of Incident Management staff.
for more details please visit
www.iicecollege.com
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Innovative Marketing Practices for Optimization in Selected Pharmaceutical Industry
1. Critical Analysis of Innovative Marketing Practices for
Optimization in Selected Pharmaceutical Industry
A THESIS
Submitted for the Award of Ph.D. degree of
PACIFIC ACADEMY OF HIGHER EDUCATION
AND RESEARCH UNIVERSITY
in the
Faculty of Management Studies
By
Ruchi Sharma
Under the Supervision of
Prof. Ashok Kumar Jetawat
FACULTY OF MANAGEMENT STUDIES
PAHER UNIVERSITY
UDAIPUR (Raj) – 313001
2014 1
2. Innovative Marketing Practices for
Pharmaceutical Industries
Pharmaceutical Industry is regulated by the production,
distribution, selling and the marketing of the products or services which
directly or indirectly includes medical, diagnostic and healthcare.
It is regulated by economical, political and administrative
authority to manage at all levels. So, the industry is governed by both the
public and private sector. Therefore innovation is done in various
pharma stakeholder and is needed in chronic and acute therapeutic
segment.
2
3. Indian Pharmaceutical Industry
• The Indian Pharmaceutical industry is divided in the organized and
unorganized segments with more than 10,000 manufacturers.
• It manufactures 23% bulk drugs that are active pharmaceutical
ingredient and 77% formulations.
• Institutional clients include government hospitals, Indian defense
service and private hospital so the scope of strategies is not limited to
private companies but has been also done in the public pharmaceutical
sectors.
• Challenges which needs to be met are dual disease burden, lack of
infrastructure and manpower.
3
5. Development in Public Healthcare
• The Government has launched the National Rural Health Mission in
2005 to provide healthcare services to people and has increased the
budget on healthcare to 2-3 per cent of GDP from 0.9 per cent of
GDP in 2012.
• Practices like setting feasible and Good Laboratory Practices,
Biological Laboratories in Public-Private Partnership Mode are
being planned by the government.
• Besides this Government has initiated various PPP projects like
Yashaswini Scheme, introduction of mobile health services in Tamil
Nadu etc.
5
6. Development in Private Sector
• In private sector, too there has been vast improvement done to provide
the customer that is the patient with affordable, accessible and
economical quality services to rural and urban masses.
• Few actions have also been taken like training and educating the
healthcare staff which include nurses, physician and related person.
• Interventions like encouraging and extending CSR in cross functional
formats are exchange programs, short stay certifications in areas like
hospital administration, quality controls, specialized nursing care like
intensive care and operation theatre.
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7. Healthcare Industry Breakup
7
50%
10%
15%
25%
Percentage of Various Sectors
Hospital
Pharma
Diagnostic
Insurance and Medical equipment
8. Research Design
• Our research was exploratory in nature. Both quantitative and
qualitative research was conducted.
• Analysis of responses of physician and medical representative was
a part of qualitative research which helped in collecting
quantitative data so structured questionnaire was prepared to
collect primary information.
• The data were collected from both primary and secondary
sources. During our primary research, two questionnaires were
prepared i.e. appendix 5 and appendix 6.
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9. Sampling Procedure and Size
A convenient sample of two different groups was selected from
Udaipur, Jaipur and NCR region as follows:
Sample Size
Medical Representative 369
Physician 100
The Sample Size of Physician is small due to few limitations.
9
10. Medical Representative's Profile
Criteria Number
Age Group
0-30 70
30-40 82
40-50 127
More than 50 90
Total 369
Gender Group
Male 277
Female 92
Total 369
Qualification
B.A. 70
B. Com 82
B. Pharma 127
MBA 90
Total 369
Geographical Area
Bhiwadi 70
Gurgaon 82
Udaipur 127
Jaipur 90
Total 369 10
11. Physician Profile
11
Criteria Number
Age Group
0-30 12
30-40 28
40-50 35
More than 50 25
Total 100
Gender Group
Male 60
Female 40
Total 100
Geographical Area
Gurgaon 60
Udaipur 40
Total 100
12. Respondent Sample Profile of Medical Rep.
Name of the Pharmaceutical
Company Respondent
BIOCON 86
PFIZER 98
IDPL 87
CIPLA 98
Total 369
12
13. Respondent Sample Profile of Physician
Name of the Hospital Respondent
FORTIS 20
MEDANTA 15
MAA GAYATRI 15
OTHERS 50
Total 100
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18. Marks of Different Ranks
18
Different Ranks Weightage Marks
Rank 4 Strongly Agree 4
Rank 3 Agree 3
Rank 2 Disagree 2
Rank 1 S. Disagree 1
19. List of Individual Factors for Pharmaceutical
19
Marketing:
S. No. List of Individual Factors Total Score
1 Promotional Measures 330
2 Unethical Standard 327
3 Use of Technology 323
4 Fastest Growing 319
5 Different Marketing
Strategy
308
6 Non Conventional
Methods
263
7 Medical Ethics 259
8 MNC as Challenge 222
20. Chi Square Test for Awareness Level of Medical Rep.
20
S. No. Hypothesis
Result @ 5% level
Ho 1 Awareness of promotional tools in pharmaceutical
marketing is independent of gender Rejected
Ho 2 Level of implementation of pharmaceutical marketing
in private sector is independent of qualification Accepted
Ho 3 Level of positive attitude towards innovation in
private pharmaceutical sector is independent of age Accepted
Ho 4 Level of positive attitude towards innovation in public
pharmaceutical sector is independent of gender Accepted
Ho 5
Level of awareness of promotional strategy mitigating
corruption in pharmaceutical sector is independent of
geographical area.
Accepted
Ho 6
Level of employee improvement in performance
towards private pharmaceutical sector is independent
of geographical area.
Accepted
Ho 7
Level of employee improvement in performance
towards public pharmaceutical sector is independent
of age .
Rejected
21. Chi Square Test for Awareness Level of Physician
21
S. No. Hypothesis
Result @ 5% level
Ho 8
Extent of agree level that India’s pharmaceutical industry is one of
the fastest growing segments of the Indian economy is independent of
gender.
Accepted
Ho 9
Level of marketing strategy of the pharmaceutical industry should
be different from the marketing strategy in other industrial segments
is independent of age.
Accepted
Ho 10
Level of awareness of pharmaceutical companies resort to
promotional measures for selling their products is independent of
age.
Accepted
Ho 11 Unethical standards exist in the promotion of pharmaceutical
products in India is independent of gender. Accepted
Ho 12
Entry of multinationals is a major challenge to the domestic players
in the pharmaceutical market and are they ready to face the
challenges of the foreign players is independent of area.
Accepted
Ho 13 Medical ethics as a major factor in the new distribution channel of
marketing is independent of area. Accepted
Ho 14 Non-conventional marketing methods are effective methods of
pharmaceutical marketing in the present ages independent of area. Accepted
Ho 15
Technology utilization and innovative distribution channels will help
in marketing of pharmaceutical products in India is independent of
gender.
Rejected
22. Findings
• Various domestic companies are competing with the foreign
pharmaceutical firms.
• Pharmaceutical marketing is taught from grass root level to all
stakesholders so it shows uniformity in there implementation level.
• Males were more aware about the promotional strategies than
females.
• Price approval mechanism takes 6-8 weeks.
• People suggests that the public awareness should be enhanced.
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23. Related Issues
• Intense competition leads to unethical practices.
• Lack of knowledge affects the strategies.
• Varying customer perception leads to huge deviations.
• High attrition rate of the sales personnel occur.
• Cost affects the production and marketing strategy.
• Time affects business value at medical representative level.
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24. Conclusion
• We analyzed the performance of various pharmaceutical companies
working in few regions of Rajasthan and NCR on the basis of three
aspects viz. marketing, human resource and technology.
• Lack of general awareness among people regarding the healthcare
services. Very few people are aware of the services provided by
pharmaceutical firms. Thus, lack of marketing measures makes the
efforts inefficient.
• Various stakesholders are equally responsible for drug promotion.
Therefore proper regulations help in lowering cost and providing the
masses with best medications.
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25. Future Potential & Suggestive Framework
• Rational use of medicine can be done by pharmaceutical firms.
• Marketing of drugs should be done by providing the physician with
informative ideas about all drugs related to product.
• Proper control on promotion is required and planning to improve its
system so that all the documents can be registered and be returned
within time and thereby saving the time.
• Access to information by every stakesholder can play very important
role in processing, marketing and prescribing drugs.
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26. Future Potential & Suggestive Framework
• It is important to find the key stakesholders which will help in
better communication and can bring consistency in their services
thereby reducing loss and dissatisfaction among people.
• The internal, external and interactive dimensions should be
considered by the pharmaceutical firms.
• Companies can create differentiation by use of technology and
innovations. Senior manager should be more friendly with the
employees.
• Market should be analyzed so proper use of ICT is required. So
Pharmaceutical community should create online community so as
to get right feedback.
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