This document provides tips and strategies for using LinkedIn company updates to engage followers and capture leads. It discusses how LinkedIn users now consume more content through mobile devices and newsfeeds. It emphasizes posting relevant, value-driven content like company news, career opportunities, and industry thought leadership. It also provides suggestions for post formats, length, inclusion of images/videos/links, and call-to-actions. Additionally, it outlines how to use organic updates, sponsored updates, and lead capture forms to build awareness, engagement, and hire qualified leads. Finally, it defines metrics like click-through rate and engagement rate that indicate good performance for updates.