The document discusses analyst relations for startups, outlining three main reasons to focus on analysts: to influence analysts, learn from others' mistakes, and understand a company's lifecycle. It provides tips for startups to know their analysts, learn from and teach analysts, and master relationships with analysts to broaden relevance and time engagement appropriately. The presentation aims to help startups effectively engage with industry analysts.

1. Hacking industry analysis:
Analyst relations for startups
Donnie Berkholz, Ph.D.
Research Director
Heavybit, August 2015

2. Why bother? Three reasons
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3. 3
http://blog.gardeviance.org/2012/07/adoption-cycles.html

4. Market landscape
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Wikipedia: asuscreative

5. Learning from the mistakes
of others
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6. Your company’s lifecycle
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7. Hack the firm
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8. Taxonomies and shape-like rankings
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9. Influence
the analyst
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Wikipedia: blapan

10. 10
Wikipedia: storkk
Nail their timing

11. 11
Broaden your
relevance
Wikipedia: Dragons flight

12. Take-homes
• Know thyself and thine analysts
• Learn & teach
• Master the relationships
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13. Questions?
Donnie Berkholz
Twitter: @dberkholz
donnie.berkholz@451research.com
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MINNEAPOLIS

14. Some images from this presentation
are Creative-Commons licensed.
https://creativecommons.org/licenses/by-sa/
https://creativecommons.org/licenses/by/
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