For the full talk, visit the Heavybit Library - http://heavybit.com/library/video/2015-09-01-donnie-berkholz In this Heavybit Speaker Series, Donnie Berkholz of 451 Research will offer insights into analyst coverage areas and how to present to them, context-setting for analyst briefings, and finally, how to engage with analysts on their upcoming research calendars.

1. Hacking industry analysis:
Analyst relations for startups
Donnie Berkholz, Ph.D.
Research Director
Heavybit, August 2015

2. Why bother? Three reasons
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3. 3
http://blog.gardeviance.org/2012/07/adoption-cycles.html

4. Market landscape
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Wikipedia: asuscreative

5. Learning from the mistakes
of others
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6. Your company’s lifecycle
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7. Hack the firm
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8. Taxonomies and shape-like rankings
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9. Influence
the analyst
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Wikipedia: blapan

10. 10
Wikipedia: storkk
Nail their timing

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Broaden your
relevance
Wikipedia: Dragons flight

12. Take-homes
• Know thyself and thine analysts
• Learn & teach
• Master the relationships
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13. Questions?
Donnie Berkholz
Twitter: @dberkholz
donnie.berkholz@451research.com
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MINNEAPOLIS

14. Some images from this presentation
are Creative-Commons licensed.
https://creativecommons.org/licenses/by-sa/
https://creativecommons.org/licenses/by/
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