The document provides an analysis of the hacking industry, emphasizing the importance of analyst relations for startups. Key themes include understanding the market landscape, learning from past mistakes, and mastering relationships with analysts. The presentation concludes with actionable takeaways for effectively engaging with analysts.

1. Hacking industry analysis:
Analyst relations for startups
Donnie Berkholz, Ph.D.
Research Director
Heavybit, August 2015

2. Why bother? Three reasons
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3. 3
http://blog.gardeviance.org/2012/07/adoption-cycles.html

4. Market landscape
4
Wikipedia: asuscreative

5. Learning from the mistakes
of others
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6. Your company’s lifecycle
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7. Hack the firm
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8. Taxonomies and shape-like rankings
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9. Influence
the analyst
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Wikipedia: blapan

10. 10
Wikipedia: storkk
Nail their timing

11. 11
Broaden your
relevance
Wikipedia: Dragons flight

12. Take-homes
• Know thyself and thine analysts
• Learn & teach
• Master the relationships
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13. Questions?
Donnie Berkholz
Twitter: @dberkholz
donnie.berkholz@451research.com
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MINNEAPOLIS

14. Some images from this presentation
are Creative-Commons licensed.
https://creativecommons.org/licenses/by-sa/
https://creativecommons.org/licenses/by/
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