The synopsis describes a television advertisement for the iPhone. It will begin with a still shot of the iPhone against a white background as the Apple logo appears. Hands will then play a piano app and share the music on social media like Twitter to showcase the phone's music creation and sharing abilities. The ad will show how an artist was able to find success by sharing their music made on the iPhone.

1. SalfordCityCollege
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media Production
Film, TV and Radio
HA4 – Objects of Desire
Advert Synopsis
Name Christian Owens
Title
Product IPhone
Synopsis The camera will shoot a white background and pan from right to left over the product until it has the whole
phone in frame and then it will sit on a still shot from then on. As it sets the logo of the product will appear on
the screen and be left there for about 2 to 3 seconds. A piano app opens up and then hands appear from the
bottom of the frame and it starts playing the start of the background music that will play throughout the
advert. After the intro the narrator will start to talk over the music and explain that you can create wondrous
music an share it with the rest of the world. The hand then presses the share button and then the app switches
to the social media side of the product e.g. twitters. The hands switch the phone vertically as the app switches,
then they start to scroll though the tweets until it hits the shared music tweet from the artist. The narrator
explains that twitter can now be used to find new and exciting music by the way you follow people. The app
then opens and the artist’s music is found. YouTube pops open and the video starts to play the artists music
video showing the audience his success with this phone alone. The cameras then cuts to white like the start of
the video and the apple logo appears, then one after the other the text, slogan appears under the apple logo
as the narrator talked over the text saying what he audience sees