Gyms In Asia! "Differentiate Or Die!" Series #2

Gyms in Asia
“Differentiate or Die”
Series
#2
By Joe Lewis
Club Solutions Asia
Club Performance Systems (Malaysia & Philippines)
September 23, 2013
Health-One Thailand

If you missed #1 of this Series please click the link below
http://www.slideshare.net/JoeThailand/gyms-in-asia-differentiate-or-die-1-sept-9-compatibility-mode
The following few pages are from Series #1 to recap some important themes to carry forward
that we would like to emphasis when learning to differentiate your gym from the competition

The purpose of presenting the Gyms in Asia “Differentiate or Die” Series is to introduce you to a unique, innovative results-
driven , different way of thinking approach to setting up and operating your fitness gym using the following
Equipment
ProgrammingProgramming
Concept/Design

Equipment
Programming
Concept/DesignConcept/Design
The combination of these 3 approaches will differentiate your gym from the typical-conventional type gyms you see a vast
majority of the time in Asia; and for some absurd reason keep opening up regularly.

Equipment
Programming
Concept/Design
The combination of these 3 approaches will differentiate your gym from the typical-conventional type gyms you see a vast
majority of the time in Asia; and for some absurd reason keep opening up regularly.
We represent the equipment you will see in the series of presentations and for a darn good reason. The equipment is top of
the line and results-driven and backed by some of the industries top fitness professionals. It’s equipment that you will see in
professional sports training centers, athlete performance centers and used by some of the top personal trainers of
celebrities such as Gunnar Peterson in LA. Athletes and celebrities train on the best, we believe your members should also.

To Beat The Competition You Need Competitive AdvantageTo Beat The Competition You Need Competitive Advantage

Is There Really That Much Competition?Is There Really That Much Competition?

Is There Really That Much Competition?
YES!YES!

Is There Really That Much Competition?
YES!YES!
But we have a solution that will help set you apart
from the competition!

We are a fitness solutions company in Asia that offers consulting services and equipment sales to hotels, service apartments, sports
clubs, golf courses, fitness clubs, military, government, universities, corporations, sports performance centers, hospitals, clinics and
private residences.

private residences.
We represent several top of the line fitness equipment manufacturers from around the world. We present these companies and their
equipment lines because they are unique, unconventional, innovative and most importantly results-driven. Fitness equipment that
we believe will certainly differentiate your club from the competition.

private residences.
•SCIFIT Scientific Fitness Solutions, USA
•BioDensity, USA
•BILT by Agassi and Reyes, USA
•reACT, USA
•Sproing, USA
•Woodway, USA
•AB Coaster, USA•AB Coaster, USA
•MU-JO, UK
•Aqua Climb, USA
•Thorotread, USA
•Sports Coach Systems, UK
•SpeedFit, USA
•Marathon, China
•Gumnut International Systems (software)

private residences.
•SCIFIT Scientific Fitness Solutions, USA
•BioDensity, USA
•BILT by Agassi and Reyes, USA
•reACT, USA
•Sproing, USA
•Woodway, USA
•AB Coaster, USA
•MU-JO, UK
•Aqua Climb, USA•Aqua Climb, USA
•Thorotread, USA
•Sports Coach Systems, UK
•SpeedFit, USA
•Marathon, China
•Gumnut International Systems (software)
Our consulting services range from pre-opening fitness club concept and design to on-going club management and we’ve been
involved in opening over 40-fitness clubs from Seoul to Surabaya since 1978.

30 years experience
in the
Sports & Fitness Club Business
in Asia
•Indonesia
•Singapore
•Malaysia
•Thailand
•Philippines
Expect Unique & Unconventional
•Macau
•Korea
•China
Over 40 Fitness Clubs Since 1978
“We Provide Solutions for You Club”

•New Club Start Up
•Club Design & Space Utilizations
•Equipment Recommendations
•Human Resources
•Staff Training
•Club Marketing Solutions
•Club Promotions
•New Member Sales Training
•Member Retention Programs
Services Offered
•Member Retention Programs
•Club Calendar of Events
•CSA Learn-shops
•Club Turnarounds
•Personal Training Systems
•On Going Club Management Services
•Fitness Parts & Products

Do You Compete In A Changing World?

Trapped in the Fitness Gym Prison?
If So, It’s Time to Change the Game of Fitness..
It’s Time to Differentiate or Die!It’s Time to Differentiate or Die!

It’s Time to Differentiate or Die!
Unique, Innovative, Results-Driven Fitness Gym Concepts, Equipment
&
&
Programs Designed to Inspire & Motivate
Clubs in What’s Happening in the Fitness Industry
TODAY!

It’s Time to Differentiate or Die!
&&
Programs Designed to Inspire & Motivate
Clubs in What’s Happening in the Fitness Industry
TODAY!
The Game Changers…
A paradigm shift on the thinking of fitness gym concepts/designs, training, programs and equipment

“The fitness industry is giving club owners, managers and trainers
some very clear messages about change.
But are they listening?
The smartest, savviest clubs will take advantage of the window of opportunity”The smartest, savviest clubs will take advantage of the window of opportunity”
--Joe Lewis
Club Solutions Asia
Health-One Thailand

A
“A vast majority of Independent fitness clubs in Asia are conventional fitness clubs
drowning in the sea of similarity and boredom
and don’t get Members RESULTS.”
--Joe Lewis
Club Solutions Asia
Health-One Thailand

“I’m here to disrupt your normal beliefs and behaviors
in the fitness business,
so that you will hopefully start thinking out of the box.
In fact throw the box away, just get outside and start thinking.”
This presentation is to PERSUADE, to CONVERT, to COMPEL you to change theThis presentation is to PERSUADE, to CONVERT, to COMPEL you to change the
manner in which you design, plan, purchase equipment and programs for your gym.
---Joe Lewis
Club Solutions Asia
Health-One Thailand

Some Questions 4 You, Please..
Let’s assume that instead of using your owner’s money to open the fitness gym, it’s
YOUR MONEY!

YOUR MONEY!YOUR MONEY!
US$100,000 -500,000 of it!

YOUR MONEY!
US$100,000 -500,000 of it!US$100,000 -500,000 of it!
Would you copy the gym down the street of the same design, equipment and programs?

YOUR MONEY!
US$100,000 -500,000 of it!US$100,000 -500,000 of it!
Would you copy the gym down the street of the same design, equipment and programs?
Would you take the advice of a friend who is a fitness novice to recommend the equipment and
programs that would spend all of your
US$100,000 - 500,000?

YOUR MONEY!
US$100,000 -500,000 of it!
Would you copy the gym down the street of the same design, equipment and programs?Would you copy the gym down the street of the same design, equipment and programs?
Would you take the advice of a friend who is a fitness novice to recommend the equipment and
programs that would spend all of your
US$100,000 - 500,000?
Unfortunately I know lots of people who have done just that!
And the results weren’t very financially rewarding, at all.

UNIQUE, UNCONVENTIONAL
&
RESULTS-DRIVEN EQUIPMENT
&&
PROGRAMS
THAT ARE
REVOLUTIONIZING THE HEALTH AND FITNESS INDUSTRY!

How??How??
Through Innovation
&
Revolutionary Products
Through Innovation
&
Revolutionary Products

The Extraordinary
Expect Unique & Unconventional from Club Solutions Asia/Club Performance Systems/Health-One Thailand

If you’re the same as your competition,
how can you say you’re better?how can you say you’re better?

how can you say you’re better?
“Differentiate! Be Unique! Be Unconventional!
Be Outrageous!

Be Outrageous!
By differentiating, being unique, unconventional and outrageous,
I can make you 3 guarantees:

Be Outrageous!
I GUARANTEE it will change the way you do business.

Be Outrageous!
By differentiating, being unique, unconventional and outrageous,By differentiating, being unique, unconventional and outrageous,
I GUARANTEE it will change the way you do business.
I GUARANTEE your Members will love it..

Be Outrageous!
I GUARANTEE it will change the way you do business.I GUARANTEE it will change the way you do business.
I GUARANTEE your Members will love it..
I GUARANTEE that you will be glad you did”
--Joe Lewis
Club Solutions Asia
Club Performance Systems
Health-One Thailand

THE PAST THE PAST But Still Being Used

THE PAST THE PAST But Still Being Used
The Next Evolution of Exercise
Is Here

Introducing another one of the most innovative-results-
driven strength equipment products to ever come along..
Taking Training to a Whole New Level..

Classy
Smart
Unconventional
Results-driven
The Next Evolution of Exercise
Is Here

World’s First Moving Axis Cam System:
Applies cam-type loading across multiple joints to effectively train co-axial joints (hip, shoulder, wrist, ankle) and bi-articular muscles
(bicep, tricep, hamstring, quad, calf, spine, abs). A full range of 25 exercises that combine the unconstrained nature of free weights with
the control of selectorised machines. Suitable for 1) Medical fitness, 2) Sports, 3) Health Clubs

MU-JO introduces their 1st series of 6 exercise machines
Michael Gundill, author of a best selling book on weight training, in a
video blog, where he describes the equipment as ‘exceptional’ and ‘the
best of the best’!

Truth: Shoulder movement is complex!
• Shoulder is co-axial joint
– Moves in two main directions:
– rotation and abduction / adduction
• Used in many sports
– Throwing
– Swimming
• Rotator cuff often injured
– Glenohumeral joint is inherently unstable
– Not ball and socket joint, but held together by
muscles:

Problem: Limitations of existing equipment
• To train external rotator cuff, currently need:
– Many exercises required
– Difficult to isolate rotator cuffs (exercises involve deltoid)
– Personal trainer must be present
– Cannot load full, combined movement ROM in single exercise
1 2 3 4
Source: ‘Thrower’s Ten’ exercise program, Dr Walter R. Lowe
1 2 3 4

Solution: MuJo
• MuJo® External Shoulder machine:
– Single solution
– Loads shoulder simultaneously in two directions
– No trainer required
– Can perform all traditional exercises as well

Solution: Differentiate with MuJo
• World’s first moving axis cam system:
– Applies cam-type loading across multiple joints to effectively train co-axial
joints (hip, shoulder, wrist, ankle) and bi-articular muscles (bicep, tricep,
hamstring, quad, calf, spine, abs)
– A full range of 25 exercises that combine the unconstrained nature of free
weights with the control of selectorised machines
– Suitable for 1) Medical fitness, 2) Sports, 3) Health Clubs

Problem: Selectorised equipment all the same
Standard, conventional selectorized equipment all the same. Doesn’t
matter what brand. Except for the appearance little has changed in the past
20-years. All use the same technology – the fixed axis cam.
Restricted to training one joint in one direction

Currently 6 MU-JO Strength Machines Available
Bicep
HamstringTricep
Bicep
AdductorInternal ShoulderExternal Shoulder

MuJo Benefits
• Summary of user benefits:
– FUNCTIONAL: Freedom to move independently in two movements
– EFFICIENT: Trains more than one muscle group at a time
– LOW IMPACT: Spreads load over two joints to reduce joint stress
– NATURAL: Replicates the body’s own way of moving
– CONTROLLED: Minimises risk of exercising with incorrect form– CONTROLLED: Minimises risk of exercising with incorrect form
– SPACE-SAVING: Combines a number of traditional exercises into one machine

Mechanical engineer Douglas Higgins invented the moving axis cam
at the heart of MuJo™ technology, after realising there was a better
way to exercise muscles over their full range of motion.
Managing Director at MUJO - Multiple Joint Fitness Systems UK
One Machine, Multiple Exercises
The arrival of MuJo™ equipment means users no longer have to
move from machine to machine to exercise across the full range
of movement the human body is capable of achieving.
Meet the Inventor of MU-JO

Testimonials
Our customers depend on us to provide reliable, useful products and exceptional customer service. We do our
best to meet and exceed their high standards. Here’s what our customers say about our efforts.
“Gives my team the edge when performing”
I’m always on the hunt for anything that will give my team the edge when performing. Machines that exercise
more muscles over their full range of movement would certainly fit the bill, which is why this is such an attractive
proposition.
Graham Smith, England Women’s Rugby Coach

Testimonials
proposition.
“What a tremendous innovation”
What a tremendous innovation. The possibilities that this technology offers as a rehabilitation aid are significant. A
single MuJo™ station that allows users to perform shoulder rotation exercises over the full range of shoulder
abduction movement would be a welcome addition to any post surgery rehabilitation programme.abduction movement would be a welcome addition to any post surgery rehabilitation programme.
Simon Moyes, Consultant Orthopaedic Surgeon

Testimonials
proposition.
“A quick workout that offer results”
This makes total sense in a gym environment because people can get more from one machine. This is ideal for
members, who want a quick workout that offer results and great for club owners, who love space-saving, multi-
use equipment.
David Gaule, Club Kensington

Testimonials
proposition.
“A quick workout that offer results”
This makes total sense in a gym environment because people can get more from one machine. This is ideal for
members, who want a quick workout that offer results and great for club owners, who love space-saving, multi-
use equipment.
David Gaule, Club Kensington
“Accurately reflects what our bodies do naturally”
At last, an exercise machine which provides controlled, evenly loaded movement that accurately reflects what our
bodies do naturally. This is exactly what I’ve been waiting for and I’m looking forward to putting the technology to
the test in my practice.
Greg Ryan, Musculoskeletal and Sports Physiotherapist and Founder of Health and Fitness Solutions

Health and Fitness
Attract new and retain existing members who want innovative exercise options which are more relevant to their everyday
activities, as well as those seeking a time-efficient, results-driven workout.
MU·JO IN USE

Health and Fitness
Rehabilitation
Patients can start training within a fixed range of movement that matches more traditional exercises, before progressing to
full-range, multi-movement exercises, helping to reduce joint stress and aid a staged recovery.
MU·JO IN USE

Health and Fitness
Rehabilitation
Sports Specific
Elite athletes can improve performance with motion-specific and performance-related training techniques that are relevant
to their needs and replicate movements in their specific sport.
MU·JO IN USE

Health and Fitness
Rehabilitation
Sports Specific
Elite athletes can improve performance with motion-specific and performance-related training techniques that are relevant
to their needs and replicate movements in their specific sport.
The MuJo™ Zone
Add a new dimension to any fitness space with the MuJo™ Zone, a dedicated area where every member can safely
MU·JO IN USE
Add a new dimension to any fitness space with the MuJo™ Zone, a dedicated area where every member can safely
rediscover their MuJo™.
The MuJo™ range will include more than 20 different pieces of equipment, so you can scale up as demand increases.

Video & Media Links
MU-JO VDO Clips (unfortunately inserted movie clips do not work).
Presented in French but I do believe you will understand the movements of MU-JO
Don’t miss them.
http://www.youtube.com/watch?v=svCwpWOLt94
http://www.youtube.com/watch?v=n-PdN65Y_Ss
MuJo has been shortlisted for Startup of the Year in the British
Engineering Excellence Awards 2013
http://www.newelectronics.co.uk/electronics-
news/beeas-2013-shortlist-announced/56103/
Engineering Excellence Awards 2013
http://www.telegraph.co.uk/finance/businessclub/1002622
0/FIG-backs-fitness-plan-with-financial-muscle.html
FIG backs fitness plan with financial muscle
Doug Higgins explains how his novel idea for training equipment was realised
thanks to Find Invest Grow, an unconventional venture capital group.

Welcome to our Blog Post – Introducing MU-JO
http://joecsa.wix.com/clubperformancesystems/apps/blog/test
http://pinterest.com/lewisjoe/mu-jo/

SPECIAL OFFER
We are pleased to extend to our VIP Clients in Asia a very special pricing on
all MU-JO equipment.
If you are not a VIP Client but interested in the equipment please contact me.
Depending on your location we maybe able to extend this offer to you. Or
introduce you to the agent of MU-JO for your region.
This offer valid until November 30, 2013

Clubs must stay on the forefront of new
innovative equipment and programs.
Clubs must be in on the cutting-edge.
Introducing new equipment and programs is an on-going process.
Members want it!
Clubs must keep re-modeling, renovating and impressing Members!
If you don’t, good luck to your survival!
---Joe Lewis
Club Solutions Asia
Health-One Thailand

“We're passionate about trying to help clubs make a huge difference in their business.
Not to be typical. But be anything but typical. Typical is boring. Typical is forgettable.
Typical cannot be a solid fitness brand. Typical does not interest the media or clients.
Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.

Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.
Be anything but typical.Be anything but typical.
Be the minority of successful fitness business operators that are bold and innovative,
instead of the majority like everyone else, stuck in typical.

Be anything but typical.
If you're trying to disrupt the status quo and beat competitors,
you're not going to do it by playing their game. You'll need to think differently.
Playing the old way is a sure-fire way to lose.

Be anything but typical.
If you're trying to disrupt the status quo and beat competitors,
you're not going to do it by playing their game. You'll need to think differently.
Playing the old way is a sure-fire way to lose.
There is no middle ground for having a WOW 10 Factor Fitness Gym.”
--Joe Lewis

“Differentiate!
Create
that
WOW 10 Factor Gym!
But only if you want to
beat the competition.beat the competition.
Otherwise you might just want to
consider staying at home…”
--Joe Lewis
Club Solutions Asia
Club Performance Systems
Health-One Thailand

We think differently……
About the Fitness Business!
Do you?
Thank you and stay tuned to Series #3 coming soon.
If you have any questions or would like additional information please contact us.
Our contact information is on the next page.
Aloha
Joe Lewis

Email:
joe.csa@gmail.com
LinkedIn
Facebook:
Blog:
http://clubsolutionsasia.blogspot.com/
Contact Information
Website:
http://joecsa.wix.com/clubperformancesystems#!
Blog:
http://joecsa.wix.com/clubperformancesystems/apps/blog
http://www.linkedin.com/in/joefitasia
Facebook:
https://www.facebook.com/pages/Club-Solutions-Asia/114685788593977
Twitter:
@JoeFitAsia
Welcome to Pinterest :
http://pinterest.com/lewisjoe/
Welcome to Fitness, Nutrition & Health Online Newsletter
http://paper.li/JoeFitAsia/1375865538
Company SlideShare Presentations:
http://www.slideshare.net/JoeThailand/csa-new-slideshare-presentation-may-2013-compatibility-mode
http://www.slideshare.net/JoeThailand/gyms-in-asia-differentiate-or-die-1-sept-9-compatibility-mode

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