This document introduces a series on differentiating gyms in Asia. It discusses how most gyms are conventional and lack differentiation. It promotes taking an innovative, results-driven approach to equipment, programming, and design to set gyms apart from competitors. Specific equipment lines are highlighted, including BILT strength machines created with tennis star Andre Agassi, which uniquely enhance weight stacks with springs. The document advocates boldly differentiating gyms through uniqueness rather than copying others.

1. Welcome
to

2. Gyms in Asia
“Differentiate or Die”
Series
#1
By Joe Lewis
Club Solutions Asia
Club Performance Systems (Malaysia & Philippines)
September 9, 2013
Club Performance Systems (Malaysia & Philippines)
Health-One Thailand

3. The purpose of presenting the Gyms in Asia “Differentiate or Die” Series is to introduce you to a unique, innovative results-
driven , different way of thinking approach to setting up and operating your fitness gym using the following
Equipment
ProgrammingProgramming
Concept/Design

4. The purpose of presenting the Gyms in Asia “Differentiate or Die” Series is to introduce you to a unique, innovative results-
driven , different way of thinking approach to setting up and operating your fitness gym using the following
Equipment
Programming
Concept/DesignConcept/Design
The combination of these 3 approaches will differentiate your gym from the typical-conventional type gyms you see a vast
majority of the time in Asia; and for some absurd reason keep opening up regularly.

5. The purpose of presenting the Gyms in Asia “Differentiate or Die” Series is to introduce you to a unique, innovative results-
driven , different way of thinking approach to setting up and operating your fitness gym using the following
Equipment
Programming
Concept/Design
The combination of these 3 approaches will differentiate your gym from the typical-conventional type gyms you see a vast
majority of the time in Asia; and for some absurd reason keep opening up regularly.
We represent the equipment you will see in the series of presentations and for a darn good reason. The equipment is top of
the line and results-driven and backed by some of the industries top fitness professionals. It’s equipment that you will see in
professional sports training centers, athlete performance centers and used by some of the top personal trainers of
celebrities such as Gunnar Peterson in LA. Athletes and celebrities train on the best, we believe your members should also.

6. To Beat The Competition You Need Competitive AdvantageTo Beat The Competition You Need Competitive Advantage

7. Is There Really That Much Competition?Is There Really That Much Competition?

8. Is There Really That Much Competition?
YES!YES!

9. Is There Really That Much Competition?
YES!YES!
But we have a solution that will set you apart
from the competition!

10. We are a fitness solutions company in Asia that offers consulting services and equipment sales to hotels, service apartments, sports
clubs, golf courses, fitness clubs, military, government, universities, corporations, sports performance centers, hospitals, clinics and
private residences.

11. We are a fitness solutions company in Asia that offers consulting services and equipment sales to hotels, service apartments, sports
clubs, golf courses, fitness clubs, military, government, universities, corporations, sports performance centers, hospitals, clinics and
private residences.
We represent several top of the line fitness equipment manufacturers from around the world. We present these companies and their
equipment lines because they are unique, unconventional, innovative and most importantly results-driven. Fitness equipment that
we believe will certainly differentiate your club from the competition.

12. We are a fitness solutions company in Asia that offers consulting services and equipment sales to hotels, service apartments, sports
clubs, golf courses, fitness clubs, military, government, universities, corporations, sports performance centers, hospitals, clinics and
private residences.
We represent several top of the line fitness equipment manufacturers from around the world. We present these companies and their
equipment lines because they are unique, unconventional, innovative and most importantly results-driven. Fitness equipment that
we believe will certainly differentiate your club from the competition.
•SCIFIT Scientific Fitness Solutions, USA
•BioDensity, USA
•BILT by Agassi and Reyes, USA
•reACT, USA
•Sproing, USA
•Woodway, USA
•AB Coaster, USA•AB Coaster, USA
•MU-JO, UK
•Aqua Climb, USA
•Thorotread, USA
•Sports Coach Systems, UK
•SpeedFit, USA
•Marathon, China
•Gumnut International Systems (software)

13. We are a fitness solutions company in Asia that offers consulting services and equipment sales to hotels, service apartments, sports
clubs, golf courses, fitness clubs, military, government, universities, corporations, sports performance centers, hospitals, clinics and
private residences.
We represent several top of the line fitness equipment manufacturers from around the world. We present these companies and their
equipment lines because they are unique, unconventional, innovative and most importantly results-driven. Fitness equipment that
we believe will certainly differentiate your club from the competition.
•SCIFIT Scientific Fitness Solutions, USA
•BioDensity, USA
•BILT by Agassi and Reyes, USA
•reACT, USA
•Sproing, USA
•Woodway, USA
•AB Coaster, USA
•MU-JO, UK
•Aqua Climb, USA•Aqua Climb, USA
•Thorotread, USA
•Sports Coach Systems, UK
•SpeedFit, USA
•Marathon, China
•Gumnut International Systems (software)
Our consulting services range from pre-opening fitness club concept and design to on-going club management and we’ve been
involved in opening over 40-fitness clubs from Seoul to Surabaya since 1978.

14. 30 years experience
in the
Sports & Fitness Club Business
in Asia
•Indonesia
•Singapore
•Malaysia
•Thailand
•Philippines
Expect Unique & Unconventional
•Macau
•Korea
•China
Over 40 Fitness Clubs Since 1978
“We Provide Solutions for You Club”

15. •New Club Start Up
•Club Design & Space Utilizations
•Equipment Recommendations
•Human Resources
•Staff Training
•Club Marketing Solutions
•Club Promotions
•New Member Sales Training
•Member Retention Programs
Services Offered
•Member Retention Programs
•Club Calendar of Events
•CSA Learn-shops
•Club Turnarounds
•Personal Training Systems
•On Going Club Management Services
•Fitness Parts & Products

17. A Call to Action for Fitness Gyms to Think DifferentlyA Call to Action for Fitness Gyms to Think Differently

18. Do You Compete In A Changing World?

19. Do You Compete In A Changing World?

21. Trapped in the Fitness Gym Prison?
If So, It’s Time to Change the Game of Fitness..
It’s Time to Differentiate or Die!
If So, It’s Time to Change the Game of Fitness..
It’s Time to Differentiate or Die!

22. Trapped in the Fitness Gym Prison?
If So, It’s Time to Change the Game of Fitness..
It’s Time to Differentiate or Die!
Unique, Innovative, Results-Driven Fitness Gym Concepts, Equipment
&
Unique, Innovative, Results-Driven Fitness Gym Concepts, Equipment
&
Programs Designed to Inspire & Motivate
Clubs in What’s Happening in the Fitness Industry
TODAY!

23. Trapped in the Fitness Gym Prison?
If So, It’s Time to Change the Game of Fitness..
It’s Time to Differentiate or Die!
Unique, Innovative, Results-Driven Fitness Gym Concepts, Equipment
&&
Programs Designed to Inspire & Motivate
Clubs in What’s Happening in the Fitness Industry
TODAY!
The Game Changers…
A paradigm shift on the thinking of fitness gym concepts/designs, training, programs and equipment

24. It’s A New Era For Clubs
Are you prepared for what’s ahead?

25. “The fitness industry is giving club owners, managers and trainers
some very clear messages about change.
But are they listening?
The smartest, savviest clubs will take advantage of the window of opportunity”The smartest, savviest clubs will take advantage of the window of opportunity”
--Joe Lewis
Club Solutions Asia
Club Performance Systems (Malaysia & Philippines)
Health-One Thailand

26. A
“A vast majority of Independent fitness clubs in Asia are conventional fitness clubs
drowning in the sea of similarity and boredom
and don’t get Members RESULTS.”

27. “I’m here to disrupt your normal beliefs and behaviors
in the fitness business,
so that you will hopefully start thinking out of the box.
In fact throw the box away, just get outside and start thinking.”
This presentation is to PERSUADE, to CONVERT, to COMPEL you to change theThis presentation is to PERSUADE, to CONVERT, to COMPEL you to change the
manner in which you design, plan, purchase equipment and programs for your gym.
---Joe Lewis
Club Solutions Asia
Club Performance Systems (Malaysia & Philippines)
Health-One Thailand

28. Some Questions 4 You, Please..
Let’s assume that instead of using your owner’s money to open the fitness gym, it’s
YOUR MONEY!

29. Some Questions 4 You, Please..
Let’s assume that instead of using your owner’s money to open the fitness gym, it’s
YOUR MONEY!YOUR MONEY!
US$100,000 -500,000 of it!

30. Some Questions 4 You, Please..
Let’s assume that instead of using your owner’s money to open the fitness gym, it’s
YOUR MONEY!
US$100,000 -500,000 of it!US$100,000 -500,000 of it!
Would you copy the gym down the street of the same design, equipment and programs?

31. Some Questions 4 You, Please..
Let’s assume that instead of using your owner’s money to open the fitness gym, it’s
YOUR MONEY!
US$100,000 -500,000 of it!US$100,000 -500,000 of it!
Would you copy the gym down the street of the same design, equipment and programs?
Would you take the advice of a friend who is a fitness novice to recommend the equipment and
programs that would spend all of your
US$100,000 - 500,000?

32. Some Questions 4 You, Please..
Let’s assume that instead of using your owner’s money to open the fitness gym, it’s
YOUR MONEY!
US$100,000 -500,000 of it!
Would you copy the gym down the street of the same design, equipment and programs?Would you copy the gym down the street of the same design, equipment and programs?
Would you take the advice of a friend who is a fitness novice to recommend the equipment and
programs that would spend all of your
US$100,000 - 500,000?
Unfortunately I know lots of people who have done just that!
And the results weren’t very financially rewarding, at all.

33. UNIQUE, UNCONVENTIONAL
&
RESULTS-DRIVEN EQUIPMENTRESULTS-DRIVEN EQUIPMENT
&
PROGRAMS
THAT ARE
REVOLUTIONIZING THE HEALTH AND FITNESS INDUSTRY!

34. How??How??
Through Innovation
&
Revolutionary Products
Through Innovation
&
Revolutionary Products

35. The Extraordinary
Expect Unique & Unconventional from Club Solutions Asia/Club Performance Systems/Health-One Thailand

36. If you’re the same as your competition,
how can you say you’re better?
“Differentiate! Be Unique! Be Unconventional!
By differentiating, being unique and unconventional
I can make you 3 guarantees:
I GUARANTEE it will change the way you do business.
I GUARANTEE your Members will love it..
I GUARANTEE that you will be glad you did”
--Joe Lewis
Club Solutions Asia
Club Performance Systems
Health-One Thailand

37. THE PAST

38. THE PAST THE PAST

39. THE PAST THE PAST
THE FUTURE

40. How to create
a
WOW 10 Factor Fitness Gym
that
ROCKS RESULTS…

41. How to create
a
WOW 10 Factor Fitness Gym
that
ROCKS RESULTS…
And we’ve got one of the greatest tennis
players of all time on our TEAM,players of all time on our TEAM,
winner of 8 Grand Slams that’s going to help
your gym be a WINNER!

42. How to create
a
WOW 10 Factor Fitness Gym
that
ROCKS RESULTS…
And we’ve got one of the greatest tennis
players of all time on our TEAM,players of all time on our TEAM,
winner of 8 Grand Slams that’s going to help
your gym be a WINNER!
Andre Agassi

43. Introducing one of the most innovative-results-driven
strength equipment products to ever come along..
Taking Training to a Whole New Level..

46. The nomination was exciting, the award motivates us to move on our chosen path. There are a
number of different machines that target the individual elements, but no device is similar to the
C.O.D. in its ability to do it all. - Andre Agassi .”

52. THE BILT FLAT BENCH'S RETRACTABLE ARMS UNIQUELY AND SAFELY LOWER THE WEIGHTED
BAR OVER THE USER'S SWEET SPOT ACROSS THE CHEST AND RETRACT UPON LIFT OFF.
THE BILT INCLINE BENCH'S RETRACTABLE ARMS UNIQUELY AND SAFELY LOWER THE
WEIGHTED BAR OVER THE USER'S SWEET SPOT ACROSS THE CHEST AND RETRACT
UPON LIFT OFF.
THE BILT DECLINE BENCH'S RETRACTABLE ARMS UNIQUELY AND SAFELY LOWER THE
WEIGHTED BAR OVER THE USER'S SWEET SPOT ACROSS THE CHEST AND RETRACT
UPON LIFT OFF.

53. Beyond ‘The Dragon’: Andre Agassi and Gil Reyes get a lift with award-winning fitness machine
http://m.lvsun.com/blogs/kats-report/2013/may/02/andre-agassi-gil-reyes-get-lift-award-winning-fitn/
Andre Agassi's secret fitness training machine for over 15 years

54. BILT promotional materials available that include onsite and online visits by Andre Agassi (if
available). Other great professionals available include Olympian Gold Medalist Dan O’Brien

55. INTELLILIFTTM SYSTEM
IntelliLiftTM, BILT’s proprietary spring-enhanced weight stack
system, provides a unique combination of efficiency and
intensity. The traditional selectorized weight stack allows
the user to quickly and easily increase or decrease the
weight resistance for a particular machine and exercise by
simple pin placement.
The attached springs provide a distinctive form of variableThe attached springs provide a distinctive form of variable
resistance. The springs work in conjunction with the weight
stack. As the weights are raised by the movement of the
exercise, the attached springs are opened and stretched to a
position of greater resistance.
The optimum flex points of the user’s muscles coincide
favorably with the increasing resistance points of the springs
as they are stretched and the decreasing resistance as they
are closed. The "feel" is intense and unique.

56. Video Links
BILT by Agassi & Reyes VDO Clips (unfortunately inserted movie clips do not work).
Please find below some great video links regarding BILT by Andre Agassi and Gil Reyes.
Don’t miss them.
http://www.youtube.com/watch?v=e7aEyS9DAR4
http://www.youtube.com/watch?v=HhhjWRGMHHAhttp://www.youtube.com/watch?v=HhhjWRGMHHA
http://www.youtube.com/watch?v=IOmisVGLWzE

57. GUESS WHICH GREAT TENNIS CHAMP JOINED OUR TEAM? HINT 8 GRAND SLAMS!
Welcome to our Blog Post

58. http://pinterest.com/lewisjoe/bilt-by-agassi-and-reyes/http://pinterest.com/lewisjoe/bilt-by-agassi-and-reyes/

59. Who Really Is Your Competition?

60. Who Really Is Your Competition?

61. “We're passionate about trying to help clubs make a huge difference in their business.
Not to be typical. But be anything but typical. Typical is boring. Typical is forgettable.
Typical cannot be a solid fitness brand. Typical does not interest the media or clients.
Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.

62. “We're passionate about trying to help clubs make a huge difference in their business.
Not to be typical. But be anything but typical. Typical is boring. Typical is forgettable.
Typical cannot be a solid fitness brand. Typical does not interest the media or clients.
Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.
Be anything but typical.Be anything but typical.
Be the minority of successful fitness business operators that are bold and innovative,
instead of the majority like everyone else, stuck in typical.

63. “We're passionate about trying to help clubs make a huge difference in their business.
Not to be typical. But be anything but typical. Typical is boring. Typical is forgettable.
Typical cannot be a solid fitness brand. Typical does not interest the media or clients.
Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.
Be anything but typical.
Be the minority of successful fitness business operators that are bold and innovative,
instead of the majority like everyone else, stuck in typical.
If you're trying to disrupt the status quo and beat competitors,
you're not going to do it by playing their game. You'll need to think differently.
Playing the old way is a sure-fire way to lose.

64. “We're passionate about trying to help clubs make a huge difference in their business.
Not to be typical. But be anything but typical. Typical is boring. Typical is forgettable.
Typical cannot be a solid fitness brand. Typical does not interest the media or clients.
Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.
Be anything but typical.
Be the minority of successful fitness business operators that are bold and innovative,
instead of the majority like everyone else, stuck in typical.
If you're trying to disrupt the status quo and beat competitors,
you're not going to do it by playing their game. You'll need to think differently.
Playing the old way is a sure-fire way to lose.
There is no middle ground for having a WOW 10 Factor Fitness Gym.”
--Joe Lewis

65. “Differentiate!
Create
that
WOW 10 Factor Gym!
But only if you want to
beat the competition.beat the competition.
Otherwise you might just want to
consider staying at home…”
--Joe Lewis
Club Solutions Asia
Club Performance Systems
Health-One Thailand

66. SPECIAL OFFER
We are pleased to extend to our VIP Clients in Asia a very special
pricing on all BILT by Agassi & Reyes equipment.pricing on all BILT by Agassi & Reyes equipment.
If you are not a VIP Client but interested in the equipment please
contact me. Depending on your location we maybe able to extend this
offer to you. Or introduce you to the agent of BILT for your region.
This offer valid until November 30, 2013

67. We think differently……
About the Fitness Business!
Do you?
Thank you and stay tuned to Part II coming soon.
If you have any questions or would like additional information please contact us.
Our contact information is on the next page.
Aloha
Joe Lewis

68. Email:
joe.csa@gmail.com
LinkedIn
Facebook:
Blog:
http://clubsolutionsasia.blogspot.com/
Contact Information
Website:
http://joecsa.wix.com/clubperformancesystems#!
Blog:
http://joecsa.wix.com/clubperformancesystems/apps/blog
http://www.linkedin.com/in/joefitasia
Facebook:
https://www.facebook.com/pages/Club-Solutions-Asia/114685788593977
Twitter:
@JoeFitAsia
Welcome to Pinterest :
http://pinterest.com/lewisjoe/
Welcome to Fitness, Nutrition & Health Online Newsletter
http://paper.li/JoeFitAsia/1375865538
Company SlideShare Presentation:
http://www.slideshare.net/JoeThailand/csa-new-slideshare-presentation-may-2013-compatibility-mode