![gemba’s Entertainment Insights department has significant expertise and experience in researching the sports & entertainment industry gemba sports & entertainment reports gemba customised research gemba’s Sports & Entertainment Report provides a detailed understanding of the sports & entertainment landscape for 8 countries across the globe “ gemba is on of the leading researcher of the sports and entertainment industry globally” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],gemba’s also provides a full service research offer including customised quantitative and qualitative projects . Some of our customised clients include: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research Offer](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Team V Athlete
- 1. Teams rather than athletes are ‘top of mind’ for Australia & NZ consumers which differs from other nations such as China or India Respondent Favourite Team or Athlete (Unprompted, first mention only) Q. Thinking specifically about sports, which player or team is your favourite at the moment? Source: gemba Sports & Entertainment Report 2009 (Australia, New Zealand, India, China, Korea & Hong Kong) Focus on team/club rather than individual athlete’s Focus on individual athlete rather than team/club
- 3. The gemba Sports & Entertainment report will roll out in the USA and UK in 2010 Australia New Zealand India China Korea gSER – Current Markets gSER – Planned Markets USA Europe