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Yu-kai Chou's Gamification Talk for QCommons (Christian Organization)

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Yu-kai Chou explains how the 8 Core Drives in Octalysis in a talk in QCommons San Francsico, after Malcolm Gladwell's talk.

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Yu-kai Chou's Gamification Talk for QCommons (Christian Organization)

  1. 1. The Dark and Light Sides of Motivation For: QCommons By: Yu-kai Chou
  2. 2. Guild Leader:Yu-kai Chou
  3. 3. Early Pioneer of Gamification for 12 years Serial Entrepreneur in Gamification Founder of Octalysis Group & Behavioral Scientist at Captain Up (Engagement & Retention Platform). Regular Keynote Speaker/Lecturer at Stanford University,Accenture,TEDx, SxSW Rated #1 Gamification Guru by World Gamification Congress (2014) and Rise.Global (2013, 2014)
  4. 4. Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence -Narrative
 -Elitism
 -Humanity Hero -Revealed Heart -Beginners Luck -Free Lunch -Destiny Child -Creationist -Status Points
 -Badges (Achievement Symbols)
 -Fixed Action Rewards (Earned Lunch)
 -Leaderboard
 -Progress Bar -Quest Lists -Dessert Oasis -High Five
 -Crowning -Anticipation Parade -Aura Effect -Step-by-Step Overlay Tutorial -Boss Fights -Milestone Unlocks -Real-Time Control -Evergreen Combos -Instant feedback -Boosters -Blank Fills
 -Plant Pickers -Poison Pickers -Exchangeable Points -Virtual Goods -Build from Scratch -Alfred Effect
 -Collection Sets -Avatar -Protection -Recruiter Burden -Monitor Attachment -Brag Button -Water Cooler -Conformity Anchors -Mentorship -Social Prod -Friending -Social Treasure/Gifting -SeeSaw Bump -Group Quests -Tout Flags -Appointment Dynamics -Magnetic Caps -Dangling -Prize Pacing -Options Pacing -Last Mile Drive -Count Down Timer -Torture Breaks -Moats -The Big Burn -Glowing Choice -MiniQuests
 -Visual Storytelling -Easter Eggs -Random Rewards -Obvious Wonder -Rolling Rewards -Evolved UI -Sudden Rewards -Oracle Effect -Sunk Cost Prison -Progress Loss -Rightful Heritage -Evanescence Opportunity -Status Quo Sloth -Scarlet Letter -Visual Grave -FOMO Punch
  5. 5. “Human-Focused Design” • As opposed to “Function Focused Design” • System that is designed to optimize for the motivations and feelings of the human inside • ...instead of assuming the people within are robots that will complete the task vs
  6. 6. “Human-Focused Design” • Gaming industry = first to master Human-Focused Design • Games have spent decades/centuries mastering how to engage people without a mandated purpose • Now we are learning from games, hence “Gamification” vs
  7. 7. Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence -Narrative
 -Elitism
 -Humanity Hero -Revealed Heart -Beginners Luck -Free Lunch -Destiny Child -Creationist -Status Points
 -Badges (Achievement Symbols)
 -Fixed Action Rewards (Earned Lunch)
 -Leaderboard
 -Progress Bar -Quest Lists -Dessert Oasis -High Five
 -Crowning -Anticipation Parade -Aura Effect -Step-by-Step Overlay Tutorial -Boss Fights -Milestone Unlocks -Real-Time Control -Evergreen Combos -Instant feedback -Boosters -Blank Fills
 -Plant Pickers -Poison Pickers -Exchangeable Points -Virtual Goods -Build from Scratch -Alfred Effect
 -Collection Sets -Avatar -Protection -Recruiter Burden -Monitor Attachment -Brag Button -Water Cooler -Conformity Anchors -Mentorship -Social Prod -Friending -Social Treasure/Gifting -SeeSaw Bump -Group Quests -Tout Flags -Appointment Dynamics -Magnetic Caps -Dangling -Prize Pacing -Options Pacing -Last Mile Drive -Count Down Timer -Torture Breaks -Moats -The Big Burn -Glowing Choice -MiniQuests
 -Visual Storytelling -Easter Eggs -Random Rewards -Obvious Wonder -Rolling Rewards -Evolved UI -Sudden Rewards -Oracle Effect -Sunk Cost Prison -Progress Loss -Rightful Heritage -Evanescence Opportunity -Status Quo Sloth -Scarlet Letter -Visual Grave -FOMO Punch
  8. 8. Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence
  9. 9. Octalysis Meaning Epic Meaning & Calling
  10. 10. Octalysis Accomplishment Development & Accomplishment
  11. 11. Octalysis Empowerment Empowerment of Creativity & Feedback
  12. 12. Octalysis Ownership Ownership & Possession
  13. 13. Octalysis SocialInfluence Social Influence & Relatedness
  14. 14. Octalysis Scarcity Scarcity & Impatience
  15. 15. Monetization Techniques
  16. 16. Octalysis Unpredictability Unpredictability & Curiosity
  17. 17. Octalysis Unpredictability Unpredictability & Curiosity Skinner Box
  18. 18. Octalysis Avoidance Loss & Avoidance
  19. 19. Right Brain Left Brain Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence
  20. 20. Right Brain Left Brain Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence Extrinsic (tendency) Intrinsic (tendency)
  21. 21. White Hat Gamification Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence Black Hat Gamification
  22. 22. White Hat Gamification Black Hat Gamification Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence
  23. 23. White Hat Gamification Black Hat Gamification Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence Zynga figured out how to do a lot of Black Hat techniques, which led to great engagement and monetization metrics for each user. But in the long run, users leave when they CAN because they don’t feel like they are in control over themselves.
  24. 24. Self-Submission to Black Hat Gamification Just because it’s called Black Hat doesn’t mean it’s necessarily bad
  25. 25. S: Scarcity O: Ownership U: Unpredictability L: Loss S: Social Influence E: Epic Meaning E: Empowerment D: Development SOUL SEED (Extrinsic Black Hat) (Intrinsic White Hat)
  26. 26. -Sharing creative content (sentences, photos, videos) -Tons of Facebook games
 -Instant feedback of friends “liking” -Best way to create a cool profile -Friending -Anchored Conformity -Social Prodding -Social Treasure -Group Quests -Tout Flags -Envy Cloud -Completed Profile -More friends -Increased likes and comments -Aura Effect -IKEA Effect -Photos/Profiles 
 -Friends -Memories -Protector Quest -Recruiter Burden -Monitor Attachment -Inner Circles -Note: (Early Facebook has HIGH scarcity score with certain universities only) 
 -Mystery Box -Glowing Choice -Refreshing Content -Easter Eggs -Scarlet Letter
 -Sunk Cost Tragedy Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Octalysis Score: 448 -Lack Epic Meaning & Calling -On Facebook for a “Cause” Social Influence
  27. 27. Octalysis -No higher meaning besides being a farmer -Allows the ability to “paint” with your farm -Leaderboard
 -Group Farming
 -Free Social Gifts -Neighbors -Farm getting Bigger & Better -Difficult badges for sorts of crops
 -Reward Loops -Ownership of Farm
 -Virtual Goods -Appointment Dynamics
 -Milestone Unlock
 -Real-money Only Crops
 -Free Social Gifts
 -Season-based Gifts -Waiting for what’s next in the game -Avoid plants withering -Avoid losing opportunities -Avoid Sunk-Cost Tragedy Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence Octalysis Score: 414
  28. 28. Motives and Behavior in the Bible through Octalysis
  29. 29. Core Drive 1: 
 Epic Meaning & Calling John the Baptist Preaching
  30. 30. Core Drive 2: 
 Development & Accomplishment Paul evangelizes to Churches
  31. 31. Core Drive 3: 
 Empowerment of Creativity & Feedback King David worships through dancing
  32. 32. Core Drive 4: 
 Ownership & Possession Judas betrays Jesus
  33. 33. Core Drive 5: 
 Social Influence & Relatedness Jonathan’s Friendship with David
  34. 34. Core Drive 6: 
 Scarcity & Impatience Adam and Eve
  35. 35. Core Drive 7: 
 Unpredictability & Curiosity Moses and the Burning Bush
  36. 36. Core Drive 8: Loss & Avoidance Pharisees Plot Against Jesus
  37. 37. Core Drive 8: 
 Loss & Avoidance Peter’s Denial
  38. 38. All the Core Drives! Jesus recruits disciples
  39. 39. Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence -Narrative
 -Elitism
 -Humanity Hero -Revealed Heart -Beginners Luck -Free Lunch -Destiny Child -Creationist -Status Points
 -Badges (Achievement Symbols)
 -Fixed Action Rewards (Earned Lunch)
 -Leaderboard
 -Progress Bar -Quest Lists -Dessert Oasis -High Five
 -Crowning -Anticipation Parade -Aura Effect -Step-by-Step Overlay Tutorial -Boss Fights -Milestone Unlocks -Real-Time Control -Evergreen Combos -Instant feedback -Boosters -Blank Fills
 -Plant Pickers -Poison Pickers -Exchangeable Points -Virtual Goods -Build from Scratch -Alfred Effect
 -Collection Sets -Avatar -Protection -Recruiter Burden -Monitor Attachment -Brag Button -Water Cooler -Conformity Anchors -Mentorship -Social Prod -Friending -Social Treasure/Gifting -SeeSaw Bump -Group Quests -Tout Flags -Appointment Dynamics -Magnetic Caps -Dangling -Prize Pacing -Options Pacing -Last Mile Drive -Count Down Timer -Torture Breaks -Moats -The Big Burn -Glowing Choice -MiniQuests
 -Visual Storytelling -Easter Eggs -Random Rewards -Obvious Wonder -Rolling Rewards -Evolved UI -Sudden Rewards -Oracle Effect -Sunk Cost Prison -Progress Loss -Rightful Heritage -Evanescence Opportunity -Status Quo Sloth -Scarlet Letter -Visual Grave -FOMO Punch
  40. 40. ThankYou. Truly. Octalysis.com @yukaichou yukai@yukaichou.com

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