This document discusses using LinkedIn and other social media networks like blogging, Twitter, Facebook, and Google+ to generate business. It provides tips for using LinkedIn like creating a solid profile, joining relevant groups, engaging in discussions, finding contacts, connecting, recommending others, and monitoring your profile views. Blogging is suggested for increasing search engine rankings and engagement. Twitter can increase visibility, build relationships, and drive traffic. Facebook and Google+ are also briefly mentioned. The conclusion reiterates that social media can help generate business when used effectively.

1. Using LinkedIn and other social
media networks to generate business
Gavin Ward
Search & Social Media Marketing Manager
Moore Legal Technology
Email: gavin@moorelegaltechnology.co.uk
Tel: 0845 620 5664
Mob: 0750 018 4819
www.moorelegaltechnology.co.uk/

2. •Measuring ROI
•Financial results?
•New business?
•Value and benefits?
•Types of social media
•LinkedIn
•Blogging
•Twitter
•Facebook
•Others
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3. www.moorelegaltechnology.co.uk/

4. What is Linkedin?
•LinkedIn is a fast-growing professional networking site that allows
members to create business contacts, search for jobs, and find
potential clients.
•Individuals have the ability to create their own professional profile
that can be viewed by others in their network, and also view the
profiles of their own contacts.
•Through the site, individuals maintain a list of known business
contacts, termed “Connections”.
•Individuals can join groups relevant to their field to ask questions
or contribute to relevant discussions
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5. What is Linkedin? Statistics:-
•More than 120 million users representing 150 industries
•Over 1 million different company profiles
•Over 60% of people looking for a professional service will use
LinkedIn as their starting point
•Most members tend to be between 30 and 55 years old
•97% of LinkedIn users join based on invitations from existing
members
•LinkedIn users accept 83% of referrals
•All 500 of the Fortune 500 are represented in LinkedIn. In
fact, 499 of them are represented by director-level and above
employees
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6. Joining LinkedIn
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7. Tip 1: Create a Solid Profile
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8. Tip 1: Create a Solid Profile
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9. Tip 1: Create a Solid Profile
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10. Tip 2: Join Relevant Groups
www.moorelegaltechnology.co.uk/

11. Tip 2: Join Relevant Groups
www.moorelegaltechnology.co.uk/

12. Tip 2: Join Relevant Groups
www.moorelegaltechnology.co.uk/

13. Tip 2: Join Relevant Groups
www.moorelegaltechnology.co.uk/

14. Tip 2: Join Relevant Groups
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15. Tip 2: Join Relevant Groups
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16. Tip 3: Engage in Group Discussions
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17. Tip 3: Engage in Group Discussions
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18. Tip 4: Find Relevant Contacts
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19. Tip 4: Find Relevant Contacts
www.moorelegaltechnology.co.uk/

20. Tip 4: Find Relevant Contacts
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21. Tip 4: Find Relevant Contacts
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22. Tip 5: Connect with relevant contacts
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23. Tip 6: Start Recommending
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24. Tip 7: Connect your website and twitter account(s)
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25. Tip 8: Select a unique URL
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26. Tip 9: Promote your linkedin profile to your social networks
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27. Tip 10: Monitor who is viewing your profile
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28. Tip 10: Monitor who is viewing your profile
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29. www.moorelegaltechnology.co.uk/

30. What are the benefits of Linkedin?
•increased web site traffic
•increased visibility
•enhanced search engine results
•scope out competition or partners
•build your professional network
•generate more referrals of business
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31. Blogging
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32. Blogging
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33. Blogging integrated with your website
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34. Blogging and Search Engine Rankings
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35. Blogging and Search Engine Rankings
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36. Reasons for blogging?
•Increase visibility in search engines and generate business
•Engage with your profession and potential clients/customers
•Develop brands
•Demonstrate expertise and thought leadership
•Develop knowledge and current awareness
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37. Twitter
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38. Twitter
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39. Twitter
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40. Twitter
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41. Twitter
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42. Why use Twitter?
•As per blogging
•Increase engagement
•Develop relationships
•Send traffic to websites
•Improve search engine rankings
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43. Factors affecting search engine rankings
•Varied and constantly changing
2009 Algorithm Ranking Graphic
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44. Factors affecting search engine rankings
•Varied and constantly changing
•Social signals becoming more important
2011 Algorithm Ranking Graphic
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45. Twitter Analytics
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46. Twitter Analytics
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47. Facebook
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48. Google+
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49. Google+
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50. Google+
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51. StumbleUpon
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52. StumbleUpon
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53. Conclusions
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54. Using LinkedIn and other
social media networks to generate business
Gavin Ward
Search & Social Media Marketing Manager
Moore Legal Technology
Email: gavin@moorelegaltechnology.co.uk
Tel: 0845 620 5664
Mob: 0750 018 4819
www.moorelegaltechnology.co.uk/