Sponsorship Pitch Deck - Retail


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Pitch for Sponsors, Retail (2011)

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Sponsorship Pitch Deck - Retail

  1. 1. Caruso Affiliated Creating New Urban Destinations
  2. 2. Caruso DestinationsAttracting the region’s most desirable customers Redefining the shopping, dining, residential and entertainment experience in Southern California Reaching the Los Angeles DMA’s most affluent zip codes Guests visit more often, stay longer and spend more money than other traditional shopping centers - Our SIGNATURE PROPERTIES: The Grove and The Americana at Brand - Our newest development, The Shops at Santa Anita $150,000+ HHI $100k to $150k HHI
  3. 3. The GroveThe Property that Changed Everything Averages 40,000 visitors DAILY + 90,000 in Holiday Season 18 million visitors per year, and growing Trade Area pulls from over 79 zip codes One million people live within 5 miles 93% of All Visitors make a Purchase Average expenditure is almost DOUBLE that of a traditional mall Length of Stay: 3 TIMES that of other shopping centers Sales per sq. ft. are 75% HIGHER than industry average
  4. 4. Guest Demographics Median Age: 33 Average HH Income: $112,846 Ethnicity: Caucasian: 58% Hispanic: 14% Asian: 12% African American: 10% Other: 6% 61% Women, 39% Men Tourists represent 28% of our Visitors 58% 14% 12% 10% 6% Caucasian Hispanic Asian African American Other Profile of Guests at The Grove
  5. 5. The Americana at Brand The New Definition of Glamour 870,000 sq. ft. of mixed-use RETAIL, DINING, ENTERTAINMENT AND RESIDENTIAL 15.5 acre site in downtown Glendale, adjacent to the Glendale Galleria -- the area attracting 26MM guests annually 3 acres of public open space 338 Residential Units 238 rental apartments 100 for-sale condominiums
  6. 6. Branding Opportunities Putting your brand in the spotlight
  7. 7. Brand Fusion The right ENVIRONMENT, the right BRAND, the right CONSUMERS Relevant Programing Consumer Participation Media Captive Environment Event Programing Promotion Brand Expression Increased Brand Loyalty & Profitability The Experience
  8. 8. Summer Concert Series0% 100% Value Title Broadcast Media Coverage Combined Broadcast Value: $2.9 million CBS $650k Entertainment Tonight $600K Extra-National $400k Access Hollywood $330k CNN $240k FOX $228k E! News Live $190k Good Day Live $195k Other $42k $650,000 $600,000 $400,000 $330,000 $240,000 $190,000 $228,000 $2,900,000 total in Media Value
  9. 9. Summer Concert Series Print Media Value $860K 0 225,000 450,000 675,000 900,000 VALUE STAR Magazine $296,000 PEOPLE Spanish $156,600 US Weekly $138,870 InTouch $127,995 Hollywood Reporter $33,350 NY Post $25,000 HELLO $20,459 CARGO $18,285 Other Entertainment Magazines $20,565
  10. 10. International Chocolate Festival A World-Class Chocolate Event Interactive Promotions, Shows, Contests and Demonstrations 16-20 sponsored stations allow guests to sample & purchase History of Chocolate cyclorama will show showcase the Chocolate Industry Celebrity chef cooking demonstrations Live music daily Celebrity VIP chocolate lounge A “must attend” event for Chocolate lovers Estimated attendance: 15,000
  11. 11. Fashion WeekSpring and Fall Featuring über-hip designer CHRISTIAN AUDIGIER in three dynamic fashion shows at The Grove & The Americana at Brand One VIP/Buyer show, two spectacular shows open to the public -- over 10,000 attended in March Six fashion-forward brands: ED HARDY CHRISTIAN AUDIGIER PACO CHICANO SMET CRYSTAL ROCK C & A Proposed tie-in with “PROJECT RUNWAY” from Lifetime Television
  12. 12. Christmas Spectacular A Season of Memories West Coast’s answer to Rockefeller Center Syndicated in 200+ markets Past performances/appearances by: Jamie Foxx, Jimmy Kimmel & Dionne Warwick The Grove Tree Lighting Celebration receives more than $3.7 million in media value Average attendance: 25,000