The document describes an abstinence-only sex education program called the "Gum Game" that involved students passing around and chewing a piece of gum to demonstrate the effects of peer pressure and STDs. While teachers said it was voluntary, others disagreed with the approach. The document then explains that a photo of chewed gum will be used on a website and social media profiles to raise awareness for the Elizabeth Smart Foundation and help victims of human trafficking feel they still have worth. The goal is to use SEO and social media to drive traffic to the site and foundation through an online PSA.