The Meet Magento Milan conference highlighted the importance of speed in optimizing Magento stores, citing significant increases in conversion rates and user engagement as a result of faster page load times. It discussed the technical and organizational complexities brands face in achieving optimal speed and presented various metrics to evaluate performance intelligence and identify bottlenecks. The conference featured case studies demonstrating the correlation between speed improvements and revenue growth across ecommerce platforms.

2. Meet Magento
Milan Conference
#MLIT2016
A word about
Parisian startup
fast growth since 2012
SaaS app dedicated to
Magento’s Performance

3. Meet Magento
Milan Conference
#MLIT2016
SPEED IS KEY

4. Meet Magento
Milan Conference
#MLIT2016
The ETAM Optimization
Top 5 Magento FR
200M+ pv/year
1.2s 500ms
4.4 years
Waiting time saved:

5. Meet Magento
Milan Conference
#MLIT2016
The ETAM Optimization
After optimization:
+28% pages views / session
+21% time spent / visit
+20% conversion rate !
Top 5 Magento FR
200M+ pv/year
1.2s 500ms

6. Meet Magento
Milan Conference
#MLIT2016
Internet giants LOVE speed
+20% revenue
on AD banners
+1% revenue
(for each 100ms !)
+9% traffic
- 500ms - 100ms - 400ms

7. Meet Magento
Milan Conference
#MLIT2016
Magento stores using Quanta
+27%
conversion
+15%
conversion
+20%
conversion
- 2 seconds - 1.2 seconds - 700ms

8. Meet Magento
Milan Conference
#MLIT2016
Additional benefits of speed
Brand Image
Handling
peak hours
SEO / SEM
User experience Engagement metrics

9. Meet Magento
Milan Conference
#MLIT2016
Average Page Load Time with Magento
Average of TOP 200
Page load time
?
100 msRecommended time
to maximize conversion

10. Meet Magento
Milan Conference
#MLIT2016
Average Page Load Time with Magento
Average of TOP 200
Recommended time
to maximize conversion
490 ms
100 ms
Page load time

11. Meet Magento
Milan Conference
#MLIT2016
WHY ARE BRANDS
STRUGGLING
WITH SPEED?

12. Meet Magento
Milan Conference
#MLIT2016
A technical and organizational complexity
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
VarnishLinux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform

13. Meet Magento
Milan Conference
#MLIT2016
A technical and organizational complexity
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
VarnishLinux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
Web team

14. Meet Magento
Milan Conference
#MLIT2016
A technical and organizational complexity
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
VarnishLinux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
Web team
System team

15. Meet Magento
Milan Conference
#MLIT2016
A technical and organizational complexity
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
VarnishLinux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
Web team
System team
Network team

16. Meet Magento
Milan Conference
#MLIT2016
A technical and organizational complexity
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
VarnishLinux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
Web team
System team
Network team
Brand

17. Meet Magento
Milan Conference
#MLIT2016
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
VarnishLinux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
A technical and organizational complexity
Web team
System team
Network team
Brand

18. Meet Magento
Milan Conference
#MLIT2016
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
VarnishLinux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
A technical and organizational complexity
Web team
System team
Network team
Brand?
?
?
?

19. Meet Magento
Milan Conference
#MLIT2016
A UNIQUE KPI
TO RULE THEM ALL

20. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
VarnishLinux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform

21. Meet Magento
Milan Conference
#MLIT2016
Network team
Performance Intelligence
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
VarnishLinux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
Performance
Intelligence
Data
Brand
Web team
System team

22. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 1
What’s the average Infrastructure Cost for 1 Click on your site?
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$
SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
Varnish
Linux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
Performance
Intelligence
Data

23. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 1
What’s the average Infrastructure Cost for 1 Click on your site?
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$
SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
Varnish
Linux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
Performance
Intelligence
DataCPU

24. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 1
What’s the average Infrastructure Cost for 1 Click on your site?
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$
SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
Varnish
Linux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
Performance
Intelligence
DataCPU
Pageviews

25. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 1
=
ICC
(Infrastructure Cost per Click)
What’s the average Infrastructure Cost for 1 Click on your site?
CPU
Pageviews
Anomaly

26. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 2
How to correlate an anomaly in production with a store event?
Spike
Cache Flush

27. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 2
How to correlate an anomaly in production with a store event?
Hardware events : RAID failures, DISK I/Os

28. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 2
How to correlate an anomaly in production with a store event?

29. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 3
How to check your cache system efficiency ?
Seems obvious, but first : use CACHE
- BlockCache (Magento)
- FullPageCache (Magento EE)
- Opcode Cache (PHP)
- Varnish (Proxy cache)
Code
Code
Server
Server/network
Perf. Int.Then, CONTROL your cache policy

30. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 3
How to check your cache system efficiency ?
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$
SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
Varnish
Linux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
Performance
Intelligence
Data

31. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 3
How to check your cache system efficiency ?
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$
SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
Varnish
Linux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
Performance
Intelligence
Data

32. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 3
How to check your cache system efficiency ?

33. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 3
How to check your cache system efficiency ?
Cache OK Cache NOK
Magento time
Server time

34. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 4
How can I find the biggest bottleneck in my store?
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$
SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
Varnish
Linux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
Performance
Intelligence
Data

35. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence example 4
How can I find the biggest bottleneck in my store?
PeeringCDN
Switch
Datacenter Firewall
Loadbalancer
Orders
$
SSL
Database
schema
MySQL
SSD
Nginx
Products
Magento
Visits
Inventory
Apache
PHP
Varnish
Linux
Packages
Kernel
Lib
Zend
Xen
VM
Hardware Raid
VMware
ESXi
Payment
plateform
Performance
Intelligence
Data
Profiling

36. Meet Magento
Milan Conference
#MLIT2016
Performance Intelligence
Example 3 :
How can I find the biggest bottleneck in my store?One single block of code can take
85% of total page load time
so let’s search for bottlenecks!

37. Meet Magento
Milan Conference
#MLIT2016
Do you want to join the “optimize Magento” effort ?

38. Meet Magento
Milan Conference
#MLIT2016
Thank you
Twitter: @gthibaux
LinkedIn: fr.linkedin.com/in/thibaux
Email: guillaume.thibaux@quanta-computing.com