This document discusses the use of computer games as social platforms. It begins by looking at massively multiplayer online games (MMOGs) as the first wave, with gamification emerging as the second wave. MMOGs are discussed in terms of average player demographics and time spent playing. Principles of guilds in MMOGs are also examined, including complementarity, signaling, meritocracy, and self-management. The document then explores elements of gamification, such as points, leaderboards, and rewards. Game design principles for meaningful play are proposed, including clear goals, strategy, choice, and feedback. Overall, the document advocates for designing gamified systems that promote meaningful play over extrinsic motivators.
70. To a large extent, your company is being
managed by long-departed theorists who
invented the conventions of “modern
management” back in the early years of
the 20th century.
- Gary Hamel
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