UPcell is an employee rewards program that uses gamification to incentivize staff and increase sales. It works by rewarding employees for specific behaviors through a mobile app, like selling featured menu items, completing training, or referring offers. Employees earn points and compete in contests, motivating them to influence customer purchases. This drives higher sales, as the example of a Canadian breast cancer fundraiser showed increased item sales and social sharing. UPcell's rewards and social features can boost a single product's sales by over 250% or increase total category sales by 5%. It gives businesses a direct channel to staff to promote preferred products and influence customer ordering behaviors.