A new café located in a large media company's New York headquarters was struggling to attract customers after opening in December. To increase sales and build a customer base, the café implemented the Belly customer loyalty program to directly market to the 3,600 employees in the building. The program allows customers to earn points for purchases that can be redeemed for drinks, and has increased overall email open rates. Since launching the program, overall sales have increased 6% and one promotional campaign drove 1,200 visits in a single day, attracting one-third of the company's employees to enroll.