SRP is a brand founded by Neil Bardon that aims to blend vintage and modern aesthetics while preserving traditions and heritage. Bardon names collections after periods in his life and includes coins with his grandmother's image in each product as a tribute. Products are produced in small batches and distributed through carefully selected retailers. SRP focuses on high quality materials, intricate craftsmanship, and developing personal connections with customers to build an authentic brand that shares family values across generations.
This document provides an outline for a marketing plan for Creature Comforts Brewery. It includes sections on situation analysis, company history, product evaluation, competitors, industry trends, SWOT analysis, marketing direction, target profiles, branding, recommendations, creative concepts, and future plans. The goal is to increase preference for Creature Comforts brewery by developing an integrated marketing campaign that highlights their authentic atmosphere, variety of craft beers, and locally owned partnerships in Athens, Georgia.
This document provides a summary of the fourth issue of the magazine "Gypsy Chic". It includes interviews with three greeting card publishers: Andrew Chambers of Two Scoops, Marion Hancock of Art Cards Ireland, and Beth Nadler of Beth Nadler Art. The issue also contains articles on public relations, sales techniques, pen suppliers, and religious greeting cards. It recommends a book involving art licensing and promotes free resources for readers. The editor discusses preparations for the next issue and her plans to attend a business bootcamp.
Meg Frampton is a multi-talented rockstar/jeweler/artist/creator. She has created a very unique jewelery line, Chandler the Robot, which she markets online. Her backround in music and art boosted the sales of Chandler for a while. When she realized the potential of significant growth, she asked for my help to make irt happen for good. This is a simplified branding summary I created for her, which highlights the main areas to work on, giving her some simple tools to use and think along.
The document outlines Via Saviene's loyalty program marketing plan. It describes the jewelry brand and its target audience of women ages 25-45 in California. The objectives are to increase awareness of the loyalty program by 25% and sign up 200 new members per quarter. A multi-tiered loyalty program is proposed where members earn points for purchases and qualify for higher tiers with exclusive rewards. Marketing strategies include influencer marketing, paid search, display ads, and email campaigns targeting awareness and consideration.
Crafty Beer Shop offers over 700 craft beers and operates two locations in Raleigh, NC. They market their variety of craft beers through social media, events, and word-of-mouth. Their competitors include other craft beer shops and bars in the area. Crafty differentiates itself through its unique atmosphere and customer service. They utilize various marketing channels like social media, events, and a beer club. While these channels are effective, improving their social media strategy and blog could help further promote the business.
The document contains multiple passages about various topics related to shopping and products. It discusses titanium steel necklaces, nursery preparation for newborns, American Girl dolls, installing new TVs, hotel maintenance uniforms, online shopping benefits, flowers, unhealthy food marketing to children, gift giving, beaded purse making, orchids, gold and silver investing, lingerie selection, musical instrument cleaning, the office products market, photography lighting, non-elite sports, business attire for working women, aviator sunglasses history, colonial era toys, Rolex watch authentication, and stain removal. Each passage is followed by a link inviting readers to get more information.
Samy Harford has over 5 years of experience as a graphic designer at Boutique Coffee Brands LTD. He has led the creative process for numerous branding and design projects including The Caffeine Club, Barista Brothers, The Americano Coffee House, and American Fruity. His roles have included concept creation, branding, packaging, print, and motion graphic design.
Neil Bardon's fashion brand Saint Rita Parlor will debut its collection at the Liberty Fairs Concept Space in LA from January 10th to February 1st. The showcase will feature Saint Rita Parlor's debut eyewear collection, 2015 menswear line Funeral of Ghosts, and leather accessories. As the founder and creative director of Saint Rita Parlor, Bardon designs high-quality, limited edition products that blend traditional craftsmanship with modern aesthetics. His goal is to create an iconic brand defined by authenticity and a philosophy of honoring the past while incorporating its beauty into contemporary designs.
This document provides an outline for a marketing plan for Creature Comforts Brewery. It includes sections on situation analysis, company history, product evaluation, competitors, industry trends, SWOT analysis, marketing direction, target profiles, branding, recommendations, creative concepts, and future plans. The goal is to increase preference for Creature Comforts brewery by developing an integrated marketing campaign that highlights their authentic atmosphere, variety of craft beers, and locally owned partnerships in Athens, Georgia.
This document provides a summary of the fourth issue of the magazine "Gypsy Chic". It includes interviews with three greeting card publishers: Andrew Chambers of Two Scoops, Marion Hancock of Art Cards Ireland, and Beth Nadler of Beth Nadler Art. The issue also contains articles on public relations, sales techniques, pen suppliers, and religious greeting cards. It recommends a book involving art licensing and promotes free resources for readers. The editor discusses preparations for the next issue and her plans to attend a business bootcamp.
Meg Frampton is a multi-talented rockstar/jeweler/artist/creator. She has created a very unique jewelery line, Chandler the Robot, which she markets online. Her backround in music and art boosted the sales of Chandler for a while. When she realized the potential of significant growth, she asked for my help to make irt happen for good. This is a simplified branding summary I created for her, which highlights the main areas to work on, giving her some simple tools to use and think along.
The document outlines Via Saviene's loyalty program marketing plan. It describes the jewelry brand and its target audience of women ages 25-45 in California. The objectives are to increase awareness of the loyalty program by 25% and sign up 200 new members per quarter. A multi-tiered loyalty program is proposed where members earn points for purchases and qualify for higher tiers with exclusive rewards. Marketing strategies include influencer marketing, paid search, display ads, and email campaigns targeting awareness and consideration.
Crafty Beer Shop offers over 700 craft beers and operates two locations in Raleigh, NC. They market their variety of craft beers through social media, events, and word-of-mouth. Their competitors include other craft beer shops and bars in the area. Crafty differentiates itself through its unique atmosphere and customer service. They utilize various marketing channels like social media, events, and a beer club. While these channels are effective, improving their social media strategy and blog could help further promote the business.
The document contains multiple passages about various topics related to shopping and products. It discusses titanium steel necklaces, nursery preparation for newborns, American Girl dolls, installing new TVs, hotel maintenance uniforms, online shopping benefits, flowers, unhealthy food marketing to children, gift giving, beaded purse making, orchids, gold and silver investing, lingerie selection, musical instrument cleaning, the office products market, photography lighting, non-elite sports, business attire for working women, aviator sunglasses history, colonial era toys, Rolex watch authentication, and stain removal. Each passage is followed by a link inviting readers to get more information.
Samy Harford has over 5 years of experience as a graphic designer at Boutique Coffee Brands LTD. He has led the creative process for numerous branding and design projects including The Caffeine Club, Barista Brothers, The Americano Coffee House, and American Fruity. His roles have included concept creation, branding, packaging, print, and motion graphic design.
Neil Bardon's fashion brand Saint Rita Parlor will debut its collection at the Liberty Fairs Concept Space in LA from January 10th to February 1st. The showcase will feature Saint Rita Parlor's debut eyewear collection, 2015 menswear line Funeral of Ghosts, and leather accessories. As the founder and creative director of Saint Rita Parlor, Bardon designs high-quality, limited edition products that blend traditional craftsmanship with modern aesthetics. His goal is to create an iconic brand defined by authenticity and a philosophy of honoring the past while incorporating its beauty into contemporary designs.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
Biponi is an initiative that sells handicrafts made by tribal artisans in Jharkhand, India. It aims to promote traditional art forms and provide sustainable livelihoods to over 200 artisan families. Due to the pandemic reducing store traffic, Biponi has started selling online to continue empowering the cultural heritage of Jharkhand's tribes. Biponi's mission is adopting tribal art in daily life while socially uplifting tribal communities.
The Key Role of Culture in Place Brand Strategy for Destinations, Cities and ...Malcolm Allan
The document discusses the role of culture in city and country branding. It argues that culture is a powerful attractor and differentiator that defines a place. It provides examples of how elements like food, architecture, events and governance transmit a place's culture. The document also examines lessons from Cork, Ireland's branding strategy, which uses the cultural offerings and assets to attract tourists, talent and investment. It emphasizes communicating culture through events, people and unique characteristics to differentiate a place.
2013 Altria CreateAthon Presentation - Valentine Richmond History CenterDomenick Casuccio
The document provides information for developing a brand architecture and marketing communication strategy for promoting a "This is Richmond, VA" exhibit. It includes defining the brand assets, personality, guardrails, and essence for the Valentine Richmond History Center. It then outlines a multi-pronged communication strategy involving connecting the brand to local businesses and universities, creating co-created exhibit elements, and celebrating with a kick-off event and future quarterly events. The goal is to increase awareness, participation, and engagement with the exhibit through an integrated campaign bringing the brand's personality and Richmond's history to life.
Casey Catlett is an experienced creative director currently leading creative campaigns at Porter Co Agency. Prior to this, Catlett held several creative roles over 14 years with the Sacramento Kings organization, leading award-winning branding work. The document provides Catlett's background, skills, accolades, education and references.
- The document discusses strategies for evolving the Sailor Jerry brand's digital presence and building an "always on" narrative. It addresses defining a shared ideal, building credibility over time, engaging influencers and fans, and facilitating consumer journeys. Specific tactics proposed include tracking inspirational people, sharing fan images, choosing a fan tour guide, engaging bartenders as ambassadors, and having an "I'm onboard" campaign. The overall goal is to make the brand relevant through ongoing conversation rather than one-off messages.
Sarina Homes. Our Values: the #culturecodekamcampb
We are an environmentally thoughtful modern inner-city home builder in #yyc’s trendy established communities.
This presentation is all about our values and our #culturecode. Our culture directs everything we do.
Brand Week 2019 Istanbul | The Future Of Brands: Lead With Meaning At The CoreDr. Martina Olbert
Brands are in the business of meaning exchange. Meaning is what we consume in all things, be it products, services or our human relationships. It drives our decisions and behaviours. It is the cornerstone of value.
Meaning is the core intangible asset for brands to build and retain value and grow long-term equity. Without meaning, brands become innately hollow, empty shells and mere commodities.
Understanding how people create, share and consume meaning and how to navigate meaning systemically in the global market full of cultural complexity is paramount to the future success of brands and organisations.
Meaning is quickly becoming the new leading business currency in the 21st century. Semiotics and anthropology are the new literacy, the new language that brand leaders need to speak to keep their brands relevant, valuable and profitable in the quickly changing world today.
Istanbul, Turkey | November 6, 2019
https://www.brandweekistanbul.com/
A workshop presented at the National Scenic Byways Convention discussing how to create a charismatic brand for your byway that encompasses each community\'s intrinsic qualities under one theme.
We’re a diverse and specialist creative strategy agency that helps brands explore new creative territories fueled by super-nuanced cultural intelligence.
Rythm is a cosmetics brand created by Damesheon Boykin that is inspired by strong, confident women. The brand aims to empower women to express their individuality through colorful makeup options for each season. Rythm prides itself on using all-natural ingredients and trendsetting styles. It is intended to be an exclusive brand only sold at select stores worldwide for women seeking unique products.
The Dark accessories is an ode to dark-worship and luxury, freedom for desires and self-expression with a role of androgynous edge. The collection expands upon the innovative use of various leathers in detailed layers and new ways of bonding material to form rich appliquéd and metal combined surfaces. The company is interested in distribution services agreement.
Lucky Crystal Collection (LCC) is a Taiwanese company that designs and markets products made from natural crystals. It was founded in 2003 and is led by Chairman Rebecca Lee. LCC differentiates itself by using only natural crystals in its products rather than artificial crystals. It designs pieces intended to be fashionable while representing authentic Formosan culture. LCC aims to expand its retail presence through exclusive counters in department stores and franchised stores in Taiwan, China, and the United States.
Our unrivaled experience, creative solutions, and fresh design activate the art and science of place branding for small cities, regions and downtowns. Avia PlaceBrands produces the research, brand identity and design to promote communities as compelling destinations for visitors, investors, shoppers, and new residents.
The document describes several branding and design projects. It summarizes the key aspects and goals of branding projects for Count-it, a fitness platform; Cinderly, a fashion app; and Evins, a creative strategy firm. Design work included a brand identity, website, and app for Count-it to motivate users and be simple and fun. Cinderly's branding focused on inspiring fashion choices. Evins' branding was updated to make the firm appear sharper through new business cards and designs highlighting the logo.
Rubans is an accessories brand founded in 2012 by Mrs. Chinu Kala that aims to provide fashionable, high-quality accessories for women, girls, and boys. The brand was created to fulfill a need for elegant and sophisticated accessories for youth. Rubans designs accessories with impeccable craftsmanship and sources items keeping up with the latest fashion trends. It sells its accessories through both online and offline retailers in order to reach customers across different geographies affordably. The brand focuses on careful research, strategic partnerships, and multi-channel marketing to establish itself in the accessories market.
The document provides branding guidelines for Just Us!, an Atlantic Canada-based fair trade brand. It outlines the brand's essence, including its positioning as a "vehicle for change" and proposition that "there is no them and us, just us." The guidelines describe the brand values of being radical, leading, instinctive, authentic, and family-oriented. It also discusses elements of the brand's visual identity, stationery, color palette, and applications. The purpose is to clearly define the brand and ensure consistent presentation that reflects its mission.
The document discusses strategies for Lavazza, an Italian coffee brand, to evolve its creative communication platform and build brand awareness among its target consumers in the US. It emphasizes elevating a conversation around individuality, self-expression, and attainable luxuries. The pandemic has accelerated consumers' desire for elevated experiences and willingness to spend more on brands that complement their lifestyles.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
Biponi is an initiative that sells handicrafts made by tribal artisans in Jharkhand, India. It aims to promote traditional art forms and provide sustainable livelihoods to over 200 artisan families. Due to the pandemic reducing store traffic, Biponi has started selling online to continue empowering the cultural heritage of Jharkhand's tribes. Biponi's mission is adopting tribal art in daily life while socially uplifting tribal communities.
The Key Role of Culture in Place Brand Strategy for Destinations, Cities and ...Malcolm Allan
The document discusses the role of culture in city and country branding. It argues that culture is a powerful attractor and differentiator that defines a place. It provides examples of how elements like food, architecture, events and governance transmit a place's culture. The document also examines lessons from Cork, Ireland's branding strategy, which uses the cultural offerings and assets to attract tourists, talent and investment. It emphasizes communicating culture through events, people and unique characteristics to differentiate a place.
2013 Altria CreateAthon Presentation - Valentine Richmond History CenterDomenick Casuccio
The document provides information for developing a brand architecture and marketing communication strategy for promoting a "This is Richmond, VA" exhibit. It includes defining the brand assets, personality, guardrails, and essence for the Valentine Richmond History Center. It then outlines a multi-pronged communication strategy involving connecting the brand to local businesses and universities, creating co-created exhibit elements, and celebrating with a kick-off event and future quarterly events. The goal is to increase awareness, participation, and engagement with the exhibit through an integrated campaign bringing the brand's personality and Richmond's history to life.
Casey Catlett is an experienced creative director currently leading creative campaigns at Porter Co Agency. Prior to this, Catlett held several creative roles over 14 years with the Sacramento Kings organization, leading award-winning branding work. The document provides Catlett's background, skills, accolades, education and references.
- The document discusses strategies for evolving the Sailor Jerry brand's digital presence and building an "always on" narrative. It addresses defining a shared ideal, building credibility over time, engaging influencers and fans, and facilitating consumer journeys. Specific tactics proposed include tracking inspirational people, sharing fan images, choosing a fan tour guide, engaging bartenders as ambassadors, and having an "I'm onboard" campaign. The overall goal is to make the brand relevant through ongoing conversation rather than one-off messages.
Sarina Homes. Our Values: the #culturecodekamcampb
We are an environmentally thoughtful modern inner-city home builder in #yyc’s trendy established communities.
This presentation is all about our values and our #culturecode. Our culture directs everything we do.
Brand Week 2019 Istanbul | The Future Of Brands: Lead With Meaning At The CoreDr. Martina Olbert
Brands are in the business of meaning exchange. Meaning is what we consume in all things, be it products, services or our human relationships. It drives our decisions and behaviours. It is the cornerstone of value.
Meaning is the core intangible asset for brands to build and retain value and grow long-term equity. Without meaning, brands become innately hollow, empty shells and mere commodities.
Understanding how people create, share and consume meaning and how to navigate meaning systemically in the global market full of cultural complexity is paramount to the future success of brands and organisations.
Meaning is quickly becoming the new leading business currency in the 21st century. Semiotics and anthropology are the new literacy, the new language that brand leaders need to speak to keep their brands relevant, valuable and profitable in the quickly changing world today.
Istanbul, Turkey | November 6, 2019
https://www.brandweekistanbul.com/
A workshop presented at the National Scenic Byways Convention discussing how to create a charismatic brand for your byway that encompasses each community\'s intrinsic qualities under one theme.
We’re a diverse and specialist creative strategy agency that helps brands explore new creative territories fueled by super-nuanced cultural intelligence.
Rythm is a cosmetics brand created by Damesheon Boykin that is inspired by strong, confident women. The brand aims to empower women to express their individuality through colorful makeup options for each season. Rythm prides itself on using all-natural ingredients and trendsetting styles. It is intended to be an exclusive brand only sold at select stores worldwide for women seeking unique products.
The Dark accessories is an ode to dark-worship and luxury, freedom for desires and self-expression with a role of androgynous edge. The collection expands upon the innovative use of various leathers in detailed layers and new ways of bonding material to form rich appliquéd and metal combined surfaces. The company is interested in distribution services agreement.
Lucky Crystal Collection (LCC) is a Taiwanese company that designs and markets products made from natural crystals. It was founded in 2003 and is led by Chairman Rebecca Lee. LCC differentiates itself by using only natural crystals in its products rather than artificial crystals. It designs pieces intended to be fashionable while representing authentic Formosan culture. LCC aims to expand its retail presence through exclusive counters in department stores and franchised stores in Taiwan, China, and the United States.
Our unrivaled experience, creative solutions, and fresh design activate the art and science of place branding for small cities, regions and downtowns. Avia PlaceBrands produces the research, brand identity and design to promote communities as compelling destinations for visitors, investors, shoppers, and new residents.
The document describes several branding and design projects. It summarizes the key aspects and goals of branding projects for Count-it, a fitness platform; Cinderly, a fashion app; and Evins, a creative strategy firm. Design work included a brand identity, website, and app for Count-it to motivate users and be simple and fun. Cinderly's branding focused on inspiring fashion choices. Evins' branding was updated to make the firm appear sharper through new business cards and designs highlighting the logo.
Rubans is an accessories brand founded in 2012 by Mrs. Chinu Kala that aims to provide fashionable, high-quality accessories for women, girls, and boys. The brand was created to fulfill a need for elegant and sophisticated accessories for youth. Rubans designs accessories with impeccable craftsmanship and sources items keeping up with the latest fashion trends. It sells its accessories through both online and offline retailers in order to reach customers across different geographies affordably. The brand focuses on careful research, strategic partnerships, and multi-channel marketing to establish itself in the accessories market.
The document provides branding guidelines for Just Us!, an Atlantic Canada-based fair trade brand. It outlines the brand's essence, including its positioning as a "vehicle for change" and proposition that "there is no them and us, just us." The guidelines describe the brand values of being radical, leading, instinctive, authentic, and family-oriented. It also discusses elements of the brand's visual identity, stationery, color palette, and applications. The purpose is to clearly define the brand and ensure consistent presentation that reflects its mission.
The document discusses strategies for Lavazza, an Italian coffee brand, to evolve its creative communication platform and build brand awareness among its target consumers in the US. It emphasizes elevating a conversation around individuality, self-expression, and attainable luxuries. The pandemic has accelerated consumers' desire for elevated experiences and willingness to spend more on brands that complement their lifestyles.
1. An affinity for Honesty. A return to community oriented exchange, inspired by the
wholesomeness found in barter & trade.
SRP has risen mostly through word-of-mouth and aims to remain a network of organic
connection nourished by providing wholesome valuables generating bonds of merit.
Providing the lens to make your world look exceptional.
Care, connection, honesty, merit: the elements that create a cherishible brand.
It is important for Neil to produce assets worth the expense. There are no shortcuts nor a
facade manipulating consumers into over-spending for a valueless possession. Value is
entrenched in every product by Neil’s meticulously precise attention to detail dignifying
each item as a treasure. Every consumer purchases a piece of an artist as if they’re
extracting precious metals from the Earth. By limiting supply of each line detaches SRP
from mass producing for profit authenticating each past, present, and future collection as
original.
Genuine brand that fills the gap between designer and consumer.
A blissful mesh balancing the odds.
A rebel accepted in high society… Beatnik for the proper.
Raw balance.
A rebel respected by high society.
A paradigm achieving what is imagined as impossible. Radically inspired by the Status Quo.
An inspiration for those kept in line and unwilling to defy what is forced to be accepted.
An independent visionary reinterpreting what is understood as impossible/unattainable,
creating more than products and a brand; revolutionizing [the industry] by way of
truly/actually returning to vintage,
2. literally embodying what it means to be vintage; a reincarnation of local, communal,
wholesome production.
Saint Rita Parlor = A home for ascending the impossible. A safe environment that cultivates
the passion to overcome fear. An inspiration conveying the power within every individual
to confront fright and rise above. Only Saints Rise. SRP believes in the potential of each
individual to ascend to sainthood especially when it means defying the impossible.
Excavating the fundamental connection of producer & consumer. Resurfacing the elemental
design of production for exchange.
A brand based on conveying a story through the intricacies of artistic production. Crafting
from inherited customs. Sharing values passed down to artist, in turn, passed up to
consumer, inspiring the perpetuation of heritage via heirlooms.
SRP is a brand vested in building a trustworthy relationship with the consumer by crafting
fine materials into high quality items. Every aspect of SRP is designed to pay homage to
coveted traditions; creating timeless assets that will generate priceless traditions.
Funeral of Ghosts coalesces religion with military. A tribute to the values of his catholic
Grandmother and the strength of his Grandfather captured as a p.o.w. during war, F.o.G. is a
fusion of [dichotomous] principles that culminates into a new understanding of organizing
peace. Both lines, F.o.G. and the leather accoutrements, are akin in bringing rustic elements
into contemporary lifestyle; bringing attention to how values from the early 20th century
continue to live through us today; the importance to never lose touch with heritage as we
progress lineage.
SRP is far more than a company and a brand. It is a platform for which a young visionary
reinterprets the impossible, delimiting the boundaries set by and accepted as the status
quo. What began as a tribute to the woman so dear has quickly flourished into what some
regard as a movement. Inspired by the unique connection most only find within family
3. bonds, SRP prioritizes its customers by acutely focusing on the details of every aspect of
design, manufacture, and distribution in order to not only create a timeless product, but to
share priceless heritage infused in every pair. As founder, designer, and creative director,
Neil Bardon works meticulously to incorporate old world methods of production &
distribution into his contemporary aesthetic to establish intimate and lasting relationships
with his clients and customers. Concerned only with the utmost integrity of his product and
the satisfaction of the customer has made his high quality-low supply approach sought
after by leaders in the fashion, film, music, and political industries.
Interested in preserving priceless legacies. Achieved by creating timeless artifacts that will
stand the weather of time. SRP conveys the wealth of tradition through passionately
integrating the finest materials and construction with sentimental heritage. The
immaculate attention to detail in all facets of production and design fortifies SRP as a
wholesome brand worth the trust of its consumers. SRP is rooted by the integrity of honest
familial bonds naturally attracting a community vested in harmonious ideals.
SRP is a movement that embodies the wholesome tradition of designer/creator to
consumer production & distribution. Meticulous precision in all aspects of conception sets
SRP [ahead] apart providing substantial value to its aesthetic. The finest materials are
utilized to [exhibit] manifest the wealth of heritage and honesty acting as a medium
through which trust becomes mutually established for producer and consumer. Conceived
out of familial reminiscence and inspired to carry on heirloom ideals, SRP is concerned
with creating items that help facilitate the passing of legacy from generation up to the next.
A concept enlightened by the Patroness of Impossible, Saint Rita, SRP reinterprets what
cannot be done in this dynamic industry of fashion [allowing its ascension] ascending into
new realms of artistic creation [artistic creativity/design] [creative production] [creative
direction]. SRP is derived from the importance of family ties cherishing memories instilled
as heritage and aims to share/cultivate these same values with those that recognize the
worth of honest exchange in personal and business relationships. Steadfast to genuine
products for exchange.
PROCESS:
SRP is gapless where every element of production/design & distribution is centered
4. around cherished memories and ideals.
• From naming collections based on reminiscent periods/stages of his life,
infusing each pair with coins stamped with his Grandmother’s image as a symbol for
the medium for which they formed intimate connection,
• Each collection is limited based on producing for need/want/desire
• choosing eyewear as a tribute to his mother and grandmother’s profession as nurses to
provide stylish yet medicinal products that lend to the impact of first impressions
among people meeting,
• each online order is sent wrapped in parchment that is hand-typed before coffee staining
[Grandmother shared with him his first cup of coffee], baking [Grandmother was a
baker], and personally stressing [signifying roots and heirloom feel from the hands
of the designer exhibiting the worth and value of rustic family tradition], then hand-
stamped with number out of collection and hand-signed, as a way to literally
integrate himself, his heritage, steeping each product in the hot liquid of an artist’s
creativity.
• The leather used for cases and the line of accoutrements is sourced from CA hides, is
vegetable tanned, and made in the Arts District of LA. Every material used is sourced
from sustainable materials to show concern, pride and respect for the environment,
more importantly, for every being’s home.
• Hand-picked partnerships with retailers is essential making sure the product and
message are distributed and spread honestly [truthfully] by those who believe in
and are interested in being a part of the SRP family.
In pursuit of creating a genuine brand of iconic stature and authenticity, Bardon has
achieved his vision as founder, creative director, and head of design for the innovative
eyewear line, Saint Rita Parlor. Catering to non-conformists of every culture, his brand is
worn by past, present, and future leaders of this nation, television, and fashion. Bardon’s
philosophy behind the concept of his brand is not only to provide substantial value sourced
through the exquisite quality of the materials, but to merge the aesthetics of rustic
heirlooms with the contemporary youth movement in a way that cherishes tradition by
5. incorporating its beauty into his modern designs. Each of his products are designed with
timeless features to establish sentiment coupled with outstanding craftsmanship all
guaranteed to stand the test of time and sure to pass from one generation to the next. A
feature in particular is his signature coin logo that serves as a symbol of the legacy left by
his Grandmother Rita and the memories of trading coins with her that continue to ascend
SRP. Adding to the sentiment of the brand and the intimacy Bardon creates with his
customers, Saint Rita Parlor’s exclusive designs are limited so each customer is only one of
a hundred globally to own a specific style. It is the simple honesty of details that makes
Saint Rita Parlor exist as a complex intricacy.
Bardon is one to believe in the potential of each individual to rise to sainthood even when it
means defying the impossible. His conscientious spirit covets humanity, attracting
positivity while exuding his passion through his bridled detail and respect for his
customers. His concern lies in developing a tight-knit family based on wholesome values
and merited honesty
6. incorporating its beauty into his modern designs. Each of his products are designed with
timeless features to establish sentiment coupled with outstanding craftsmanship all
guaranteed to stand the test of time and sure to pass from one generation to the next. A
feature in particular is his signature coin logo that serves as a symbol of the legacy left by
his Grandmother Rita and the memories of trading coins with her that continue to ascend
SRP. Adding to the sentiment of the brand and the intimacy Bardon creates with his
customers, Saint Rita Parlor’s exclusive designs are limited so each customer is only one of
a hundred globally to own a specific style. It is the simple honesty of details that makes
Saint Rita Parlor exist as a complex intricacy.
Bardon is one to believe in the potential of each individual to rise to sainthood even when it
means defying the impossible. His conscientious spirit covets humanity, attracting
positivity while exuding his passion through his bridled detail and respect for his
customers. His concern lies in developing a tight-knit family based on wholesome values
and merited honesty