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© 2013 GAS STATION TV, A DESTINATION MEDIA COMPANY. ALL RIGHTS RESERVED.
America’s #1 video network at the pump
© 2013 GAS STATION TV, A DESTINATION MEDIA COMPANY. ALL RIGHTS RESERVED.
YOUR MOST EFFECTIVE EXPOSURE FOR CPG
RIGHT CONSUMERS INFLUENCED
GSTV consumers will spend over $18B
on groceries this year
RELEVANT MESSAGE
Delivered to consumers while they are on
the path-to-purchase resulting in
2xs the ad recall vs. TV
RIGHT TIME
165MM GSTV consumers will head to the
grocery store after fueling
1
Sources: U.S. Department of Labor & Statistics “Consumer Expenditure Survey, 2010”;
2012 Doublebase GfK MRI. Base = Adults 18+
2006-2012 Nielsen & Lieberman Studies
© 2013 GAS STATION TV, A DESTINATION MEDIA COMPANY. ALL RIGHTS RESERVED.
JOIN A WORLD-CLASS EXPERIENCE
2
ABILITY TO IMPACT CONSUMERS ONE-ON-ONE
1 FUEL TRANSACTION = 1 IMPRESSION
4-MINUTE LOOP IN A 5-MINUTE DWELL TIME
ENSURES EVERY MESSAGE IS SEEN
CAPTIVE AUDIENCE - NO DVRS
PREMIUM, HOSTED AND CUSTOM CONTENT FROM
TOP-TIER NETWORKS UPDATED THROUGHOUT
THE DAY TO REMAIN FRESH AND RELEVANT
Source: GSTV Nielsen Audience Data
© 2013 GAS STATION TV, A DESTINATION MEDIA COMPANY. ALL RIGHTS RESERVED.
GSTV IS THE BEST CHOICE TO EXTEND REACH
REACH PREMIUM CONTENT EXPERIENCE
Delivers more on-the-go A18-49 than
any video network
Full sight, sound & motion with leading
exclusive content partners like ESPN
ENGAGED AUDIENCE TARGETED MESSAGING
Delivers high ad recall, favorability, &
intent; audited & verified by Nielsen &
Lieberman studies
IP-addressable technology to target your
message by demo/geo to drive consumers to
your doorstep – eliminating waste
NO DVRS OR BUTTONS 100% ACTIVE CONSUMERS
DVR-free & low ad-clutter Network of drivers on the path-to-purchase
3
© 2013 GAS STATION TV, A DESTINATION MEDIA COMPANY. ALL RIGHTS RESERVED.
America’s #1 video network at the pump

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Gstv cpg beverage deck test 053013

  • 1. © 2013 GAS STATION TV, A DESTINATION MEDIA COMPANY. ALL RIGHTS RESERVED. America’s #1 video network at the pump
  • 2. © 2013 GAS STATION TV, A DESTINATION MEDIA COMPANY. ALL RIGHTS RESERVED. YOUR MOST EFFECTIVE EXPOSURE FOR CPG RIGHT CONSUMERS INFLUENCED GSTV consumers will spend over $18B on groceries this year RELEVANT MESSAGE Delivered to consumers while they are on the path-to-purchase resulting in 2xs the ad recall vs. TV RIGHT TIME 165MM GSTV consumers will head to the grocery store after fueling 1 Sources: U.S. Department of Labor & Statistics “Consumer Expenditure Survey, 2010”; 2012 Doublebase GfK MRI. Base = Adults 18+ 2006-2012 Nielsen & Lieberman Studies
  • 3. © 2013 GAS STATION TV, A DESTINATION MEDIA COMPANY. ALL RIGHTS RESERVED. JOIN A WORLD-CLASS EXPERIENCE 2 ABILITY TO IMPACT CONSUMERS ONE-ON-ONE 1 FUEL TRANSACTION = 1 IMPRESSION 4-MINUTE LOOP IN A 5-MINUTE DWELL TIME ENSURES EVERY MESSAGE IS SEEN CAPTIVE AUDIENCE - NO DVRS PREMIUM, HOSTED AND CUSTOM CONTENT FROM TOP-TIER NETWORKS UPDATED THROUGHOUT THE DAY TO REMAIN FRESH AND RELEVANT Source: GSTV Nielsen Audience Data
  • 4. © 2013 GAS STATION TV, A DESTINATION MEDIA COMPANY. ALL RIGHTS RESERVED. GSTV IS THE BEST CHOICE TO EXTEND REACH REACH PREMIUM CONTENT EXPERIENCE Delivers more on-the-go A18-49 than any video network Full sight, sound & motion with leading exclusive content partners like ESPN ENGAGED AUDIENCE TARGETED MESSAGING Delivers high ad recall, favorability, & intent; audited & verified by Nielsen & Lieberman studies IP-addressable technology to target your message by demo/geo to drive consumers to your doorstep – eliminating waste NO DVRS OR BUTTONS 100% ACTIVE CONSUMERS DVR-free & low ad-clutter Network of drivers on the path-to-purchase 3
  • 5. © 2013 GAS STATION TV, A DESTINATION MEDIA COMPANY. ALL RIGHTS RESERVED. America’s #1 video network at the pump

Editor's Notes

  1. The most effective exposure to your message is the one that triggers the sale. GSTV ensures your message intercepts more in-market consumers at the right time. READ THE SLIDE
  2. GSTV provides a Word-Class Experience for our viewers and our advertisers.Premium Content Increases EngagementWe asked consumers what they wanted, and built a network with premium partners.AccuWeather – Market-Specific WeatherBloomberg – Personal Finance & Business NewsESPN – World Class SportsCNN’s Headline News & Showbiz Tonight – EntertainmentYour Neighborhood – GSTV’s Original Series Featuring Local EventsOur programming model ensures viewers see your message.The average time at the pump is five minutes. We keep our loops to four minutes so that all content is played during each visit.There are no DVRs to skip your message and you’ll never have to compete with any other message in your pod.
  3. GSTV is the best choice to recapture reach and fill the holes in your media mix.READTHE BLACK STATEMENTS.