2. Gas Station and Convenience Store – Business Plan
1
1. Executive Summary
Located in Volusia County, Florida, has a population of 94,835
with a growth rate of 1.11% annually. The city spans over forty-one miles
and has a population density of 2,544 people per square mile. Over 58% of
the population commute to Providence Blvd. is a frequently traveled road
leading to various businesses, stores, and restaurants. Forty million
Americans fill their vehicles with gas daily. Gas is an inelastic, essential
consumer product.
The Delton Gas Station does not only offer fuel but a full-service
convenience store along with a fast-food option for busy, on-the-go
customers. A commuter could stop in for a quick breakfast, and that
evening on the way home, the same commuter may choose to stop to pick
up dinner. Same-day delivery will be added at a later stage.
Company Summary
The applicant, holds the majority ownership (90.5%)
of a recently formed company: ABM Investments 2021 LLC, registered
in Florida, USA. (The Company)
The Company entered into an Agreement with Invest4visa LLC, of
Florida, (invest4visa) to transfer the Purchase Agreement (PA) signed
initially by Invest4visa with RIZZI ENTERPRISE I LLC, the last owner of
the Gas station ( Gas station and convenience Store)
Customers' base
The customer base is those who commute within and drive through
Eighty-six percent of a gas station's customers drive to and
from daily commitments such as work or school.1
The Company
provides and enhances its offering to consumers with the best gas
prices, quality food and retail products, and lottery and gaming services.
Objectives
To capture an increasing share of traffic passing through
To offer customers superior products at affordable prices.
To offer service to customers that is second to none.
1
NACS Fuels, May 2018
S
A
M
P
L
E
3. Gas Station and Convenience Store – Business Plan
2
Mission
Under the new management, the mission of the Gas Station is
to offer commuters along Providence Blvd. a convenient stop for gas,
food, and other convenience items. The Company plans to increase the
profit for the owners and provide a rewarding work environment for its
employees free of workplace violence where there will be an open-door
policy for employees. The environment will be free of harassment.
S
A
M
P
L
E
4. Gas Station and Convenience Store – Business Plan
3
2. Opportunity
Target Market
Gas Station serves those traveling Providence Blvd. and the
immediate surrounding area.
Competitive Landscape
Concentration in the Gas Stations with Convenience Stores industry is
low, with the top two operators accounting for only 12.0% of
industry revenue in 2021. Over the past decade, industry
concentration has decreased as more prominent companies divested
gas stations to concentrate on a few profitable locations.
Furthermore, during the recession, skyrocketing crude oil prices
prompted many oil companies to concentrate on upstream activities
such as exploration and production. 2021 is expected to see
continued changes throughout the industry, with Marathon Petroleum
Corporation (MPC) expected to complete its divestiture of industry-
relevant Speedway retail locations to 7-Eleven. Additionally, the
enormous size of the US market (both in terms of volume and
geographic area) contributes to the low concentration level. Although
some industry participants have national coverage, many smaller
operators cover a specific geographic region.2
Competition
The only direct competition is the neighboring 7-eleven. The
Gas Station will do the following to ensure they remain competitive:
Ensure that the fuel and other items are priced competitively.
Offer a loyalty program such as a free coffee or other items with a
certain number of fuel purchases.
Ensure advantageous products placement.
Take note of customer requests of items not carried and sock
those items if there are multiple requests.
Offer fast-food, fresh food, and home delivery options as revenue
increases.
Offer gaming machines to attract customers.
S
A
M
P
L
E
5. Gas Station and Convenience Store – Business Plan
4
Key Success Factors
Proximity to high traffic areas: Operations near high traffic
areas provide easy access to customers. Locations should also be
remote from other gas stations.
Supply contracts for key inputs: Contracts are essential to
ensure the relative stability of fuel supply and price levels.
Superior monetary management and debt
management: Administrative skills such as financial and debt
management are essential when input costs rise.
Having a comprehensive and expanding product
range: Industry operators that offer a range of products and
services attract and retain more customers. Also, convenience
store products are more profitable than gasoline, making it
beneficial for operators to focus on convenience.
Must comply with government regulations: To ensure
ongoing license renewal, industry operators must comply with all
government regulations and licensing agreements.
Development of new products: Successful companies research
new gaming products to monitor customer changes and new
product development.
Proximity to key markets: Companies that identify and are
near key markets/market segments for wagering and lotteries
have an advantage.
Effective product promotion: Identifying and promoting
exciting new products to key market segments is beneficial to
operators.
S
A
M
P
L
E
6. Gas Station and Convenience Store – Business Plan
5
3. The Market
Gas Stations and Convenience Stores
A few various aspects drive the market for gas stations and convenience
stores. The most prominent of them is the price of crude oil. The price
of crude oil dictates most of the operator's costs. As these costs rise, it
is sometimes impossible to pass them on to the consumer and remain
competitive. Fifty-nine percent of consumers say that price is the most
critical factor when deciding where to purchase gas. 3
Therefore,
operators' revenue rises during periods of crude old growth, but profit
drops.
Conversely, as the price of crude oil declines, revenue also declines as
profit increases. Though gas is an inelastic good, demand determinants
exist, just as any other industry.
Economy: The economy is the most significant demand
determinant. An example of this is unemployment. When there is a
decline in unemployment, more drivers are commuting to and from
work and other functions; thus, the demand for fuel increases. There
is also an increase in demand for discretionary goods as Americans
become busier and find the need for convenience store items as they
drive from one commitment to the other.
Price: Fluctuations in price can alter the demand for gas due to its
importance to the economy. In the years leading up to 2021, the
decrease in fuel prices stimulated demand for gasoline among
consumers. Despite this scenario, the lower prices translate into
lower revenue. Prices returned to normal in 2017 and 2018. This
curbed the demand for fuels has led to increased public transit and
more fuel-efficient vehicles. After the substantial decline in 2019, fuel
prices dropped significantly in 2020 due to the COVID 19 pandemic
and the oversupply resulting from the energy war between Saudi
Arabia and Russia.
3
9 Habits of Gas-Buying Consumers, April 2019
S
A
M
P
L
E
7. Gas Station and Convenience Store – Business Plan
6
Public Transportation: As the availability of public transportation
increases, the incentive for people to drive decreases, thus lowering
the gasoline demand.
COVID 19: The global pandemic has pushed fuel prices to their
lowest in the past five years, according to IBISWorld. This was the
direct result of falling demand due to stay-at-home orders and a
rising supply due to the reduced demand. This also caused a lack of
storage space due to the oversupply.
Lotteries and Gaming Like the fuel industry, the lottery and
gaming industry is affected by its own factors. However, unlike the
gas industry, the lottery and gaming industry depends on consumer
discretion.
Consumer Confidence: Changes in consumer sentiment directly
influence individuals' expenditure on entertainment and gambling,
particularly during an economic recession. In 2021, the Consumer
Confidence Index is expected to recover from declines amid the
COVID-19 (coronavirus) pandemic. This presents a potential
opportunity for the industry.
Consumer Spending: Changes in spending are influenced by labor
market growth, taxes, and interest rates. High gas prices also
adversely affect consumption levels. Because the industry depends
on trends in consumer spending, any adverse changes in
consumption can harm revenue. Consumer spending is expected to
increase in 2022.
Travel by Local Residents: The industry is affected by the
confidence or ability of residents to travel domestically on overnight
or day trips for holidays, visiting friends and relatives, or simply for
pleasure. Economic, social, political, and environmental factors can
influence the number of trips people make. When tourism increases,
S
A
M
P
L
E
8. Gas Station and Convenience Store – Business Plan
7
industry demand typically rises as well. Domestic trips by US
residents are expected to increase in 2022, recovering from lows
experienced amid coronavirus lockdowns.4
The Fast-Food in the store
Just as in the other two industries, several factors influence the
performance of the fast-food industry.
Consumer Spending: The fast-food industry has a fundamental
level of sensitivity regarding consumer spending. When
unemployment is high, consumers are less likely to spend money
eating outside the home. Conversely, spending on discretionary items
such as eating out increases during times of lower unemployment.
Consumer Confidence Index: Changes in consumer sentiment
significantly affect household expenditure on discretionary items,
including restaurant dining. During a recession, consumer demand
for lower-priced value products from restaurants increases.
Travel Habits: Large numbers of industry establishments are
located next to highways and airports, making them convenient for
customers seeking a quick and inexpensive meal option while they
travel. The more road trips and domestic flights for work or leisure
increase, the more people spend at industry establishments. US
residents' number of domestic trips is expected to increase in 2022.
Healthy Eating Index: In recent years, consumers have become
increasingly aware of issues related to weight and obesity, fatty food
intake, and food safety issues. This affects the often meat- and
grease-heavy fast-food industry. Consumers are now more aware of
the health issues associated with fatty foods and are increasingly
going out of their way to avoid them. This is especially true among
4
IBISWorld, Lotteries & Native American Casinos in the US, July 2021
S
A
M
P
L
E
9. Gas Station and Convenience Store – Business Plan
8
individuals that follow specific dietary regimens. The healthy eating
index is expected to decrease in 2022.
Urban Population: The urban population measures measure the
number of individuals within the United States living in urban
municipalities. This represents a large group of customers for the
industry. Specifically, time-strapped individuals living in urban areas
frequently visit food establishments to save time on cooking. The
urban population is expected to increase in 2022, representing a
potential opportunity for the industry.5
How Convenience Stores Affect the Fuel Industry
It is estimated that 80% of fuel purchases in the US occur at gas
stations with convenience stores. Currently, there are 150,247
convenience stores in operation throughout the US. Out of those
stores, 121,538 sell gasoline.
For decades, most of the fuel purchased throughout the US has been
sold at gas stations with convenience stores. However, this has not
always been the case. In 1971, a mere 7% of convivence stores sold
gas. The migration to self-service at gas stations led to consumers
preferring gas stations with convenience stores over standalone fuel
stations. By the mid-1980'smost of the gas sold in the US was sold by
those gas stations with convenience stores. The shift is that the
added items sold in the store supplemented revenue with higher
profit margins than fuel sales, thus allowing for lower gas prices.
Currently, 57% of the convenience stores selling fuel are single-store
operators. There is the misconception that these stores are owned
and operated by an oil company. The reason behind this perception
5
IBISWorld, Fast Food Restaurants in the US, April 2021
S
A
M
P
L
E
10. Gas Station and Convenience Store – Business Plan
9
is that these owners lack the resources necessary to brand
themselves separately for the brand of fuel they sell.6
(Source: NACS/Nielsen 2021 Convenience Industry Store Count)
6
Convenience Stores Sell the Most Fuel (NACS) 2021
S
A
M
P
L
E
11. Gas Station and Convenience Store – Business Plan
10
4. Market Segmentation
Gas Station Visitors, By Age Group.
Below is the breakdown of the market segmentation for gas stations
with convivence stores by age group:
The most significant visitors' age group is consumers aged between
35 and 64 years old.
Lotteries and Gaming Consumers by Age Group
Lotteries and Gaming are top-rated services in the convenience store.
Below is the breakdown of the market segmentation for gambling in
the US by age group:
S
A
M
P
L
E
12. Gas Station and Convenience Store – Business Plan
11
The largest consumers' age group is between 35 and 64 years old. This
segment is like the Gas stations' age group.
Fast Food Categories Preference
Below is the breakdown of the market segmentation for the fast-food
industry in the US by category:
The most favored fast-food category is Burgers. However, due to the
limited space in the gas station's convenience stores, the most
popular fast-food categories are Chicken and Pizza.
S
A
M
P
L
E
13. Gas Station and Convenience Store – Business Plan
12
Gas Stations and Convenience Stores Purchasing Trends
Half of the gas purchases result in customers going inside the store.
Men are more likely to go inside than women. Customers ages 35-49
shop inside convenience stores than any other age group. Items
purchased inside the store vary. 7
(Source: NACS 9 Habits of Gas-Byung Customers)8
Grocery Items: Over the next five years, grocery purchases are
expected to increase as the economy strengthens and recovers from
the Coronavirus pandemic. Additionally, minimalists are emerging as
the most populous currently. Therefore, the grocery industry is
increasing because more individuals are opting to purchase their food
in groceries.
Fast-Food: This category will continue to play an influential role in
convenience stores. In the coming years, the industry's ability to
provide convenient food at a low price will remain popular as
consumers seek affordable and convenient food options within
convenience stores.
8
9 Habits of Gas-Buying Customers (NCAS) 2019
S
A
M
P
L
E
14. Gas Station and Convenience Store – Business Plan
13
5. Execution
Strategy and Implementation Strategy
Gas Station focuses on becoming a routine stop for commuter
traffic on Providence Blvd., not just for those needing to fill up but
anyone looking for better service
Company Ownership
The applicant, currently holds the majority
ownership (90.5%) of the recently formed Company: ABM
Investments 2021 LLC, registered in Florida, USA. (The Company)
The minority holding is Invest4visa LLC which holds 9.5% of the
Company.
Former ownership
On September 30, 2021, the Company entered into an Agreement
with Invest4visa LLC of Florida to transfer the Purchase Agreement
(PA) originally signed by Invest4visa on June 12, 2021, with RIZZI
ENTERPRISE I LLC, the last owner of the Gas station
( Gas station and convenience store).
RIZZIENTERPRISEI LLC
Florida
INVEST4VISALLC
Miami,Florida
PA
A.B.MINVESTMENTS
2021 LLC
Miami,Florida
Tranfer
90.5%
Invest4visa LLC
9.5%
Escrow
Account DepositFunds
S
A
M
P
L
E
15. Gas Station and Convenience Store – Business Plan
14
Location
Gas Station is located at 1234 Providence Blvd.,
Florida, 12345
The 3,000 SF convenience store is a standalone building
allowing ample parking space for its visitors.
Below are a photo and map of the location:
S
A
M
P
L
E
16. Gas Station and Convenience Store – Business Plan
15
Milestones & Metrics
Once purchased, there are annual milestones that is
expected to hit. Based on past performance under its current
ownership. The main milestones are:
During the first year: focus on digital marketing and the fast-food
kitchen.
During the second year, the focus will be on the fresh food
segment,
The focus will be on same-day home delivery options for local
customers during the third year.
There are definite revenue milestones as well:
It is expected that fuel sales will increase 3% year over year.
Store sales are expected to increase by $60K with a 65% profit
margin with a 10% increase year over year.
In 2022 revenue is expected to be $.23M, and by 2026 revenue is
expected to reach near $3M.
Revenue Streams
Here is a table of the various revenue streams of the business along
the 5-years panning horizon:
S
A
M
P
L
E
17. Gas Station and Convenience Store – Business Plan
16
6. Staffing Plan
Actual and Forecasted staff
Currently, there are three employees in the staffing plan. The store
manager and cashier will work full time, while the other worker works
part-time. Once the additional revenue streams are developed, two
more workers will be hired.
Below is a table depicting all planned hires:
Name Occupation Years: 2022 2023 2024 2025 2026
TBD CEO Y Y Y Y Y
Store Manager Y Y Y Y Y
Cashier Y Y Y Y Y
Store worker Y Y Y Y Y
Store worker 2 Y Y Y Y
TBD
TBD
TBD
TBD
TBD Store worker 3 Y Y Y
Organization Chart
There is the Organization Chart of the Company
S
A
M
P
L
E
18. Gas Station and Convenience Store – Business Plan
17
Job Description of Staff
A. President-- (70K annually): The President will
oversee the overall business of Delta Gas Station via constant
communication with the store manager. Other responsibilities will
include:
Set Sales Goals: Set sales goals and objectives for the team
specific to a timeframe. This includes target amounts and
attracting new customers through marketing.
Oversee Promotional Sales Pricing: Ensure that all sales and
promotional pricing are properly accounted for at the register.
Oversee Fuel Delivery: Ensure all protocols are met during the
delivery of fuel.
Manage Financial Transactions at the Fuel Station: Report
fuel transactions and supplies purchases; operate computerized
cash registers; process credit card transactions and cash
purchases; compose balance sheets; operate cash drawers and
conduct cash deposits.
Adjust Fuel Prices According to Procedures: Monitor fuel
prices consistently and adjust them as necessary according to
procedures set forth by the fuel company.
CEO (owner)
$70,000
Cashier
Lila Sheppard
$30,000
Store worker
Gressler Guy
$24,000
Store worker 2
TBH
$20,000
Store worker 3
TBH
$20,000
Store Manager
Jenifer Sheppeard
$36,000
S
A
M
P
L
E
19. Gas Station and Convenience Store – Business Plan
18
Obtain and Maintain Necessary Licenses: Ensure compliance
with industry-specific legal regulations such as the installation of
necessary computer systems and software and providing the
necessary documentation as required to prove compliance.
Ensure Proper Labeling of Goods: Ensure that goods are
labeled with all necessary labeling information (e.g., legal,
technological, hazardous and others) regarding the product.
Ensure that labels meet the legal requirements and adhere to
regulations.
Maintain Relationships with Customers: Build a lasting and
meaningful relationship with customers to ensure satisfaction and
fidelity by providing accurate and friendly advice and support, by
delivering quality products and services and by supplying after-
sales information and service.
Supervise Merchandise Displays: Ensure that items are
displayed to maximize customer interest.
Set Pricing Strategies: Apply methods used for setting product
value taking into consideration market conditions, competitor
actions, input costs, and others.
Perform Fuel Reconciliations: Ensure proper exchange of fuel
for money.
Manage Staff: Manage employees and subordinates, working in
a team or individually, to maximize their performance and
contribution. Schedule their work and activities, give instructions,
motivate, and direct the workers to meet the company objectives.
Monitor and measure how an employee undertakes their
responsibilities and how well these activities are executed. Identify
areas for improvement and make suggestions to achieve this.
Lead a group of people to help them achieve goals and maintain
an effective working relationship among staff.
Supervise the Operation of Fuel Pumps: Ensure the proper
and safe operation of fuel pumps
Track Sales Level of All Products: Collect and analyses sales
levels of products and services to use this information for
determining the quantities to be stocked according to sales trends.
S
A
M
P
L
E
20. Gas Station and Convenience Store – Business Plan
19
Manager Theft Prevention: Apply theft and robbery tactics,
monitor security surveillance equipment, and enforce security
procedures.
B. Store Manager--Jennifer Sheppard (36K annually): The gas
station manager is expected to source and market convenience store
merchandise, manage relationships with souvenir vendors, ensure
consistent food service quality, improve employee
productivity/customer service, maintain, and increase revenue,
create, and manage expenses according to inventory/payroll budgets
and always ensure positive customer experiences.
C. Cashier—Sheppard Lila (30K annually): The cashers' duties
include greeting and assisting customers, maintaining the inventory
of products on store shelves, operating the cash register, and
running credit card transactions, and cleaning the gas station shop
and restrooms.
Store Worker - Gressler Guy ($20K annually): The worker will
receive and inspect shipments of goods from suppliers, fill
refrigerators and shelves, and maintain the cleanliness of the food
court and the store.
D. Worker (2-3) – To Be Hired (20K annually): The workers will
receive and inspect shipments of goods from suppliers, fil
refrigerators and shelves, and maintain the cleanliness of the food
court and the store.
Salaries of Staff
Below is a table of the staff salaries over the planning horizon with
comparison to the minimum wage in Florida:
S
A
M
P
L
E
21. Gas Station and Convenience Store – Business Plan
20
The current minimum wage is $20K annually and is scheduled to
increase by $1 an hour each year until 2026. All workers including
will be paid at or above this rate. (See staffing table above)
$70k Owner
$36 k Store Manager
$30K Cashier
$20k Part-time Worker 1
$20k Part-time Worker 2
$20k Part-time Worker 3
Minimuun Wage 2021 $20,800
Personnel
S
A
M
P
L
E
22. Gas Station and Convenience Store – Business Plan
21
7. SWOT Analysis
Strengths: The fuel industry is very predictable in terms of revenue due
to the ongoing sale of gasoline and food items. These are commodities that
will always be necessary for consumers to continue their daily lives. The
barriers to entry are incredibly high. The reason for this is that gas stations
have zoning requirements to accommodate underground fuel storage.
Another strength is that gas stations typically generate revenue through
multiple revenue streams such as fuel, food items, and other convivence
items.
Weaknesses: The price of gas is highly volatile. Depending on the gas
station structure, the owner may be required to purchase fuel at a higher
cost than other owners. This can decrease the profit margin for those
stations. Working with a national-level franchisor will remedy this situation.
Opportunities: Having a convivence store on site is by far the best way
to increase revenue for any gas station. A gas station that sells prepared
foods and beverages is especially attractive to consumers as they give a
one-stop solution to their needs during their commute or lunch break. The
gross margin from the sale of these items is more significant than that of
gasoline.
Threats: Electric cars are becoming increasingly popular. More electric
cars on the road reduces the need for gas. This trend is expected to
continue more rapidly over the next ten years. Owners of gas stations may
need to adapt their facilities to accommodate charging stations to remain
competitive. However, this change is expected to be slow-moving, allowing
plenty of time to plan for such change.
The immediate competition
The store's close competition is neighboring 7-11. Here is how the
Company will handle this competition:
The fuel price will be adjusted to the competitor to offset any
edge.
The food and other goods will be priced competitively
S
A
M
P
L
E
23. Gas Station and Convenience Store – Business Plan
22
The gaming area will be enhanced, adding significantly to its
competitive position, since 7-eleven I does not have the most
up-to date gaming machines. a bite to eat, a lottery ticket, or
just looking for a place to play the on-site slots.
S
A
M
P
L
E
24. Gas Station and Convenience Store – Business Plan
23
8. Investment and Financials
Initial Investment
The partners have invested in the Company, the sum of $225K in total,
of which the major investments of $205k were made by Adam Ben
Moshe .(ABM.)
Here is a table of the investment breakdown:
Item A.B.M. Invest4visa LLC Total
- Purchased assets: $190,000 $20,000
- Additional costs: $15,000 -
Total Purchase cost: $205,000 $20,000 $225,000
Break Even Analysis
The break-even analysis shows that the Company's break-even point
for each year.This is an assurance for the Company's projected
stability. This is with the assumption that the estimated fixed costs do
not change drastically, and the variable costs remain at 80%.
2022 2023 2024 2025 2026
Sales - variable Costs $400,988 $453,016 $499,728 $541,616 $586,733
Fixed Costs $380,078 $326,981 $382,724 $398,618 $415,468
Break Even Point $781,066 $779,997 $882,452 $940,234 $1,002,201
Break Even Analysis
S
A
M
P
L
E
25. Gas Station and Convenience Store – Business Plan
24
Financial Forecast
Projected Profit and Loss: The Delton Gas Station is expected to
generate revenue of $2.1M in year 2022 with an increase year over
year. By 2026 revenue is anticipated to reach $2.9M. This is an
increase of 32%.
Below is the pro-forma Profit and Loss Table:
S
A
M
P
L
E
26. Gas Station and Convenience Store – Business Plan
25
2022 2023 2024 2025 2026
Gas Sales $1,157,077 $1,212,827 $1,273,468 $1,337,142 $1,403,999
Convenience Store Sales $867,500 $928,229 $993,205 $1,062,730 $1,137,121
Fast Food Kitchen Sales $172,008 $192,460 $215,756 $241,648 $270,646
Fresh Food $30,000 $33,000 $36,300 $39,930
Home Delivery $15,000 $16,500 $17,174
Total Sales $2,196,585 $2,363,516 $2,530,429 $2,694,320 $2,868,870
COGS (Gas) $1,110,794 $1,164,314 $1,222,529 $1,283,656 $1,347,839
COGS (Convenience Store) $624,600 $668,325 $715,107 $765,166 $818,727
COGS (Fast Food Kitchen Sales) $60,203 $67,361 $75,514 $84,577 $94,726
COGS (Fresh Food) $10,500 $11,550 $12,705 $13,976
COGS (Home Delivery) $6,000 $6,600 $6,870
Direct Costs $1,795,597 $1,910,500 $2,030,700 $2,152,704 $2,282,138
Gross Margin $400,988 $453,016 $499,729 $541,616 $586,732
Gross Margin % 18% 19% 20% 20% 20%
Operating Expenses $380,078 $326,981 $382,724 $398,618 $415,468
Salaries & Wages $156,000 $162,020 $208,461 $218,154 $228,525
President (Owner) $70,000 $70,000 $70,000 $70,000 $70,000
Store Manager $36,000 $38,520 $41,216 $44,102 $47,189
Cashier $30,000 $32,100 $34,347 $36,751 $39,324
Worker 1 $20,000 $21,400 $22,898 $24,501 $26,216
Worker 2 $20,000 $21,400 $22,898
Worker 3 $20,000 $21,400 $22,898
Employee Related Expenses $16,146 $16,769 $21,576 $22,579 $23,652
Property Tax $7,488 $7,738 $8,045 $8,367 $8,702
Insurance $5,028 $5,028 $5,028 $5,028 $5,028
Electricity $12,000 $12,000 $12,000 $12,000 $12,000
Water $3,000 $3,000 $3,000 $3,000 $3,000
Garbage $852 $852 $852 $852 $852
Phone $1,272 $1,272 $1,272 $1,272 $1,272
Maintenance $600 $600 $600 $600 $600
Rent $112,692 $117,702 $121,890 $126,766 $131,837
Inventory $50,000
Business Consulting & Legal $15,000
Operating Income $20,910 $126,035 $117,005 $142,998 $171,264
Income Taxes $221 $4,952 $4,545 $5,715 $6,987
Depreciation & Amortization $16,000 $16,000 $16,000 $16,000 $16,000
Total Expenses $2,191,896 $2,258,433 $2,433,969 $2,573,037 $2,720,593
Net Profit $4,689 $105,083 $96,460 $121,283 $148,277
Net Profit % 0% 4% 4% 5% 5%
Projected Profit & Loss
S
A
M
P
L
E
27. Gas Station and Convenience Store – Business Plan
26
Projected Cash Flow: The Gas Station's cashflow is
positive over the five-year period. Cash and the end of 2022 is
anticipated to be $45K and $657k at the end of 2026. This is an
increase of 73%.
Below is the pro-forma Cash Flow Table:
Projected Balance Sheet: The Company's net worth is positive
throughout the five-year period. At the end in 2022 the net worth is
$230k and at the end of 2026 the net worth is $701k. Therefore,
the net worth increases 205%.
Below is the pro-forma Balance Sheet Table:
2022 2023 2024 2025 2026
Net Cash from Operations $46,696 $124,086 $114,318 $139,501 $166,646
Net Profit $4,689 $105,083 $96,459 $121,248 $148,277
Depreciaion & Amortization $16,000 $16,000 $16,000 $16,000 $16,000
Change in Accounts Receivable $15,083 $0 $0 $0 $0
Change in Accounts Payable $0 $0 $0 $0 $0
Change in Income Tax Payable 221 $1,017 ($102) $293 $318
Change in Sales Tax Payable $25,786 $1,986 $1,961 $1,952 $2,051
Net Cash From Investing ($160,000)
Assets Purchased or Sold ($160,000)
Net Cash From Financiag $225,000
Investments Received $225,000
Cash at Beginning of Period $0 $111,696 $235,782 $350,100 $489,601
Net Change in Cash $111,696 $124,086 $114,318 $139,501 $166,646
Cash at End of Period $111,696 $235,782 $350,100 $489,601 $656,247
Projected Cash Flow
S
A
M
P
L
E
28. Gas Station and Convenience Store – Business Plan
27
Conclusion
This Business Plan demonstrates a valid and profitable business entity: The
Gas Station. The accumulative profit over the five-year period
exceeds $1.3M with gross sales expected to exceed $13M. The
contribution of The Gas Station to the US economy is significant;
more than $7M over the five-year period.
We have full confidence in President and CEO ability to
execute this plan and accomplish its goals and objectives.
RSPECTFULLY SUBMITTED BY
X____________________________
CEO (Owner)
S
A
M
P
L
E