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Digital Dome Production
         & Market Overview
                    GSCA Film Expo
                      Dome Day
              RH Fleet Science Center
                 February 25, 2010


    Ed Lantz                                  Paul Fraser
Ed@vorteximmersion.com                    Paul@blazedigitalcinema.com
    Ed@imersa.org                             Paul@imersa.org

                         www.imersa.org
Fulldome Display Growth Markets




                       Events Domes

Themed Entertainment                    Digital Planetariums


                                       Giant Screen
                                      Digital Cinema
Sampling of Fulldome Theaters

                                     Volkswagen Autostadt
                                      Wolfsburg, Germany



                           Morrison Planetarium
                            California Academy
                            of Arts and Sciences
                             San Francisco, CA




                                                           Hayden Planetarium
Papalote Museo del Niňo   Bibliotheca Alexandrina     Rose Center for Earth and Space
      Mexico City            Alexandria, Egypt      American Museum of Natural History
                                                              New York, NY
Stereoscopic 3D Digital Domes




Images Courtesy Sky-Skan




  • ‘Imiloa Astronomy Center:   • Foundation for the Hellenic
       Hilo, Hawai’i              World: Athens, Greece
  • Infitec 3D Stereo           • Infitec 3D Stereo
  • Opened Jan. 2008            • Opened 2007
  • Integrated by Sky-Skan
                   Sky-         • Integrated by SEOS
Portable Domes




  VORTEX Mobile Dome            SciDome™


 • Portable Planetariums, Art Exhibits
 • Events, Tradeshows, Festivals, Screening Rooms
 • Geodesic, Inflatable, Negative Pressure Screens
Themed Attractions




  $40M Bubble Theater at City of Dreams Casino in Macau, China

 • Immersive projections becoming more pervasive
 • Scalable without limit
 • New wave of innovation
Dome Master Format
                        Longitude
                           0º




                                     -
               +90º        +90º
                                    90º

                            0º
     Polar Fisheye
  (Equidistant Polar)       -
                           90º
                          180º
Spherical & Panoramic Photography




Panoscan Digital                            Spherical Fisheye
   Panoramic                                with Pano Bracket
    Camera                                    www.bophoto.com
www.panoscan.com
                       GigaPan
                     Multigigapixel
                      Panoramic
                     Photography
                   www.gigapansystems.com
Spherical Live Action




                                        4K Time Lapse
                                           Fisheye
  RED Camera                           www.PMWCreative.org

   w/Fisheye
  www.dome3d.com




                                             Immersive
                     Ladybug®3                 Media’s
                   Spherical Digital        Dodecahedral
                    Video Camera            Video Camera
                     www.ptgrey.com      www.immersivemedia.com
Spherical Projection Formats




     Single Projector                      Edge-Blended
                                            Projectors




         Single Frame
                                 Sub Frames Fed by Separate Servers
  (Fed by one or more servers)
DLP Projector Edge-Blend
                  Edge-




   6-Projector Edge-
     Blend (DLP)

2880 x 2880 Dome Master
6.5M pixels on dome
16 pixels/degree
29,250 lumens
>1800:1 contrast
6 projectors (DLP)
6 channels @ 1400 x 1050
Dual 4k Fisheye with Edge-Blend
                         Edge-




  Dual Fisheye System

4096 x 4096 Dome Master
13M pixels on dome
22.7 pixels/degree
14,900 lumens
1800:1 contrast
2 projectors (Sony SXRD 4k)
8 channels @ 2k x 1k
A New Medium…

 • 4K x 4K Immersive Cinema Productions (up to 8K)
   •30 fps typical, 60 fps available on most systems
   • Spherical rendering & editing tools
 • Real-Time 3D Performances
   • Growing libraries of datasets
   • Audience interactivity
 • Surround Audio
   •Up to 23.1 audio channels
 • Industry Standards Emerging
Fulldome Theater Compendium



           www.lochnessproductions.com


• Voluntary worldwide digital dome compendium
• Operated by Loch Ness Productions
• Best available industry data
• IMERSA initiative underway to expand database
Fulldome Theaters Worldwide
                     700


                     600
Number of Theaters




                     500


                     400
                                                                                              LF Film Theaters
                                                                                              IMAX Theaters
                     300
                                                                                              Digital Domes


                     200


                     100


                       0
                           1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009


                                                Year Opened
Fulldome Theater Breakdown
 • 622 Digital Screens Worldwide
   •Half in U.S.
   •36% are in Museums & Science Centers
   •37% are in Universities and School Districts
   •35 million annual attendance
 • 63% are Single-Lens Fisheye Systems
   •Small and portable domes
 • 3300 Planetariums Worldwide
   •110 million annual attendance
 • 157 Unique Show Titles
     Mark Petersen, “State of the Dome 2009,” DomeFest 2009
Theaters by Dome Diameter
Leading System Providers
Most Widely Distributed Shows
Leading Show Producers
Digital Planetariums
 Real-
 Real-Time Navigable, Scientifically Accurate
  Astronomical and Astrophysical Datasets




                      Images Courtesy SCISS AB www.scalingtheuniverse.com
Real-
Real-Time SciArt Productions




Prof. Tom Duscher’s ICH2            J.Walt Adamczyk
live interactive performance           Real-Time 3D
Kiel Planetarium, Germany        Visual Music Performance
                                   Glendale Community
                                          College
                                                              c-the speed of light
                               Bella Gaia                            phase7
                               Kenji Williams                  Berlin, Germany
                               & Dr. Kachun Yu
                               Denver Museum
                               of Nature & Science    Real-Time Interactive
                                                      SciArt Performances
Immersive Cinema Productions
Immersive Cinema Productions
• 24-minute 4K animation can cost $150K to $1m+
  24-
  • Most are between $300k to $600k = $15-$25K/min
• Annual license fees:
  • Large domes $25K+
  • Medium domes $15K - $25K
  • Small domes $5K - $12K
  • Portables $2K - $5K
• Distribution fees 25%
Immersive Cinema Productions

 Children’s Programs




 Music Programming
Immersive Cinema Productions
 Digitized Giant-Screen Films
Immersive Cinema Productions


 Shows Marketed on Theater Websites
 2007           2008                2009

   67            77                  117*

                       (* of 157 unique titles available)
Immersive Cinema Productions
 Most Active Show Producers:
  Vendors      Planetariums/       Independent
                Museums             Producers


  E&S/Spitz    Houston MNH         Mirage3D
  Sky-Skan     Clark Planetarium   Loch Ness
               AMNH, NY
               NSC, UK
               Denver MNS
Immersive Media Entertainment, Research, Science & Arts

IMERSA is an international non-profit professional organization
that celebrates and promotes immersive and full-dome media for
education and entertainment in planetariums, schools, museums,
cinemas, events and themed attractions.
Founding Sponsors
Giant Screen Film vs Fulldome

  # Screens/Shows     GS Domes     Fulldome
  Diameter >60’       100+         70
  Diameter <60’       5            550+
  Cinema Quality      All          A Few
  Science Centers     Nearly All   36%
  Live Action Prod.   Nearly All   A Few
  Real-time Prog.     None         Most All
  Shot for Dome       Few          Nearly All
Giant Screen Digital
Standards Efforts
  • IMERSA – Scalable specification up to cinema
   quality dome.

  • DISCUSS – Digital Immersive Screen
   Colloquium for Unified Standards and
   Specifications
    •Led by John Jacobsen of White Oak
    •Seeking NSF Funding
  • GSCA Technical Standards Task Force
    •Led by Andrew Oran of FotoKem
Thank You!




    Ed Lantz                                   Paul Fraser
Ed@VortexImmersion.com                     Paul@BlazeDigitalCinema.com
   Ed@imersa.org                               Paul@imersa.org

                          www.imersa.org

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Gsca fulldome intro_v1.0

  • 1. Digital Dome Production & Market Overview GSCA Film Expo Dome Day RH Fleet Science Center February 25, 2010 Ed Lantz Paul Fraser Ed@vorteximmersion.com Paul@blazedigitalcinema.com Ed@imersa.org Paul@imersa.org www.imersa.org
  • 2. Fulldome Display Growth Markets Events Domes Themed Entertainment Digital Planetariums Giant Screen Digital Cinema
  • 3. Sampling of Fulldome Theaters Volkswagen Autostadt Wolfsburg, Germany Morrison Planetarium California Academy of Arts and Sciences San Francisco, CA Hayden Planetarium Papalote Museo del Niňo Bibliotheca Alexandrina Rose Center for Earth and Space Mexico City Alexandria, Egypt American Museum of Natural History New York, NY
  • 4. Stereoscopic 3D Digital Domes Images Courtesy Sky-Skan • ‘Imiloa Astronomy Center: • Foundation for the Hellenic Hilo, Hawai’i World: Athens, Greece • Infitec 3D Stereo • Infitec 3D Stereo • Opened Jan. 2008 • Opened 2007 • Integrated by Sky-Skan Sky- • Integrated by SEOS
  • 5. Portable Domes VORTEX Mobile Dome SciDome™ • Portable Planetariums, Art Exhibits • Events, Tradeshows, Festivals, Screening Rooms • Geodesic, Inflatable, Negative Pressure Screens
  • 6. Themed Attractions $40M Bubble Theater at City of Dreams Casino in Macau, China • Immersive projections becoming more pervasive • Scalable without limit • New wave of innovation
  • 7. Dome Master Format Longitude 0º - +90º +90º 90º 0º Polar Fisheye (Equidistant Polar) - 90º 180º
  • 8. Spherical & Panoramic Photography Panoscan Digital Spherical Fisheye Panoramic with Pano Bracket Camera www.bophoto.com www.panoscan.com GigaPan Multigigapixel Panoramic Photography www.gigapansystems.com
  • 9. Spherical Live Action 4K Time Lapse Fisheye RED Camera www.PMWCreative.org w/Fisheye www.dome3d.com Immersive Ladybug®3 Media’s Spherical Digital Dodecahedral Video Camera Video Camera www.ptgrey.com www.immersivemedia.com
  • 10. Spherical Projection Formats Single Projector Edge-Blended Projectors Single Frame Sub Frames Fed by Separate Servers (Fed by one or more servers)
  • 11. DLP Projector Edge-Blend Edge- 6-Projector Edge- Blend (DLP) 2880 x 2880 Dome Master 6.5M pixels on dome 16 pixels/degree 29,250 lumens >1800:1 contrast 6 projectors (DLP) 6 channels @ 1400 x 1050
  • 12. Dual 4k Fisheye with Edge-Blend Edge- Dual Fisheye System 4096 x 4096 Dome Master 13M pixels on dome 22.7 pixels/degree 14,900 lumens 1800:1 contrast 2 projectors (Sony SXRD 4k) 8 channels @ 2k x 1k
  • 13. A New Medium… • 4K x 4K Immersive Cinema Productions (up to 8K) •30 fps typical, 60 fps available on most systems • Spherical rendering & editing tools • Real-Time 3D Performances • Growing libraries of datasets • Audience interactivity • Surround Audio •Up to 23.1 audio channels • Industry Standards Emerging
  • 14. Fulldome Theater Compendium www.lochnessproductions.com • Voluntary worldwide digital dome compendium • Operated by Loch Ness Productions • Best available industry data • IMERSA initiative underway to expand database
  • 15. Fulldome Theaters Worldwide 700 600 Number of Theaters 500 400 LF Film Theaters IMAX Theaters 300 Digital Domes 200 100 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Year Opened
  • 16. Fulldome Theater Breakdown • 622 Digital Screens Worldwide •Half in U.S. •36% are in Museums & Science Centers •37% are in Universities and School Districts •35 million annual attendance • 63% are Single-Lens Fisheye Systems •Small and portable domes • 3300 Planetariums Worldwide •110 million annual attendance • 157 Unique Show Titles Mark Petersen, “State of the Dome 2009,” DomeFest 2009
  • 17. Theaters by Dome Diameter
  • 21. Digital Planetariums Real- Real-Time Navigable, Scientifically Accurate Astronomical and Astrophysical Datasets Images Courtesy SCISS AB www.scalingtheuniverse.com
  • 22. Real- Real-Time SciArt Productions Prof. Tom Duscher’s ICH2 J.Walt Adamczyk live interactive performance Real-Time 3D Kiel Planetarium, Germany Visual Music Performance Glendale Community College c-the speed of light Bella Gaia phase7 Kenji Williams Berlin, Germany & Dr. Kachun Yu Denver Museum of Nature & Science Real-Time Interactive SciArt Performances
  • 24. Immersive Cinema Productions • 24-minute 4K animation can cost $150K to $1m+ 24- • Most are between $300k to $600k = $15-$25K/min • Annual license fees: • Large domes $25K+ • Medium domes $15K - $25K • Small domes $5K - $12K • Portables $2K - $5K • Distribution fees 25%
  • 25. Immersive Cinema Productions Children’s Programs Music Programming
  • 26. Immersive Cinema Productions Digitized Giant-Screen Films
  • 27. Immersive Cinema Productions Shows Marketed on Theater Websites 2007 2008 2009 67 77 117* (* of 157 unique titles available)
  • 28. Immersive Cinema Productions Most Active Show Producers: Vendors Planetariums/ Independent Museums Producers E&S/Spitz Houston MNH Mirage3D Sky-Skan Clark Planetarium Loch Ness AMNH, NY NSC, UK Denver MNS
  • 29. Immersive Media Entertainment, Research, Science & Arts IMERSA is an international non-profit professional organization that celebrates and promotes immersive and full-dome media for education and entertainment in planetariums, schools, museums, cinemas, events and themed attractions.
  • 31. Giant Screen Film vs Fulldome # Screens/Shows GS Domes Fulldome Diameter >60’ 100+ 70 Diameter <60’ 5 550+ Cinema Quality All A Few Science Centers Nearly All 36% Live Action Prod. Nearly All A Few Real-time Prog. None Most All Shot for Dome Few Nearly All
  • 32. Giant Screen Digital Standards Efforts • IMERSA – Scalable specification up to cinema quality dome. • DISCUSS – Digital Immersive Screen Colloquium for Unified Standards and Specifications •Led by John Jacobsen of White Oak •Seeking NSF Funding • GSCA Technical Standards Task Force •Led by Andrew Oran of FotoKem
  • 33. Thank You! Ed Lantz Paul Fraser Ed@VortexImmersion.com Paul@BlazeDigitalCinema.com Ed@imersa.org Paul@imersa.org www.imersa.org